Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
When buying a used car, it is always in the consumers best interest to assess the different benefits that come with buying a pre-owned vehicle! For instance, buying a used vehicle saves the new owner from taking the biggest hit on that vehicle's depreciation. In other words, if or when the new owner of…Continue
Added by Reagor Dykes on January 6, 2018 at 11:30am — No Comments
A new car is something to cherish.
It gives you a mode of transportation and a way to define yourself. When you buy a new car, you need to make sure that you understand everything properly. Otherwise, your new car purchase might reveal itself as not so good. Here are five things to…
Added by Meghan Belnap on January 3, 2018 at 12:30pm — No Comments
You’re planning to buy a new car and somehow one of your relatives clued about it.
Then, it all starts by striking a punch of uninvited advice and tips. Consequently, he/she becomes kibitzer and irritates you a long way.
With a long list of do’s and don’ts, you get into a…Continue
Added by Rahul Paul on September 12, 2017 at 1:00am — No Comments
One of the main concerns that motorists have when purchasing a second-hand car is being the victim of a scam. Sadly, there are a lot of criminals out there who are using various techniques to part you from your money. It can sometimes be difficult to tell the legitimacy of the car, so it is worth outlining what the most common scams are.
Ringing is a scam where a vehicle is stolen and given the identity of an automobile that has been written off.…Continue
Added by Leona Zoey on December 12, 2016 at 7:30am — No Comments
With Uber making earning from driving a taxi an easy to implement income, many people are opting for the freelance lifestyle of driving their own cab. Choosing a car for your taxi or taxi firm is exciting, at whatever stage you are doing it. However, it’s important to remember that there are a set of rules regarding what is and isn’t acceptable for using a second-hand car as a taxi. Naturally, you will want to work this out in terms of what budget you have available. It’s possible to buy…Continue
Added by Leona Zoey on December 3, 2016 at 4:30am — No Comments
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…Continue
Sometimes it’s hard for people to find new or used cars at good prices. The cost of additional options continues to increase and even the cheapest models can set an average person back for many years. If you want to buy a car but you do not have enough money, then you can visit KCMazda where you can find the best car deals and save thousands of dollars. In addition, buyers can expect a whole range of Mazda vehicles with all the right qualities. They can expect to find the car you've always…Continue
Added by neal weaver on July 22, 2016 at 5:18am — No Comments
When looking at the options available to you when selling your car online, you want to make sure you know which one suits your needs better than others; therefore knowing how you can best go about the process may just save you a lot of time and worry.
With many websites offering their services in this…Continue
Added by Rahul Paul on January 3, 2016 at 2:00am — No Comments
The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…Continue
Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments
Are You Selling or Are You Buying?
Have you ever had this conversation?
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive ConsumersContinue
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
Added by Meg on December 30, 2008 at 5:30pm — No Comments
Added by Philip Zelinger on December 5, 2008 at 6:30am — No Comments
Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments
Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments