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Automotive marketing and the online shopping experience is in constant evolution. For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution. In a recent interview with Brian Pasch, host of Auto Marketing…Continue
Added by Dusty Dorin on April 13, 2017 at 7:24am — No Comments
By Brian Pasch (article number three in a series)
When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending announcement. In my…Continue
|What do Macy's, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a "very cool" retargeting capability. This past Wednesday, Brian Pasch published an article complimenting Cobalt's…|
Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile traffic exceeds 20% so I was thinking about the CRM processes that are in…Continue
Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales. Lizelle is a regular contributor to the ADM community.
Brian Pasch, CEO of PCG Digital Marketing, commenting…
I did not know what my life coach and trainer Rick Ivone had in store for me today. He met me with a smile and told me that I would be shown the difference between "good" and "great".
I was not sure what he had in mind but I did know that Rick hates the word "good". Words do have power and what I have learned over the past year is that the words…Continue