ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments
Are You Selling or Are You Buying?
Have you ever had this conversation?
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive ConsumersContinue
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
Added by Meg on December 30, 2008 at 5:30pm — No Comments
Added by Philip Zelinger on December 5, 2008 at 6:30am — No Comments
Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments
Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments