Automotive Digital Marketing

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Ralph Paglia's Blog Posts Tagged 'Automotive' (109)

Bridget Townsend, Retail Automotive Software Leader Joins Rapid Recon

Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon

 

PALO ALTO, CA, August 1, 2018 - Rapid Recon, the established leader in Time-to-Line (T2L)…

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Added by Ralph Paglia on August 6, 2018 at 7:46pm — No Comments

Insights | Automotive Industry Report: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement.

  

With first-party data gathered from more than 350 auto manufacturers and dealer websites across more…

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Added by Ralph Paglia on May 7, 2018 at 11:30pm — No Comments

Automotive Event: Fine Cigar Dinner for Dealership and Repair Shop Owners and Managers

Richie Bello Announces Fine Cigar Dinner for Auto Dealers and Repair Shops to be held at Beach Club Estate in New York on May 9, 2018…

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Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…

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Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

Is Automotive Marketing Downshifting Right Now?

Automotive Marketing:

Shifting Gears in a Slowing Market

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a…

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Added by Ralph Paglia on December 24, 2017 at 1:00am — No Comments

Five Automotive Marketing Tactics Dealers Must Master For Competitive Advantage

Five Automotive Digital Marketing Tactical Trends That Will Determine Which Dealers Own Their Future...

Automotive Digital Marketing has evolved on a continuous basis for over 18…

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Added by Ralph Paglia on October 26, 2017 at 5:00pm — No Comments

Google Dealer Playbook Report by Automotive News

Automotive News asked:
                        "How To Best Use…
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Added by Ralph Paglia on September 30, 2017 at 12:30pm — No Comments

J.D. Power Automotive Website Evaluation Study

Automotive Website Evaluation Study

Cross Device (AWESxD) - Mobile Website (2017)…

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Added by Ralph Paglia on August 14, 2017 at 5:00pm — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with their…

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Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…

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Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…

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Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …

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Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

Great Results in Automotive History

12 Great Events in Automotive History



By Boyd Warner



As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.”



Some readers may have to ponder…

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Added by Ralph Paglia on April 23, 2015 at 6:30pm — No Comments

Apple Increases Automotive Consumer Share; Here's What To Expect In 2015

What's Coming From Apple in 2015:

Apple Watch, iPad Pro, iPhone 6s,

12-Inch MacBook and More...

Thanks to the iPhone 6, the…
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Added by Ralph Paglia on January 9, 2015 at 9:00pm — 1 Comment

Automotive Consumer Trends For 2015

Ten Automotive Consumer Trends That Car Dealers Will Want to Watch in 2015…

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Added by Ralph Paglia on January 8, 2015 at 9:30pm — 1 Comment

Research Report: Analysis of 400+ Car Dealers Responding to Online Inquiries

PLADOOGLE Releases Study Which Details How Automotive Dealers Respond to Online Inquiries

Over 400 New Car Dealers Mystery Shopped…
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Added by Ralph Paglia on January 7, 2015 at 1:30am — 3 Comments

Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?

12 Great Events in Automotive History…

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Added by Ralph Paglia on September 26, 2014 at 10:30pm — 2 Comments

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger...

What’s Yours?

One of the ideas…

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Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments

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