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Featured ADM Member Blog Posts (3,772)

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

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Added by J.D. Rucker on March 30, 2014 at 2:46pm — 3 Comments

A New Peak Is Established! Used Car & Truck Prices Rise For Spring Season.

 

Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from two mid-west states, there was a freshness in their voices due to no…

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Added by MANNY LUNA on March 30, 2014 at 12:30am — No Comments

The Top Ten Auto News Stories of the Week: March 22 - 28

Happy End-of-the-Month, Automotive Professionals! While your closing some last-minute sales, ActivEngage is here to fill you in on everything worth reading about in the auto industry this week. Get ready! In this week’s edition of the the Top Ten, you’ll learn about the first test track for autonomous…

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Added by Rebecca Kon on March 28, 2014 at 7:38am — No Comments

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

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Added by Philip Zelinger on March 26, 2014 at 4:06pm — 2 Comments

Ford Ranked One World’s Most Ethical Companies in 2014

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Added by Ralph Paglia on March 28, 2014 at 9:00am — No Comments

Ogilvy did a study that showed FB organic reach will hit near zero.

Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most…
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Added by MANNY LUNA on March 27, 2014 at 9:50pm — 10 Comments

Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February.

Of those 177 advertisers, the top 20 advertisers (roughly 11 percent)…

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Added by MANNY LUNA on March 27, 2014 at 2:00pm — 2 Comments

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most…

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Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

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Added by Larry Bruce on March 27, 2014 at 5:09am — 6 Comments

Instagram Hits the 200 Million Mark for Active Users - Is Officially Huge

Technically, it was already pretty "huge" at 100 Million users, and then 150 Million, but to continue growing to the 200 Million mark brings it to a whole new level of enormous.

Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any…

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Added by Matthew Rogers on March 26, 2014 at 9:25am — 2 Comments

Facebook Acquires Oculus Rift VR – Wants to Take it Mainstream

Facebook recently struck a deal with the maker of the Oculus Rift, an up-and-coming VR headset, in a $2 Billion acquisition. Palmer Luckey, its creator, says that making the deal with Facebook will allow the headset to grow very quickly – and not just in gaming, where it’s already gained…

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Added by Louie Baur on March 26, 2014 at 9:01am — 2 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Social Marketing Success Kit From Marketo

Our Friends at Marketo Created a "Social Marketing Success Kit"

Discover how to drive new and used car business opportunities along with growing service department revenue through…

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Added by Ralph Paglia on March 25, 2014 at 8:22pm — No Comments

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 23 Comments

Rewarding the Four Percent: Delta’s New Loyalty Strategy

Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers.  In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the…

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Added by Mike Gorun on March 25, 2014 at 7:31am — 1 Comment

Winning Tips for Dealership Social Media Usage

Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.

Pick…

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Added by Andre Smith on March 25, 2014 at 2:09am — 2 Comments

Having No Chat Is Better Than Offering Bad Chat

"Chat is chat." That’s the argument we hear from dealers all of the time, often used to  justify their decision on picking any chat provider out there. Why do the research? Why pay more? All chat providers are the same, right?

Wrong.…

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Added by Rebecca Kon on March 24, 2014 at 11:02am — No Comments

Farewell to Automatically Promoting New Page Posts on Facebook

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.

Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…

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Added by Erin Ryan on March 24, 2014 at 6:28am — 2 Comments

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