Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Advertising' (189)


Influencer
Jumpstart Automotive Group Unveils New Logo, New Name

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…

Continue

Added by John Sternal on August 23, 2016 at 11:00am — No Comments


Influencer
No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels,…

Continue

Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments


Vendor
Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

Continue

Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments


Vendor
THE TALE OF THE E-MAIL FALLACY

 
Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD!  
Those…
Continue

Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments


Influencer
Chrysler Uses Consumer Data for Smart TV Behavioral Retargeting

Smart TV Retargeting: Generate Better Car Buyer Leads

Last month at the Consumer Electronics Show (CES), Innovid,…

Continue

Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments


Influencer
Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

Continue

Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments


Influencer
Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on…

Continue

Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments


Influencer
Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…

Continue

Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments


Influencer
A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

Continue

Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments


Influencer
Using Animation To Catch Their Attention

         

         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While…

Continue

Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments


Influencer
Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…

Continue

Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments


Influencer
Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.

In…

Continue

Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget

Continue

Added by Ralph Paglia on September 2, 2015 at 7:30pm — 1 Comment


Influencer
Best Practices For Gaining New Business

Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.

  1. Don’t Hear; Listen: Most times, your prospective client will clue you in on exactly what they need.  It is important that you listen to what they are saying and look beyond your immediate scope to…
Continue

Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments


Influencer
How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…

Continue

Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments


Influencer
How to Achieve an Empty Inbox on a Daily Basis

         

           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the…

Continue

Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments


Influencer
Filming With Drones

                       As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…

Continue

Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments


Influencer
In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…

Continue

Added by J.D. Rucker on July 7, 2015 at 1:40am — 3 Comments


Influencer
Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…

Continue

Added by J.D. Rucker on July 3, 2015 at 5:00pm — 5 Comments


Influencer
Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…

Continue

Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

August 2016
SMTWTFS
123456
78910111213
14151617181920
21222324252627
28293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service