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All ADM Blog Posts Tagged 'Analytics' (20)

IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…

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Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments

Trackable vs Verifiable: The Social Media Conundrum

"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…

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Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments

ADM Google Analytics Based Visitor Activity Real Time Chart

Automotive Digital Marketing Professional Community Visitor Activity for the most recent 30 day time period...

 

Also shown on bottom of Showroom Page...

Added by Ralph Paglia on September 16, 2013 at 12:00pm — No Comments

Real Time Analytics - Seeing for the first time!

How do you improve something you can’t see?  When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him…

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Added by Justin DiPietro on July 31, 2013 at 11:26am — No Comments

Is Your Mobile Website Ready for Enhanced Campaigns?

Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...

In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…

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Added by Charlie Bass on April 22, 2013 at 6:00am — 4 Comments

From the Trenches - Your Own Analytics vs National Statistics

 

Comparing Your Own Analytics With National Statistics …



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Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…

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Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments

Social Metrics: How Much Does a Like or a Follow Cost? [Infographic]

I have to admit that the title of this post is a loaded question.  I could even argue that it is the wrong question to be asking.  The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…

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Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments

Focus on Total Conversions, Not Conversion Rate

There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…

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Added by J.D. Rucker on November 9, 2012 at 1:30pm — 13 Comments

Google Kills Analytics v4 And Makes v5 Now Manditory

Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version - Reporting” has been…

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Added by Timothy Martell on July 19, 2012 at 5:00am — No Comments

Google Analytics Announces New Version

Google Analytics Product Update
 …
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Added by Ralph Paglia on January 30, 2012 at 10:00pm — No Comments

A Different Spin on Call Tracking

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this isn't a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won't be able to keep your NAP the same across the board.

 …

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Added by Ali Amirrezvani on October 3, 2011 at 10:00am — No Comments

Social Media Marketing Analytics Reporting Example

AddThis  

AddThis Analytics Summary

Profile: ralphpaglia — Aug 28,…
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Added by Ralph Paglia on September 5, 2011 at 12:30pm — No Comments

Creating a Trackable QR Code

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.

 

Here's how to create a QR code that is trackable by Google Analytics:

 …

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Added by Ali Amirrezvani on August 29, 2011 at 12:18pm — No Comments

Is Your Dealership Using the Latest Google Analytics Code?

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts.

 

One of the more exciting new features of Google Analytics 5 is the ability to track…

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Added by Ali Amirrezvani on July 20, 2011 at 7:20am — No Comments

Google Analytics Benchmarking News

Google Analytics Benchmarking News…



Google
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Added by Ralph Paglia on July 1, 2011 at 5:30pm — No Comments

Social Media Marketing Campaign Tracking Tools



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Added by Ralph Paglia on January 6, 2011 at 6:00am — No Comments

Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training… Continue

Added by Ralph Paglia on October 18, 2008 at 6:00pm — 1 Comment

Taking Control of your Dealership - is outsourcing ok?

I wanted to share this blog with the ADM community.



Taking Control of your Dealership - is outsourcing ok?

By Len Critcher - President of ecarlist

Originally Posted on August 10, 2008 at 10:43 am on http://www.ecarlist.com/blog/



When ecarlist begins the integration/training process with many of our larger dealerships, the number one issue we almost always encounter is the clutter of companies that seem to… Continue

Added by Blaine Twilley on October 3, 2008 at 8:42am — No Comments

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