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All ADM Blog Posts Tagged 'Ad' (48)

AdAgencyOnline.Net Seeks Automotive Advertising Insiders For Social Networking Forum

Automotive advertising agencies support AgencyOnline.Net to leverage their resources to compete in a very competitive market. Automotive advertising vendors on the site are doing the same and EveryCarListed.Com has taken the social networking element of the online auto industry community to a new level with the creation of their own “Auto Industry Insights” forum… Continue

Added by Philip Zelinger on December 21, 2008 at 9:57pm — No Comments

Offline Automotive Ad Spending Plummets as More Money Shifts from TV and Print to the Internet

Automotive advertising is headed for its lowest level in nine years, even as more money is shifting from TV and print media to the Internet. The downturn is the result of efforts by automakers and dealers to cut expenses in a soft market. This year, automakers and dealers will spend about $15 billion to advertise in U.S. media, the… Continue

Added by Ralph Paglia on September 4, 2008 at 8:30am — 1 Comment

AdAgencyOnline.Net Supports Automotive Advertising “Mobile Ready” Initiative

Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA. Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net as “The One… Continue

Added by Philip Zelinger on July 24, 2008 at 10:58am — No Comments

Automotive Ad spending declines in Q1; 2008 seen as a down year - Digital Advertising Rises

DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.



Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue

Added by Ralph Paglia on June 14, 2008 at 3:30pm — No Comments

Online Ad Spending Holding Strong Despite Economic Pressures

Strong growth, good prospects... For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.



The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue

Added by Ralph Paglia on May 23, 2008 at 12:30pm — No Comments

eMarketer Report: How User-Generated Content Generates Ad Dollars

US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of… Continue

Added by Ralph Paglia on May 3, 2008 at 5:33pm — No Comments

Ward's Dealer Magazine: Search Engine Marketing Can Destroy Dealer Ad Budgets

TAMPA – Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.



That warning flag is raised during… Continue

Added by Ralph Paglia on April 25, 2008 at 4:36pm — No Comments

Google: What Goes Up... Ad clicks are flat, the stock is falling. Can the enchanted corporate giant keep the magic from fading?

Google (GOOG) is finally discovering gravity. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) , the latest on Mar. 26, said U.S. growth in the number of clicks… Continue

Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments

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