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All ADM Blog Posts Tagged 'Automotive' (640)


Vendor
Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

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Added by Steve White on April 28, 2017 at 6:28am — No Comments


Vendor
M1 Data launches Smart PiXL

One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address…

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Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with…

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Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment


Vendor
The Art of Service Upselling

While there are many different types of service repairs – warranty, recall, etc. –undoubtedly the king of them all, when it comes to profit, is customer pay repair orders.

 

Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…

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Added by Tim Clay on April 14, 2017 at 5:00am — No Comments

A Comprehensive List of 5 Most Expensive Car Parts to Repair in General

We have all felt that sinking feeling in the depths of our stomach when we found out that something is definitely not right with our ride. Loud noises, weird smells, jerky movements; the list of symptoms are countless.

Every time we face situations like these we get that nagging feeling in the…

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Added by Kent Charlie on April 12, 2017 at 11:40pm — No Comments

How Automotive Qualitative Research Can Help Your Dealership

Quality, service, and brand name used to be the primary drivers of consumer purchasing decisions. In the past, you could mostly depend on promoting your dealership’s association with a well-known product. You could also offer financing terms that would make it easier for people on a budget to drive off the lot with the car they desired the very day they came in to see it. While some of these offerings are still applicable and an important part of smart retail, you cannot rely solely these…

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Added by Rahul Paul on April 11, 2017 at 6:42am — No Comments


Influencer
Porsche Plans to Bring some Disney Magic to its Dealerships

It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an…

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Added by Mike Gorun on April 4, 2017 at 6:45am — No Comments


Vendor
The Customer’s Time is not yours so Stop Thinking it is!

Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.

The most valuable currency on the planet…

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Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments


Influencer
5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…

QUALITY > QUANTITY

Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…

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Added by David Metter on March 21, 2017 at 1:00pm — No Comments


Influencer
BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…

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Added by David Metter on February 15, 2017 at 1:30pm — No Comments


Vendor
Are You Looking For Subprime Auto Leads Provider? Read On Before You Sign Above The Dotted Line!

Find out the auto leads provider who understand your business: Honestly; it’s sheer wastage of time and money if you have to make a lead provider understand your business from the scratch. Select a subprime auto…

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Added by AutoFriend Leads on February 9, 2017 at 4:00am — No Comments

How Automotive Marketing Can Boost Your Business Authority and Sales

Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.

They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for…

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Added by Rahul Paul on January 20, 2017 at 2:00am — No Comments


Vendor
Helion Releases Free eBook for Auto Dealers: Three Service Department Pain Points, Solved!

How Faulty IT Infrastructures are Causing Dealerships to Lose Revenue, Lose Customers and Lose Employee Buy-In

Timonium, MD – January 17th, 2017-- Helion Automotive Technologies announced today the release of a free eBook for auto dealerships, titled Three Service Department Pain Points, Solved! How Faulty IT Infrastructures are Causing…

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Added by Erik Nachbahr on January 17, 2017 at 5:30am — No Comments


Vendor
2017 NADA Checklist

Ok, so you have known about the 2017 NADA Show for quite some time now, yet you find yourself freaking out a day before you leave. No worries, we have all been there. Register to Attend…

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Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments


Agency
Facebook and Automotive Sector - Examples of Car Brands Applying Social Media for Gaining ROI

Basically, every business resides on Facebook.

The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.



Auto makers are well aware of…

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Added by Tony Trout on December 8, 2016 at 11:30pm — No Comments

What’s on Your Christmas Automotive Gift List?

If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?

For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.

It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?

With Christmas just around the…

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Added by Rahul Paul on December 7, 2016 at 11:32pm — No Comments


Influencer
Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

 

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…

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Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments

Facebook Marketing Tips to Drive Sales for Your Auto Dealership

Social media has turned out to be one of the most effective tools for businesses to spread awareness, conduct marketing campaigns and increase sales.

With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…

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Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments


Influencer
We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 

If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…

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Added by David Metter on November 9, 2016 at 11:30am — No Comments


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

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Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment

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