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All ADM Blog Posts Tagged 'Advertising' (210)

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

Advertising Channels With the Largest Purchase Influence on Consumers

[NEW Edition] Annual “Advertising Channels With the Largest Purchase Influence on Consumers” Study

The MarketingCharts ad influence…
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Added by Ralph Paglia on April 19, 2017 at 7:30pm — No Comments

duPont REGISTRY is #1 of all media brands in terms of engagement on Facebook

We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!

Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!

Let …

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Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments

VW Leads Auto Industry In Advertising Spend

Volkswagen Group is World's Top Automotive Advertising Spender

  • Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the …

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Added by Ralph Paglia on December 17, 2016 at 11:30am — No Comments

Classic Examples of Auto Firms’ Ads in Social Media Marketing

There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.

The most common sites that are widely used by…

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Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments

Build your brand with social media marketing.

Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…

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Added by Radio Vision on October 13, 2016 at 2:31am — No Comments

Jumpstart Automotive Group Unveils New Logo, New Name

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and…

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Added by John Sternal on August 23, 2016 at 11:00am — No Comments

No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels,…

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Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments

Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

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Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments

THE TALE OF THE E-MAIL FALLACY

 
Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD!  
Those…
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Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments

Chrysler Uses Consumer Data for Smart TV Behavioral Retargeting

Smart TV Retargeting: Generate Better Car Buyer Leads

Last month at the Consumer Electronics Show (CES), Innovid, a personalized advertising solutions platform and Chrysler presented to show how…

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Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments

Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give…

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Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments

Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on desktop have half the bounce rate of their mobile ads.…

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Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.

 

Basically, Moments makes it so…

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Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping our clients. We play a role in generating leads for…

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Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

Using Animation To Catch Their Attention

         

         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While growing up and advancing through school, most of what I learned…

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Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take away from that is essential. One of the biggest things we…

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Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In 2008 the Stock Market and economy took a large hit,…

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Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

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Added by Ralph Paglia on September 2, 2015 at 7:30pm — 1 Comment

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to identify your prospective client’s true underlying…
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Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments

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