Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…Continue
Added by Erik Nachbahr on January 26, 2016 at 2:15pm — No Comments
Timonium, MD – January 18th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions, is now offering the Cisco® Unified Communications Platform (UCP) for auto dealers, an integrated phone and communications system designed to improve the customer experience and streamline phone processes. Cisco's UCP helps dealerships greatly reduce incidents of lost or dropped calls, placing…Continue
Added by Erik Nachbahr on January 18, 2016 at 6:59am — No Comments
Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…Continue
Seven years ago I became involved with an organization called The Family Tree, a statewide organization based in Baltimore. The Family Tree is a non-profit with a mission to prevent child abuse, educate parents on how to raise children and provide a variety of other services for families in need. The Family Tree has a staff of approximately 40 employees and an operations budget of around $3 million. The charity helps over 15,000 children every year.
Helion currently provides…Continue
Added by Erik Nachbahr on December 22, 2015 at 1:02pm — No Comments
Mobile tablets are great for streamlining processes and increasing productivity; that is, until the battery dies just before the afternoon rush begins. Every brand is different, but mobile tablet batteries can last anywhere from five to twelve hours. Heavy usage and wi-fi connectivity can…Continue
Added by Erik Nachbahr on December 2, 2015 at 9:54am — No Comments
"This Internet connection is too fast!" said No One Ever. In fact, 'slow Internet' is one of the top employee frustrations, according to a recent study by Deloitte. Is there anything worse than arriving at work, all motivated to tackle an important work project, only to discover the Internet is down? Slow Internet can be detrimental to your dealership's productivity, profitability and employee morale.
Sometimes the problem does lie with your ISP. But in many cases, a…Continue
Added by Erik Nachbahr on November 18, 2015 at 1:07pm — No Comments
Well, it’s 2015, and despite the Jetsons’ promises- I don’t have my flying car yet. I mean technically the show was set in 2062, so we at least have a few years left to hope. Flying cars or not, the…
Added by Larisa Bedgood on November 12, 2015 at 7:23am — No Comments
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…Continue
Added by Joseph Little on October 30, 2015 at 9:00am — No Comments
Today’s smartphone technology has made it possible to do almost anything from the palm of your hand. From keeping in touch with friends, family and even customers through social media…Continue
Added by Rick McLey on October 30, 2015 at 8:00am — No Comments
In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today.
Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news…
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…Continue
Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Larisa Bedgood on October 1, 2015 at 12:51pm — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments