ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
This is the million dollar question all dealers are asking in order to determine how they should attribute their return on investment to justify next year’s budgets. In order to answer this question though, dealers first need to realize that due to the introduction of digital marketing and dealership websites, there is now a new way to track…Continue
Added by Rebecca Kon on November 25, 2013 at 11:12am — No Comments
This weekend I had the honor of attending the local elementary school basketball tournament. Though my daughter plays for Johnson Elementary School Eagles, it was nice to see pure competitiveness and sportsmanship at its core. We live in an age where College Sports, Professional…Continue
Added by Jason Parman on November 25, 2013 at 2:51pm — No Comments
1. Catch the ball
Nothing positive can happen until the receiver completes the catch.
2. Try to make additional…Continue
Added by Al Mosher on November 26, 2013 at 6:48am — No Comments
How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of…Continue
Added by Shawn Ryder on November 29, 2013 at 9:30am — No Comments
When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we…Continue
Mobile devices for businesses are on the verge of being implemented within companies, and although we know that we now live in a high-tech world, do we truly understand the value of why mobile devices are needed?
Integrating mobile devices…Continue
Added by Erin Ryan on November 28, 2013 at 7:35am — No Comments
Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.
This infographic from Yoda London can likely…Continue
When I was shopping for my new car back in May I was not only thinking about how fuel efficient the vehicle was, but I was also thinking of my two small dogs: Ruby and Gambit. Ultimately, I narrowed down my choices to two vehicles, the Fiat 500 and the Chevy Spark. Both were comparable vehicles, but the one thing…Continue
Added by Ketty Colom on November 27, 2013 at 12:51pm — No Comments
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will…Continue
Added by sara callahan on November 27, 2013 at 5:04am — No Comments
It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimization teetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right?…Continue
Added by Timothy Martell on November 26, 2013 at 8:00pm — No Comments
Other women honored from various aspects and leadership roles, include:
Recently I was let go from a company who "specialized" in OEM contract bidding and copied old play books to execute the actual consulting. When I joined this company I was excited to be working with the latest and what I thought was the greatest. What I found? Old fashioned politics that is the core problem with the industry. Before I left I had a conversation with a one time friend online, who I promise to remain nameless who wrote this message to me, now mind you I will not disclose names…Continue
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
There is a social law of attraction that applies to businesses in what is shared amongst their social networks and blogs. As a business, knowing what to post, and in some instances, when to post and how often, plays a big role in the demographic your business…Continue
Gaining possible leads or car selling on social media are not easy tasks, but are what most dealerships, if not all, want from this marketing platform. We all wish there was a simple formula to follow that guaranteed…Continue
Added by Amanda Ryan on November 23, 2013 at 8:30am — No Comments
We’ve talked about site speed is an important factor in SEO, and we’re going to reiterate it now. Are you ready? SITE SPEED IS IMPORTANT! Anyone who tells you otherwise is either selling you something you don’t need or just flat out wrong. Google and other search…Continue
Added by Timothy Martell on November 22, 2013 at 6:19pm — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on November 22, 2013 at 12:05pm — No Comments
“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.” Adweek.
Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…Continue
Added by Borrell Associates on November 22, 2013 at 9:34am — No Comments
Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and…Continue
Added by Larry Craig on November 22, 2013 at 9:00am — No Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their…Continue
Added by Richard Holland on November 22, 2013 at 5:57am — No Comments