Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Jonathan Floyd on February 3, 2015 at 4:30am — No Comments
|by Rob Campbell, Performance Improvement Consultant|
When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale
The Road to the…Continue
Added by CDK Global on February 2, 2015 at 3:00pm — No Comments
Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…Continue
Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting, and promotional work, smaller tasks can add…Continue
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…Continue
Added by Richard Holland on January 29, 2015 at 7:00am — No Comments
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…Continue
Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments
Coming together is a beginning; keeping together is progress; working together is success! Henry Ford…
Added by Bobby on January 28, 2015 at 10:30am — No Comments
6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…
Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments
Hello and welcome to this week’s edition of the Used Car Market Report from Black Book.
As you can tell we are again recording this market video blog via Skype while on the road. Where has the industry taken us…Continue
Added by Black Book on January 26, 2015 at 12:00pm — No Comments
The video promoted preparation and automation as 2 of 5 keys to high volume auto sales.
Towards the end of the video he offers 20 "no strings attached" FREE videos on selling cars.
Added by Virgil Stanphill on January 26, 2015 at 5:00am — No Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the…Continue
Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments
Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments
There’s been lots of excitement this week as NADA kicks off this weekend, Super Bowl Sunday is getting closer, and the U.S. President just gave his State of the Union Address. In case you missed everything going on this week, ActivEngage put together the Top 10 automotive news articles and blogs just…Continue
Added by Rebecca Kon on January 23, 2015 at 11:55am — No Comments
In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.
Added by Paul Potratz on January 23, 2015 at 11:20am — No Comments
SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against…Continue
Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments
In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…Continue
Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"
We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…Continue
Some people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan
Added by Big Tom LaPointe on January 20, 2015 at 8:30pm — No Comments
Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.
Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments
Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?
Major customer service…Continue
Added by Big Tom LaPointe on January 19, 2015 at 9:58am — No Comments