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All ADM Blog Posts Tagged 'CRM' (138)

IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…

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Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

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Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

Invitation Only - RSVP IMMEDIATELY

What if there was a way to increase deliveries by 20% without spending tens of thousands on advertising, staffed events, mailers, etc.?  Suppose these sales would be simpler, at higher grosses, and totally controlled by the dealership?  And, unlike any other marketing service, what if you could prove the value of the service by tracking deliveries and gross and comparing it to your current methods?  Now, imagine being able to do this 24/7 from anywhere in the world.

How does this…

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Added by John Fuhrman on May 21, 2014 at 5:35am — No Comments

What’s the Big Deal with Data Anyways? – Part Three

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…

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Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.

Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…

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Added by Misti Miller on May 5, 2014 at 12:30pm — 7 Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

Auto/Mate and DealerSocket Integrate DMS and CRM Solutions, Improving Sales Efficiency for Auto Dealers

ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…

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Added by Mike Esposito on March 3, 2014 at 7:26am — No Comments

Wouldn't it be Cool if Technology was Enough? or "Why we still need to work"

Call Tracking to CRM is all the…

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Added by Chip King on February 23, 2014 at 3:43am — 2 Comments

Top 7 #AutoMarketing Priorities

Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…

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Added by J.D. Rucker on January 23, 2014 at 1:30am — No Comments

Big News in New Orleans

In case you missed the article, “Mining for Advantage at NADA,” in the December issue of Dealer Marketing Magazine, it reminds us that much of what auto industry attendees will experience at NADA in New Orleans is outside the…

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Added by Jeff Cotton on January 8, 2014 at 11:22am — No Comments

Why Every Dealership Should Have A Giant Inflatable Gorilla

One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic.

Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic?

Is every customer being reported in your CRM as…

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Added by Mike Gorun on January 7, 2014 at 10:30am — 2 Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

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Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Auto/Mate Announces Integration of DMS with ELEAD1ONE, Streamlining Auto Dealer Sales Processes

ALBANY, N.Y. – September 23rd, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with ELEAD1ONE (www.elead-crm.com), a leading provider of virtual BDC, CRM and retail solutions to auto dealerships. Auto dealers using Auto/Mate's DMS can benefit from having real time, bi-directional data update contacts in both the…

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Added by Mike Esposito on September 23, 2013 at 10:15am — No Comments

Using Google Voice to protect the privacy of my staff...

Google Voice for Car Dealers

For some time now I have dabbled with texting customers who requested information online and although the response has always been great I have…

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Added by Mike theCarGuy Correra on September 7, 2013 at 12:00pm — 5 Comments

Don't Be an Answering Machine

While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…

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Added by Joe Webb on August 16, 2013 at 12:29pm — 2 Comments

The Half Brain That Sells Cars

Stop what you’re thinking – I am not casting a slur at the new green pea.

Rather, I’m talking about a selling strategy that leverages the left hemisphere or analytical side of the brain to improve the monthly sales tally.

The right side of the brain just doesn’t get it. Right-brained selling goes into panic at month end. It furiously telephones every potential be-back and lost sale from the prior 29 days. By this time, the sales desk has penciled so sharply there’s little left…

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Added by Jeff Cotton on August 8, 2013 at 8:30am — 2 Comments

What's the Real Cost of Your Dealership's CRM? (Infographic)

sales CRM

Get Your Free Ebook: The Auto Dealer's 10-Step Guide to Selecting the Right CRM For Your Dealership…

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Added by Mike Esposito on July 8, 2013 at 1:41pm — No Comments

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman and His iMagicLab Team Create Customer Relationship Management (CRM) "Think Tank" By Assembling Auto Industry Thought Leaders, Innovative…

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Added by Ralph Paglia on June 15, 2013 at 8:30pm — 11 Comments

Yes, Steak Knifes Do Sell Cars

Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful. 

As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one  tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife? 

Another…

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Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments

The Dismissed 75%

Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.

 

Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can…

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Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments

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