Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the… Continue
Added by Kent Charlie on October 13, 2016 at 10:08pm —
Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to… Continue
Added by Radio Vision on October 13, 2016 at 2:31am —
Social media has turned out to be one of the most effective platforms for promoting a business. Social media is a big hit among today's fast-paced generation. Businesses are required to keep up with the trends to stay ahead of their competition. Therefore, devising foolproof social media marketing… Continue
Added by Kent Charlie on September 18, 2016 at 10:14pm —
Data Strategies to Increase Your Dealership Sales and Profitability
Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want…
Added by Larisa Bedgood on August 30, 2016 at 7:04am —
With all of the accidents involving self-driving cars, it was perhaps only a matter of time before technology in automobiles would lead to a fatal accident.
In May of 2015, Joshua Brown of Florida, had switched his Tesla Model S to auto pilot, driving 47 miles per hour in a 65 zone. The car crashed into a tractor-trailer, which sustained only minor damage, and while it was largely intact the roof folded backwards as it went under the tractor-trailer.
The National Transportation… Continue
Added by Rahul Paul on August 8, 2016 at 4:54am —
Sometimes it’s hard for people to find new or used cars at good prices. The cost of additional options continues to increase and even the cheapest models can set an average person back for many years. If you want to buy a car but you do not have enough money, then you can visit KCMazda where you can find the best car deals and save thousands of dollars. In addition, buyers can expect a whole range of Mazda vehicles with all the right qualities. They can expect to find the car you've always… Continue
Added by neal weaver on July 22, 2016 at 5:18am —
There is no doubt about the fact that social media has the potential to grow your business in this highly competitive world. With various social media platforms teeming with numerous users, promoting your business here can only mean a steady generation of leads.
Twitter is one of the most popular social media platforms that have garnered massive popularity. Businesses are increasingly leveraging the potential of Twitter to make the most of their social media… Continue
Added by Kent Charlie on July 8, 2016 at 2:13am —
I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years. Continue
Most people saying that in the past few years have been wrong, and right at the same time.…
Added by Michael Thomas on July 5, 2016 at 12:30pm —
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that… Continue
Added by David Metter on June 17, 2016 at 1:46pm —
It certainly pays to have an association with a full-fledged auto repair shop. There are certain qualities that you should check in your… Continue
Added by Fisk Automotive on May 29, 2016 at 8:00pm —
According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add…
Added by Larisa Bedgood on April 14, 2016 at 12:18pm —
If you operate a car repair shop, you will often find yourself having to look for wholesalers to get in stock some auto parts. Branded auto parts are usually expensive and many car owners can't afford them. If you can’t afford branded parts, you can save money by buying cheaper quality auto parts online. These cheap auto parts are also made of high quality materials and there are strict guidelines they have to meet before… Continue
Added by Rahul Paul on April 10, 2016 at 11:10pm —
Timonium, MD – March 14th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced that its president, Erik Nachbahr, was recently appointed as a new member of the Automotive Resource Network (ARN) Auto Retail Committee. The committee is charged with delivering auto retail educational programs and in-house customized training to auto… Continue
Added by Erik Nachbahr on March 14, 2016 at 9:47am —
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.… Continue
Added by O Mayfield on February 6, 2016 at 6:00am —
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
Added by Paul Potratz on September 10, 2015 at 6:17am —
Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…
Added by Larisa Bedgood on September 3, 2015 at 11:30am —
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
- Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need. It is important that you listen to what they are saying and look beyond your immediate scope to…
Added by Paul Potratz on August 29, 2015 at 9:00am —
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time… Continue
Added by Paul Potratz on August 28, 2015 at 9:30am —
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
BUILD ACCURATE & TARGETED… Continue
Added by Paul Potratz on August 22, 2015 at 1:30pm —
There are many things that go into maintaining the ‘health and well being’ of your vehicle and your state of mind as well. There is no getting away from the fact that you will incur costs for aspects such as the following:
- Routine operational expenses such as fuel and lubricants
- Regular service
- Repairs and trouble shooting.
But you can certainly eliminate a lot of worries and concerns with extended… Continue
Added by Rahul Paul on August 19, 2015 at 6:35am —