Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (3,994)

IIHS Crash Test Highway Safety Top Pick+: 2014 Mitsubishi Outlander

2014 Mitsubishi Outlander Excels in the IIHS Crash Test

For 2014, the Mitsubishi Outlander equipped with the Front Crash Prevention Systems (Forward Collision Warning and Low-Speed Auto-Brake System) received Advanced ratings and were scored 3 points each.

The 2014 Outlander was award the Highway Safety Top Pick+ for Receiving the…

Continue

Added by Jonathan Morales on July 14, 2014 at 7:03am — No Comments

Is It Really About 'Traditional' versus 'Digital' Anymore?

For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…

Continue

Added by Tyson Madliger on July 13, 2014 at 3:27pm — 2 Comments

The Stay Family Tragedy - ADM Supports The Cassidy Stay Fund

6 of the 7 family members of the Stay Family were taken from our community in a horrific and violent tragedy on July 9th, 2014.

Click here in would like to help please http://www.gofundme.com/stay-family-tragedy



Stephen & Katie Stay along with 4 of their 5 children were lost in a…

Continue

Added by Manny Luna on July 12, 2014 at 7:30pm — No Comments

2014 Jeep Cherokee vs 2014 Ford Escape

Comparing the 2014 Jeep Cherokee and the 2014 Ford Escape. 

Check out the video below of The Fast Lane Car comparing the 2014 Jeep Cherokee, Ford Escape, RAV4 and Honda CR-V. I love watching their video reviews, they are very honest in pointing out the strong points and flaws of each car that they review.…

Continue

Added by Jonathan Morales on July 12, 2014 at 4:30am — No Comments

The Top Ten Auto News Stories of the Week: July 5 - 11

The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things…

Continue

Added by Rebecca Kon on July 11, 2014 at 12:30pm — No Comments

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

Continue

Added by Cobalt on July 11, 2014 at 10:30am — 6 Comments

The Infiniti Q30 Concept Revealed! Future 2015 Infiniti Q30?

New to Infiniti's Compact Car Concepts is the Infiniti Q30!

The team at Infiniti worked to develop a new breed of a car by combining a coupe, a hatchback and a crossover to create the Infiniti Q30 Concept. Infiniti is taking a step in a new direction that some other manufacturers have lightly…

Continue

Added by Jonathan Morales on July 11, 2014 at 7:15am — No Comments

Why Content for SEO?

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …

Continue

Added by Manny Luna on July 10, 2014 at 9:30pm — 11 Comments

2015 Nissan GT-R Premium and Black Edition

The 2015 Nissan GT-R is Coming Soon!

For 2015, the Nissan GT-R has a newly recalibrated suspension that reduces the fluctuation of the load to provide a smoother and more sophisticated driving experience. New safety feature on the 2015 Nissan GT-R is the Multi-LED Headlights with Adaptive Front lighting System which adjust their…

Continue

Added by Jonathan Morales on July 10, 2014 at 2:28pm — No Comments

Are You Asking Your Mobile Advertising Provider the Right Questions?

   

Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?

Here are the 5 questions you need to ask…

Continue

Added by Elena Ciccotelli on July 10, 2014 at 11:53am — No Comments

What the Buzz is Cross Channel Optimization?

Cross Channel Advertising Optimization



by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence  & Part-time Digital Demystification Delegate at Cobalt.

Are you tired…

Continue

Added by Cobalt on July 10, 2014 at 10:30am — 1 Comment

Give Your Customers a Red Carpet Experience

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

Continue

Added by Richard Holland on July 10, 2014 at 5:37am — 6 Comments

You Shouldn't Buy Your Suits at Walmart

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as…

Continue

Added by Jon Lamb on July 10, 2014 at 1:13am — 5 Comments

Dean Evans: Former Dealer.com CMO and Subaru Marketing Chief Takes On LotLinx CEO Role

Dean Evans, former Chief Marketing Officer (CMO) for Subaru is new CEO of automotive marketing software company LotLinx. 

Dean Evans Now Runs LotLinx...

Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running…

Continue

Added by Ralph Paglia on July 9, 2014 at 9:00am — 16 Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

Continue

Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

The Recruiting Campaign-Brand Image Correlation

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?

Here are four tips to improving your…

Continue

Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments

5 Unlikely Places You Can Promote Your Dealer Chat Service

You may think that the only place a chat invitation belongs is on your dealership’s website, however there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so!

What unlikely places am I talking about?

Facebook

Did you know some…

Continue

Added by Rebecca Kon on July 7, 2014 at 12:49pm — No Comments

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter.

You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.

So…

Continue

Added by Mark Frost on July 7, 2014 at 11:30am — 11 Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

Continue

Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments

Featured Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service