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All ADM Blog Posts Tagged 'Advertising' (181)

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

            Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping…


Added by Paul Potratz on October 13, 2015 at 6:52am — No Comments

Using Animation To Catch Their Attention


         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.



Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…


Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.



Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget


Added by Ralph Paglia on September 2, 2015 at 7:30pm — No Comments

Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…

Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…


Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments

How to Achieve an Empty Inbox on a Daily Basis


           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the…


Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments

Filming With Drones

                       As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…


Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments

In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…


Added by J.D. Rucker on July 7, 2015 at 1:40am — 3 Comments

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…


Added by J.D. Rucker on July 3, 2015 at 5:00pm — 5 Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…


Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…


Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…


Added by J.D. Rucker on September 2, 2014 at 6:09pm — 2 Comments

The Two Categories of Social Media Marketing Strategies

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…


Added by J.D. Rucker on August 12, 2014 at 5:57pm — 1 Comment

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read…


Added by J.D. Rucker on July 15, 2014 at 1:32am — 5 Comments

How Your Facebook Page Can Thrive Despite the Death of Facebook Organic Reach

Facebook Dislike

Facebook organic reach is dead…sort of.

There seems to be a lot of talk  in the social media marketing world about the death of Facebook organic reach without a better…


Added by Erin Ryan on June 16, 2014 at 7:53am — 14 Comments

10 Horrifying Stats About Display Advertising Researched By HubSpot

We are biased inbound marketers at HubSpot, and normally I ignore many of…


Added by Manny Luna on May 6, 2014 at 10:00pm — No Comments

The Relevance of Ad Extensions

Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…


Added by CDK Global on May 6, 2014 at 9:30am — 1 Comment

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