Marketing and sales…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Cars can be of trouble, especially if we fail to take care of them. Like any other machine, they need proper maintenance for them to work properly. For all the practical reasons, it’s going to be more than inconvenient for you to get stuck on the road, as cars can be stubborn and at times just won’t start.
Malfunctioning of any part can cause your driving experience to go haywire. This is why it is important to be careful. If reports are to be believed, most people experience car…
Added by Dawnrichard on August 21, 2015 at 4:30am — No Comments
Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van Sach as its new Vice President of Analytics & Insight,…Continue
The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal. Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…Continue
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Thousands of automotive professionals from China and around the world visited the…Continue
Added by charles bayer on June 24, 2013 at 4:00pm — No Comments
Written by: Leo Hart
NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?
As a result of the discussions, a few crises became apparent. One wakeup…Continue
Added by Garry House on May 1, 2013 at 8:50am — No Comments
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
Your service department charging retail rates to recondition your vehicles…Continue
Statistics and opinions…Continue
Added by Joe Schwartz on January 30, 2013 at 8:15am — No Comments
SMS Marketing for Auto Car Dealers
SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …Continue
Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
Entrepreneurs: They Embody the American Dream
The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.
Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their…Continue
Added by Rebecca Chernek on August 20, 2012 at 10:30am — No Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…Continue
Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay…Continue
Added by Ralph Paglia on August 15, 2011 at 12:07pm — No Comments
Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind…Continue
Added by Philip Zelinger on October 10, 2010 at 11:56am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL -- All Automotive Advertising News All The Time, will be reviewing new automotive advertising technologies and applications during live interviews with principals from selected vendors conducted during The 9th Digital Dealer Conference & Exposition. WAAOL is featured on…Continue
Added by Philip Zelinger on October 8, 2010 at 7:39am — No Comments
AdAgencyOnline.Net is an automotive advertising resource / networking portal that shares best practices with automotive advertising agencies on their blog talk radio station WAAOL - All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online and the host of the blog talk radio shows on WAAOL, will be hosting a session on social media at the 9th Digital Dealer Conference & Exposition. The auto industry focused event is being held at The Mirage Hotel in…Continue
Added by Philip Zelinger on October 7, 2010 at 7:58am — No Comments
Shrinking auto sales, profit margins and automotive advertising budgets have forced automotive advertising agencies to shift their investments from conventional radio, T.V. and print media to the internet and social media such as Facebook, Twitter, MySpace and too many more to list. Unfortunately, conventional automotive advertising wisdoms don't always apply on the Internet Super Highway. As a result,…Continue
Added by Philip Zelinger on October 4, 2010 at 11:14am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, will be sharing best practices in monetizing social media with automotive advertising agencies attending The 9th Digital Dealer Conference & Exposition. The respected auto industry focused conference is being held at The Mirage Hotel in Las Vegas October 12th - 14th,…Continue
Added by Philip Zelinger on October 1, 2010 at 8:26am — No Comments
Added by Duncan Scarry on September 13, 2010 at 9:24am — No Comments