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All ADM Blog Posts Tagged 'Brand' (35)

Porsche is Automotive Brand of Las Vegas Food & Wine Festival

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Added by Ralph Paglia on August 3, 2019 at 9:30am — No Comments

6 Top Luxury Brand Logos With Meaning Explained

Behind every major brand is a story being told to its customers consciously and subconsciously.  The brands that do this the best have gone on to dominate their industries and generate billions of dollars in revenue.  These companies have made their names so well known that you’d probably recognize them without having to think twice. By extension, the logos of these top brands have become synonymous with great wealth, power, and class.

What you may not know though is the background…

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Added by Chris Spohr on February 15, 2019 at 7:37am — No Comments

How To Create an Amazing Brand Name

Why is picking a strong, memorable brand name so important?

Picking your brand name is the first step in establishing your company’s reputation.  It helps show people what to expect from you.  A good reputation means people will naturally want to connect with you and do business with you without having to put as much thought into the decision making process.  That’s not to say that if you do bad work you can cover it up.  With social media and Internet reviews, people are able to…

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Added by Chris Spohr on February 1, 2019 at 7:30am — No Comments

Positioning Your Brand

Figuring out the best way to position your brand is one of the most important things you can do for your company.  It has a huge impact on how people perceive the value of your company, products, and services.  Clicked Studios published one of the most in-depth guides on how to pick your brand name so you can make sure your company stands out in the today’s…

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Added by Chris Spohr on January 15, 2019 at 7:30am — No Comments

Grab Your Guide to Branding!

Discover the powerful principles and processes used by top brands to attract ideal clients and charge premium rates, common budgets, timelines, and more. It will change your perspective on how you do business.

Grab Your Copy Here

Added by Chris Spohr on January 15, 2019 at 7:30am — No Comments

THE TALE OF THE E-MAIL FALLACY

 
Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD!  
Those…
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Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments

What Do You Stand For?

Consistency in Branding is Everything!

What does your brand say about your company? Is there a consistent look, feel or message that your customers see when they first interact with your business? Believe it or not, a strong brand can mean the difference between a sale and a missed opportunity.

On this week’s Think Tank Tuesday, I'm…

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Added by Paul Potratz on March 29, 2016 at 2:00pm — No Comments

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d like…

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Added by Joey Little on November 3, 2015 at 11:57am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…

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Added by Joey Little on August 31, 2015 at 2:26pm — No Comments

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart…

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Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments

Google and Apple Catch Up To Ford In Auto Industry Influence

Google and Apple Join Ford as Key Influencers in the Auto Industry

Ask…

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Added by Ralph Paglia on February 23, 2014 at 7:30am — 1 Comment

Does Website Appearance Matter?

 

In this infographic, you’ll learn if your website’s appearance really does matter. 

 

Link to Infographic

 …

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Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments

The Actions Needed to Build True Brand Ambassadors

Happy Customer

This is part 5 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on March 1, 2013 at 6:00am — No Comments

How to Approach a Potential Brand Ambassador About Social Media

Approaching a Customer

This is part 4 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 11:30pm — 1 Comment

How to Identify Potential Brand Ambassadors

Brand Ambassador

This is part 3 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:30pm — No Comments

The Importance of Brand Ambassadors

Loving Her Car

This is part 2 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:00pm — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid



As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…

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Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments


Influencer
Brand Management Lessons

Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial break for the next four years. That being said, there are some lessons we can learn the race for the White House as far as brand management goes.



1. Stand for something and stay on message

Quite…

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Added by Ketty Colom on November 13, 2012 at 8:30am — No Comments

1 in 5 Americans Have Bought a Brand of Car that a Friend Has Followed on Facebook

20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook 

18% of US consumers - including 23% under 35 - have bought a brand because their friends…

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Added by Ralph Paglia on June 29, 2012 at 3:30pm — 1 Comment

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