Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Automotive' (726)

Internal Branding Tips for Automotive OEM Suppliers



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

Continue

Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments


Vendor
Automotive digital marketing trends you need to watch out for

There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing.

Companies and organizations involved in the design, development,…

Continue

Added by Cynthia Madison on October 16, 2018 at 4:30am — No Comments

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."

The report looks at points of view of both the…

Continue

Added by John Sternal on September 25, 2018 at 6:30am — No Comments

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

Continue

Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments

Strategies to Develop Content for Local SEO for Automotive marketing

Are you looking for different ways of enhancing the organic visibility of the site? Do you own a small business and facing stiff competition with those big brands in your area? If yes, then you are still not benefited by the several benefits of digital marketing especially SEO. SEO or search engine optimization plays an optimum role in enhancing the visibility and search engine ranking of the website. Several strategies are followed by the…

Continue

Added by Rahul Paul on September 4, 2018 at 11:24pm — No Comments

Why Email Marketing is Important for Small Business



Countless brands around the world are using email marketing as their main business tool to attract their targeted audience, create more leads, and turn them into potential customers. The ultimate goal is to increase sales as much as possible. So, it's very important how they use their email marketing to improve their performance
 of their business so they can grow and become…

Continue

Added by Vladimir Zivanovic on September 3, 2018 at 6:30am — No Comments

Three Buyer Behaviors Automotive OEM Suppliers Should Know

Are you selling effectively to the B2B buyer?

In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.

Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…

Continue

Added by Ernie Perich on August 27, 2018 at 7:00am — No Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

Continue

Added by Dana Detrick-Clark on August 22, 2018 at 9:25am — 2 Comments

Bridget Townsend, Retail Automotive Software Leader Joins Rapid Recon

Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon

 

PALO ALTO, CA, August 1, 2018 - Rapid Recon, the established leader in Time-to-Line (T2L)…

Continue

Added by Ralph Paglia on August 6, 2018 at 7:46pm — No Comments


Vendor
The Future of the Automotive Industry: Trends and Predictions

A Forbes article from December 2017 identifies the necessity for players in the automotive industry to be…

Continue

Added by Cynthia Madison on July 4, 2018 at 1:35am — No Comments

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it better than your competitors’…

Continue

Added by Ernie Perich on June 25, 2018 at 8:30am — No Comments


Vendor
Automotive safety: cutting-edge technologies that can save your life

No person should get behind the wheel without knowing the traffic laws and the basic driving practices, which help reduce collisions or fatal accidents.

Making a mistake or breaking a traffic law results in receiving a well-deserved fine, losing the driver’s…

Continue

Added by Cynthia Madison on May 30, 2018 at 2:30am — No Comments

Insights | Automotive Industry Report: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement.

  

With first-party data gathered from more than 350 auto manufacturers and dealer websites across more…

Continue

Added by Ralph Paglia on May 7, 2018 at 11:30pm — No Comments

Automotive Event: Fine Cigar Dinner for Dealership and Repair Shop Owners and Managers

Richie Bello Announces Fine Cigar Dinner for Auto Dealers and Repair Shops to be held at Beach Club Estate in New York on May 9, 2018…

Continue

Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and…

Continue

Added by John Sternal on April 24, 2018 at 8:00am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

Continue

Added by John Sternal on April 23, 2018 at 12:00pm — No Comments

Looking for a Used Car? 4 Tips to Steering Clear of the Lemons

There are many benefits that can be reaped from buying a used car. Not only are used cars cheaper, but they also depreciate at a slower rate. However, you will have to take special care in order to avoid getting a lemon.

Comparison Shopping

It is not a…

Continue

Added by Kara Masterson on April 20, 2018 at 10:47am — No Comments

A Short Guide to Choosing a Good Mechanic

The last thing that you want to experience is to get into your car only to discover that it’s making an odd noise or that it won’t move. If you have been in this situation, then you know how important it is to get your vehicle fixed as soon as possible so that you can go to work as well as the other places that you need to visit during the week. Before hiring any mechanic you see, follow a few tips to find one who is reputable and who will offer the best services possible.…

Continue

Added by Kara Masterson on April 9, 2018 at 7:17am — No Comments

Flick Fusion Wins AWA Award for Best Automotive Website Merchandising Software, Presented by PCG Companies

Urbandale, IA—Flick Fusion today announced that its flagship video marketing platform, Smart Flicks, has won a 2018 Automotive Website Award (AWA) for the Best Website Merchandising…

Continue

Added by Timmy D. James on April 3, 2018 at 6:00am — No Comments

How to Best Present the Benefits of a Career in Automotive Retail Sales!

Recruiting and hiring quality personnel for vehicle sales has never been easy, but according to most dealers I talk with, it’s never been as difficult as it is today. Even most of those in the job market with an interest in a “sales” career state that they want to stay away from selling…

Continue

Added by Garry House on March 29, 2018 at 10:00am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service