Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…Continue
Added by Steve White on April 28, 2017 at 6:28am — No Comments
One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address…
Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments
Smartphones once again ramped up their influence last year as devices used to visit websites, with…Continue
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
We have all felt that sinking feeling in the depths of our stomach when we found out that something is definitely not right with our ride. Loud noises, weird smells, jerky movements; the list of symptoms are countless.
Every time we face situations like these we get that nagging feeling in the…Continue
Added by Kent Charlie on April 12, 2017 at 11:40pm — No Comments
Quality, service, and brand name used to be the primary drivers of consumer purchasing decisions. In the past, you could mostly depend on promoting your dealership’s association with a well-known product. You could also offer financing terms that would make it easier for people on a budget to drive off the lot with the car they desired the very day they came in to see it. While some of these offerings are still applicable and an important part of smart retail, you cannot rely solely these…Continue
Added by Rahul Paul on April 11, 2017 at 6:42am — No Comments
It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an…Continue
Added by Mike Gorun on April 4, 2017 at 6:45am — No Comments
Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.
The most valuable currency on the planet…Continue
Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…Continue
Added by David Metter on March 21, 2017 at 1:00pm — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Find out the auto leads provider who understand your business: Honestly; it’s sheer wastage of time and money if you have to make a lead provider understand your business from the scratch. Select a subprime auto…Continue
Added by AutoFriend Leads on February 9, 2017 at 4:00am — No Comments
Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.
They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for…
Added by Rahul Paul on January 20, 2017 at 2:00am — No Comments
How Faulty IT Infrastructures are Causing Dealerships to Lose Revenue, Lose Customers and Lose Employee Buy-In
Timonium, MD – January 17th, 2017-- Helion Automotive Technologies announced today the release of a free eBook for auto dealerships, titled Three Service Department Pain Points, Solved! How Faulty IT Infrastructures are Causing…Continue
Added by Erik Nachbahr on January 17, 2017 at 5:30am — No Comments
Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments
Basically, every business resides on Facebook.
The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.
Auto makers are well aware of…
Added by Tony Trout on December 8, 2016 at 11:30pm — No Comments
If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?
For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.
It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?
With Christmas just around the…Continue
Added by Rahul Paul on December 7, 2016 at 11:32pm — No Comments
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…Continue
Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments
With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…Continue
Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments
If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…Continue
Added by David Metter on November 9, 2016 at 11:30am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …Continue