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Featured ADM Member Blog Posts (4,078)

How Dark Social is affecting your content marketing strategy ~ ADM Digital Marketing

"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."…

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Added by Manny Luna on August 16, 2014 at 10:30pm — No Comments

Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all…

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Added by Paul Accinno on August 15, 2014 at 1:30am — 4 Comments

Car Dealer SEO Questions Answered by MOZ Founder, Rand Fishkin

A few months ago, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) set out to create a free helpful resource for our fellow automotive professionals in the form of a podcast.

We've been so fortunate to sit down with heavy-hitters in and out of the car business. Grant Cardone,…

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Added by Michael Cirillo on August 14, 2014 at 6:46pm — 2 Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

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Added by Cobalt on August 14, 2014 at 11:30am — 1 Comment

Is Instant Customer Feedback In Your Future?

There’s no doubt that customer satisfaction is important to all car dealerships.

Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.…

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Added by Richard Holland on August 14, 2014 at 6:00am — 3 Comments

What Your Dealership Needs to Know About the Google Pigeon Update



Colleen Harris, Search Engine Optimization Specialist
by Colleen Harris, Search Engine Optimization Specialist

In the ever changing land of Google search, they’ve shaken up…

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Added by Cobalt on August 13, 2014 at 4:00pm — 10 Comments

How do you A/B at your dealership? Or rather, how is your Web Provider doing it?

Just sharing my thoughts on A/B testing. Quick video here, nothing lengthy and worth the watch. Let me know what you think of this strategy!  I appreciate your feedback.

Added by Christian Salazar on August 13, 2014 at 10:37am — 1 Comment

2014 Volvo S60 T5 Sedan DEMO Sale in North Jersey!

DEMO Sale on 2014 Volvo S60 T5 Sedans!

Ramsey Volvo is a having a demo sale on 2014 Volvo S60 T5 Sedans in Bergen County, New Jersey. Now is your chance to save up to $8,500 off a DEMO 2014 Volvo S60 T5 Front Wheel Drive and All Wheel Drive. Our Demo Volvo S60…

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Added by Jonathan Morales on August 13, 2014 at 7:30am — No Comments

Driving Loyalty Launches Their New B2C and B2B Social Marketing Initiative at Autocon 2014 “Dealer Generated Conference”

Cedar Falls, Iowa:  August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty,…

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Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments

Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…

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Added by sara callahan on August 13, 2014 at 5:30am — 1 Comment

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…

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Added by Big Tom LaPointe on August 13, 2014 at 4:39am — No Comments

The Two Categories of Social Media Marketing Strategies

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…

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Added by J.D. Rucker on August 12, 2014 at 5:57pm — 1 Comment

How to buy online car seats, baby car seats and more Accessories

The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get…

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Added by Rahul Paul on August 12, 2014 at 12:24pm — No Comments

When Google Attacks

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…

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Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments

Reviewed: The 2015 Nissan Versa Sedan in New York

The 2015 Nissan Versa Sedan - Styling Cues of the Nissan Maxima.

As some of us see it, a mini-Maxima, the 2015 Nissan Versa Sedan in Port Chester, NY has definitely received a sleeker look from it's bigger…

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Added by Jonathan Morales on August 12, 2014 at 6:00am — No Comments

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 5:36am — 1 Comment

Avoid These 3 Common PPC Mistakes

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.

Duplicate Keywords

One common mistake I have noticed consistently in Google AdWords & Bing campaigns…

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Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments

New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online

Majority of dealerships lack service-related website content

Chapel Hill, N.C., August 7…

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Added by Emily Douglas on August 11, 2014 at 6:00am — No Comments

AutoCon 2014 Scholarships Available through WorldDealer

There's only one place that aggressive car dealers should be September 3-5 and WorldDealer can help you get in. We're pleased to announce that we're giving away scholarships to AutoCon 2014, a $995 value!…

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Added by Paul Accinno on August 11, 2014 at 12:12am — 1 Comment

Social Media Didn't Invent Customer Engagement

When we hear the word "engagement", most dealers and vendors instantly think about social media. The term has been overused in more social media presentations, articles, and sales pitches than just about any other word. You hear "engagement" more often than you hear "leads" or "sales" when the gurus…

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Added by Jon Lamb on August 10, 2014 at 11:22pm — 2 Comments

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