Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.
A single one-point increase in customer experience can mean as much as an additional $873 million per year in revenue for auto…Continue
Added by Tim Clay on January 26, 2017 at 6:54am — No Comments
Few technology solutions solve a pressing retail issue as efficiently and precisely as electronic contracting.
Indeed, virtually every aspect of the contract process is improved through this technology, starting with an improved consumer experience, and ending with a streamlined workflow…
Added by Brian Chee on January 25, 2017 at 9:30am — No Comments
Added by Tony Chips on January 26, 2017 at 4:00am — No Comments
Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments
The lack of sunlight and cold temperatures aren't the only hazards that you have to deal with during the winter months.
In colder climates, the roads tend to become icy as the temperatures dip to below freezing at night or stay below freezing during the day. What are some…
Added by Hannah Whittenly on January 25, 2017 at 9:00am — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…Continue
Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments
Most of us drive automobiles every day, but give little thought to the true complexity of the design and construction of our ride. A modern auto can have 30,000 or more parts, each installed in a specific order, before we open the door of our new car for the first time.
More than 50 nations in the world produced…
Added by Lizzie Weakley on January 23, 2017 at 2:30pm — No Comments
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says…
Added by Ralph Paglia on January 23, 2017 at 5:30am — No Comments
Back then when the car industry was still green and coming up, most dealers didn’t have to do much to make their presence felt by their customers.
They were making sales after sales by doing little or nothing. However, the rules have changed in recent times and there is need for…
Added by Rahul Paul on January 20, 2017 at 2:00am — No Comments
Are you planning on going to a trade show this year?
So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts…Continue
Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments
Added by Ujj Nath on January 20, 2017 at 6:00am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…Continue
Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
Added by Chris Miller on January 18, 2017 at 8:29am — No Comments
If you watched any TV over the holidays, you probably saw the commercials for Amazon Echo, affectionately known as Alexa, and for Google Home. These devices employ Artificial Intelligence (AI) to learn voice commands and perform tasks such as controlling…Continue
Added by Erik Nachbahr on January 18, 2017 at 6:49am — No Comments
It's a pretty common scenario; your best performing salesperson also happens to be ambitious. A management position opens up and the salesperson lobbies hard. It's difficult to deny this person; they've worked hard and made your dealership a lot of money. So do you automatically promote…Continue
Added by Mike Esposito on January 18, 2017 at 6:28am — No Comments
Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.
Added by Mike Gorun on January 17, 2017 at 5:32am — No Comments
Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments
Evolution Of The BDC: Has your dealership evolved?
A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the…Continue
Added by Stan Sher on January 16, 2017 at 1:00am — No Comments
Designing a website is not an uncommon thing now a days but not every one is a good designer. When you learn all the tools of designing, you try to use all in your design which is not a good idea you must follow some points of professionals to create good web page design. I have some of good and simple but important tips to design your…Continue
Added by Thomas Beaudette on January 15, 2017 at 1:30am — No Comments