Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Buying' (11)

Will Car Buying Ever Truly Go Digital?

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

Continue

Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments

Are You Selling or Are You Buying?

Are You Selling or Are You Buying?

 

Have you ever had this conversation?

 

You: “Hi Mr. Customer, it’s me John from ABC Chevy and I just wanted to follow-up with you to see if you are still in the market for that 2010 Chevy Silverado that you e-mailed me…

Continue

Added by Jason Parman on November 15, 2012 at 8:42am — 11 Comments

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…

Continue

Added by Lisa Sarata on September 17, 2012 at 4:30pm — 4 Comments

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say…

Continue

Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

Quality Grows As Top Factor in Car Buying Decisions

Vehicle Quality Grows To Become The Top Decision Factor in Car Buying Decisions



45% of Americans say that quality is the factor that most influences their car-buying decision, representing 22% growth from 37% who cited the…

Continue

Added by Ralph Paglia on December 15, 2011 at 11:00am — 3 Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

Continue

Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

Bad News For The Auto Industry Is Good News For Car Buyers - EveryCarListed.Com Is Good News For Both!

After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today’s tough economic times are no exception! I started selling cars in 1975 in the middle of that decade’s gas crisis and the premature announcement of the ”death of the american auto industry” was as… Continue

Added by Meg on December 30, 2008 at 5:30pm — No Comments

Bad News For The Auto Industry Is Good News For Consumers-EveryCarListed.Com Is Great News For Both!

After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net - a free automotive advertising resource portal - I can honestly say that I have seen everything and today's tough economic times are no exception! I started selling cars in 1975 in the middle of that decade's gas crisis and the premature announcement of the "death of the american auto industry"… Continue

Added by Philip Zelinger on December 5, 2008 at 6:30am — No Comments

Edmunds.com Says That Consumers Are NOW Ready to Start Buying Cars Again!

Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Edmunds.com. Consumers’… Continue

Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

Continue

Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service