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All ADM Blog Posts Tagged 'Brand' (30)

Perception is a Powerful Force

In real estate it is location, location, location.  In the retail sales world, it is perception, perception, perception.  Every one of your consumers wants to have a individualize experience when doing business with your organization.  I like to call it the “Disney” experience since Disney has set the benchmark in customer service.  It…

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Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments

Outsourcing Social Media as Part of Your Dealership Marketing Plan: FAQ

The newest keeping up with the Jones’s marketing trend is Social Media Marketing.  Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise.  Business hours have been replaced with 24/7 virtual access to your dealership.  Social Media Marketing has become a channel for customer support, service and…

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Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Top Ten Reasons to Utilize Social Media as a Marketing Tool

Social Media is not kids play any longer.  Social Networking has found a home outside of the college dorm and into main stream capitalism.   More and more businesses globally are adopting Social Media Marketing Plans.  Social Media is one of the newest tools available to the global economy, but how does it affect your business?  Why should you invest some of your marketing resources in the direction… Continue

Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

Building a Social Network Brand Image for Your Company

The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in…

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Added by Stephanie Young on June 30, 2011 at 9:00am — No Comments

Helping Goldilocks Find the Right Car

Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.

 

The ink on the…

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Added by Stephanie Young on June 30, 2011 at 7:00am — No Comments

Stand Out and Deliver

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a…

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Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments

Can I Get a Witness!?!?!?!

I never question the freshness of a candy bar when I buy it.  If the candy bar is not up to my standard, I toss it.  It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction.  When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process.  So how can a salesperson…

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Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments


Influencer
LemonFree.Com has 2.4 million auto shoppers every month

Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.

LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each…

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Added by Tony French on March 14, 2011 at 7:00am — No Comments

Generation-Y will be your friend and fan, when you push their button the right way

Gen-Y-just-loves-facebook-and-social-media According to a newer study from L2, Generation Y or also called Millenials are the consumer Group to watch out for, when trying to convince and to engage them to interact with your brand, make or model.



As the study revealed 81% of… Continue

Added by VJ on January 3, 2011 at 11:53am — 2 Comments

Mobile Banner Ads Have Same Brand Recall As TV Spots by Erik Sass

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.



Along with executives from mobile ad… Continue

Added by Ralph Paglia on May 16, 2008 at 12:30pm — No Comments

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