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All ADM Blog Posts Tagged 'Advertising' (160)

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 4:06pm — 2 Comments

5 Digital Must-Do’s for 2014, Part II

This is the second part of a two-part series. The first half was published earlier this week and can be read here.…



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Added by Cobalt on January 9, 2014 at 1:00pm — 1 Comment

5 Digital Must-Do’s for 2014, Part I

In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.



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by…

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Added by Cobalt on January 7, 2014 at 1:30pm — No Comments

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…

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Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 17 Comments

The Three Numbers to Watch on Facebook Posts

Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.

While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…

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Added by J.D. Rucker on November 1, 2013 at 11:00am — 14 Comments

The Easy Way to Master Facebook

Master Facebook

Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…

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Added by J.D. Rucker on October 25, 2013 at 7:30am — No Comments

10 Most Trusted Forms of Advertising-Which One is Best for Your Business?

When it comes to advertising your automotive business, the question that gets asked the most is “Which advertising medium is best?”  There are many advertising choices and some are quite expensive especially for a small business. Furthermore, some advertising mediums work better than others depending on your business’s specific situation.  The Neilsen Company recently released their…

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Added by Wendy Kenney on October 15, 2013 at 9:29pm — No Comments

The Social Advertising Mistake Every Dealer Needs to Avoid

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

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Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments

“To Sell Is Human” by Daniel Pink: Book in a Nutshell

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…

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Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments

The Easiest Way to Waste Money on Facebook

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…

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Added by J.D. Rucker on June 27, 2013 at 7:00am — 1 Comment

Using Facebook Ads for Others Makes Your Page More Powerful

Bonsai Tree

There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…

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Added by J.D. Rucker on June 6, 2013 at 6:00am — No Comments

Stop Butchering Your Facebook Ads Just Because You Can

Bill The Butcher

I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.

The…

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Added by J.D. Rucker on June 4, 2013 at 2:58am — No Comments

Second Screen Usage During Commercials Highlights Social Media's Potential

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a…

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Added by Louie Baur on June 3, 2013 at 9:30pm — 4 Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment

Apply Local Flair to Your Facebook Promotional Posts

Smoky Mountains

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…

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Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments

Are Your Facebook Page and Twitter Worth The Time And Money You're Putting Into Them?

Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.

With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?

What's the ROI?

Erich Marx Nissan

Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…

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Added by Terry Lancaster on May 8, 2013 at 6:30am — 1 Comment

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

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