Professional Community for Car Dealers, Automotive Marketers and Sales Managers
2014 Mitsubishi Outlander Excels in the IIHS Crash Test
For 2014, the Mitsubishi Outlander equipped with the Front Crash Prevention Systems (Forward Collision Warning and Low-Speed Auto-Brake System) received Advanced ratings and were scored 3 points each.
The 2014 Outlander was award the Highway Safety Top Pick+ for Receiving the…Continue
Added by Jonathan Morales on July 14, 2014 at 7:03am — No Comments
For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…Continue
6 of the 7 family members of the Stay Family were taken from our community in a horrific and violent tragedy on July 9th, 2014.
Click here in would like to help please http://www.gofundme.com/stay-family-tragedy
Stephen & Katie Stay along with 4 of their 5 children were lost in a…
Added by Manny Luna on July 12, 2014 at 7:30pm — No Comments
Comparing the 2014 Jeep Cherokee and the 2014 Ford Escape.
Check out the video below of The Fast Lane Car comparing the 2014 Jeep Cherokee, Ford Escape, RAV4 and Honda CR-V. I love watching their video reviews, they are very honest in pointing out the strong points and flaws of each car that they review.…Continue
Added by Jonathan Morales on July 12, 2014 at 4:30am — No Comments
The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things…Continue
Added by Rebecca Kon on July 11, 2014 at 12:30pm — No Comments
|by Dana Fornasar, Senior Product Marketing Manager|
We've been talking a lot about how…Continue
Added by Tim Clemens on July 11, 2014 at 10:12am — No Comments
New to Infiniti's Compact Car Concepts is the Infiniti Q30!
The team at Infiniti worked to develop a new breed of a car by combining a coupe, a hatchback and a crossover to create the Infiniti Q30 Concept. Infiniti is taking a step in a new direction that some other manufacturers have lightly…Continue
Added by Jonathan Morales on July 11, 2014 at 7:15am — No Comments
Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …Continue
The 2015 Nissan GT-R is Coming Soon!
For 2015, the Nissan GT-R has a newly recalibrated suspension that reduces the fluctuation of the load to provide a smoother and more sophisticated driving experience. New safety feature on the 2015 Nissan GT-R is the Multi-LED Headlights with Adaptive Front lighting System which adjust their…Continue
Added by Jonathan Morales on July 10, 2014 at 2:28pm — No Comments
Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?
Here are the 5 questions you need to ask…Continue
Added by Elena Ciccotelli on July 10, 2014 at 11:53am — No Comments
Cross Channel Advertising Optimization
|by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence & Part-time Digital Demystification Delegate at Cobalt.|
Are you tired…Continue
Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…Continue
There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as…Continue
Evans, 45, who left Subaru in May, succeeded Jason Knight, who had been running…Continue
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers…Continue
Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments
In most markets, those seeking jobs are also those buying your goods and services. So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a strong positive candidate centric recruiting experience?
Here are four tips to improving your…Continue
Added by Stephanie Young on July 8, 2014 at 7:13am — No Comments
You may think that the only place a chat invitation belongs is on your dealership’s website, however there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so!
What unlikely places am I talking about?
Did you know some…Continue
Added by Rebecca Kon on July 7, 2014 at 12:49pm — No Comments
You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.
DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image. There is a growing chasm between company and candidate satisfaction with recruiting…Continue
Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments