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Featured ADM Member Blog Posts (4,119)

Why is Search Engine Optimization so Difficult?

What is SEO?

 Search engine optimization (SEO) is a way of making a web page or website more visible or easy to find when searching. This is done by implementing ways that make the site to achieve higher rankings.There are a number of reasons as to why search engine optimization can prove to be hard for some businesses.…

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Added by Manny Luna on September 2, 2014 at 11:30pm — No Comments

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…

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Added by J.D. Rucker on September 2, 2014 at 6:09pm — 2 Comments

What the Buzz is KPI?



Sara Towner, Cobalt Account Advocate
by Sara Towner, Account Advocate

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…

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Added by Cobalt on September 2, 2014 at 2:30pm — 2 Comments

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…

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Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

Are You Available When Your Customers Are?

The internet has changed our world. The concept of "business hours" has been turned on its head. People are buying things online at 2 in the morning. They're researching vehicles after the kids are in bed. They're planning out how to drop off their vehicle in your service department and still…

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Added by Jeffery Sterns on September 1, 2014 at 12:52pm — 3 Comments

The Mighty Autonomous Car

Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more…

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Added by Tim Kaye on August 30, 2014 at 8:08am — 1 Comment

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

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Added by Manny Luna on August 29, 2014 at 9:30pm — 4 Comments

How Joystick Controlled Cars Making Life Easier for Handicapped People

When a person is disabled or physically handicapped, it does not mean that it will stop him from enjoying the joy of driving. Suppose a family member or someone you care about is physically challenged. It's painful to see all the time that they need to depend on someone whenever they…

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Added by Tim Kaye on August 29, 2014 at 5:30am — No Comments

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…

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Added by Brian Cox on August 29, 2014 at 4:34am — 6 Comments

Conversions For Sale's Recent Press Release Announcing our GoLifted Site

Brand New Lifted Truck Industries Presence Bolstered By GoLifted.org Site

GoLifted.org is a New Lifted Truck market guide for consumers that builds product awareness, lends market education, and presents current Lifted Truck Upfit manufacturers

STANDISH, Maine, Aug. 27, 2014…

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Added by David DeSantis on August 28, 2014 at 2:15pm — No Comments

Zeck Ford Service Advisor Scott Sparks

See what Scott Sparks has to say about the Zeck Ford Service Department!





Their President's Award Winning Service  Department is second to none ! They deliver Award Winning Service through a combination of a Professional Well Trained Staff. A Clean Modern Facility, State of the art Equipment , and Computerized Invoicing, Record Keeping and Information…

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Added by Manny Luna on August 28, 2014 at 12:30pm — No Comments

How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…

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Added by Richard Holland on August 28, 2014 at 5:07am — 2 Comments

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…

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Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more…

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Added by sara callahan on August 27, 2014 at 5:00am — 1 Comment

Didn't Email Marketing Die a Couple of Years Ago?

I know I read it somewhere. Email was dead. The spam filters won. Facebook won. Texting won. Dropbox won. Something or another killed off email marketing and it's apparently been dead for the last couple of years.

Then again, the data doesn't support the notion. People are still checking their email…

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Added by Jon Lamb on August 26, 2014 at 11:35pm — No Comments

Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

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Added by Cobalt on August 26, 2014 at 2:13pm — 3 Comments

Hand-raiser leads and why I love them.

This is my first blog post here, please don't hate me too much for my rambling or poor writing skills.

Recently a woman name Danielle Anderson posed a question about handling hand raiser leads from Chrysler.  I've never worked with Chrysler, but I assume they are the same as the GM "gift grabber"…

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Added by Justin Grubb on August 26, 2014 at 9:00am — 14 Comments

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 2 Comments

ADP Dealer Services Becomes CDK Global (Yes, I am Serious!)

ADP Announces Post-Spin Name of its Dealer Services Business



HOFFMAN ESTATES, ILADP Dealer Services, Inc., a division of…

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Added by Ralph Paglia on August 26, 2014 at 1:11am — No Comments

Service - If you build it, will they really come? Can you attract off-Brand business?

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other…

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Added by Ken Beam on August 25, 2014 at 9:00am — 6 Comments

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