Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.
One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…
Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…Continue
Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…Continue
Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments
Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…
Added by Sean V. Bradley on September 18, 2016 at 4:40pm — No Comments
With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…Continue
Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments
This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…Continue
Added by Aubrey Hankins on September 14, 2016 at 10:30am — No Comments
Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…Continue
Added by Aubrey Hankins on September 13, 2016 at 11:07am — No Comments
The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…Continue
Added by Aubrey Hankins on September 12, 2016 at 7:48am — No Comments
In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…Continue
Added by Aubrey Hankins on September 8, 2016 at 5:54am — No Comments
No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone.
The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena…
Added by Aubrey Hankins on August 26, 2016 at 8:30am — No Comments
A dealership's CRM is at the heart of its entire sales operation.
Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the…
Added by Aubrey Hankins on August 22, 2016 at 9:30am — No Comments
Albany, N.Y. – August 22nd, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with the award-winning Dominion Dealer Solutions’ Sales Center CRM. Dealers using both Auto/Mate and Dominion’s automotive solutions will benefit from enhanced customer insight expedited by real-time updates of customer, vehicle, service and deal information in both systems.
"In today's competitive and fast-moving environment, it's…Continue
Added by Mike Esposito on August 22, 2016 at 7:39am — No Comments
Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.
Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand.…
Added by Aubrey Hankins on August 17, 2016 at 12:00pm — No Comments
Added by Ralph Paglia on August 17, 2016 at 7:00am — No Comments
A dealership’s CRM, the center of the sales operations.
This sales tool has the capacity to work in tandem with the sales team to efficiently and successfully sell more cars. However, as is the case with so many dealerships, the staff and management are either misusing its…
Added by Aubrey Hankins on August 15, 2016 at 10:00am — No Comments
A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly.
Using a CRM properly can benefit the dealership in more ways than many could imagine. A CRM can…Continue
Added by Aubrey Hankins on August 2, 2016 at 1:00pm — No Comments
Who is going to be the most ideal customer to attract, most likely to purchase from your dealership?
The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle…
Added by Aubrey Hankins on July 25, 2016 at 10:00am — No Comments
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Assigning leads, a core responsibility of a sales manager.
Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have…
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…Continue
Added by Tim Clay on June 27, 2016 at 6:58am — No Comments