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All ADM Blog Posts Tagged 'Automotive' (626)


Agency
Facebook and Automotive Sector - Examples of Car Brands Applying Social Media for Gaining ROI

Basically, every business resides on Facebook. The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.



Auto makers are well aware of social media trends, so they cleverly pitch their messages towards targeted audience. Social media platform provides many chances for interaction with fans, loyal customers and potential ones.



Facebook is…

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Added by Tony Trout on December 8, 2016 at 11:37pm — No Comments

What’s on Your Christmas Automotive Gift List?

If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?

For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.

It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?

With Christmas just around the…

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Added by Rahul Paul on December 7, 2016 at 11:32pm — No Comments


Influencer
Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

 

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…

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Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments

Facebook Marketing Tips to Drive Sales for Your Auto Dealership

Social media has turned out to be one of the most effective tools for businesses to spread awareness, conduct marketing campaigns and increase sales.

With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…

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Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments


Influencer
We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 

If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…

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Added by David Metter on November 9, 2016 at 11:30am — No Comments


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

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Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment


Media
Why Video is an Integral Part of Automotive Marketing Plan

Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever…

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Added by Marcus Jensen on October 27, 2016 at 1:47pm — No Comments


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments


Influencer
Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

People buy everything online these days. Or do they?

In reality, there are some items people simply prefer to touch, see, feel, 
taste, smell,…

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Added by David Metter on October 24, 2016 at 11:00am — No Comments


Influencer
Gubagoo announces Facebook Messenger Integration for Automotive Dealerships

Gubagoos latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers

 

Boca Raton, FL October 21,…

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Added by Crystal Hartwell on October 21, 2016 at 9:30am — No Comments


Media
Classic Examples of Auto Firms’ Ads in Social Media Marketing

There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.

The most common sites that are widely used by…

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Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments


Vendor
Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…

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Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments


Media
Build your brand with social media marketing.

Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…

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Added by Radio Vision on October 13, 2016 at 2:31am — No Comments


Influencer
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…

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Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments


Vendor
Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

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Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments


Vendor
Who's Your Top Salesperson?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

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Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments


Vendor
Stop Losing Business to Competitors: 5 Steps

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

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Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments


Influencer
Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

  

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…

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Added by Larisa Bedgood on September 20, 2016 at 7:07am — 1 Comment


Vendor
Election 2016. Stop Talking About It.

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me…

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Added by Aubrey Hankins on September 19, 2016 at 11:30am — 2 Comments


Vendor
4 Benefits of a Mobile CRM

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

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Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments

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