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All ADM Blog Posts Tagged 'Branding' (29)

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments

From the Trenches - A New Path to the Sale

 

 

The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE.  I debated whether to make it a statement or a question.  Eventually, my unwavering belief in the future overcame my attachment…

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Added by Tom Gorham on October 10, 2013 at 7:30pm — 4 Comments

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…

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Added by David Johnson on July 25, 2013 at 1:49pm — No Comments

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

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Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments

Social Media is More than a Branding Tool

Black Book

Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…

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Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid



As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…

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Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the…

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Added by J.D. Rucker on January 9, 2013 at 8:00am — No Comments

From the Trenches - New Car Pricing Online - A Trap?

 

What is different about pricing used cars and new cars online?

 

New cars are a commodity... sometimes!  One size does NOT fit all.

 …

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Added by Tom Gorham on January 4, 2013 at 11:30am — 2 Comments

Don't Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes

Snob

There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective.…

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Added by J.D. Rucker on December 18, 2012 at 9:00pm — No Comments

People Are People

Found this post on one of my social media news feeds one afternoon. "Two hundred inactive FB 'friends' going today so I can make room for those that want to play here. SeeYa.'   This statement was posted by someone I consider a fairly savvy promoter, especially in social media, for a highly visible education and motivation organization.  Of…

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Added by Stephanie Young on October 22, 2012 at 7:00am — 13 Comments

Are You Looking For Social ROI? It Starts With The Brand Of The Dealer Principal

The Dealer's Brand

You can have all the metrics down. You can know exactly what constitutes the bottom line but if social is…

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Added by David Johnson on August 27, 2012 at 3:00pm — 10 Comments

From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I…

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Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments

DeliveryMaxx introduces DigitalMaxx 2.0

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…

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Added by James Schaefer on May 17, 2012 at 6:41am — No Comments

The Automotive Industry: What Everyone Wants To Grow Up To Be

Like so many other Americans, I gathered up my snacks and beverages to sit down in front of a television to catch the NFL Big Event.  Having a career in marketing and sales, I paid curious attention to the messages conveyed in the 60 second spots aired between plays.  This year, I heard it loud and clear from the Automotive…

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Added by Stephanie Young on February 9, 2012 at 6:30am — No Comments

Creative Approach to Become Liked on Facebook

The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet.  You might be in the same boat or your might just want to stand out from the other name brand dealer down the street.  Social Media Marketing is about standing out and being popular.  Yes, it takes us all back to those high school days where some…

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Added by Stephanie Young on July 27, 2011 at 7:30am — No Comments

The Who, What, When, Where and How of Social Media Marketing Planning

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…

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Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments

Transitioning the Social Networking Relationship into Making the Sale

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is…

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Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

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Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Perception is a Powerful Force

In real estate it is location, location, location.  In the retail sales world, it is perception, perception, perception.  Every one of your consumers wants to have a individualize experience when doing business with your organization.  I like to call it the “Disney” experience since Disney has set the benchmark in customer service.  It…

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Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments

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