Professional Community for Car Dealers, Automotive Marketers and Sales Managers
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose…Continue
Added by David Metter on March 21, 2017 at 1:00pm — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Find out the auto leads provider who understand your business: Honestly; it’s sheer wastage of time and money if you have to make a lead provider understand your business from the scratch. Select a subprime auto…Continue
Added by AutoFriend Leads on February 9, 2017 at 4:00am — No Comments
Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.
They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for…
Added by Rahul Paul on January 20, 2017 at 2:00am — No Comments
How Faulty IT Infrastructures are Causing Dealerships to Lose Revenue, Lose Customers and Lose Employee Buy-In
Timonium, MD – January 17th, 2017-- Helion Automotive Technologies announced today the release of a free eBook for auto dealerships, titled Three Service Department Pain Points, Solved! How Faulty IT Infrastructures are Causing…Continue
Added by Erik Nachbahr on January 17, 2017 at 5:30am — No Comments
Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments
Basically, every business resides on Facebook.
The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.
Auto makers are well aware of…
Added by Tony Trout on December 8, 2016 at 11:30pm — No Comments
If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?
For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.
It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?
With Christmas just around the…Continue
Added by Rahul Paul on December 7, 2016 at 11:32pm — No Comments
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…Continue
Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments
With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…Continue
Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments
If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…Continue
Added by David Metter on November 9, 2016 at 11:30am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …Continue
Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever…Continue
Added by Marcus Jensen on October 27, 2016 at 1:47pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
Added by David Metter on October 24, 2016 at 11:00am — No Comments
Gubagoo’s latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers
Boca Raton, FL –October 21,…Continue
Added by Crystal Hartwell on October 21, 2016 at 9:30am — No Comments
There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.
The most common sites that are widely used by…Continue
Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…Continue
Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments
Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…Continue
Added by Radio Vision on October 13, 2016 at 2:31am — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments