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Ralph Paglia's Blog Posts Tagged '-' (28)

Dataium Automotive Shopper Intensity Report - November 2012

November 2012

Automotive Shopper Intensity Report



The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.



Dataium historical…

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Added by Ralph Paglia on November 28, 2012 at 1:30am — 8 Comments

All Inclusive Dealer Registration Package at AutoCon 2012 - AutoConnections Conference and Exposition

AutoCon 2012 - AutoConnections Conference and Exposition; All Inclusive Registration Package

Changing The Way Conferences Are Organized

AutoCon 2012 is changing the way that automotive conferences are created, organized, and presented to dealers.  We…

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Added by Ralph Paglia on June 12, 2012 at 4:35am — No Comments

Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012!

Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…

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Added by Ralph Paglia on May 31, 2012 at 5:17pm — 12 Comments

Google: Your listing on Google Places will soon be updated - Unless you take specific actions, or advertise on Google Adwords

Email Received by Dealership from Google: "Your listing on Google Places will soon be…

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Added by Ralph Paglia on March 5, 2012 at 10:00pm — 1 Comment

NADA Press Conference Schedule - 2012 Convention in Las Vegas

NADA Announces Press Conference Schedule for 2012 Convention in Las Vegas



McLEAN, Va. (Jan. 17, 2012) – The National Automobile Dealers Association announced today the schedule for 21 press conferences at its upcoming Convention and Expo in Las Vegas, which runs Feb. 3 to 6.



All press…

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Added by Ralph Paglia on January 22, 2012 at 12:19pm — No Comments

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Reports That Honda Is Fighting TrueCar Prices

Below-invoice online discounts frustrate some dealers and automakers…

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Added by Ralph Paglia on December 12, 2011 at 6:30pm — 8 Comments

Bulldog Marketing Technologies - NewVehicleConnect

NewVehicleConnect

NewVehicleConnect™ is a program that sends a communication to selected new vehicle customers, offering an…

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Added by Ralph Paglia on October 4, 2011 at 2:25pm — No Comments

Reliability Perceptions are Changing - Not Good for Toyota

Since all cars are better built today, will Toyota's "reliability" franchise be compromized?

(editor's note)

 

It’s no secret that…

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Added by Ralph Paglia on August 14, 2011 at 6:30am — 13 Comments

Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

Keynote Speaker :

Tamara Darvish 

Vice President

DARCARS…

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Added by Ralph Paglia on April 15, 2011 at 1:45pm — No Comments

Direct Marketing 101 - Step by Step Approach

Direct Marketing 101

Know a direct mail campaign is the answer to your marketing woes, but stumped about where to start? We’ll help you learn the basics of an effective marketing strategy.…

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Added by Ralph Paglia on March 6, 2011 at 1:30am — No Comments

OMMA Agenda - Day 2

 OMMA Agenda - Day 2- Tuesday, March 1
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:30pm — No Comments

OMMA Agenda - Day 1

OMMA Agenda - Day 1

Monday, February 28
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:28pm — No Comments

Social Media Marketing ROI Workshop - Digital Dealer Conference in Las Vegas; October 2010

9th Digital Dealer Conference workshop facilitated by Ralph Paglia on "Social Media Marketing ROI Measurement and Reporting" in Las Vegas, NV.…

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Added by Ralph Paglia on December 30, 2010 at 8:44am — No Comments

ONLINE COMMUNITY BUILDING - EXPERT INTERVIEW: AARON STROUT of POWERED

ONLINE COMMUNITY EXPERT INTERVIEW: AARON STROUT, POWERED



Expert Interview with Aaron Strout, VP of Marketing in Austin, Texas.



Aaron has recently joined Austin, TX based, Powered as the VP of… Continue

Added by Ralph Paglia on September 3, 2009 at 8:30pm — No Comments

The Goods - Live Hard, Sell Hard

Added by Ralph Paglia on August 4, 2009 at 11:18pm — 1 Comment

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates



I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.



People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget



Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.



Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

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