Automotive Marketers are Most Likely to Increase their Social Retargeting Advertising Spend in 2015-2016
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014 study by Marin Software.
Fully 88% of US marketers polled… Continue
Added by Ralph Paglia on July 2, 2015 at 2:00pm —
Facebook Advertising Conversion Tracking
This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook ads for website conversions and measure your cost per lead, then calculate a… Continue
Added by Ralph Paglia on September 13, 2014 at 6:28am —
Added by Ralph Paglia on November 9, 2012 at 10:30am —
Premium Content Favored by Automotive Marketers Over Facebook For Vehicle Focused Ad Campaigns
Automotive Advertising Agencies and dealer marketing professionals rate premium content publishers higher than Facebook…
Added by Ralph Paglia on November 8, 2012 at 10:00am —
Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry
Americans viewed more than 11 billion video ads in June,…
Added by Ralph Paglia on July 23, 2012 at 12:30pm —
Your Marketing Machine: What You Need to Know About Ad Tech 'Stacks'
Weigh Convenience of One-Stop Shopping Against Your Biz's Need for Innovation and Agility
Added by Ralph Paglia on April 20, 2012 at 2:30pm —
Advertisers Looking to Spend on Online Ad Networks…
Added by Ralph Paglia on March 6, 2012 at 8:23am —
Added by Ralph Paglia on December 23, 2011 at 7:30am —
Automotive Behavioral Targeting Doubles Ad… Continue
Added by Ralph Paglia on October 26, 2011 at 10:00am —
How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?
Multitude of… Continue
Added by Ralph Paglia on July 12, 2011 at 8:00am —
With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year
Added by Ralph Paglia on May 30, 2011 at 12:00pm —
Automotive advertising is headed for its lowest level in nine years, even as more money is shifting from TV and print media to the Internet. The downturn is the result of efforts by automakers and dealers to cut expenses in a soft market. This year, automakers and dealers will spend about $15 billion to advertise in U.S. media, the… Continue
Added by Ralph Paglia on September 4, 2008 at 8:30am —
DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp
. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.
Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue
Added by Ralph Paglia on June 14, 2008 at 3:30pm —
Strong growth, good prospects... For the full year 2007, online ad revenues
totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue
Added by Ralph Paglia on May 23, 2008 at 12:30pm —
US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content
report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of… Continue
Added by Ralph Paglia on May 3, 2008 at 5:33pm —
TAMPA – Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.
That warning flag is raised during… Continue
Added by Ralph Paglia on April 25, 2008 at 4:36pm —
Google (GOOG) is finally discovering gravity
. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) , the latest on Mar. 26, said U.S. growth in the number of clicks… Continue
Added by Ralph Paglia on April 5, 2008 at 9:00am —