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All ADM Blog Posts Tagged 'AutoUSA' (34)

What Are The Most Common Objections Given By Customers?

AutoUSA recently completed its 2013 auto dealer Internet Marketing survey, in which we asked "What is the most common sales objection you are hearing from customers?"

We summarized results from 147 respondents, including Internet sales managers, sales managers, BDC managers,…

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Added by Josh Vajda on January 8, 2014 at 9:00am — No Comments

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?

 

This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…

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Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments

Win the Customer Now to Maximize Your Year-End Sales

It's been a great year for car sales, and if you're like most dealers, you want to close out the year strong.

What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your…

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Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments

Financing Tools Deliver the Most Valuable Website Leads, According to Auto Dealer Internet Marketing Survey by AutoUSA

Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…

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Added by Josh Vajda on November 11, 2013 at 9:12am — 3 Comments

Payment Pro℠ Delivers Better Closing Rates and Lower Cost-per-Sale Than Other Lead Sources for Nielsen Auto Group

Booth #326, Digital Dealer Conference & Exposition

Fort Lauderdale, FL – October 14th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced that Nielsen Auto Group is achieving better closing rates and lower cost-per-sale on leads generated by Payment Pro℠ than on leads generated by any other source. The five-store group based in northern New Jersey delivers closing rates from…

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Added by Josh Vajda on October 14, 2013 at 8:19am — No Comments

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

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Added by Josh Vajda on October 11, 2013 at 7:00am — 7 Comments

Survey Still Open! Don't Miss Your Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey.

Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to…

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Added by Josh Vajda on October 1, 2013 at 10:00am — No Comments

Take Our Survey for a Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.

 

The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…

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Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments

How to Leverage Three Credit Trends Affecting Auto Sales

2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.

 

In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…

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Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…

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Added by Josh Vajda on July 16, 2013 at 7:39am — 4 Comments

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin?

In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived…

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Added by Josh Vajda on June 13, 2013 at 9:00am — 5 Comments

From Online Marketing to Online Sales: Shop-By-Payment Fills The Gap

As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales process, or as much of it as possible, online. According to an IBM study last year, 21% of new car buyers never test drove a car before purchasing it, that percentage is likely to grow. In 2012, CNW Research stated that only 13% of millennials say a new vehicle ranks as the number one product projecting enviable status. This utilitarian…

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Added by Josh Vajda on June 6, 2013 at 9:26am — 5 Comments

Five Benefits of Shop-By-Payment Tools

I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.

 

Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…

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Added by Josh Vajda on May 29, 2013 at 8:00pm — 2 Comments

Three Things Every Dealer Should Know About Internet Marketing

The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.

 

While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…

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Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments

Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…

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Added by Josh Vajda on April 3, 2013 at 11:30am — 9 Comments

How to Communicate with Mobile Customers

It’s becoming more common for customers to shop, communicate and conduct daily business using their mobile devices.

If you are selling cars in a dealership, I’m guessing you’ve received many responses from…

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Added by Josh Vajda on February 27, 2013 at 6:00am — 4 Comments

How to Deal with the “Just Give Me the Price” Objection

It’s the classic prisoner’s dilemma, to tell or not to tell. Two suspected criminals are separated into two different rooms, and given their options:



  1. If neither of them betrays each other, they both go free

     
  2. If one betrays the other,…
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Added by Josh Vajda on February 5, 2013 at 9:30am — 7 Comments

Payment Pro℠ Transforms Customer Experience on Auto Dealer Websites, Providing Real Payments While Protecting Privacy

AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that its recently launched website conversion tool, Payment Pro℠, is transforming the customer buying experience on auto dealership websites.

A vital part of the buying process for…

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Added by Josh Vajda on February 4, 2013 at 7:30am — No Comments

Five Tips to “Just Get ‘Em In"

One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…

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Added by Josh Vajda on December 12, 2012 at 2:30pm — 1 Comment

Top Ten Tips From “The Best” at Digital Dealer

In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.

 

Our panelists…

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Added by Josh Vajda on December 4, 2012 at 7:48am — No Comments

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