Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When my friend, Erica* took her vehicle to the dealer recently, the needed repairs were performed quickly and competently. Yet, when the CSI survey came, she rated her overall experience three stars: “just okay.” Why not five stars: “excellent”? Well, because frankly, they didn’t earn it. This was the result of a couple very significant––and…Continue
Added by Stephen Coambes on May 16, 2019 at 7:48am — No Comments
Added by Ben Jansen on April 23, 2018 at 9:00am — No Comments
If you have been to a wholesale market, you must have noticed that 4-5 out of hundreds of shop draw maximum number of customers, while the rest are doing just average.
Why do some people excel, while others, despite selling the same product…
Added by CharlesDonnell on March 26, 2018 at 12:30am — No Comments
Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments
Most people drive on the highway regularly enough that they tend to forget how dangerous it can be. If you want to avoid a costly or even fatal traffic accident, keep these safe driving tips in mind even if you think highway driving is second-nature.
Added by Dixie Somers on February 21, 2018 at 3:00pm — No Comments
As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy…Continue
Added by Dixie Somers on January 19, 2018 at 3:30pm — No Comments
A new car is something to cherish.
It gives you a mode of transportation and a way to define yourself. When you buy a new car, you need to make sure that you understand everything properly. Otherwise, your new car purchase might reveal itself as not so good. Here are five things to…
Added by Meghan Belnap on January 3, 2018 at 12:30pm — No Comments
When airbags reached widespread commercial use in the 1970s and 80s, they seemed liked the absolute pinnacle for driver safety.
Few could imagine that the following decades would not only see further advancements to protect drivers, but more importantly, the…
Added by Dixie Somers on December 12, 2017 at 9:00am — No Comments
The most important “don’t” occurs after you leave the scene of the accident. Don’t call your insurance company right away. Many accident victims don’t know their…Continue
Added by Anica Oaks on November 28, 2017 at 12:00pm — No Comments
Accidents are called that for a reason: Sometimes they just happen and are unavoidable. But plenty of what we call automobile accidents actually could easily be avoided. Most accidents on the road happen because one or both drivers is doing something wrong. Here are five types of auto…Continue
Added by Eileen O'Shanassy on October 1, 2017 at 5:30pm — No Comments
Whether you're a single looking for a ride that's sporty, has a high towing capacity, or simply gets great gas mileage, there is a vehicle out there that is right for you. As a single person, getting a new car might spice up your life a little bit while still serving your daily driving needs. So, what are some of the most…Continue
Added by Dixie Somers on August 14, 2017 at 12:00pm — No Comments
After all, there is a tremendous difference between having a sword,…Continue
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
DETROIT (Reuters) -- The deteriorating European markets have led auto industry executives to worry about possible contagion spreading across the Atlantic, but June…Continue
Added by Ralph Paglia on October 14, 2011 at 9:30pm — No Comments
Added by Ralph Paglia on October 3, 2011 at 1:18am — No Comments
Added by Ralph Paglia on April 11, 2011 at 1:00pm — No Comments
Added by Ralph Paglia on June 7, 2010 at 10:30pm — No Comments
There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC
By Ralph Paglia
In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…Continue
Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments