Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”
Measuring our showroom traffic has always been one of the key indicators into the health of our dealership and our marketing efforts. Everyday countless dealership managers still walk down to the desk and look at the log wondering how many ups they had for the day and the status of each of them. The only problem is that over the last 10 years that number continues to erode at an ever more rapid rate.