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All ADM Blog Posts Tagged 'Automotive' (694)

Equifax Appoints Lena Bourgeois as Automotive General Manager

Equifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market.

Bourgeois brings a strong background in data and information technology systems to the…

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Added by John Sternal on November 17, 2020 at 6:00am — No Comments

Data Hub: Coronavirus and Automotive Marketing

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve…

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Added by Ralph Paglia on November 15, 2020 at 3:00am — No Comments

Kerrigan Advisors Represents Keyes Automotive Group in Sale to Lithia Motors

Lithia Motors acquires nine Keyes Automotive Group dealerships in one of the industry’s largest transactions; 7th 'Top 150' Dealership Group sale for Kerrigan Advisors

 

Irvine, CA – Kerrigan Advisors, a…

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Added by Crystal Hartwell on November 10, 2020 at 6:00am — No Comments

What Automotive Marketers Can Expect From The New POTUS Administration

The general election last Tuesday pitted fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the…

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Added by Ralph Paglia on November 10, 2020 at 4:30am — No Comments

CoronaVirus Drops Automotive Advertising To 30 Year Low

The coronavirus pandemic has brought US auto sales to a 30-year low. As a result, the US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.…

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Added by Ralph Paglia on October 23, 2020 at 5:30am — No Comments

eMarketer Report: Automotive Digital Advertising Spend In 2020

Pandemic Causes Significant Pullback, Making Automotive Hardest-Hit Industry After Travel…

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Added by Ralph Paglia on September 21, 2020 at 10:00pm — No Comments

Survey: 80% of Automotive Dealerships Report Partnering with Fewer than Twenty Lenders, Highlighting Competitive Financial Marketplace

Data Reveals Importance of Accuracy and Efficiency in Lending Processes…

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Added by John Sternal on August 10, 2020 at 1:30pm — No Comments

PureCars' Automotive Marketing Platform Receives Digital Advertising Certification For The Honda Dealer Program

Leading Digital Advertising Platform Helping Auto Dealers Drive Consumer Demand From COVID-19

ATLANTA, July 1, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has…

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Added by John Sternal on July 1, 2020 at 11:00am — No Comments

Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes...

Irvine, Calif., May 27, 2020 –…

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Added by Crystal Hartwell on May 27, 2020 at 7:30am — No Comments

3 Video Marketing Applications for a More Profitable New Year

Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer…

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Added by Timmy D. James on February 27, 2020 at 7:19am — No Comments

Automotive Teachers Named Winners of "Tools for Schools"

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Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments

Porsche is Automotive Brand of Las Vegas Food & Wine Festival

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Added by Ralph Paglia on August 3, 2019 at 9:30am — No Comments

Fundamental Attribution Conversion Errors

I share the concept of the fundamental attribution and conversion errors in this short video blog.

Added by Jim Flint on May 14, 2019 at 10:30am — No Comments


Vendor
Using Facebook to generate more Automotive Leads

You don’t waste your time when you use Facebook for your business,your using it to build your business - Facebook is here to stay.If you arean auto dealership, you need to learn how to use these platforms to generate more auto leads. The best part is that it’s not very difficult to use, however, it requires proper social media strategy to meet the goal.

One of the most amazing aspects of using Facebook for your auto dealership is that you can easily study your competitors by watching…

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Added by AutoLead Pro on November 13, 2018 at 2:00am — No Comments

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a…

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Added by Ernie Perich on November 5, 2018 at 11:41am — No Comments

Brett Sutherlin Discusses “Online Conversion is Not as Hard as you Think!” at Automotive Attribution & Analytics Summit

PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!”  at the upcoming…

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Added by Brett Sutherlin on November 5, 2018 at 7:20am — No Comments

Internal Branding Tips for Automotive OEM Suppliers



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

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Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."

The report looks at points of view of both the…

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Added by John Sternal on September 25, 2018 at 6:30am — No Comments

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

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Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments

Why Email Marketing is Important for Small Business



Countless brands around the world are using email marketing as their main business tool to attract their targeted audience, create more leads, and turn them into potential customers. The ultimate goal is to increase sales as much as possible. So, it's very important how they use their email marketing to improve their performance
 of their business so they can grow and become…

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Added by Vladimir Zivanovic on September 3, 2018 at 6:30am — No Comments

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