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Most people think about marketing as a way to generate immediate ROI.
For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.
While it's important to expect…Continue
Added by Courtney Evans on June 7, 2019 at 6:30am — No Comments
If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…Continue
Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments