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Featured ADM Member Blog Posts (4,852)


Influencer
America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation

The American "Opinion Elite" Influencers overpower Dealer Marketing Efforts through both written and verbal Negative Reviews which Drive a Dealer's Reputation into the ditch...

  

Reputation matters…

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Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments


Influencer
Navigating SEO: 3 Ways to Improve Your Dealership's Keyword Research

Keyword Research for Car Dealers

Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…

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Added by Timothy Martell on January 19, 2016 at 1:30pm — No Comments


Influencer
You're Throwing Money Away

One Small Change to Increase Profitability

Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.

Not tomorrow, today.

Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments


Influencer
GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.

The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…

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Added by Joe Orr on January 19, 2016 at 6:30am — 1 Comment

The #1 Song In The Automotive Sales Industry "I Just Wanna Sell A Car To You" Drake's Hotline Bling Parody



http://www.DealerSynergy.com 856-546-2440

http://www.InternetSales20Group.com

The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…

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Added by Sean V. Bradley on January 16, 2016 at 10:44am — 1 Comment


Influencer
Generation Z: The Mobile-Driven Generation

A Growing Generation

As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…

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Added by Joseph Little on January 15, 2016 at 2:30pm — No Comments

Tire Talk: How to Determine the Best Tires for Your Local Climate

Most drivers would agree road conditions and the general quality of a road surface have the most dramatic effect on tires. While this is true to a certain extent, what many drivers overlook is the effect weather can have on tire durability and effectiveness. After…

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Added by Anica Oaks on January 15, 2016 at 1:30pm — No Comments


Influencer
Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…

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Added by Paul Moran on January 15, 2016 at 3:48am — No Comments


Influencer
Social Media Shake-Up: Part II

Utilizing New Year Trends and Tools

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

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Added by Joseph Little on January 14, 2016 at 9:30am — No Comments

Dealer Demos Positively Impact In-Vehicle Technology Usage

Within today's digital age, building consumer trust in vehicle technology is critical. And, turns out, dealers play a significant…
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Added by Kris Rosychuk on January 14, 2016 at 6:30am — No Comments


Influencer
Conquest Email Marketing Report Released

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

http://bit.ly/PCG-Conquest

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…

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Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments


Influencer
Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…

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Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving…

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Added by Joseph Little on January 13, 2016 at 2:07pm — No Comments


Influencer
Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your…

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Added by Joseph Little on January 13, 2016 at 7:45am — No Comments

Why do you Need Detailing Services?

0

Car detailing is a very crucial preventive maintenance measure you can do to groom your vehicle. This not only protects the car from the harmful effects of climate, dust and pollution, but also enhances the functionality of the car, increase the lives of components and multiplies the resale value.



So,…

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Added by Mike Haynes on January 1, 2016 at 11:30pm — No Comments


Influencer
Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

SEO Content Tips

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.

To give you a leg up on your competition, I'm going to give you three important…

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Added by Timothy Martell on January 12, 2016 at 8:00am — No Comments


Influencer
A Vendor’s Guide to Getting Attention at Conferences

The 2016 conference season is upon us.

Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all…

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Added by sara callahan on January 11, 2016 at 6:00am — No Comments


Influencer
For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

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Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments

Why Giving Discounts to Your Regular Customers Makes Sense

Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all, there’s a reason these customers are loyal: they obviously understand the value of superior service—so they should be paying full price,…

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Added by Alexia Henson on January 11, 2016 at 5:00am — No Comments

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