Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…
Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments
Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages. Giving…Continue
Added by Joey Little on January 13, 2016 at 2:07pm — No Comments
Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.
I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.
As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”
Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle.
Some of the biggest offenders are…
If you spend enough time in any industry, you will see the emergence and maturity of many new elements. In Automotive Retail, these elements start off slowly, taking years to mature, then all at once, “Pop!”, they reveal their true potential and the world changes! Classified Listings are the latest great example of a sector within Automotive Retail that has been building for years, and is now Coming of Age.…Continue
Added by Brian Miller on November 29, 2013 at 4:11pm — No Comments
Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.
While I've never been able to fully make sense of the rule, it's their…Continue
Added by J.D. Rucker on February 24, 2013 at 6:00am — No Comments
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…Continue
Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…Continue
Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments
Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…Continue
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…Continue
Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments
Added by Ralph Paglia on March 12, 2012 at 3:00pm — No Comments
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top. It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…Continue
By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according…
Added by Ralph Paglia on January 20, 2012 at 11:00am — No Comments
Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments
Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern
Messaging System." This new Messaging Platform uses @facebook.com
addresses to allow users to send messages to people using conventional
e-mail and Facebook urges that their new messaging system is…
Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments