Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results
SALT LAKE CITY, UT – July 23, 2012 – DrivingSales today announced that leadership and management trainer, Jim Dance, is to be among the keynote speakers at the fourth annual DrivingSales Executive Summit (DSES),…Continue
Added by Crystal Hartwell on July 23, 2012 at 6:08am — No Comments
Prizes totaling $10,000 to be awarded to the auto dealers who develop the most innovative strategies in 2012
Salt Lake City, Utah – July 18, 2012 – DrivingSales today announced the call for entries for the 2012 DrivingSales Best Idea Contest which recognizes the most innovative auto dealership strategies of…Continue
Added by Crystal Hartwell on July 18, 2012 at 7:03am — No Comments
Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied. In…Continue
Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments
Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…Continue
Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you. As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…Continue
Added by James Schaefer on May 31, 2012 at 10:14am — No Comments
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.
With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics.
1) a quite place to shoot video, preferably in a studio or a back lot.
2) a "quiet" backdrop.…
Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…Continue
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.
Here are the places where you could really screw up your listing if you aren't careful:
Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments
Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments
The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own). In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:
Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments
It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter. While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers. Their email campaigns are being inappropriately blocked by various spam filters.
Here are some tips to avoid the dreaded spam filter in your customer's email…Continue
Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit
DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award,…
Added by Crystal Hartwell on October 12, 2011 at 1:32pm — No Comments
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments