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All ADM Blog Posts Tagged 'Automotive' (590)


Influencer
5 Tips on Successful Email Marketing for Car Dealerships

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…

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Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments

Useful Tips to Market Your Used Car

The market for selling a used car is a constantly evolving one. It requires you to be completely aware of what works in order to implement the right strategies.

 

Selling a used car is, in many cases, better than trading. That being said, getting a good price on it may require more than just putting it on the market. You would need to have an effective marketing plan to ensure that you get the best deal.…

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Added by Kent Charlie on May 17, 2016 at 10:23pm — No Comments


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Mobile is Skyrocketing for Dealership Marketing – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …

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Added by Larisa Bedgood on May 10, 2016 at 5:00am — 1 Comment


Influencer
3 Online Marketing Strategies to Attract Connected Consumers

Automotive Online Marketing Strategies

3 Online Marketing Strategies to Attract Connected Consumers

It’s the age old question of,…

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Added by Larisa Bedgood on May 3, 2016 at 7:01am — No Comments


Influencer
Chrysler Uses Consumer Data for Smart TV Behavioral Retargeting

Smart TV Retargeting: Generate Better Car Buyer Leads

Last month at the Consumer Electronics Show (CES), Innovid,…

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Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments

Summit Truck Group Retains Helion Technologies as Managed Services Provider

Las Vegas, NV -- April 1st, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today that it has added the Summit Truck Group to its list of clientele. The Summit Truck Group operates 33 commercial truck and bus dealerships in Arkansas, Kansas, Mississippi, Missouri, New Mexico, Oklahoma, Tennessee, and Texas. Helion was retained to manage the group's…

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Added by Erik Nachbahr on April 1, 2016 at 7:00am — No Comments

Helion Releases Free eBook: Five Technology Musts to Drive Auto Dealer Sales & Service Revenue

Timonium, MD -- March 28th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, announced today the release of a free eBook. Five Technology Musts to Drive Auto Dealer Sales & Service Revenue reveals the five most critical information technology (IT) priorities for auto dealerships today, and how to optimize these technologies to increase…

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Added by Erik Nachbahr on March 28, 2016 at 7:00am — No Comments

Night Driving: 6 Tips to Stay Safe

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…

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Added by Kent Charlie on March 28, 2016 at 4:30am — No Comments

The Biggest Security Threat to Auto Dealerships is the Employees, Warns Helion

Timonium, MD – March 21st, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, warns that the biggest security threat to auto dealerships is the employees. International crime organizations are targeting auto dealers, among other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees into performing actions that…

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Added by Erik Nachbahr on March 21, 2016 at 7:51am — No Comments

Four Amazing Internet Facts and How They Affect Your Dealership

The world of technology is changing fast; here's what dealers need to know:

 

1) In 2015, there were 18.2 billion devices connected to the Internet. By 2020 that number will increase to over 50 billion devices, or 2.5X the current amount

(Source:…

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Added by Erik Nachbahr on March 16, 2016 at 12:53pm — No Comments

Erik Nachbahr Joins the ARN Auto Retail Committee, Delivering Education & Best Practices to Auto Dealers

Timonium, MD – March 14th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced that its president, Erik Nachbahr, was recently appointed as a new member of the Automotive Resource Network (ARN) Auto Retail Committee. The committee is charged with delivering auto retail educational programs and in-house customized training to auto…

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Added by Erik Nachbahr on March 14, 2016 at 9:47am — No Comments

Raise Your Hand if You've Ever Done This While on a Conference Call

Checked emails. Scrolled through your Facebook feed. Ate breakfast. Read news headlines. Took a nap. Paid bills. Played a video game. Filed your nails.

 

Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.

 

If you have,…

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Added by Erik Nachbahr on February 25, 2016 at 3:41pm — No Comments


Influencer
An Undercover Service Department Story

In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.

Just like everyone, I patronize dealerships for my vehicle service. I was concerned…

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Added by Dan Beres on February 25, 2016 at 7:00am — No Comments

Erik Nachbahr to Present "Five Technology Musts to Drive Sales and Service Revenue" at NADA

Timonium, MD – February 22nd, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced today that its president, Erik Nachbahr, will be presenting a workshop at the 2016 NADA Conference and Expo in Las Vegas, NV. Auto dealers who attend Five Technology Musts to Drive Sales and Service Revenue will learn how to leverage their existing information…

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Added by Erik Nachbahr on February 22, 2016 at 7:37am — No Comments

The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments


Influencer
Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

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Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments

Is This the Red-Headed Stepchild of Your Dealership?

We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…

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Added by Erik Nachbahr on January 26, 2016 at 2:15pm — No Comments

Helion Introduces Cisco® Unified Communications Platform for Auto Dealers, Improving Customer Experience and Phone Processes

Timonium, MD – January 18th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions, is now offering the Cisco® Unified Communications Platform (UCP) for auto dealers, an integrated phone and communications system designed to improve the customer experience and streamline phone processes. Cisco's UCP helps dealerships greatly reduce incidents of lost or dropped calls, placing…

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Added by Erik Nachbahr on January 18, 2016 at 6:59am — No Comments


Influencer
CEM vs. CRM

What’s the Difference for Your Dealership?  Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together? 

At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there…

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Added by Joey Little on December 29, 2015 at 3:00pm — 4 Comments

Helion Reveals Top IT Requirements for Increased Productivity at Dealerships in 2016

Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…

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Added by Erik Nachbahr on December 28, 2015 at 8:21am — 1 Comment

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Top 5 Automotive Marketing Forum Discussions - 30 Days

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