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Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes to the search ranking benefits.
We believe wholeheartedly in…Continue
Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments
You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:
Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…Continue
Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments
There's been a lot of talk recently about the keyword (not provided) ordeal that has been increasingly plaguing users of Google Analytics. Pretty much every single blog that talks about digital marketing (including…Continue
Wise words from one of the greatest marketing minds of our time. Today SEM plays a…
Added by Britt Hoffmann on November 19, 2013 at 9:05am — No Comments
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
Currently, the biggest problem with using Bing for SEM and Business SEO is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year, but Google is still dominating them, essentially getting the rest of the market share (ignoring the pittance of Yahoo, AOL, and ASK.com). Optimizing for Bing hasn't…Continue
Added by Timothy Martell on January 24, 2013 at 11:00am — No Comments
"Online Advertising Trends - October through December 2012"
The following report posted below and the…Continue
Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster Guidelines, “intended to help your content be found and…Continue
Added by Timothy Martell on November 20, 2012 at 6:30am — No Comments
We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right?
Whether you fancy…Continue
Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?
Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…Continue
Added by Ralph Paglia on December 3, 2010 at 3:26am — No Comments
Added by Ralph Paglia on October 2, 2010 at 12:00pm — No Comments