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All ADM Blog Posts Tagged 'Business' (73)


Vendor
The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments


Influencer
Level the Playing Field

Give Dealership Professionals the Tools They Need to Succeed

You’ve worked hard to ensure you have the best professionals in the business working at your dealership, so it makes sense that you’ll continue working hard to give them the edge they need when it comes to connecting with shoppers, creating relationships, and boosting sales.  But things…

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Added by Joey Little on February 1, 2016 at 2:00pm — 1 Comment


Influencer
10 Ways Your Dealership Can Benefit From Being More Like Santa

December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short. 

The holidays are the perfect time to appeal to consumers and find innovative ways to bring…

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Added by Joey Little on December 8, 2015 at 11:50am — No Comments


Influencer
Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…

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Added by Joey Little on November 17, 2015 at 2:12pm — No Comments


Influencer
Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
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Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments


Influencer
Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…

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Added by Joey Little on August 4, 2015 at 7:41am — No Comments


Influencer
Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…

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Added by Joey Little on August 3, 2015 at 3:07pm — No Comments


Influencer
Storytelling in 2014 | TIME and ATTENTION are commodities…

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Added by Manny Luna on September 25, 2014 at 10:00pm — No Comments


Influencer
How Marketing to Your Database Gets You New Business

In my travels, I've found that dealers are often complacent about their past customer database marketing. It's usually not a flaw in their strategic thinking. It's confidence that they are treating their customers properly and that they see plenty of return business. I'm not going to argue that point today…

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Added by Jon Lamb on August 20, 2014 at 4:48pm — No Comments


Influencer
Everything on Purpose

“Ah, to come to the end of one’s life and realize one has never lived.”

— Henry David Thoreau

Is life just happening to you or are you living it on purpose? Does your life and…

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Added by Jeffery Sterns on June 23, 2014 at 12:30am — 2 Comments

Big Data In Action

Big Data In Action
Big Data has Changed the Business and Consumer Landscape
 
It effects business operations, it can improve customer satisfaction and it can measure…
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Added by Ralph Paglia on April 29, 2014 at 10:00am — 1 Comment


Influencer
CAN LINCOLN SURVIVE ? uh-oh This Got Out Early by Accident....

READ THE ARTICLE CLICK HERE

CAN THE LINCOLN FRANCHISE SURVIVE?

uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…

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Added by James A. Ziegler on December 6, 2013 at 9:00am — 1 Comment


Influencer
“To Sell Is Human” by Daniel Pink: Book in a Nutshell

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…

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Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments


Influencer
Business Social Media Differs from Personal Social Media

It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.

Understanding that there needs to be a difference is where your success can begin. Applying…

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Added by Erin Ryan on June 29, 2013 at 2:30pm — 1 Comment


Influencer
Business Blogging - Free Ebook!

Blogging Blunders Ebook

Blogging is the engine that drives your digital marketing activities. It is the content generation that bolsters your SEO, the posts you share to your social media accounts, and the voice of your company on the internet. If you don't pay the proper amount of respect to your blog, you're going to suffer for it in the long run. A truly successful digital marketing strategy involves…

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Added by Timothy Martell on June 5, 2013 at 6:26am — No Comments


Influencer
From the NCM Institute: Record Profitability Threatened by Shaky Fundamentals Written By: Jeremy Anwyl

Written by: Jeremy Anwyl

 

A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.

Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are…

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Added by Garry House on May 21, 2013 at 7:30am — No Comments


Influencer
From the NCM Institute: The Perfect Day For A Dealer/General Manager Written by: Thomas Bear

Written by: Thomas Bear

Realizing the dealer/general manager’s day is full of interruptions, if you could wave a magic wand and create the perfect day, what would you do during this day?

Which activities do you wish you did every day? Which activities are the top ten for you to do every day Here’s an exercise we use in our 20 Group meetings from time to time that might be helpful for you to realign your daily priorities.…

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Added by Garry House on May 7, 2013 at 6:30am — No Comments

Can Car Dealers Use Twitter Promoted Tweets To Drive Traffic and Calls?

 Twitter Says Promoted Tweets Are Working for Businesses, Including Car Dealerships...…

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Added by Ralph Paglia on March 6, 2013 at 1:30pm — 2 Comments

Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments


Influencer
Google Webmaster Message Stats

You know who just won't stop bothering Webmasters? Google.

   

Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren't sure how these messages…

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Added by Timothy Martell on February 15, 2013 at 8:30am — 2 Comments

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