Professional Community for Car Dealers, Automotive Marketers and Sales Managers
"This Internet connection is too fast!" said No One Ever. In fact, 'slow Internet' is one of the top employee frustrations, according to a recent study by Deloitte. Is there anything worse than arriving at work, all motivated to tackle an important work project, only to discover the Internet is down? Slow Internet can be detrimental to your dealership's productivity, profitability and employee morale.
Sometimes the problem does lie with your ISP. But in many cases, a…Continue
Added by Erik Nachbahr on November 18, 2015 at 1:07pm — No Comments
Well, it’s 2015, and despite the Jetsons’ promises- I don’t have my flying car yet. I mean technically the show was set in 2062, so we at least have a few years left to hope. Flying cars or not, the…
Added by Larisa Bedgood on November 12, 2015 at 7:23am — No Comments
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…Continue
Added by Joseph Little on October 30, 2015 at 9:00am — No Comments
Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media…Continue
Added by Rick McLey on October 30, 2015 at 8:00am — No Comments
In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today.
Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news…
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…Continue
Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Larisa Bedgood on October 1, 2015 at 12:51pm — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
As marketers, we are often guilty of planning, thinking, structuring—and then planning some more. After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience. But…Continue
Added by Joseph Little on September 22, 2015 at 2:54pm — No Comments
Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.
Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…Continue
Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments
Added by Larisa Bedgood on September 17, 2015 at 10:37am — No Comments
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments
Written by …
Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…Continue
Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…Continue
Added by Larisa Bedgood on August 27, 2015 at 11:59am — No Comments