Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments
Added by Ralph Paglia on October 3, 2016 at 10:30am — No Comments
Added by Joey Little on September 30, 2016 at 11:52am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments
The modern car-shopper journey has changed. It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them. Once shoppers have done their online detective…Continue
Added by Joey Little on September 28, 2016 at 8:17am — No Comments
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
A simple word - shill.
With so many definitions and contemplations .....
Merriam Webster defines it as:
Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"
An auction shill refers to some one who…Continue
Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
This Week in Social Media
Added by Joey Little on September 27, 2016 at 9:30am — No Comments
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.
People are busy. When they pick up the phone to…Continue
Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…Continue
Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience. After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S. Customer expectations and…Continue
Added by Joey Little on September 26, 2016 at 9:28am — No Comments
Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…Continue
Added by Joey Little on September 23, 2016 at 8:13am — No Comments
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…Continue
Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments
We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more.
Added by Big Tom LaPointe on September 22, 2016 at 4:52am — No Comments
Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.
Added by Rachelle Wilber on September 21, 2016 at 1:30pm — No Comments