Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This past summer I had the privilege to visit dozens of dealerships in just about every major city of eastern North America. Despite the rumors that the traditional brick and mortar business model is headed the way of the dinosaurs, dealership owners of all sizes and brands…Continue
Added by Big Tom LaPointe on September 14, 2015 at 1:30pm — No Comments
One Simple Tip to Boost Conversion
It's so easy, you'll kick yourself for not doing it sooner. This week, Samantha shows you how to create a top-performing video conversion page. She'll also share a couple of other ways to get the most conversions from your website.
Added by Paul Potratz on September 11, 2015 at 1:40pm — No Comments
Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.
Perhaps it’s because they don’t see…Continue
A brand-new approach to stream discovery, Meerkat welcomes live hashtags this week. By…Continue
Added by Joseph Little on September 10, 2015 at 8:30am — No Comments
Currently, the automotive industry is at an all time high for vehicles sold. Yet, as the old saying goes, what goes up must come down. Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.
Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…Continue
There are basic human motivators that encourage us to perform all tasks, every single day. Humans either want to feel smart, successful, and socially valued, or want to be the best at what they do and change the world. The most successful products are developed with these common motivators in mind. A company’s management team should constantly research to understand what could improve their engagement (their relationship with community and staff.) Unless a company…Continue
Added by Joseph Little on September 8, 2015 at 1:00pm — No Comments
Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…Continue
Facebook M is part digital assistant, part experiment in artificial intelligence.
Added by Ralph Paglia on September 6, 2015 at 6:00pm — No Comments
5 Steps to Get Your Customers to Fill Out Your Surveys
Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.
Added by Paul Potratz on September 4, 2015 at 1:53pm — No Comments
The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.
This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…Continue
Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments
Written by …
Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments
Added by Ralph Paglia on September 2, 2015 at 7:30pm — No Comments
In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that…Continue
Added by Rebecca Kon on September 3, 2015 at 2:30pm — No Comments
Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…
Added by Michael Meyers on September 3, 2015 at 11:30am — No Comments
Guest Blogger today: Kristin Huntley, Director of Content and Marketing
This week, Instagram announced they are …Continue
Added by Joseph Little on September 2, 2015 at 1:00pm — No Comments
Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.
But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging…Continue
Added by Mark Frost on September 2, 2015 at 1:00pm — No Comments
Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that…Continue
Added by Joseph Little on September 1, 2015 at 12:37pm — No Comments
Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…Continue
Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments