Automotive Digital Marketing ProCom

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Featured ADM Member Blog Posts (5,106)


Influencer
Why Auto Dealers Must Embrace Digital Marketing

Why Auto Dealers Must Embrace Digital Marketing

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by …

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Added by Larisa Bedgood on July 7, 2016 at 6:51am — No Comments


Influencer
To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments


Vendor
MO MOBILE - MO MONEY

  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…

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Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments


Vendor
Mobile Web Growth in the Auto Industry

I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years.

Most people saying that in the past few years have been wrong, and right at the same time.…

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Added by Michael Thomas on July 5, 2016 at 12:30pm — No Comments


Influencer
It’s Time to Communicate Like a Boss

Take Control of Your Dealership’s Communication

If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot?  The…

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Added by Joey Little on July 5, 2016 at 9:00am — 2 Comments


Influencer
Flick Fusion's Tim James & Gina Reuscher Selected to Speak at Digital Dealer 21, Shining Spotlight on Video Marketing

Urbandale, IA--July 5th, 2016--Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016 at the MGM Grand Las Vegas Hotel & Casino. Both speaker presentations will focus on the growing…

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Added by Timmy D. James on July 5, 2016 at 5:30am — No Comments

Your Guide to Advertising Your Car Dealership Online

The local car dealership commercial is an advertising staple during the local news.

Your spot is still one of the best ways to profile your brand in your community, but the media landscape is changing. Younger demographics are shopping for cars differently, mostly online. In fact, two-thirds of automobile buyers…

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Added by Kenneth Garcia on July 4, 2016 at 6:30am — No Comments


Influencer
How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the…

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Added by Paul Potratz on July 1, 2016 at 12:00pm — 1 Comment

Phone Scams Overpower Online Ripoffs For Top Rank

Five Rules to Avoid the Top Scam in the U.S.

Largest type of scam in the U.S. remains the classic phone scam. (Photo: Getty…
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Added by Ralph Paglia on July 3, 2016 at 9:00am — 1 Comment


Influencer
Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices.

It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…

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Added by Joey Little on July 1, 2016 at 7:30am — No Comments


Influencer
Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…

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Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments

Dealership Branding

I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.

 

If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS,…

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Added by charles corson on June 30, 2016 at 8:49am — No Comments


Influencer
Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers.

Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very…

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Added by sara callahan on June 30, 2016 at 7:00am — 2 Comments


Influencer
CDK Global Websites Crashed

Its 4pm before a major weekend event. Do you know where your website is? Not if yore a CDK Global/Cobalt customer! Every CDK/Cobalt website is down. 

UPDATE: While CDK has no official ETA they have stated that their websites should be back up today, "at some point..."

This is…

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Added by Timothy Martell on July 1, 2016 at 1:00pm — No Comments


Influencer
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the…

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Added by Larisa Bedgood on June 30, 2016 at 6:00am — No Comments


Media
Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…

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Added by Kim Orr on June 29, 2016 at 7:01am — No Comments


Influencer
Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…

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Added by Joey Little on June 28, 2016 at 8:00am — No Comments


Influencer
Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media

News for the Week of June 27…

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Added by Joey Little on June 28, 2016 at 7:30am — No Comments


Influencer
SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…

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Added by Jim Leman on June 28, 2016 at 6:58am — No Comments

Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?

  • eMail marketing is a vital and cost-effective communication…
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Added by Ralph Paglia on June 27, 2016 at 7:50pm — No Comments

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