Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…Continue
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…Continue
"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion…Continue
Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments
Automotive Digital Marketing Professional Community Visitor Activity for the most recent 30 day time period...
Also shown on bottom of Showroom Page...
Added by Ralph Paglia on September 16, 2013 at 12:00pm — No Comments
How do you improve something you can’t see? When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him…Continue
Added by Justin DiPietro on July 31, 2013 at 11:26am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Comparing Your Own Analytics With National Statistics …Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…Continue
Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments
I have to admit that the title of this post is a loaded question. I could even argue that it is the wrong question to be asking. The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…Continue
Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…Continue
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version - Reporting” has been…Continue
Added by Timothy Martell on July 19, 2012 at 5:00am — No Comments
Added by Ralph Paglia on January 30, 2012 at 10:00pm — No Comments
I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites. Typically this isn't a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won't be able to keep your NAP the same across the board.
Added by Ali Amirrezvani on October 3, 2011 at 10:00am — No Comments
Added by Ralph Paglia on September 5, 2011 at 12:30pm — No Comments
After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.
Here's how to create a QR code that is trackable by Google Analytics:
Added by Ali Amirrezvani on August 29, 2011 at 12:18pm — No Comments
In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics. Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts.
One of the more exciting new features of Google Analytics 5 is the ability to track…Continue
Added by Ali Amirrezvani on July 20, 2011 at 7:20am — No Comments
Google Analytics Benchmarking News…
Added by Ralph Paglia on July 1, 2011 at 5:30pm — No Comments
Added by Ralph Paglia on January 6, 2011 at 6:00am — No Comments