Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Back in 2007, I first started really using Craigslist for car dealer clients. It had some pretty powerful uses that had nothing to do with selling cars from the site itself. I used it for SEO and it was wonderful.
Links from Craigslist…Continue
What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide…Continue
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in…Continue
A mosquito spray is a must buy items for every household to protect the whole family from mosquitoes. It has a higher cost than you can ever think of but since it is a “must buy” item, you have no other choice but to buy it. Just recently, a friend introduced an important site that offers great…Continue
Added by jozim eugenio on July 2, 2015 at 5:25pm — No Comments
Do you use retargeting? If not, you’re part of a small group of marketers who don’t, based on an August 2014…Continue
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
by Dana Detrick-Clark
Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…Continue
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…Continue
Added by Jonathan Floyd on June 30, 2015 at 10:00am — No Comments
Visitors are 144% more likely to purchase a product after seeing a video.
A web page with…
When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their…Continue
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…Continue
Added by Paul Moran on June 30, 2015 at 5:30am — No Comments
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…Continue
It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…Continue
Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments
Breaking routines isn't easy but change yields long term results. On this week's Hard Facts, Samantha shows you how to shake up your routine and your priorities.…Continue
Added by Paul Potratz on June 26, 2015 at 10:57am — No Comments
Amarillo, Texas – Street Volkswagen of Amarillo will move to its new and permanent facility at 8707 Pilgrim Drive the last weekend in June. The dealership has been running business at their temporary location at 2725 S.W. 45th Avenue since August of 2013.
Street Volkswagen of Amarillo will…Continue
Added by Bradley Paschal on June 26, 2015 at 5:00pm — No Comments
I recently stayed with a millennial friend who is enjoying her summer break from college by watching YouTube sitcoms until 3 am and shopping for shoes online. A business friend of mine was at the airport last week waiting for his 7 am flight and surfing the web for an Apple watch and…Continue
Added by Big Tom LaPointe on June 25, 2015 at 8:00am — No Comments
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service…Continue
Added by Richard Holland on June 25, 2015 at 6:00am — No Comments
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…Continue
Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.
Let’s say that you’re on…Continue
Added by Willis Williams on June 23, 2015 at 6:25am — No Comments