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All ADM Blog Posts Tagged 'BlogHer' (1)

Put Her in the Driver's Seat: Social Tools Empower Women's Car Buying Process

Blogher.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle.  Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).

However, when we filtered the same question results through those who had used either blogs or social networks to help with car information…

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Added by Jody DeVere on December 4, 2011 at 7:53am — 1 Comment

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