Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…Continue
Added by Richard Holland on October 30, 2014 at 5:30am — No Comments
No matter what business you patronize, there is a good chance that it is offering some sort of loyalty…Continue
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.
How about walking into your bank and having the ATM talk with…Continue
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…Continue
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as…Continue
Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments
What if there was a way to increase deliveries by 20% without spending tens of thousands on advertising, staffed events, mailers, etc.? Suppose these sales would be simpler, at higher grosses, and totally controlled by the dealership? And, unlike any other marketing service, what if you could prove the value of the service by tracking deliveries and gross and comparing it to your current methods? Now, imagine being able to do this 24/7 from anywhere in the world.
How does this…Continue
Added by John Fuhrman on May 21, 2014 at 5:35am — No Comments
As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…Continue
Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments
Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…Continue
Added by Mike Esposito on March 3, 2014 at 7:26am — No Comments
Call Tracking to CRM is all the…Continue
Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…Continue
Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments
In case you missed the article, “Mining for Advantage at NADA,” in the December issue of Dealer Marketing Magazine, it reminds us that much of what auto industry attendees will experience at NADA in New Orleans is outside the…Continue
Added by Jeff Cotton on January 8, 2014 at 11:22am — No Comments
Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic?
Is every customer being reported in your CRM as…Continue
Added by Mike Gorun on January 7, 2014 at 10:30am — No Comments
Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…Continue
ALBANY, N.Y. – September 23rd, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with ELEAD1ONE (www.elead-crm.com), a leading provider of virtual BDC, CRM and retail solutions to auto dealerships. Auto dealers using Auto/Mate's DMS can benefit from having real time, bi-directional data update contacts in both the…Continue
Added by Mike Esposito on September 23, 2013 at 10:15am — No Comments
Google Voice for Car DealersContinue
While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…Continue
Stop what you’re thinking – I am not casting a slur at the new green pea.
Rather, I’m talking about a selling strategy that leverages the left hemisphere or analytical side of the brain to improve the monthly sales tally.
The right side of the brain just doesn’t get it. Right-brained selling goes into panic at month end. It furiously telephones every potential be-back and lost sale from the prior 29 days. By this time, the sales desk has penciled so sharply there’s little left…Continue
Get Your Free Ebook: The Auto Dealer's 10-Step Guide to Selecting the Right CRM For Your Dealership…Continue
Added by Mike Esposito on July 8, 2013 at 1:41pm — No Comments