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Even more astounding (and painful) is that just 17 percent are returning to their selling dealer! If it seems like there’s a glaring issue…Continue
Added by CPI Results on March 1, 2018 at 12:00pm — No Comments
From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
Last night, AutoTrader filed registration papers with the Securities Exchange Commission to go public. The IPO is slated to start at around $300 million, and will be used to pay off debts, according to AutoTrader.
The company did not indicate how many…Continue
Added by Cliff Banks on June 16, 2012 at 6:00am — No Comments
A Behind the Scenes Look at how VinSolutions may be Impacted as a Result of their Acquisition by AutoTrader
By now you have heard about and read about the AutoTrader.com announcement that they intend to acquire VinSolutions, and that the deal should close before the end of June, 2011... But, how will thiis impact VinSolutions as a company? A lot has been written about the acquisition since the announcement from the…Continue