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Featured ADM Member Blog Posts (4,732)

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…


Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments

Today’s Automotive Industry from a Sales Perspective?


Good news
: Demand for new vehicles is extremely strong. J.D. Power expects 2015 sales to ring in at 14.2M units, which reflects another year of growth and an increase of 600,000 units over last year.


Not so good news: Next year, the growth will only be one third of what the industry achieved this…


Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…


Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments

Will the NHTSA Allow Independents to Perform Recall Repairs?

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to …


Added by Chris Miller on November 6, 2015 at 5:09am — No Comments

Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…


Added by Joseph Little on November 5, 2015 at 1:00pm — No Comments

3 Proven Ways to Conquest and Close Today’s Auto Consumers


3 Proven Ways to Conquest and Close Today’s Auto Consumers

For years, the auto industry has counted on loyal consumers and repeat buyers as a major portion of their business. A…


Added by Larisa Bedgood on November 5, 2015 at 11:08am — No Comments

Customers Actually Prefer Businesses That Take the Lead

The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has…


Added by David Metter on November 5, 2015 at 6:33am — No Comments

Street Volkswagen of Amarillo Gives Back to the Community during the Season of Giving

Street Volkswagen of Amarillo will conduct a canned food drive benefiting the High Plains Food Bank this holiday season and they will also collect new and gently used coats for the Eveline Rivers project.


Amarillo, Texas: Street Volkswagen of Amarillo has…


Added by Bradley Paschal on November 4, 2015 at 3:40pm — No Comments

This Week in Social Media

News for the Week of November 2

Google Play Music Introduces Podcasts

Google recently…


Added by Joseph Little on November 4, 2015 at 1:30pm — No Comments

Car Dealers Deliver October Sales Blockbuster Hit 18.23 Million SAAR!

American Car Dealers and Automotive Sales Professionals Deliver Blistering Hot October Sales Pace That Can Best Be Described as "Fast and Furious"…


Added by Ralph Paglia on November 4, 2015 at 11:30am — No Comments

I Know Where You Live

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what…


Added by Paul Potratz on November 3, 2015 at 12:30pm — No Comments

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…


Added by Joseph Little on November 3, 2015 at 11:57am — No Comments

Google RankBrain: 5 Facts SEOs Need to Know

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's…


Added by Mark Frost on November 3, 2015 at 9:30am — 2 Comments

The Key to Earning Business from Millennials May Not Be What You Think

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…


Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments

We Didn't Start the Fire

It Was Always Burning 

How Automotive Dealerships Can Win With Today’s Consumers

There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business…


Added by Joseph Little on November 2, 2015 at 12:00pm — No Comments

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…


Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Don't Ignore Me.

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

Added by Paul Potratz on October 30, 2015 at 12:38pm — No Comments

Facebook Launches New Lead Ads – Good idea to try if you see high Mobile bounce rates

I have been talking to quite a few dealers who are trying to use Facebook Ads to generate more leads, but they only seeing a small percentage of those prospects fill out a website lead form. 


Or in a detailed look at Google Analytics, they see Facebook Ads that run on…


Added by Brent Albrecht on October 30, 2015 at 10:30am — 4 Comments

Feldman Automotive Promotes Vehicles for Change

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…


Added by Joseph Little on October 30, 2015 at 9:00am — No Comments

Fixed Operations Analysis and Optimization Using PowerDealer


(EDITOR'S NOTE: Ignore First 15 Seconds of Video!)

The Competitive Edge

PowerDealer*, a division of J.D. Power and…


Added by Ralph Paglia on October 30, 2015 at 8:30am — No Comments

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