Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same…
Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…Continue
Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments
Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.
Some say that it's the technology that…Continue
I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.
For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…Continue
“The customer is always right” has been the trademark phrase used by businesses in the United States for decades. By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively…Continue
Added by Richard Holland on September 26, 2014 at 6:30am — No Comments
Added by Manny Luna on September 25, 2014 at 10:00pm — No Comments
Edited Excerpt from Article…Continue
Join the Devan Infiniti Strides!
Devan Infiniti is taking part in the Making Strides Against Breast Cancer Walk which involves a 5k (3.1 mile) non-competitive walking event to help support people facing breast cancer and their…Continue
Added by Jonathan Morales on September 25, 2014 at 1:30pm — No Comments
Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…Continue
Added by Ralph Paglia on September 24, 2014 at 8:00pm — No Comments
|by Joe Tarell, Performance Improvement Consultant|
When the Internet caught hold in the 90’s, consumers became more educated about what they should pay…Continue
I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train…
Mary Chan, General Motor’s President of the Global Connected…Continue
High School Player’s Postgame Interview Is Adorably Inspirational!
Apollos Hester: One of the most inspirational high school football players you'll ever meet.…Continue
Added by Manny Luna on September 22, 2014 at 6:30pm — No Comments
In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.
Below, I’ve listed a few…Continue
Added by Rebecca Kon on September 22, 2014 at 1:30pm — No Comments
Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.
That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.
Email marketing, despite what so…Continue
I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to…Continue
I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.
Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments
If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…Continue
Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…Continue