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All ADM Blog Posts Tagged 'Buyers' (10)

Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. 

According to U.S. Census data compiled by…

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Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments

Webinar: Attracting Car Buyers With Practical Digital Technologies

EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…

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Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments

80% Smartphone Using Car Buyers Attempt to Access Dealer Content

4 in 5 US Smartphone Users Shopping for Cars Accessed Automotive Retail Content in July; Women More Engaged

80.6% of US smartphone users (85.9 million in total) accessed retail content on their…

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Added by Ralph Paglia on September 24, 2012 at 6:55pm — 3 Comments

Most Car Buyers Now Select Dealership Based on Reviews

Car Shoppers Head to Review Sites for Research

Almost seven in 10 consumers said dealership reviews affected their purchase decision…

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Added by Ralph Paglia on July 26, 2012 at 2:00pm — 17 Comments

Car Buyers Use Mobile to Research Vehicle Purchases

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Added by Lisa Sarata on June 26, 2012 at 6:30am — 2 Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…

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Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

Car Buyers and Service Customers Seek Online Coupons



Car Buyers and Service Customers Seek Online Coupons in November…

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Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments

Increased Social Network Use by Older Car Buyers

Use of Social Networks by Older Car Buyers Rises Dramatically!

While overall social networking use by online American adults has grown from 35% in 2008 to 61%…

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Added by Ralph Paglia on December 17, 2010 at 12:30pm — No Comments

Digital Savvy Car Buyers Presage Automotive Shopping Behaviors Across the Country - Download Report Here

According to a new analysis from Scarborough Research, six percent of all car buyers are classified as Digital Savvy nationally, but Austin (TX) car shoppers are almost twice as likely as the national average to be in this leading edge automotive customer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their total adult population having this higher level of technological… Continue

Added by Ralph Paglia on May 20, 2008 at 8:00am — No Comments

Wealthy Car Buyers Using Social Networks Online

According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.

According to the…

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Added by Ralph Paglia on March 26, 2008 at 8:00am — No Comments

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