Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…Continue
Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments
The market for selling a used car is a constantly evolving one. It requires you to be completely aware of what works in order to implement the right strategies.
Selling a used car is, in many cases, better than trading. That being said, getting a good price on it may require more than just putting it on the market. You would need to have an effective marketing plan to ensure that you get the best deal.…Continue
Added by Kent Charlie on May 17, 2016 at 10:23pm — No Comments
Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …Continue
It’s the age old question of,…
Added by Larisa Bedgood on May 3, 2016 at 7:01am — No Comments
Last month at the Consumer Electronics Show (CES), Innovid,…Continue
Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments
Las Vegas, NV -- April 1st, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today that it has added the Summit Truck Group to its list of clientele. The Summit Truck Group operates 33 commercial truck and bus dealerships in Arkansas, Kansas, Mississippi, Missouri, New Mexico, Oklahoma, Tennessee, and Texas. Helion was retained to manage the group's…Continue
Added by Erik Nachbahr on April 1, 2016 at 7:00am — No Comments
Timonium, MD -- March 28th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, announced today the release of a free eBook. Five Technology Musts to Drive Auto Dealer Sales & Service Revenue reveals the five most critical information technology (IT) priorities for auto dealerships today, and how to optimize these technologies to increase…Continue
Added by Erik Nachbahr on March 28, 2016 at 7:00am — No Comments
Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…Continue
Added by Kent Charlie on March 28, 2016 at 4:30am — No Comments
Timonium, MD – March 21st, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, warns that the biggest security threat to auto dealerships is the employees. International crime organizations are targeting auto dealers, among other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees into performing actions that…Continue
Added by Erik Nachbahr on March 21, 2016 at 7:51am — No Comments
The world of technology is changing fast; here's what dealers need to know:
1) In 2015, there were 18.2 billion devices connected to the Internet. By 2020 that number will increase to over 50 billion devices, or 2.5X the current amount
Added by Erik Nachbahr on March 16, 2016 at 12:53pm — No Comments
Timonium, MD – March 14th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced that its president, Erik Nachbahr, was recently appointed as a new member of the Automotive Resource Network (ARN) Auto Retail Committee. The committee is charged with delivering auto retail educational programs and in-house customized training to auto…Continue
Added by Erik Nachbahr on March 14, 2016 at 9:47am — No Comments
Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.
If you have,…Continue
Added by Erik Nachbahr on February 25, 2016 at 3:41pm — No Comments
In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.
Just like everyone, I patronize dealerships for my vehicle service. I was concerned…Continue
Added by Dan Beres on February 25, 2016 at 7:00am — No Comments
Timonium, MD – February 22nd, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced today that its president, Erik Nachbahr, will be presenting a workshop at the 2016 NADA Conference and Expo in Las Vegas, NV. Auto dealers who attend Five Technology Musts to Drive Sales and Service Revenue will learn how to leverage their existing information…Continue
Added by Erik Nachbahr on February 22, 2016 at 7:37am — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…Continue
Added by Erik Nachbahr on January 26, 2016 at 2:15pm — No Comments
Timonium, MD – January 18th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions, is now offering the Cisco® Unified Communications Platform (UCP) for auto dealers, an integrated phone and communications system designed to improve the customer experience and streamline phone processes. Cisco's UCP helps dealerships greatly reduce incidents of lost or dropped calls, placing…Continue
Added by Erik Nachbahr on January 18, 2016 at 6:59am — No Comments
Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…Continue