Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult consumers and discovered that the most valuable…Continue
Added by Joseph Little on August 4, 2015 at 7:41am — No Comments
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!
You already know you offer a great…Continue
Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…Continue
Added by Joseph Little on July 27, 2015 at 8:45am — No Comments
Welcome to the Hope-Is-Not-a-Strategy post, where I remind…Continue
Ask most …Continue
Added by Joseph Little on July 21, 2015 at 7:37am — No Comments
Added by Joseph Little on July 20, 2015 at 7:06am — No Comments
There are two opposing schools of thought regarding social media and business; some believe social media can boost your brand into orbit, while others are steadfast in their belief that no amount of social media interaction will have an effect on your success. After reading this article, you’ll not only know why this argument exists, but you’ll also finally get an answer to your questions about whether social media really can work to…Continue
Added by Joseph Little on July 17, 2015 at 11:40am — No Comments
Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…Continue
Added by Joseph Little on July 16, 2015 at 8:00am — No Comments
As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…Continue
Added by Joseph Little on July 15, 2015 at 7:06am — No Comments
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often…Continue
Added by Amy Scott on October 23, 2014 at 6:00am — No Comments
Added by Misti Miller on July 31, 2014 at 7:34am — No Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…Continue
Added by David Johnson on July 25, 2013 at 1:49pm — No Comments
"Second place is a set of steak knives."
When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…Continue
Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…Continue
Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.
With that said, let’s look at the…Continue
Added by J.D. Rucker on January 9, 2013 at 8:00am — No Comments
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.