Professional Community for Car Dealers, Automotive Marketers and Sales Managers
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…Continue
Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…Continue
Added by Michael Meyers on August 27, 2015 at 11:59am — No Comments
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
BUILD ACCURATE & TARGETED…Continue
For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.
One of our team leaders utilizes a method he calls the…Continue
Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments
Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…Continue
Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
Automotive engineering is one of the complicated fields of science. We are not aware of the changing trends in automotive engineering. But the scientists and the automobile engineers do know. Most of the engineers who are dealing with cars and auto parts regularly know exactly the requirements of the car enthusiasts.
Most of the latest researches focused on the advanced electric propulsions, engines and their alternatives fuels, vehicle chassis systems, vehicle safety and security…Continue
Added by Rahul Paul on May 19, 2015 at 11:03pm — No Comments
Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region…Continue
Added by Richard Holland on May 7, 2015 at 5:00am — No Comments
12 Great Events in Automotive History
By Boyd Warner
As we’re talking about cars and dealers and dealership business software here, I’m keeping that theme going for this quiz, which I’m calling “12 Great Results in Automotive History.”
Some readers may have to ponder…
Added by Ralph Paglia on April 23, 2015 at 6:30pm — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.
The traditional lending institutions may not be…Continue
Added by JamesAndew on February 26, 2015 at 11:25pm — No Comments
Ten Automotive Consumer Trends That Car Dealers Will Want to Watch in 2015…
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
|by Rob Campbell, Performance Improvement Consultant|
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…Continue
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on October 31, 2014 at 7:53pm — No Comments