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Featured ADM Member Blog Posts (3,977)

The 5 Rules of Social Media Etiquette for Car Dealers

Your dealership is probably struggling to see the ROI from social media sites like Facebook and Twitter.

You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.

So…

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Added by Mark Frost on July 7, 2014 at 11:30am — 11 Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

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Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments

Why Blue Horseshoe Loves Automark Solutions

In our travels looking at various vendors to recommend to our clients, we came across and started telling dealers about Automark Solutions. They do widgets. They do plugins.…

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Added by J.D. Rucker on July 6, 2014 at 9:40pm — 5 Comments

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 23 Comments

Ford Mustang Packaging Guide for the 2015

The 2015 Ford Mustang Packaging Guide has been Released!

For those interested in the 2015 Ford Mustang for sale in NJ. The 2015 Ford Mustang Packaging Guide is the ultimate informational guide to what the 2015 Ford Mustang includes! Several online…

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Added by Jonathan Morales on July 3, 2014 at 10:08am — No Comments

Your Employees Want These Things More Than Money

Inspired by Richard Holland's post "For Employees, Recognition Trumps Money."

Today’s work culture has shifted drastically from what used to be…

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Added by Mark Frost on July 3, 2014 at 9:30am — No Comments

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

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Added by Cobalt on July 2, 2014 at 12:00pm — 3 Comments

Cool Idea: "Quick Peek" from Vehicle Listing

Launch engaging, lead generating VDP enabling consumers to view Daily Deals, Lease Specials and receive Instant Price & Lease Quotes w/in nano seconds.…

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Added by Ken Lees on July 2, 2014 at 5:21am — No Comments

How to Make a Car Blog Work

Digital publishing of content is helping companies of all sizes to connect with different demographics of consumers. Car dealerships, auto repair companies and resellers are using online publishing tools to increase readership on websites. Creating a blog is easier than ever on the Internet and learning how to make a car…

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Added by Merry Gomes on July 2, 2014 at 12:33am — No Comments

Beware: The Black Hat Crews

If you’re going to seriously hire professional SEO services, you need to be careful with the black hat types. These are people, companies, and larger firms that specialize in “gaming” the system. They will utilize any method to get buzz, media attention, press releases, and more. They…

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Added by Manny Luna on July 1, 2014 at 10:30pm — 1 Comment

The Greatest Misconception in SEO and Content Marketing

Added by Manny Luna on July 1, 2014 at 7:40pm — No Comments

Trends: Got Chat? TELL SOMEONE!

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…
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Added by Big Tom LaPointe on July 1, 2014 at 6:50pm — 1 Comment

Cleanse and Append: The Keys to Marketing to Your Customer Database

Accuracy.

There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything…

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Added by Jon Lamb on July 1, 2014 at 2:57am — No Comments

The Absolute Importance of Accountability When Running a Dealership

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…

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Added by Jeffery Sterns on June 29, 2014 at 6:16pm — 1 Comment

Conquest is Great, but Connect with Your Own Customers First

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.

It's more than that,…

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Added by Jon Lamb on June 27, 2014 at 7:31pm — 1 Comment

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

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Added by Ralph Paglia on June 27, 2014 at 6:08pm — 4 Comments

Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are…

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Added by Josh Knutson on June 26, 2014 at 10:00am — 2 Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…

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Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments

PROMINENT INTERNET MARKETING EXECUTIVES RECEIVE RECOGNITION AND INVITATION FOR COBALT SYSTEMS

"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …

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Added by Manny Luna on June 26, 2014 at 1:30am — No Comments

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