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Featured ADM Member Blog Posts (4,643)


Influencer
Thought you all might enjoy seeing this Video - shot 100% by myself. Highly effective. = SOLD!

  Hey ADM`ers,

Haven`t been around here lately as I`ve been heavily involved with the launching of our two Brand New websites. Still cuttin` clips though......... Had a customer request a Custom-Walk-Around Video and shot this clip completely by myself and thought you all might enjoy seeing this. Ultimately it did indeed sell the unit and the customer lived happily ever after!…

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Added by Ken Beam on August 19, 2015 at 10:30am — 2 Comments

A Super Nifty Trick to Make Your Facebook Videos More Effective

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers)…

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Added by Timmy D. James on August 17, 2015 at 4:00am — No Comments


Influencer
The Most Valuable Lesson I Ever Learned Selling Cars

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your…

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Added by J.D. Rucker on August 14, 2015 at 5:30pm — 1 Comment

74% of Consumers Rely on Social Networks When Shopping

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions

Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…

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Added by Joseph Little on August 14, 2015 at 8:38am — No Comments

Goldfish Have Longer Attention Spans Than We Do

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…

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Added by Paul Moran on August 14, 2015 at 6:30am — No Comments

Explaining ‘Quality Content’ Once and For All

Content Intent

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

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Added by Mark Frost on August 13, 2015 at 1:30pm — No Comments

This Week in Social Media with @SocialLittleMan

Social Media Marketing News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…

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Added by Joseph Little on August 13, 2015 at 6:30am — No Comments


Influencer
Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…

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Added by David Metter on August 13, 2015 at 5:30am — No Comments


Influencer
How To Implement 11 Facebook Best Practices for Car Dealers

Facebook "How To's" for Automotive Marketers Proven To Generate Increased Customer Engagement Results

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…

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Added by Ralph Paglia on August 12, 2015 at 7:30am — 1 Comment

Vertical Video: If You Can’t Beat Them, Join Them

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video - “Hold the phone sideways!” - Some things never change. Those black bars that bookend the video when…

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Added by Timmy D. James on August 12, 2015 at 5:30am — No Comments

Your Hispanic Consumer: Part 2

Discover Your Market: Your Hispanic Consumer Part II

Marketing to Various Acculturation Levels

Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!

Here’s quick run-down of why: 

  • There are over 56 MILLION…
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Added by Joseph Little on August 11, 2015 at 8:07am — No Comments


Influencer
Does Your Dealership Target The Right People On Social Networks?

Are You Targeting the Right Audience on Social Media?

“Hey, pay attention to us! No…wait, you’re not buying our product. Um…how about YOU?”

Does this confusion remind you…

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Added by Ralph Paglia on August 11, 2015 at 3:30am — 1 Comment

Discover Your Hispanic Market: Part 1

Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich culture,…

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Added by Joseph Little on August 10, 2015 at 9:49am — No Comments

Is Giving Up Profit A Smart Path To Customer Loyalty?

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty.

According to…

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Added by Mike Gorun on August 10, 2015 at 9:00am — No Comments

How to Achieve an Empty Inbox on a Daily Basis

         

           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the…

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Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments

Filming With Drones

                       As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients.…

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Added by Paul Potratz on August 8, 2015 at 1:00pm — No Comments

75% of the World’s Leaders Are on Twitter

Tweet Your Leaders…#75 of 99 Things to Know About Social Media with Joey Little

Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position.…

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Added by Joseph Little on August 7, 2015 at 9:40am — No Comments


Influencer
3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The…

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Added by J.D. Rucker on August 7, 2015 at 6:07am — 1 Comment

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…

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Added by Chris Miller on August 7, 2015 at 6:00am — No Comments

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