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All ADM Blog Posts Tagged 'Brand' (28)

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart…

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Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments

Google and Apple Catch Up To Ford In Auto Industry Influence

Google and Apple Join Ford as Key Influencers in the Auto…

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Added by Ralph Paglia on February 23, 2014 at 7:30am — 3 Comments

Does Website Appearance Matter?

 

In this infographic, you’ll learn if your website’s appearance really does matter. 

 

Link to Infographic

 …

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Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments

Memes as Content Marketing for Dealerships

Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.

 

What is a Meme?…

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Added by Rebecca Kon on March 28, 2013 at 10:15am — 1 Comment

The Actions Needed to Build True Brand Ambassadors

Happy Customer

This is part 5 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on March 1, 2013 at 6:00am — No Comments

How to Approach a Potential Brand Ambassador About Social Media

Approaching a Customer

This is part 4 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 11:30pm — 1 Comment

How to Identify Potential Brand Ambassadors

Brand Ambassador

This is part 3 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:30pm — No Comments

The Importance of Brand Ambassadors

Loving Her Car

This is part 2 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:00pm — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid



As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…

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Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

Brand Management Lessons

Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial break for the next four years. That being said, there are some lessons we can learn the race for the White House as far as brand management goes.



1. Stand for something and stay on message

Quite…

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Added by Ketty Colom on November 13, 2012 at 8:30am — No Comments

1 in 5 Americans Have Bought a Brand of Car that a Friend Has Followed on Facebook

20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook 

18% of US consumers - including 23% under 35 - have bought a brand because their…

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Added by Ralph Paglia on June 29, 2012 at 3:30pm — 1 Comment

Facebook has Changed how Dealership Brand Pages are Displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages.



Dealers have until March 30th to update their…

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Added by Brent Albrecht on March 1, 2012 at 7:30am — 2 Comments

Millennials and Your Brand on Social Networks



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Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments

Build Your Brand by Engaging Customers Online







“The Revolution Will Not Be Televised, But You Can See it on YouTube!” Presented by Mark Dubis at the 10th Digital Dealer Conference.



Car dealers everywhere need to beware of one major paradigm shift: the proliferation of online social media and user-generated communities. Your…

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Added by Richelle Farley on August 1, 2011 at 5:26pm — No Comments

Google+ Brand Pages Coming in Two Weeks

Google+ Brand Pages Coming in Two Weeks

Ford, MTV and Mashable Likely Among First Allowed to Create Company Pages

Soon after the launch of Google+ came the inevitable next question: When can brands set up…
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Added by Ralph Paglia on July 10, 2011 at 6:41pm — No Comments

Transitioning the Social Networking Relationship into Making the Sale

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is…

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Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

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Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Perception is a Powerful Force

In real estate it is location, location, location.  In the retail sales world, it is perception, perception, perception.  Every one of your consumers wants to have a individualize experience when doing business with your organization.  I like to call it the “Disney” experience since Disney has set the benchmark in customer service.  It…

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Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments

Outsourcing Social Media as Part of Your Dealership Marketing Plan: FAQ

The newest keeping up with the Jones’s marketing trend is Social Media Marketing.  Social Networking has found a home in American Capitalism as the twenty-something crowd has become a strong demographic in today’s enterprise.  Business hours have been replaced with 24/7 virtual access to your dealership.  Social Media Marketing has become a channel for customer support, service and…

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Added by Stephanie Young on June 30, 2011 at 11:00am — No Comments

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