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All ADM Blog Posts Tagged 'Branding' (41)

The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…


Added by Joseph Little on November 12, 2015 at 10:02am — No Comments

Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…


Added by Joseph Little on August 4, 2015 at 7:41am — No Comments

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…


Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…


Added by Joseph Little on July 27, 2015 at 8:45am — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing

The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…


Added by Joseph Little on July 24, 2015 at 7:30am — 2 Comments

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand


Ask most …


Added by Joseph Little on July 21, 2015 at 7:37am — No Comments

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story

Storytelling …


Added by Joseph Little on July 20, 2015 at 7:06am — No Comments

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…


Added by Joseph Little on July 17, 2015 at 11:40am — No Comments

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…


Added by Joseph Little on July 16, 2015 at 8:00am — No Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…


Added by Joseph Little on July 15, 2015 at 7:06am — No Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…


Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…


Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…


Added by Misti Miller on July 31, 2014 at 7:34am — No Comments

From the Trenches - A New Path to the Sale



The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…


Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…


Added by David Johnson on July 25, 2013 at 1:49pm — No Comments

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…


Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments

From the Trenches - Dare to Brand the Brand within the Brand


If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…


Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

Social Media is More than a Branding Tool

Black Book

Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…


Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid

As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…


Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the…


Added by J.D. Rucker on January 9, 2013 at 8:00am — No Comments

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