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Paul Potratz's Blog Posts Tagged 'Auto' (8)

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.



Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…

Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…


Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments

Is Your Email Marketing Strategy Putting You Above The Rest?

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.




Added by Paul Potratz on August 22, 2015 at 1:30pm — 2 Comments

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information.   No instead it is being credited with helping spread freedom of speech and creating revolution.

Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising.  In the past traditional media was the only way to infuse public… Continue

Added by Paul Potratz on February 17, 2011 at 2:10pm — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns

The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…

Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…


Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments

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