NBCUniversal And Sky Set Leadership For One Platform Global Advertising and Partnerships…
Added by Ralph Paglia on June 22, 2020 at 1:00am —
Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?
As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…
Added by Ralph Paglia on July 8, 2018 at 5:30pm —
AI is Already Helping Your Brand in Social
According to eMarketer research published in September 2017, programmatic ad spending in…
Added by Ralph Paglia on March 30, 2018 at 12:00pm —
The Opportunity of Marketing Automation
Many dealers are missing out on the biggest opportunity to increase market share: the automation of marketing…
Added by Ralph Paglia on November 4, 2017 at 5:30am —
Creativity is the once and future foundation of effective dealership advertising...
But what effective creativity means in 21st-century dealership advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the…
Added by Ralph Paglia on October 19, 2017 at 9:30pm —
Best SEM Practices For Creating Google Adwords Search Engine Advertising...
There is not much that has not already been said about setting up and running Google Adwords campaigns... However, when you want to run ads for a car dealership that are effective at generating traffic... AND you…
Added by Ralph Paglia on July 27, 2017 at 11:00pm —
10 Social Media Hacks For Automotive Marketers
Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial… Continue
Added by Ralph Paglia on July 4, 2017 at 6:00pm —
[NEW Edition] Annual “Advertising Channels With the Largest Purchase Influence on Consumers” Study
The MarketingCharts ad influence…
Added by Ralph Paglia on April 19, 2017 at 7:30pm —
Volkswagen Group is World's Top Automotive Advertising Spender
- Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the …
Added by Ralph Paglia on December 17, 2016 at 11:30am —
Mobile Marketing Budgets have surged over the past 8 months and now account for over half of All Digital Advertising Spend (YTD 2015)
Through the… Continue
Added by Ralph Paglia on September 2, 2015 at 7:30pm —
New Digital Marketing Statistics for Automotive Marketing Professionals Released Over Past Ten Days...
Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and…
Added by Ralph Paglia on April 27, 2014 at 6:30am —
Added by Ralph Paglia on December 23, 2013 at 11:00pm —
Added by Ralph Paglia on October 1, 2013 at 12:00pm —
Ad Agencies See More Effectiveness From Online Video Ads
Ad execs think online video ads are equally or more effective than television ads at reaching audiences
For automotive… Continue
Added by Ralph Paglia on May 28, 2013 at 1:30am —
AdAge Media News Provides Critique, Reviews and Star Ratings of Each Super Bowl TV Commercial...
Search No More: All the 2013… Continue
Added by Ralph Paglia on February 7, 2013 at 12:30am —
Car Dealers: Social Media Matters When Seeking Your Competitive Advantage in Local Markets
In 2012, more than 1.4 billion people around the world used social networks, up 19% from 2011. But although the worldwide social network audience is enormous, it is by no means unified. Within the… Continue
Added by Ralph Paglia on February 2, 2013 at 3:00pm —
Getting Started with LinkedIn Advertising for Your Dealership
Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry… Continue
Added by Ralph Paglia on January 24, 2013 at 9:30am —
Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions
American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a… Continue
Added by Ralph Paglia on January 23, 2013 at 10:00am —
Marin Whitepaper Summary for ADM Professional Community Members
"Online Advertising Trends - October through December 2012"
The following report posted below and the… Continue
Added by Ralph Paglia on January 14, 2013 at 7:30pm —
8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns
81% of automotive advertising agencies say they use trusted offline data to best target digital advertising,… Continue
Added by Ralph Paglia on November 13, 2012 at 2:30am —