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All ADM Blog Posts Tagged 'Ad' (43)

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

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Added by Cobalt on May 6, 2014 at 9:30am — 1 Comment

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 4:06pm — 2 Comments

Social Marketing Leverages Customer Relationships To Maximize R.O.I. For Auto Dealers

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

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Added by Philip Zelinger on March 6, 2014 at 3:47pm — 4 Comments

Is Your Mobile Website Ready for Enhanced Campaigns?

Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...

In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…

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Added by Charlie Bass on April 22, 2013 at 6:00am — 4 Comments

Facebook and Twitter Offer Dealers New Ad Targeting Capabilities

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Added by Ralph Paglia on November 9, 2012 at 10:30am — No Comments

Content Rich Sites Better Than Facebook For Make-Model Focused Ad Campaigns

Premium Content Favored by Automotive Marketers Over Facebook For Vehicle Focused Ad Campaigns

Automotive…

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Added by Ralph Paglia on November 8, 2012 at 10:00am — 2 Comments

Knock, Knock. Who's there? Google Lead. Google Lead WHO?

San Francisco. This is ground zero. Google, it appears, is trying to build the 'bomb'. The new car lead bomb.

Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…

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Added by Matt Tucker on September 30, 2012 at 7:05am — 9 Comments

Call Center Best Practices Survey...

Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.

1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…

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Added by Chip King on August 28, 2012 at 10:27am — 6 Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Dealership Marketing Machines: What You Need to Know About Ad Technology 'Stacks'

Your Marketing Machine: What You Need to Know About Ad Tech 'Stacks'

Weigh Convenience of One-Stop Shopping Against Your Biz's Need for Innovation and Agility

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Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments

Advertisers Looking to Spend on Online Ad Networks

Advertisers Looking to Spend on Online Ad Networks…

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Added by Ralph Paglia on March 6, 2012 at 8:23am — No Comments

Behavioral Targeting Doubles Ad Effectiveness

 

Automotive Behavioral Targeting Doubles Ad… Continue

Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…

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Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

Twitter to Hit $150 Million in Ad Revenues in 2011

With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year



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Added by Ralph Paglia on May 30, 2011 at 12:00pm — 2 Comments

AdAgencyOnline.Net Reviews Cutting Edge Mobile Solutions For Automotive Advertising Agencies

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

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Added by Philip Zelinger on May 2, 2011 at 10:47am — No Comments

AdAgencyOnline.Net Brings eVBDS Electric Vehicle Charging Solutions To Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia.  The trio…

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Added by Philip Zelinger on April 8, 2011 at 3:30pm — No Comments

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