Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Branding' (50)

Grab Your Guide to Branding!

Discover the powerful principles and processes used by top brands to attract ideal clients and charge premium rates, common budgets, timelines, and more. It will change your perspective on how you do business.

Grab Your Copy Here

Added by Chris Spohr on January 15, 2019 at 7:30am — No Comments

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a…

Continue

Added by Ernie Perich on November 5, 2018 at 11:41am — No Comments

Internal Branding Tips for Automotive OEM Suppliers



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

Continue

Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments

Three Buyer Behaviors Automotive OEM Suppliers Should Know

Are you selling effectively to the B2B buyer?

In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.

Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…

Continue

Added by Ernie Perich on August 27, 2018 at 7:00am — No Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

Continue

Added by Dana Detrick-Clark on August 22, 2018 at 9:25am — 2 Comments


Vendor
How To Build A Brand Community Using Social Media

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do.

Social media when utilized correctly and with a purpose builds a community.

Brands that take…

Continue

Added by Carol Forden on August 2, 2018 at 11:00am — No Comments

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it …

Continue

Added by Ernie Perich on June 25, 2018 at 8:30am — No Comments

duPont REGISTRY is #1 of all media brands in terms of engagement on Facebook

We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!

Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!

Let …

Continue

Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments

69% of Executives Believe Social CEOs Boost Company Credibility

69% of Executives Believe Social CEOs Boost Company Credibility from AutoAlert on Vimeo.

It’s important to get your dealership…

Continue

Added by Joey Little on July 22, 2016 at 8:00am — No Comments

This Week in Social Media

News for the Week of November 30

Snapchat Story Explorer 

Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community.  With Story Explorer’s technology, after viewing a Snap, users can see more of the…

Continue

Added by Joey Little on December 3, 2015 at 2:02pm — No Comments

The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…

Continue

Added by Joey Little on November 12, 2015 at 10:02am — No Comments

Discover Your Millennial Market

Millennials as Social Influencers: DO Talk to Strangers

Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…

Continue

Added by Joey Little on August 4, 2015 at 7:41am — No Comments

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…

Continue

Added by Joey Little on August 3, 2015 at 3:07pm — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…

Continue

Added by Joey Little on July 27, 2015 at 8:45am — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

Continue

Added by Joey Little on July 24, 2015 at 7:30am — 1 Comment

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand

 

Ask most …

Continue

Added by Joey Little on July 21, 2015 at 7:37am — No Comments

Take Back Your Brand: Epic Storytelling

Epic Ways to Tell Your Brand Story

Storytelling …

Continue

Added by Joey Little on July 20, 2015 at 7:06am — No Comments

Take Back Your Brand: Social Done Right

Putting Social Media to Work at Your Dealership

There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…

Continue

Added by Joey Little on July 17, 2015 at 11:40am — No Comments

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…

Continue

Added by Joey Little on July 16, 2015 at 8:00am — No Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…

Continue

Added by Joey Little on July 15, 2015 at 7:06am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service