Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,057)

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in…


Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments

How Do You Deal with Negative Online Reviews?

You can do everything right for the customer, from the introductory handshake through to delivery and follow-up. …


Added by CPI Results on March 4, 2018 at 11:30am — No Comments

Flick Fusion Reveals Three Biggest Misconceptions Auto Dealers Have About Video Marketing

Urbandale, IA—March 5, 2018—Flick Fusion today revealed the three biggest misconceptions that auto dealers have about video marketing. The three reasons auto dealers are not implementing video marketing strategies based on Flick Fusion’s internal research are: (1)…


Added by Timmy D. James on March 5, 2018 at 6:00am — No Comments

Cut Your Profits by Pre-Qualifying Service Customers

An elderly lady drives her 10-year-old car into the service drive. 

The corners of the bumpers are lightly scuffed, the rims have curb rash, and the odometer has a third of the average miles for a car its age. 

A mother…


Added by CPI Results on March 5, 2018 at 10:13am — No Comments

Need Leads? Live Chat Software May Be The Solution

Every sale starts with a point of contact, an interaction between a shopper looking to buy something and a salesperson who can provide it. In order for that initial point of contact to turn into a sale, however, a salesperson needs to nurture and cultivate the relationship, gaining the shopper’s trust…


Added by Kenneth Garcia on March 4, 2018 at 5:19am — No Comments

Are Consumers Ready for a Completely Out-of-Dealership Experience?

A recent news report on CNBC claims that 75 percent of Americans regularly shops online at

That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be…


Added by CPI Results on March 3, 2018 at 10:57am — No Comments

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention.

A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…


Added by sara callahan on March 2, 2018 at 6:30am — No Comments

Ford Bet On Aluminum - Did They Win?


Added by Ralph Paglia on March 1, 2018 at 6:00pm — No Comments

Want Them Back? Show Your Gratitude

According to the Car Maintenance and Repair study in 2016, just 30 percent of car owners get their vehicle serviced at a dealership. 

Even more astounding (and painful) is that just 17 percent are returning to their selling dealer! If it seems like there’s a glaring issue…


Added by CPI Results on March 1, 2018 at 12:00pm — No Comments

How Digital Retailing Will Change Staff Responsibilities

Is your dealership planning to implement a digital retailing solution this year?

If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a…


Added by Bill Wittenmyer on March 1, 2018 at 9:00am — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…


Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

Price-Based Sales Aren’t as Important as You Think

People are paying more for cars than they ever have. 

Edmunds, a leading car information and shopping platform released data that spells out year-over-year increases in the average car sale price.

From December 2016 to December 2017, the average…


Added by CPI Results on February 28, 2018 at 11:00am — No Comments

Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer…


Added by Chris Miller on February 28, 2018 at 6:45am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.


To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start…

Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

Chips and Cracks: 3 Safety Reasons to Replace Your Windshield Right Away

Maybe the rock that hit your windshield wasn’t all that big and left a chip about the size of a pen point. Then again, maybe a slingshot-ammo rock winged off that dump truck in front of you, leaving a zigzag crack. Although you might not…


Added by Lizzie Weakley on February 27, 2018 at 9:00pm — No Comments

Carl Sewell: Creating Customers for Life

There are many stories of successful business leaders and dealerships using Carl Sewell's philosophies as their bible and giving copies of his best-selling book to all their staff.…


Added by CPI Results on February 27, 2018 at 3:02pm — No Comments

Service Department Coaching is a Top-Down Process

The service department used to have red-hot sales and top CSI in the zone. 

But lately it has plateaued, maybe even…


Added by CPI Results on February 27, 2018 at 9:32am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…


Added by Steve White on February 27, 2018 at 6:39am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…


Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

The ‘Bait and Switch’ Kills the Sale

Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. 

Finally, after weeks, you find it. It’s right there, available at the click of your mouse. You add it to your cart,…


Added by CPI Results on February 24, 2018 at 12:00pm — No Comments

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