Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.
1. Run Three or More Ads per Group
The whole point of running at least two ads per ad group is to see which one…Continue
Added by Jim Flint on August 13, 2019 at 6:30am — No Comments
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?
H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…Continue
Added by Jim Flint on August 6, 2019 at 5:30am — No Comments
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…Continue
Added by Jim Flint on July 30, 2019 at 6:07am — No Comments
Having an effective SEM strategy is essential for dealers to gain exposure based on the way consumers shop today. According to a September 2013 Google study, potential automotive shoppers will visit 24 sources on average before making any decisions. Dealer sites, search engines, and third party websites all had a substantially larger influence on consumer purchase behavior when compared to traditional types of advertising. Consumers are by far researching online now more than ever, and…Continue
Added by Lindsay Kwaselow on November 26, 2013 at 1:00pm — No Comments
As savvy as internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.…Continue
Added by Richard Valenta on October 10, 2013 at 9:59am — No Comments