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All ADM Blog Posts Tagged 'Automotive Video Marketing' (6)


Influencer
Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…

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Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments


Influencer
The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments


Influencer
The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT]

In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…

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Added by Joe Schwartz on January 28, 2013 at 7:00pm — 2 Comments


Influencer
The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments


Influencer
Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in …

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Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments


Influencer
The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content

When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…

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Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments

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