- Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the …
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Let’s start with the bad news first. It’s tougher than ever to get content noticed.
Changes to Google search results pages have further obscured content organically, especially on competitive commercial…Continue
Added by Ralph Paglia on April 19, 2017 at 7:30pm — No Comments
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments
Added by Ralph Paglia on December 17, 2016 at 11:30am — No Comments
There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.
The most common sites that are widely used by…Continue
Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments
Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…Continue
Added by Radio Vision on October 13, 2016 at 2:31am — No Comments
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the market it serves, and the new logo signifies the company’s growth and…Continue
Added by John Sternal on August 23, 2016 at 11:00am — No Comments
Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.
This method can also be combined with email and other digital channels to send similar messages across multiple channels,…Continue
Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments
Last month at the Consumer Electronics Show (CES), Innovid, a personalized advertising solutions platform and Chrysler presented to show how…Continue
Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
Or in a detailed look at Google Analytics, they see Facebook Ads that run on desktop have half the bounce rate of their mobile ads.…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.
Basically, Moments makes it so…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping our clients. We play a role in generating leads for…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
While growing up and advancing through school, most of what I learned…Continue
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.
Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take away from that is essential. One of the biggest things we…Continue
Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
In 2008 the Stock Market and economy took a large hit,…Continue
Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments