Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.
1. Run Three or More Ads per Group
The whole point of running at least two ads per ad group is to see which one…Continue
Added by Jim Flint on August 13, 2019 at 6:30am — No Comments
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?
H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…Continue
Added by Jim Flint on August 6, 2019 at 5:30am — No Comments
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…Continue
Added by Jim Flint on July 30, 2019 at 6:07am — No Comments
Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles.
10. Dale Pollak’s NADA…Continue
Added by Jim Flint on July 25, 2019 at 6:14am — No Comments
1. Assisted Experiences
Immersive technologies are starting to…Continue
The future is now.
At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.”
So, let’s take a look behind the curtain…Continue
Added by Jim Flint on July 16, 2019 at 6:20am — No Comments
I believe we all have something in common: We enjoy learning, understanding and developing…Continue
Added by Jim Flint on July 9, 2019 at 5:00am — No Comments
We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.
Value and Values. Two different things.…Continue
Added by Jim Flint on June 25, 2019 at 8:00am — No Comments
A picture is worth a thousand words.
As Google continues to literally change colors, it’s worth…Continue
Added by Jim Flint on June 18, 2019 at 5:58am — No Comments
In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.
Added by Jim Flint on May 31, 2019 at 7:41am — No Comments