Professional Community for Car Dealers, Automotive Marketers and Sales Managers
How Faulty IT Infrastructures are Causing Dealerships to Lose Revenue, Lose Customers and Lose Employee Buy-In
Timonium, MD – January 17th, 2017-- Helion Automotive Technologies announced today the release of a free eBook for auto dealerships, titled Three Service Department Pain Points, Solved! How Faulty IT Infrastructures are Causing…Continue
Added by Erik Nachbahr on January 17, 2017 at 5:30am — No Comments
Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments
Basically, every business resides on Facebook.
The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.
Auto makers are well aware of…
Added by Tony Trout on December 8, 2016 at 11:30pm — No Comments
If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?
For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.
It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?
With Christmas just around the…Continue
Added by Rahul Paul on December 7, 2016 at 11:32pm — No Comments
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…Continue
Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments
With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…Continue
Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments
If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…Continue
Added by David Metter on November 9, 2016 at 11:30am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …Continue
Commercials have been around for a long time now and their influence is evident, but with the rise of the Internet, many have migrated online. Whether we’re talking about content or digital marketing in general, this unique opportunity for companies to get their name out there has forever…Continue
Added by Marcus Jensen on October 27, 2016 at 1:47pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
Added by David Metter on October 24, 2016 at 11:00am — No Comments
Gubagoo’s latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers
Boca Raton, FL –October 21,…Continue
Added by Crystal Hartwell on October 21, 2016 at 9:30am — No Comments
There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.
The most common sites that are widely used by…Continue
Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…Continue
Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments
Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…Continue
Added by Radio Vision on October 13, 2016 at 2:31am — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…Continue
Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…Continue
Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…Continue
Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…Continue