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All ADM Blog Posts Tagged 'AutoTrader' (6)

Want Them Back? Show Your Gratitude

According to the Autotrader.com Car Maintenance and Repair study in 2016, just 30 percent of car owners get their vehicle serviced at a dealership. 

Even more astounding (and painful) is that just 17 percent are returning to their selling dealer! If it seems like there’s a glaring issue…

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Added by CPI Results on March 1, 2018 at 12:00pm — No Comments

Chip Perry, Former AutoTrader CEO Goes To TrueCar

TrueCar Hires Chip Perry As New CEO, Seeks To Rebuild Dealer Trust

After leaving AutoTrader in 2013, Perry was president and CEO of RentPath.
                                                  

From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…

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Added by Ralph Paglia on November 24, 2015 at 3:30am — 1 Comment


Influencer
The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We use…

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Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments


Influencer
What The Merovingian Can Teach You About Marketing

 

"Why"

 

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…

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Added by Larry Bruce on October 13, 2012 at 7:30am — 2 Comments

Now You Too Can Own a Piece of AutoTrader

Last night, AutoTrader filed registration papers with the Securities Exchange Commission to go public. The IPO is slated to start at around $300 million, and will be used to pay off debts, according to AutoTrader.

 …

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Added by Cliff Banks on June 16, 2012 at 6:00am — No Comments

VinSolutions; Behind The Scenes Look At An Automotive Success Story's Next Chapter

A Behind the Scenes Look at how VinSolutions may be Impacted as a Result of their Acquisition by AutoTrader

 

By now you have heard about and read about the AutoTrader.com announcement that they intend to acquire VinSolutions, and that the deal should close before the end of June, 2011... But, how will thiis impact VinSolutions as a company?  A lot has been written about the acquisition since the announcement from the…

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Added by Ralph Paglia on May 26, 2011 at 12:00pm — 1 Comment

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