Professional Community for Car Dealers, Automotive Marketers and Sales Managers
With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics.
1) a quite place to shoot video, preferably in a studio or a back lot.
2) a "quiet" backdrop.…
Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…Continue
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.
Here are the places where you could really screw up your listing if you aren't careful:
Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments
Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments
The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own). In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:
Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments
It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter. While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers. Their email campaigns are being inappropriately blocked by various spam filters.
Here are some tips to avoid the dreaded spam filter in your customer's email…Continue
Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit
DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award,…
Added by Crystal Hartwell on October 12, 2011 at 1:32pm — No Comments
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012
Added by Ralph Paglia on August 29, 2011 at 8:00pm — No Comments
Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.
Before you start any marketing…Continue
Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments
Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…Continue
If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.
Case in point:…Continue
This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!
Social media best practices are…Continue
Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments
As I shop the Amazon store online for my son’s birthday gift, I start checking reviews of the products displayed. I notice that on the description page for each item there are reviews for each item as well as an overall rating for the reviews. It got me wondering how many people actually look for and read these ratings since we really don’t see them on car dealers’ websites. I start seeing ratings like 79 out of 81 people found this…Continue