Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The concept of dealer staff selling cars with chat and text is simple. Answer the chat requests when a shopper is on the website and start selling a car, right? Not so fast. As with many facets of putting a car deal together, there is a…Continue
Added by Big Tom LaPointe on February 27, 2017 at 3:39pm — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.
Added by Ujj Nath on November 7, 2016 at 5:26am — No Comments
Partnership gives mutual dealer clients better accessibility and visibility into operational and marketing data and 3 Birds’ best-in-class consumer-directed marketing solutions
Chapel Hill, N.C., October 24, 2016 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company today announced a new partnership with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform,…Continue
Added by Paul Mirek on October 24, 2016 at 2:25pm — No Comments
Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.
One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…
Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…Continue
Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…Continue
Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments
Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…
Added by Sean V. Bradley on September 18, 2016 at 4:40pm — No Comments
With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…Continue
Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments
This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…Continue
Added by Aubrey Hankins on September 14, 2016 at 10:30am — No Comments
Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…Continue
Added by Aubrey Hankins on September 13, 2016 at 11:07am — No Comments
The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…Continue
Added by Aubrey Hankins on September 12, 2016 at 7:48am — No Comments
In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…Continue
Added by Aubrey Hankins on September 8, 2016 at 5:54am — No Comments
No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone.
The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena…
Added by Aubrey Hankins on August 26, 2016 at 8:30am — No Comments
A dealership's CRM is at the heart of its entire sales operation.
Choosing the right CRM for your dealership is exceedingly important in its success. However, when the purchase of the new CRM has been completed, there are still a few key items that need to be covered before the…
Added by Aubrey Hankins on August 22, 2016 at 9:30am — No Comments
Albany, N.Y. – August 22nd, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with the award-winning Dominion Dealer Solutions’ Sales Center CRM. Dealers using both Auto/Mate and Dominion’s automotive solutions will benefit from enhanced customer insight expedited by real-time updates of customer, vehicle, service and deal information in both systems.
"In today's competitive and fast-moving environment, it's…Continue
Added by Mike Esposito on August 22, 2016 at 7:39am — No Comments
Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.
Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand.…
Added by Aubrey Hankins on August 17, 2016 at 12:00pm — No Comments
Added by Ralph Paglia on August 17, 2016 at 7:00am — No Comments
A dealership’s CRM, the center of the sales operations.
This sales tool has the capacity to work in tandem with the sales team to efficiently and successfully sell more cars. However, as is the case with so many dealerships, the staff and management are either misusing its…
Added by Aubrey Hankins on August 15, 2016 at 10:00am — No Comments
A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly.
Using a CRM properly can benefit the dealership in more ways than many could imagine. A CRM can…Continue
Added by Aubrey Hankins on August 2, 2016 at 1:00pm — No Comments