Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Advertising' (195)

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was…

Continue

Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments


Influencer
Hearst Autos Announces Permanent Location In Chamblee, GA

Hearst Autos, the only full-service consultative resource for connecting automotive marketers with in-market auto shoppers, today announced its new permanent office in Chamblee, GA., just outside of Atlanta.

 

Located in Chamblee’s Antique Row district, the office has an open floor plan…

Continue

Added by John Sternal on September 19, 2017 at 6:00am — No Comments

Best Practices for Google Search Engine Advertising (Adwords)

Best SEM Practices For Creating Google Adwords Search Engine Advertising...

There is not much that has not already been said about setting up and running Google Adwords campaigns... However, when you want to run ads for a…

Continue

Added by Ralph Paglia on July 27, 2017 at 11:00pm — No Comments


Influencer
Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

Continue

Added by John Sternal on July 18, 2017 at 7:30am — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

Continue

Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

Advertising Channels With the Largest Purchase Influence on Consumers

[NEW Edition] Annual “Advertising Channels With the Largest Purchase Influence on Consumers” Study

The MarketingCharts ad influence…
Continue

Added by Ralph Paglia on April 19, 2017 at 7:30pm — No Comments

duPont REGISTRY is #1 of all media brands in terms of engagement on Facebook

We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!

Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!

Let …

Continue

Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments

VW Leads Auto Industry In Advertising Spend

Volkswagen Group is World's Top Automotive Advertising Spender

  • Volkswagen Group led automotive spending on Advertising Age’s 2016 list of the …

Continue

Added by Ralph Paglia on December 17, 2016 at 11:30am — No Comments


Media
Classic Examples of Auto Firms’ Ads in Social Media Marketing

There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.

The most common sites that are widely used by…

Continue

Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments


Media
Build your brand with social media marketing.

Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…

Continue

Added by Radio Vision on October 13, 2016 at 2:31am — No Comments


Influencer
Jumpstart Automotive Group Unveils New Logo, New Name

Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…

Continue

Added by John Sternal on August 23, 2016 at 11:00am — No Comments


Influencer
No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels,…

Continue

Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments


Vendor
Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

Continue

Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments


Vendor
THE TALE OF THE E-MAIL FALLACY

 
Once upon a time, in a place far from here, lived a beautiful Email.  This Email (or E-Mail) was beautiful, friendly, and essentially harmless.  Sending messages all around the World, the Email began to grow greedy, selfish, and a bit shady.  Soon, the Email began to hang around the wrong crowd - THE MARKETING CROWD!  
Those…
Continue

Added by Josh Whitlatch on May 24, 2016 at 11:00am — No Comments


Influencer
Chrysler Uses Consumer Data for Smart TV Behavioral Retargeting

Smart TV Retargeting: Generate Better Car Buyer Leads

Last month at the Consumer Electronics Show (CES), Innovid,…

Continue

Added by Alexander Lau on April 14, 2016 at 8:30am — No Comments


Influencer
Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

Continue

Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments


Influencer
Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 

 

Or in a detailed look at Google Analytics, they see Facebook Ads that run on…

Continue

Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments


Influencer
Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…

Continue

Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments


Influencer
A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…

Continue

Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments


Influencer
Using Animation To Catch Their Attention

         

         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While…

Continue

Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

2. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service