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All ADM Blog Posts Tagged 'Ads' (31)

5 Keys to Successful Social Ads Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.

 

For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…

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Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments

Facebook Dynamic Ads for Car Dealerships

Facebook’s new dynamic ads for auto dealers get more lead-generation features

The leads generated from a Facebook dynamic ad campaign can now be fed directly into the dealership's CRM system.…

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Added by Ralph Paglia on June 12, 2018 at 1:30am — No Comments

How Did The Navigator & Tiguan Grammy Ads Impact Auto Shoppers?

Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers…

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Added by John Sternal on January 30, 2018 at 11:30am — 2 Comments

Gone in 6 Seconds: Why Car Companies And Dealers Are Embracing Shorter Video Ads

One of the Clearest Trends in Video and TV Advertising in 2017 has been a shift towards ads that run just six seconds.…

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Added by Ralph Paglia on December 14, 2017 at 4:32pm — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying…

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Added by Ralph Paglia on December 4, 2017 at 8:43pm — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

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Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments

This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers…

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Added by Joey Little on January 13, 2016 at 2:07pm — No Comments

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — 1 Comment


Influencer
Facebooks quarterback sneak, the hidden update.

Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.

 

I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.

 …

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Added by Erika Kay Simms on March 21, 2014 at 11:28am — 6 Comments

Super Bowl Ad Preview: How Have OEMs Positioned Themselves?

Epic Super Bowl Graphic

As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”

 

But…

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Added by Stephen Jackson on January 30, 2014 at 11:43am — 1 Comment


Influencer
Dealers Advertising on Craigslist to Clean Up Their Act



The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.

Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle. 

Some of the biggest offenders are companies…

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Added by Brian Miller on December 2, 2013 at 6:00am — 1 Comment


Influencer
Is Craigslist Coming of Age?

If you spend enough time in any industry, you will see the emergence and maturity of many new elements.  In Automotive Retail, these elements start off slowly, taking years to mature, then all at once, “Pop!”, they reveal their true potential and the world changes!  Classified Listings are the latest great example of a sector within Automotive Retail that has been building for years, and is now Coming of Age.…

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Added by Brian Miller on November 29, 2013 at 4:11pm — No Comments

Facebook's 20 Percent Text Rule is Getting Harder to Avoid

20 Percent Text Rule

Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.

While I've never been able to fully make sense of the rule, it's their…

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Added by J.D. Rucker on February 24, 2013 at 6:00am — No Comments


Influencer
Content Marketing

Local Small Businesses or Fortune 500 firms alike, that plan on using Content Marketing as part of their overall Online Strategy must challenge themselves in developing a campaign that underlines the outreach of useful information through accessible channels for maximum conversion.…

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Added by Lenny Gomez on January 2, 2013 at 8:00am — 2 Comments


Influencer
Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

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Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments

Google Product Listing Ads Outperform Search Engine PPC Advertising

Google Product Listing Ads (PLA) Deliver 25% Higher Return On Spend Than Search Engine Ads (SEA)

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Added by Ralph Paglia on October 15, 2012 at 4:00pm — 4 Comments

Knock, Knock. Who's there? Google Lead. Google Lead WHO?

San Francisco. This is ground zero. Google, it appears, is trying to build the 'bomb'. The new car lead bomb.

Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian Pasch…

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Added by Matt Tucker on September 30, 2012 at 7:05am — 9 Comments

The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.

The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…

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Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal

Written by Josh Constine…

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Added by Ralph Paglia on March 12, 2012 at 3:00pm — No Comments

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