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All ADM Blog Posts Tagged 'Advertising' (167)

The Two Categories of Social Media Marketing Strategies

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…

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Added by J.D. Rucker on August 12, 2014 at 5:57pm — 1 Comment

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read…

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Added by J.D. Rucker on July 15, 2014 at 1:32am — 5 Comments

How Your Facebook Page Can Thrive Despite the Death of Facebook Organic Reach

Facebook Dislike

Facebook organic reach is dead…sort of.

There seems to be a lot of talk  in the social media marketing world about the death of Facebook organic reach without a better…

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Added by Erin Ryan on June 16, 2014 at 7:53am — 14 Comments

Putting to Rest the Concept of “Organic” Social Media

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Added by J.D. Rucker on June 16, 2014 at 1:42am — No Comments

10 Horrifying Stats About Display Advertising Researched By HubSpot

We are biased inbound marketers at HubSpot, and normally I ignore many of…

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Added by Manny Luna on May 6, 2014 at 10:00pm — No Comments

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

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Added by Cobalt on May 6, 2014 at 9:30am — 1 Comment

Ten Marketing Statistics Recently Released That Car Dealers Should Review

New Digital Marketing Statistics for Automotive Marketing Professionals Released Over Past Ten Days...

Highlights include a user milestone for…

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Added by Ralph Paglia on April 27, 2014 at 6:30am — 7 Comments

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 4:06pm — 2 Comments

5 Digital Must-Do’s for 2014, Part II

This is the second part of a two-part series. The first half was published earlier this week and can be read here.…



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Added by Cobalt on January 9, 2014 at 1:00pm — 1 Comment

5 Digital Must-Do’s for 2014, Part I

In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.



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by…

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Added by Cobalt on January 7, 2014 at 1:30pm — No Comments

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…

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Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 14 Comments

The Three Numbers to Watch on Facebook Posts

Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

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Added by J.D. Rucker on November 1, 2013 at 11:00am — 14 Comments

The Easy Way to Master Facebook

Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…

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Added by J.D. Rucker on October 25, 2013 at 7:30am — No Comments

10 Most Trusted Forms of Advertising-Which One is Best for Your Business?

When it comes to advertising your automotive business, the question that gets asked the most is “Which advertising medium is best?”  There are many advertising choices and some are quite expensive especially for a small business. Furthermore, some advertising mediums work better than others depending on your business’s specific situation.  The Neilsen Company recently released their…

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Added by Wendy Kenney on October 15, 2013 at 9:29pm — No Comments

The Social Advertising Mistake Every Dealer Needs to Avoid

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

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Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments

“To Sell Is Human” by Daniel Pink: Book in a Nutshell

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…

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Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments

The Easiest Way to Waste Money on Facebook

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…

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Added by J.D. Rucker on June 27, 2013 at 7:00am — 1 Comment

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