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Featured ADM Member Blog Posts (5,203)


Vendor
Start Holding Employees Accountable

All dealerships want to have a successful sales team, one that works smoothly and efficiently. However, in so many areas this is not being tracked as well as it should be, and in some cases it’s not being tracked at all. No longer can dealership management excuse this need for accountability, given the large amount of technologically advanced software kept in place to better hold the sales team accountable.…

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Added by Aubrey Hankins on September 8, 2016 at 12:30pm — No Comments


Vendor
The Biggest Mistakes CRM Users Make

In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…

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Added by Aubrey Hankins on September 8, 2016 at 5:54am — No Comments

Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshop

http://www.InternetSales20Group.com 267-319-6776

Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshop

Register here - …

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Added by Sean V. Bradley on September 8, 2016 at 3:23am — No Comments


Influencer
Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).

This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…

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Added by sara callahan on September 7, 2016 at 6:30am — 2 Comments


Influencer
5 Digital Strategies to Drive New Business into Your Dealership Service Center

5 Digital Strategies to Drive New Business into Your Dealership Service Center



  

With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently,…

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Added by Larisa Bedgood on September 7, 2016 at 7:07am — No Comments


Influencer
Hurricane Hermine proved value of managed chat and text

No matter how well a dealership is staffed, it’s impossible to be able to grab 100 percent of chat requests

Thankfully higher population areas of Florida and the rest of the south were spared a…

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Added by Big Tom LaPointe on September 7, 2016 at 6:30am — No Comments


Influencer
Snapchat Customizable Geofilters, Facebook Instant Video to Messenger, & More!

This Week in Social Media

 

News for the…

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Added by Joey Little on September 6, 2016 at 11:50am — No Comments


Influencer
For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

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Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments


Vendor
The Deal Doesn't End After Labor Day

Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…

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Added by Aubrey Hankins on September 6, 2016 at 6:41am — No Comments


Agency
Drive More People to Your Car Dealership: Learning the True Value of Content

Staying competitive is what people in all lines of work are trying to achieve, as there are more and more businesses emerging around the world. The internet has made the trading world much more open, making it easier to reach out to more people. The same goes for the world of car dealerships – staying above the competition…

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Added by Ivan Dimitrijevic on September 5, 2016 at 2:00am — No Comments


Influencer
Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only?

This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of…

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Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments


Influencer
63% of Consumers Are Satisfied With Business Response Times in Social Media

 

Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms.  In fact, it’s nearly impossible to find someone who is completely removed from online resources.  With that said, it’s important for businesses, and your dealership specifically, to focus on online feedback from consumers and…

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Added by Joey Little on September 2, 2016 at 8:24am — No Comments


Influencer
Transform Customer Experiences & Stand Out From the Crowd

 

Picture yourself walking on a crowded New York City street.  Everyone blends in…except for those who don’t.  Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.

 

Now think about all the automotive dealerships out there and about all the vehicles sold.  In 2015, new-car…

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Added by Joey Little on September 1, 2016 at 7:48am — No Comments


Vendor
Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…

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Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments

ATTN Dealers: Limited J.D. Power & NADA Used Car Guide Offer!!

  

Dealers, J.D. Power and its recently acquired NADA Used Car Guide are working together to provide YOU with timely marketplace insights that will help you make faster and smarter decisions, whether on the lot or at…

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Added by Kris Rosychuk on August 31, 2016 at 10:55am — No Comments


Vendor
Why Your Dealership Marketing Should Be Dominating

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry, can tailor this data to help drive its users down the correct path. Through all of its uses however, marketing strategies have the most in common with the goals attributed to the automotive industry. Let’s explain…

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Added by Aubrey Hankins on August 31, 2016 at 10:55am — No Comments


Influencer
10 Ways to Help Your Dealership Employees Embrace Change Like Champs

 

Change is necessary for businesses to grow.  That’s true for the salon down the street, for the local grocery store, and for your dealership.  In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy.  Although change is necessary, most people…

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Added by Joey Little on August 31, 2016 at 9:26am — No Comments


Influencer
Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative…

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Added by sara callahan on August 31, 2016 at 6:38am — No Comments


Vendor
You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

 

For the moment, Amazon is functioning as simply a new…

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Added by Joe Orr on August 31, 2016 at 6:06am — No Comments


Influencer
Facebook Image Recognition Update, Facebook Lifestage, and More!

This Week in Social Media

 

News for the Week of August 29

 

Facebook Image Recognition Software Open to Everyone

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. …

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Added by Joey Little on August 30, 2016 at 8:23am — No Comments

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