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Featured ADM Member Blog Posts (4,411)

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…

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Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment

Why Dealers can No Longer Afford Mediocre Marketing Practices

As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the timing could not have been better. It has nothing to do with me. My circumstance happened the way it was supposed to…

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Added by Subi Ghosh on March 16, 2015 at 3:38pm — 1 Comment

Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…

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Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments

Why Your Facebook Page Needs To Lose Likes

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…

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Added by Willis Williams on March 16, 2015 at 5:00am — 3 Comments

Don’t nuke your live chat! 5 explosive risks

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and…

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Added by Big Tom LaPointe on March 15, 2015 at 4:03pm — No Comments

Dispelling the Myths About Responsive Dealer Websites

You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…

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Added by Paul Accinno on March 13, 2015 at 3:00pm — 5 Comments

Top Ten Blogs and News for Auto Dealers: March 7 - 13

Happy Friday, Auto Professionals!

As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!

In this edition of the Top Ten, learn why…

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Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments

Are You Selling in the Zone?

Are you Selling in the Zone?

 

Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.

 

Being in the zone is about more than just focus and experience, it is actually a different…

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Added by Chris Saraceno on December 2, 2014 at 6:02pm — No Comments

The Unpopular Perspective: Social Media is a Zero-Sum Game for Dealers (but it doesn't have to be)

Sometimes, you just have to call a spade a spade. The promise of automotive social media has been a zero-sum game for the majority of dealers. To get the most out of it, you have to give a lot, whether it's in the form of time, money, or both. This is not the case in most other forms of digital…

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Added by Jim Jabaay on March 13, 2015 at 9:38am — No Comments

2nd Annual Northeast Mustang Meet for Cherubs CDH

August 30, 2015 - 2nd Annual Northeast Mustang Meet at Salerno Duane Ford.

Venom Stangz, Stang Magazine and…

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Added by Jonathan Morales on March 12, 2015 at 8:00am — No Comments

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 12, 2015 at 7:30am — 1 Comment

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — No Comments

117 new-car franchises are suing TrueCar Inc. for more than $250 million!

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's…

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Added by Manny Luna on March 9, 2015 at 7:30pm — No Comments

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…

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Added by Brian Cox on March 9, 2015 at 5:30am — No Comments

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
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Added by J.D. Rucker on March 6, 2015 at 8:02am — 4 Comments

4 Reasons Your Dealership Should Hire a Millennial Workforce

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.

The following characteristics are advantages that could increase your bottom line, so listen up!…

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Added by Rebecca Kon on March 5, 2015 at 10:53am — 2 Comments

If Your Not Building A List Your Not Building A Profitable Service Department

If you're a General Manger or a Service Department Manager the one thing you need to focus on is building your brand and building a list of past customers.

Building a list of your past customers is the easy way to increase the numbers of "turns" in your service department. It only makes sense…

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Added by Donald Heslop on March 3, 2015 at 3:32pm — 1 Comment

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.

Added by Paul Potratz on March 3, 2015 at 12:32pm — 1 Comment

The Latest Google Update Helps Car Dealers



Colleen Harris, SEO Specialist
by Colleen Harris, SEO Specialist

Yes, we mean this latest change from Google is all goodness for your business listings.  Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …

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Added by CDK Global on March 3, 2015 at 11:30am — No Comments

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3. Dealer Websites of Tomorrow...

Posted by Paul Accinno on April 6, 2015

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