Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Automotive Marketing' (22)

AutoMarketers Double-Down on CRM Spending for Car Dealerships

AutoMarketers Double Down on CRM Spending for Serving Dealers

Service Provider Installed CRM solutions help various automotive advertising and media agencies improve their customer service efforts for car…

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Added by Ralph Paglia on August 17, 2016 at 7:00am — No Comments

How To Implement 11 Facebook Best Practices for Car Dealers

Facebook "How To's" for Automotive Marketers Proven To Generate Increased Customer Engagement Results

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…

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Added by Ralph Paglia on August 12, 2015 at 7:30am — 1 Comment


Influencer
Why Scheduling from Facebook is Important

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…

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Added by Erin Ryan on October 20, 2014 at 4:30pm — No Comments


Influencer
Why You Should Watch #GetYourSocialOn: A New Segment on Auto Dealer LIVE

Get Social!

There is a lot of pressure on dealerships to get started with social media. Many Internet Managers and employees are left with handling the brand’s social presence on top of their current position, usually forcing social media to be on the back burner. This is a huge mistake.

Some of the employees who are…

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Added by Erin Ryan on May 21, 2014 at 12:41pm — No Comments

Ten Marketing Statistics Recently Released That Car Dealers Should Review

New Digital Marketing Statistics for Automotive Marketing Professionals Released Over Past Ten Days...

Highlights include a user milestone for…

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Added by Ralph Paglia on April 27, 2014 at 6:30am — 6 Comments

4 New Ways to Use Video for Your Dealership in 2014

The first video on YouTube was uploaded by Yakov Lapitsky in April 2005. Since then, online video has exploded as a medium for everything from research to sales. Today, YouTube receives more than 1 billion unique visitors each month

2014 will see a lot…

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Added by Joshua Pullan on January 17, 2014 at 12:00pm — No Comments

Why video is key to your internet future.

The world changes so quickly, sometimes you just wish it could all pause for 5 minutes! 



Everything moves with such breathless haste, that often the changes you’ve just caught up with seem to already…

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Added by Joshua Pullan on January 13, 2014 at 4:00am — No Comments

The basic rule you're forgetting

Back to Basics

You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.

Earlier this year, research revealed that 50% of inquiries…

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Added by Joshua Pullan on October 30, 2013 at 9:00am — 2 Comments

Digital Marketing Trends Coming in 2013

Last week a great article from Entrepreneur.com was written on what the top 10 digital marketing trend predictions were for  2013. Many things have been bubbling to the surface in 2012, and now it is time to take a look at these various tools and leverage them more fully in 2013.…

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Added by Vickie Gibbs on January 8, 2013 at 11:30am — 10 Comments

Top 15 New Year Resolutions for Marketers Serving Car Dealerships

The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013... These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:…

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Added by Ralph Paglia on January 2, 2013 at 5:00pm — No Comments

Joel Ewanick, Former GM and Hyundai Marketing Boss Takes Fisker Automotive Leadership Role

Former GM and Hyundai Marketing Boss Joel Ewanick Takes Fisker Automotive Leadership Role

A few years ago I did some work for Hyundai Motor America in Fountain Hills, CA and had the…

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Added by Ralph Paglia on November 26, 2012 at 8:30pm — 3 Comments


Dealer
And Why Aren`t You Using Video At Your Dealership Again???

**We cut this video about two weeks ago;

 

** Two days ago this customer watched the clip on Cars.com, reached out to us and lived happily ever after with this awesome 2009 Audi S5 Coupe!…

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Added by Ken Beam on April 14, 2012 at 2:00pm — 26 Comments

Dealer.com Receives $30M Investment from Accel Partners

Accel Puts Over $30M In Digital Marketing Platform For The Auto Industry Dealer.com

Dealer.com
 written by LEENA RAO…
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Added by Ralph Paglia on August 28, 2011 at 4:00pm — 1 Comment

Attend 11th Digital Dealer Conference Courtesy of ADM Professional Community

ADM Professional Community Blogging Contest

Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting…

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Added by Ralph Paglia on April 30, 2011 at 2:30pm — 29 Comments

How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management

How to Measure Return on Investment in Automotive Social Media Marketing and Reputation Management for Car Dealers…

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Added by Ralph Paglia on September 27, 2010 at 7:00am — 8 Comments

Facebook Facts for Social Media Marketing Strategy Development and Campaign Planning

Facebook Facts, Statistics and Growth Numbers for Social Media Marketing Strategy Development and Campaign Planning by Automotive Professionals...

The infographic below also displays a fascinating timeline showing the growth of Facebook from inception to its megasite status today. I call Facebook the "800#…

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Added by Ralph Paglia on April 3, 2010 at 12:30pm — 2 Comments

Search and Display Advertising Synergies



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Added by Ralph Paglia on February 24, 2010 at 7:00am — 4 Comments

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