If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in… Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm —
Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page.
These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue
Added by Paul Potratz on March 3, 2011 at 9:30am —
Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information. No instead it is being credited with helping spread freedom of speech and creating revolution.
Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising. In the past traditional media was the only way to infuse public… Continue
Added by Paul Potratz on February 17, 2011 at 2:10pm —
Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run. On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read. There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.
Dealers and agencies both know traditional newspapers have… Continue
Added by Paul Potratz on February 10, 2011 at 12:02pm —
As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue
Added by Paul Potratz on February 2, 2011 at 9:39am —
Technology is constantly changing the playing field in business; especially advertising. Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet". But sometimes you have to take a look backwards to keep ahead of the curve.
As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case? A good example… Continue
Added by Paul Potratz on January 27, 2011 at 7:34am —
Increase Open Rates for Your Automotive Email Marketing Campaigns
The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do. Below are three ways your…
Added by Paul Potratz on January 13, 2011 at 8:43am —
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text… Continue
Added by Paul Potratz on December 21, 2010 at 7:44am —
Yahoo! Local for Auto Dealers Continue
Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.
For those Automotive Dealers that already optimize…
Added by Paul Potratz on December 13, 2010 at 8:32am —
Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers. Continue
The question is, how can you get your car shoppers to post your specials…
Added by Paul Potratz on November 1, 2010 at 2:44pm —