Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments
It’s important to get your dealership…Continue
Added by Joey Little on July 22, 2016 at 8:00am — No Comments
Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community. With…Continue
Added by Joey Little on December 3, 2015 at 2:02pm — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joey Little on November 12, 2015 at 10:02am — No Comments
Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…Continue
Added by Joey Little on August 4, 2015 at 7:41am — No Comments
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!
You already know you offer a great…Continue
Added by Joey Little on August 3, 2015 at 3:07pm — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…Continue
Added by Joey Little on July 27, 2015 at 8:45am — No Comments
Welcome to the Hope-Is-Not-a-Strategy post, where I remind…Continue
Ask most …Continue
Added by Joey Little on July 21, 2015 at 7:37am — No Comments
Added by Joey Little on July 20, 2015 at 7:06am — No Comments
There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…Continue
Added by Joey Little on July 17, 2015 at 11:40am — No Comments
Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…Continue
Added by Joey Little on July 16, 2015 at 8:00am — No Comments
As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…Continue
Added by Joey Little on July 15, 2015 at 7:06am — No Comments
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often…Continue
Added by Amy Scott on October 23, 2014 at 6:00am — No Comments
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…Continue
Added by David Johnson on July 25, 2013 at 1:49pm — No Comments
"Second place is a set of steak knives."
When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…Continue
Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue