Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Unlike in the past, today’s newest SUVs are engineered to offer a breathtaking driving experience. You will be able to have fun without sacrificing any passenger comfort. Here are four of the hottest SUVs for 2017.
Added by Anica Oaks on March 30, 2017 at 10:01am — No Comments
With new features being introduced yearly on luxury and performance cars, it can be easy to get sucked into the need for a new ride to keep up with one’s friends and neighbors. Because newer cars are so dependable, drivers often experience few problems when driving up to 150,000…Continue
Added by Anica Oaks on March 29, 2017 at 3:14pm — No Comments
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting…Continue
Added by Steve White on March 29, 2017 at 7:08am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
You are not the only person in the world who is looking to get yourself a used car for any reason whatsoever. Between dealership sales and private deals, almost 40 million used cars change hands each year.
Nowadays you usually have a host of choices in the used car market. With so many choices in hand,…Continue
Added by Kent Charlie on March 28, 2017 at 5:00am — No Comments
If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves…Continue
Added by Steve Stauning on March 27, 2017 at 12:00pm — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.
Uber and Lyft are just…Continue
Added by Chris Miller on March 23, 2017 at 7:18am — No Comments
Do you feel the need for speed? If so, there are five fast-driving rides for 2017 that you should check out. These five cars are the most high-tech speed demons on four wheels that are guaranteed to get your adrenaline pumping.
Added by Dixie Somers on March 22, 2017 at 10:57am — No Comments
There is a difference between the way some people take care of their car and their company's car. This vehicle is your responsibility, and it may be inspected at some point. The following are just a few precautionary steps to ensure that the car is as safe as…Continue
Added by Hannah Whittenly on March 22, 2017 at 10:46am — No Comments
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…Continue
Added by David Metter on March 21, 2017 at 1:00pm — No Comments
While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been logging into the dealer's CRM and stealing leads, which the salesperson then proceeded to enter into…Continue
Added by Erik Nachbahr on March 21, 2017 at 7:46am — No Comments
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…Continue
Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments
There are many reasons why a car insurance company might consider you to be a high-risk driver. You might have to have an SR-22 certificate due to being convicted of driving without insurance or a DWI, for example. Even if this is not the case, you might be considered a…Continue
Added by Lizzie Weakley on March 20, 2017 at 3:48pm — No Comments
Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist, but for some people it is a close second. Perhaps that’s the allure of the Jiffy Lubes of the world – the promise of the…Continue
Added by Tim Clay on March 17, 2017 at 6:22am — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off -- attitudes, inefficient processes, or other such actions. But what happens when, well, everything goes…Continue
Added by Mike Gorun on March 15, 2017 at 6:29am — No Comments
Added by Barry Neuman on March 14, 2017 at 5:33pm — No Comments
Houston, TX — (March 6, 2017) InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers, today announced a new partnership with DealerTeamwork focused on improving…Continue
Added by Laurie Halter on March 6, 2017 at 12:30pm — No Comments