Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Our Paid Search team just forwarded this article to me this morning:
It outlines Google's new third-party policy that starts in November 2014. This is a big win for dealers and I'm really glad to see this.
Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments
LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…Continue
Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant. With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up. And Google has done it again with Google Adwords Enhanced…Continue
Added by Jim Flint on July 9, 2013 at 9:00am — No Comments
Added by Joe Schwartz on February 7, 2013 at 7:00am — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:
1. Not Using Video at All
The biggest mistake is choosing to avoid video altogether. Using video for your business is…Continue
Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments
In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…Continue
As an Internet Sales Director who utilizes Adword Campaigns to drive traffic to my site I am constantly searching my own keywords to learn what my competition is doing . Recently I was going over my "Used" keywords and kept noticing a trend regarding Carmax and how they were the only "Dealer" whose Ads contained a star rating base on Google reviews that was not tied to a specific place page . Intrigued by this I decided to delve in further and what I found bothers me to my core and…Continue
I am still in love with this job, and I think it’s in large part because it’s about keeping an open mind and always learning -- I'd hate to be in a job that wasn't. Each time I’ve reached out…Continue
Added by Joshua Michael Friedman on October 10, 2011 at 7:00am — No Comments
In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…Continue
Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments
Added by Ralph Paglia on August 14, 2010 at 5:30pm — No Comments
Should you own your name in Paid Search?
The short answer is Yes.
I’ve heard both sides of the argument, but recently released research makes the topic relevant again.
Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments
Added by Ralph Paglia on May 19, 2008 at 5:30pm — No Comments