Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…Continue
Added by Ralph Paglia on July 2, 2015 at 2:00pm — No Comments
The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online, LLC.
Philip will be joined by…Continue
Added by Philip Zelinger on September 10, 2014 at 1:25pm — No Comments
Added by Philip Zelinger on June 8, 2014 at 3:37pm — No Comments
Added by Philip Zelinger on May 22, 2014 at 5:00am — No Comments
|by Dan Blau, Senior Digital Advertising Analyst|
With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…Continue
The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal. Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…Continue
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Added by Ralph Paglia on November 9, 2012 at 10:30am — No Comments
Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…Continue
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments
Added by Ralph Paglia on March 6, 2012 at 8:23am — No Comments
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments
Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments