Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments
Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.
Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…Continue
Added by Timothy Martell on January 19, 2016 at 1:30pm — No Comments
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.
Not tomorrow, today.
Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…Continue
As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…Continue
Added by Joseph Little on January 15, 2016 at 2:30pm — No Comments
Most drivers would agree road conditions and the general quality of a road surface have the most dramatic effect on tires. While this is true to a certain extent, what many drivers overlook is the effect weather can have on tire durability and effectiveness. After…Continue
Added by Anica Oaks on January 15, 2016 at 1:30pm — No Comments
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…Continue
Added by Joseph Little on January 14, 2016 at 9:30am — No Comments
Added by Kris Rosychuk on January 14, 2016 at 6:30am — No Comments
In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…Continue
Added by Brian Pasch on January 14, 2016 at 6:30am — No Comments
At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…Continue
Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments
Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages. Giving…Continue
Added by Joseph Little on January 13, 2016 at 2:07pm — No Comments
Added by Anne Fleming on January 13, 2016 at 10:30am — No Comments
Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place. In 2016, it’s important your…Continue
Added by Joseph Little on January 13, 2016 at 7:45am — No Comments
Car detailing is a very crucial preventive maintenance measure you can do to groom your vehicle. This not only protects the car from the harmful effects of climate, dust and pollution, but also enhances the functionality of the car, increase the lives of components and multiplies the resale value.
Added by Mike Haynes on January 1, 2016 at 11:30pm — No Comments
In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.
To give you a leg up on your competition, I'm going to give you three important…Continue
Added by Timothy Martell on January 12, 2016 at 8:00am — No Comments
Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all…Continue
Added by sara callahan on January 11, 2016 at 6:00am — No Comments
While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…Continue
Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments
Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all, there’s a reason these customers are loyal: they obviously understand the value of superior service—so they should be paying full price,…Continue
Added by Alexia Henson on January 11, 2016 at 5:00am — No Comments