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When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.
1) We are thinking about whether a dealership has a mobile optimized website, and
2) We are thinking about whether or not the dealership is suited well for a text messaging campaign.
In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …Continue
Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments
Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business. What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons. Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages. Currently, according to multiple research firms, SMS messages are opened and…Continue
Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments
The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business. The headache comes as a result of the new questions that mobile device use causes business owners to ask:
1) Will customers and prospects still visit my website? If so, how can they see it on that little screen?
2) If they are on the phone and not at their computer, will they read my emails?
At the same…Continue
Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments
As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion. Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you. In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers. That does not mean that the need to advertise in newspapers,…Continue
Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments
We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month. Since the install of the Web To Text Lead Generator, consumer mobile leads almost doubled in 3 short months.
Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.
One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…Continue
Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…Continue