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All ADM Blog Posts Tagged 'Ads' (24)

Facebooks quarterback sneak, the hidden update.

Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.

 

I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.

 …

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Added by Erika Kay Simms on March 21, 2014 at 11:28am — 8 Comments

Super Bowl Ad Preview: How Have OEMs Positioned Themselves?

Epic Super Bowl Graphic

As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”

 

But…

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Added by Stephen Jackson on January 30, 2014 at 11:43am — 1 Comment

Dealers Advertising on Craigslist to Clean Up Their Act



The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.

Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle. 

Some of the biggest offenders are…

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Added by Brian Miller on December 2, 2013 at 6:00am — 1 Comment

Is Craigslist Coming of Age?

If you spend enough time in any industry, you will see the emergence and maturity of many new elements.  In Automotive Retail, these elements start off slowly, taking years to mature, then all at once, “Pop!”, they reveal their true potential and the world changes!  Classified Listings are the latest great example of a sector within Automotive Retail that has been building for years, and is now Coming of Age.…

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Added by Brian Miller on November 29, 2013 at 4:11pm — No Comments

Facebook's 20 Percent Text Rule is Getting Harder to Avoid

20 Percent Text Rule

Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.

While I've never been able to fully make sense of the rule, it's their…

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Added by J.D. Rucker on February 24, 2013 at 6:00am — No Comments

Content Marketing

Local Small Businesses or Fortune 500 firms alike, that plan on using Content Marketing as part of their overall Online Strategy must challenge themselves in developing a campaign that underlines the outreach of useful information through accessible channels for maximum conversion.…

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Added by Lenny Gomez on January 2, 2013 at 8:00am — 1 Comment

Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

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Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments

Google Product Listing Ads Outperform Search Engine PPC Advertising

Google Product Listing Ads (PLA) Deliver 25% Higher Return On Spend Than Search Engine Ads (SEA)

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Added by Ralph Paglia on October 15, 2012 at 4:00pm — 4 Comments

Knock, Knock. Who's there? Google Lead. Google Lead WHO?

San Francisco. This is ground zero. Google, it appears, is trying to build the 'bomb'. The new car lead bomb.

Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…

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Added by Matt Tucker on September 30, 2012 at 7:05am — 9 Comments

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.

The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…

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Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments

Facebook Creates New Mobile Ad Opportunity

Automotive Dealers can now buy mobile-only sponsored-story placements from Facebook. In March, mobile ads became available, but only for the larger companies buying into premium ad packages. Before, companies needed to have a large fan base of at least 500,000 fans to access the reach generator, a part of the premium…

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Added by Brent Albrecht on June 6, 2012 at 10:00am — No Comments

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal

Written by Josh Constine…

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Added by Ralph Paglia on March 12, 2012 at 3:00pm — No Comments

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…

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Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…

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Added by Ali Amirrezvani on January 24, 2012 at 10:52am — 2 Comments

Social Commerce | Display Ads | SOPA Stats | Web VC

Social Commerce | Display Ads | SOPA Stats | Web VC

By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according…

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Added by Ralph Paglia on January 20, 2012 at 11:00am — No Comments

Become a Facebook Ads Expert!

Become a Facebook Ads Expert!
Webinar Center
 …
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Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

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Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments

Testimonial Advertising: Let Your Customers Sing Your Praises

Customer testimonials are all the rage right now. From Ford to Porsche, it seems every segment is featuring real customers sharing their experiences with their cars. There is a long history of this approach in automotive advertising, in fact all advertising. Why? Because it is seen as authentic and a way for people to see real people express their happiness with a purchase they made,… Continue

Added by Christopher Baccus on October 16, 2009 at 1:03pm — No Comments

Dealers Should Find Digital Advertising Suppliers that Use API Integration with DoubleClick to Mashup Ads and Landing Pages

Does Your Digital Advertising Supplier Use APIs to Mashup Ads with their Landing Pages?

This article is a Ralph Paglia edited version of a blog post written by Jonathan… Continue

Added by Ralph Paglia on November 14, 2008 at 5:00pm — No Comments

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