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A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…Continue
Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments
In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.
Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…Continue
Added by Ernie Perich on August 27, 2018 at 7:00am — No Comments
Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…Continue
Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…Continue
Added by sara callahan on July 13, 2016 at 5:21am — No Comments
Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very…Continue
From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.
Facebook realizes this and, as a result, has…Continue
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:…Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments