Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:
“The Domain Authority score has no…
Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying…Continue
Added by Anica Oaks on March 29, 2016 at 10:30am — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…Continue
Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…Continue
Added by Kent Charlie on March 28, 2016 at 4:30am — No Comments
All you new car dealers have taken me back!
Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now back in the new car dealer environment. I thought the…Continue
Added by Barry Neuman on April 27, 2016 at 11:24pm — No Comments
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…Continue
Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more…Continue
Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments
Living through a car accident can be a truly terrifying experience. Even still, you must start thinking as soon as the crash is over. If you don’t, you may not be able to protect yourself from the possible ramifications of the accident. Try to keep a clear head. Below are four crucial ways you can protect yourself after being in a car accident.
Car accidents are one of the biggest killers in the world.…Continue
Added by Anica Oaks on March 25, 2016 at 2:30pm — No Comments
Added by Mike Esposito on April 25, 2016 at 7:01am — No Comments
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their…Continue
Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments
All too often, small businesses neglect their online presence and rely on the traditional methods of advertising like newspaper adverts, catalogue listings and magazine adverts.
The use of social media is a…
Added by Rahul Paul on April 19, 2016 at 11:00pm — No Comments
During the dark ages of the auto industry…Continue
Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments
Albany, N.Y. – April 19th, 2016 – Auto/Mate Dealership Systems announced today that it has received a "Top Workplaces" award from the Albany Times-Union for the fifth consecutive year.…Continue
Added by Mike Esposito on April 19, 2016 at 4:30am — No Comments