Facebook organic reach is dead…sort of.
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.
It used to be so exciting to think about how to market a business on social media. We would read…Continue
Facebook organic reach is dead…sort of.
Added by J.D. Rucker on June 16, 2014 at 1:42am — No Comments
Added by Manny Luna on May 6, 2014 at 10:00pm — No Comments
|by Dan Blau, Senior Digital Advertising Analyst|
With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…Continue
Highlights include a user milestone for…
The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal. Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…Continue
This is the second part of a two-part series. The first half was published earlier this week and can be read here.…
In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.
Added by Cobalt on January 7, 2014 at 1:30pm — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…Continue
Added by J.D. Rucker on October 25, 2013 at 7:30am — No Comments
When it comes to advertising your automotive business, the question that gets asked the most is “Which advertising medium is best?” There are many advertising choices and some are quite expensive especially for a small business. Furthermore, some advertising mediums work better than others depending on your business’s specific situation. The Neilsen Company recently released their…Continue
Added by Wendy Kenney on October 15, 2013 at 9:29pm — No Comments
As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…Continue
Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments
Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…Continue
Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…Continue
There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…Continue
Added by J.D. Rucker on June 6, 2013 at 6:00am — No Comments