Added by Manny Luna on February 20, 2014 at 11:47am —
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the… Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm —
Consumers Desire More Automated Automobiles: Consumers Trust Driverless Cars…
Added by Manny Luna on May 29, 2013 at 8:00pm —
Are You Selling or Are You Buying?
Have you ever had this conversation?
You: “Hi Mr. Customer, it’s me John from ABC Chevy and I just wanted to follow-up with you to see if you are still in the market for that 2010 Chevy Silverado that you e-mailed me… Continue
Added by Jason Parman on November 15, 2012 at 9:42am —
Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!
Added by Lisa Sarata on September 17, 2012 at 4:30pm —
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers
1 in 2 auto industry marketers say…
Added by Ralph Paglia on July 8, 2012 at 2:30pm —
Vehicle Quality Grows To Become The Top Decision Factor in Car Buying Decisions
45% of Americans say that quality is the factor that most influences their car-buying decision, representing 22% growth from 37% who cited the…
Added by Ralph Paglia on December 15, 2011 at 12:00pm —
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch Continue
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
Added by Ralph Paglia on December 21, 2010 at 6:00am —
After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net
- a free automotive advertising resource portal - I can honestly say that I have seen everything and today’s tough economic times are no exception! I started selling cars in 1975 in the middle of that decade’s gas crisis and the premature announcement of the ”death of the american auto industry” was as… Continue
Added by Meg on December 30, 2008 at 6:30pm —
After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today's tough economic times are no exception!
I started selling cars in 1975 in the middle of that decade's gas crisis and the premature announcement of the "death of the american auto industry"… Continue
Added by Philip Zelinger on December 5, 2008 at 7:30am —
Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Edmunds.com. Consumers’… Continue
Added by Ralph Paglia on November 22, 2008 at 8:30am —
Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue
Added by Ralph Paglia on November 21, 2008 at 9:00am —
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools: Continue
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 11:00pm —