NADA 2013 –…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by April Lee on February 13, 2013 at 5:11pm — No Comments
Award Winners Announced
The Super Bowl gains over 100 million viewers each year and each year the commercials become more imaginative, funny, sentimental, and risque. Let’s take a look at the best and worst Super Bowl Ads of 2013 and my top ten favorite commercials.
My Top Ten:Continue
Added by Ketty Colom on February 4, 2013 at 8:30am — No Comments
In 2012, more than 1.4 billion people around the world used social networks, up 19% from 2011. But although the worldwide social network audience is enormous, it is by no means unified. Within the…Continue
Added by Ralph Paglia on February 2, 2013 at 3:00pm — No Comments
Going to NADA 2013?
Schedule an ELEAD1ONE Demo Today!Continue
Added by Ralph Paglia on February 1, 2013 at 9:00pm — No Comments
Added by Sean V. Bradley on January 23, 2013 at 8:00am — No Comments
In case there was any doubt about our priorities...Continue
Last week a great article from Entrepreneur.com was written on what the top 10 digital marketing trend predictions were for 2013. Many things have been bubbling to the surface in 2012, and now it is time to take a look at these various tools and leverage them more fully in 2013.…Continue
Karen Bradley & Sean V. Bradley Discuss The Internet Sales 20 Group In Dallas, Texas March 19th -…
Added by Sean V. Bradley on January 8, 2013 at 8:30am — No Comments
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…Continue
With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…Continue
Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments
As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic pressures...
Usually, we hear about the cyclical nature of the…Continue
Every year, on December 31st, I vow to hit the gym everyday, eat less candy, or spend less time working and little more time playing. However, by February 1st, it seems I have completely forgotten about my New Year’s Resolution and am back to my old ways of walking across the…Continue
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.
Content was never really…Continue
Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments
It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites…Continue
The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers. I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.
What is your opinion on 20 Groups? 20 Groups have many…Continue
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
There is a combination of hope and fear in the automotive industry. On one hand, many dealers and vendors are really starting to "get it" when it comes to automotive internet marketing. Dealers are finally embracing the internet as the primary arena through which to market their dealerships and vendors are starting to…Continue
Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.
This year the conference will be limited to 250 progressive dealership…Continue
Added by Brian Pasch on November 14, 2012 at 12:30pm — No Comments