Marketing and sales…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You might want to re-think the ask
You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…Continue
Added by Kristen Judd on August 17, 2012 at 5:11am — No Comments
You amaze and confound us daily. You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day. That is truly awe-inspiring. You are pulling search, social and reviews together in envelope-pushing ways.
Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand. As the old saying goes – you can…Continue
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…Continue
Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments
Added by Ralph Paglia on August 15, 2011 at 12:07pm — No Comments
Three in 10 (29%) US consumers have made at least one purchase via mobile device, according to [pdf] a new white paper from Oracle and…
Meet the Challenge…Continue
Added by charles bayer on September 6, 2010 at 5:47pm — No Comments
Added by Gary May on November 16, 2008 at 7:16pm — No Comments