Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments
Last month at the Consumer Electronics Show (CES), Innovid,…Continue
Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are…Continue
Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments
Or in a detailed look at Google Analytics, they see Facebook Ads that run on…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.
Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…Continue
Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments
Our team has outlined 10 tips, tricks, and best practices for sales and gaining new business.
Added by Paul Potratz on August 29, 2015 at 9:00am — No Comments
No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…Continue
Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments
For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.
One of our team leaders utilizes a method he calls the…Continue
Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments
Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…Continue
Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point…Continue
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…Continue
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…Continue
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…Continue