Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,150)

Carvana Teams Up with SpringboardAuto to Offer End-to-End, Hassle-free Car Finance and Purchase Experience

Partnership puts the car buying experience online – from finance to purchase to home delivery

Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA)…

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Added by Crystal Hartwell on April 24, 2018 at 6:30am — 1 Comment

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

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Added by John Sternal on April 23, 2018 at 12:00pm — No Comments

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

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Added by Steve White on April 23, 2018 at 6:55am — No Comments

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…

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Added by Chris Miller on April 23, 2018 at 6:40am — No Comments

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car.

Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

           

1. Know the…

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Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments

SEO: Building The Right Links, The Right Way Still Works!

90 Link Building Strategies to Use in 2018 [Infographic]

Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…

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Added by Ralph Paglia on April 21, 2018 at 2:00pm — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

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Added by sara callahan on April 19, 2018 at 6:30am — 2 Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target…

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Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments

Hearst Autos Joins CDK Global Partner Program

Dealerships can expect higher performing placements and faster turnaround…

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Added by John Sternal on April 17, 2018 at 8:00am — No Comments

Another Big Disruptor is Joining the Automotive World

As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.

 

And now, another huge retail company has decided to jump in… but in a way that…

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Added by Ujj Nath on April 17, 2018 at 6:30am — No Comments

Lehel Reeves Joins Flick Fusion as Director of Partnerships and Business Development

Urbandale, IA—April 16, 2018—Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business Development. In his new position, Reeves will oversee the creation and management of synergistic partnerships that will raise awareness for Flick Fusion’s leading…

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Added by Timmy D. James on April 16, 2018 at 8:30am — No Comments

Instagram: Highest Ranking Quotes, Keywords and Hashtags

The Most Instagrammed Quotes And Popular Hashtags

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Scroll through Instagram's epic landscapes, laughing babies, delicious food, and adorable animals for a few…

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Added by Ralph Paglia on April 14, 2018 at 10:00am — No Comments

The Times Union Names Auto/Mate a Winner of the Albany 2018 Top Workplaces Award and Special Award for Managers

Albany, NY – April 16, 2018​ – Auto/Mate Dealership Systems announced today that it has been awarded a 2018 Top Workplaces honor by the Times Union. Auto/Mate ranked as a Top Workplace in the midsize category,…

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Added by Mike Esposito on April 16, 2018 at 7:30am — No Comments

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.

This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…

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Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments

Truck Dudes: 5 Cool Toys Every Man Needs for His Truck

You may have a truck lover in your life or be one yourself. There are lots of cool toys that can be deemed essential for your truck. Some of more useful than others. Here are some things that every man needs for his truck.

 

All Season Floor Mats

Floor…

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Added by Lizzie Weakley on April 13, 2018 at 3:56pm — No Comments

Ally Financial and Scott Painter's Fair Form Strategic Alliance

Ally and Fair Announce Strategic Alliance

Detroit-based Ally Financial Inc. has announced a new agreement with Fair, the digital used-vehicle

retailer helmed by…
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Added by Ralph Paglia on April 11, 2018 at 1:30pm — No Comments

Sales Targets or Customer Satisfaction: What's More Important?

Look around the Internet – Google, BING, and online forums – and you’ll find a similar question everywhere ...

“How much does an automotive salesperson earn per deal?” Answers vary from a set salary to $50 to $1,000 or more per deal.…

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Added by CPI Results on April 11, 2018 at 1:30am — No Comments


Marketer
Tips: How to Write a Good Persuasive Speech

Persuasive speech writing is a complicated assignment, because its aim is to convince the audience in the truthfulness of the speaker’s ideas. It is obvious that making a speech is a time and energy consuming job which requires patience, knowledge and creativity. There are many requirements, rules and…

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Added by SashaC apable on April 11, 2018 at 12:00am — No Comments

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