ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…Continue
Added by J.D. Rucker on October 25, 2013 at 7:30am — No Comments
When it comes to advertising your automotive business, the question that gets asked the most is “Which advertising medium is best?” There are many advertising choices and some are quite expensive especially for a small business. Furthermore, some advertising mediums work better than others depending on your business’s specific situation. The Neilsen Company recently released their…Continue
Added by Wendy Kenney on October 15, 2013 at 9:29pm — No Comments
As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…Continue
Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments
Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…Continue
Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…Continue
There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…Continue
Added by J.D. Rucker on June 6, 2013 at 6:00am — No Comments
I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.
Added by J.D. Rucker on June 4, 2013 at 2:58am — No Comments
Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a…Continue
Ad execs think online video ads are equally or more effective than television…Continue
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…Continue
Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments
Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.
With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?
What's the ROI?
Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…Continue
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
Three of the biggest ad holding firms are vying to handle Cadillac's creative account.…
Added by Manny Luna on March 31, 2013 at 2:00am — No Comments
Social Proof is vital in social media, and I've recently found success in implementing this idea into client strategies. Social Proof circles the idea that if your friend likes a brand or makes a purchasing decision, chances are you will, too. People trust their friends, that concept will never change. The people you are friends with on Facebook are people that you enjoy reading about and seeing updates from. So, from a business perspective, how do you get your friends of fans to see the…Continue
Added by Darrah Raneri on March 27, 2013 at 12:52pm — No Comments
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…Continue
Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments