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Ralph Paglia's Blog Posts Tagged 'Automotive' (115)

Data Hub: Coronavirus and Automotive Marketing

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve…

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Added by Ralph Paglia on November 15, 2020 at 3:00am — No Comments

What Automotive Marketers Can Expect From The New POTUS Administration

The general election last Tuesday pitted fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the…

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Added by Ralph Paglia on November 10, 2020 at 4:30am — No Comments

CoronaVirus Drops Automotive Advertising To 30 Year Low

The coronavirus pandemic has brought US auto sales to a 30-year low. As a result, the US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.…

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Added by Ralph Paglia on October 23, 2020 at 5:30am — No Comments

eMarketer Report: Automotive Digital Advertising Spend In 2020

Pandemic Causes Significant Pullback, Making Automotive Hardest-Hit Industry After Travel…

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Added by Ralph Paglia on September 21, 2020 at 10:00pm — No Comments

Automotive Teachers Named Winners of "Tools for Schools"

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Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments

Porsche is Automotive Brand of Las Vegas Food & Wine Festival

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Added by Ralph Paglia on August 3, 2019 at 9:30am — No Comments

Bridget Townsend, Retail Automotive Software Leader Joins Rapid Recon

Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon

 

PALO ALTO, CA, August 1, 2018 - Rapid Recon, the established leader in Time-to-Line (T2L) workflow™ software and reconditioning center transformation, announced today that retail…

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Added by Ralph Paglia on August 6, 2018 at 7:46pm — No Comments

Insights | Automotive Industry Report: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement.

  

With first-party data gathered from more than 350 auto manufacturers and dealer websites across more…

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Added by Ralph Paglia on May 7, 2018 at 11:30pm — No Comments

Automotive Event: Fine Cigar Dinner for Dealership and Repair Shop Owners and Managers

Richie Bello Announces Fine Cigar Dinner for Auto Dealers and Repair Shops to be held at Beach Club Estate in New York on May 9, 2018…

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Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…

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Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

Is Automotive Marketing Downshifting Right Now?

Automotive Marketing:

Shifting Gears in a Slowing Market

After a record-shattering 2016, automakers are dealing with the difficult task of maintaining or growing volume and margins in a…

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Added by Ralph Paglia on December 24, 2017 at 1:00am — No Comments

Five Automotive Marketing Tactics Dealers Must Master For Competitive Advantage

Five Automotive Digital Marketing Tactical Trends That Will Determine Which Dealers Own Their Future...

Automotive Digital Marketing has evolved on a continuous basis for over 18…

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Added by Ralph Paglia on October 26, 2017 at 5:00pm — No Comments

Google Dealer Playbook Report by Automotive News

Automotive News asked:
                        "How To Best Use…
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Added by Ralph Paglia on September 30, 2017 at 12:30pm — No Comments

J.D. Power Automotive Website Evaluation Study

Automotive Website Evaluation Study

Cross Device (AWESxD) - Mobile Website (2017)…

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Added by Ralph Paglia on August 14, 2017 at 5:00pm — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…

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Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment

Congratulations To Car Peeps Everywhere on September Sales Results!

There is no way around it... September 2015 was one of the best Septembers in the history of the car business... Not only was the volume there, but gross profit margins went up as well!

The American auto industry's sizzling sales pace this past…

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Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments

Automotive Marketer Guide to Going Mobile Infographic

As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…

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Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …

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Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

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