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Featured ADM Member Blog Posts (4,695)

Does location still matter with ‘everyone’ buying online? Ask Macy’s

This past summer I had the privilege to visit dozens of dealerships in just about every major city of eastern North America. Despite the rumors that the traditional brick and mortar business model is headed the way of the dinosaurs, dealership owners of all sizes and brands…


Added by Big Tom LaPointe on September 14, 2015 at 1:30pm — No Comments

How to increase conversion by 80%

One Simple Tip to Boost Conversion

It's so easy, you'll kick yourself for not doing it sooner. This week, Samantha shows you how to create a top-performing video conversion page. She'll also share a couple of other ways to get the most conversions from your website.

Added by Paul Potratz on September 11, 2015 at 1:40pm — No Comments

Now You Know Where Your Customers Are

Dealers struggle all of the time trying to find value in social media marketing - Facebook in particular, and hesitate when deciding whether Facebook (or social media marketing in general) is worth their time, effort or money.


Perhaps it’s because they don’t see…


Added by Paul Moran on September 11, 2015 at 6:00am — 1 Comment

Social Media Update via @SocialLittleMan

Social Media Update for the Week of September 7, 2015

Meerkat Live Hashtags

A brand-new approach to stream discovery, Meerkat welcomes live hashtags this week. By…


Added by Joseph Little on September 10, 2015 at 8:30am — No Comments

Beating The Stock Market; Do You Have A Plan In Place?

Currently, the automotive industry is at an all time high for vehicles sold.  Yet, as the old saying goes, what goes up must come down.  Our team is confident not only in ourselves, but our clients as well. We are watching the stock market closely in anticipation of a curveball headed our way.



Added by Paul Potratz on September 10, 2015 at 6:17am — No Comments

Wall Street Versus Your Dealership - Are We At War and Don't Even Know It?

An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…


Added by Joe Orr on September 9, 2015 at 5:30am — 1 Comment

Using Gamification to Boost Business: Part 1

There are basic human motivators that encourage us to perform all tasks, every single day. Humans either want to feel smart, successful, and socially valued, or want to be the best at what they do and change the world. The most successful products are developed with these common motivators in mind. A company’s management team should constantly research to understand what could improve their engagement (their relationship with community and staff.) Unless a company…


Added by Joseph Little on September 8, 2015 at 1:00pm — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…


Added by Mike Gorun on September 8, 2015 at 5:30am — 1 Comment

Facebook Launches New "M" Artificial-Human Intelligence Hybrid

Watch Someone Using Facebook’s New Personal Assistant, ‘M’

Facebook M is part digital assistant, part experiment in artificial intelligence.



Added by Ralph Paglia on September 6, 2015 at 6:00pm — No Comments

Why Aren't You Responding?

5 Steps to Get Your Customers to Fill Out Your Surveys

Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.

Added by Paul Potratz on September 4, 2015 at 1:53pm — No Comments

Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.

This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…


Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …


Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

New Data on Consumer Perception Shows Big Change in Rank for Car Dealers

Source: Gallup

How Does The Auto Industry Rate When Compared To Other…


Added by Ralph Paglia on September 3, 2015 at 6:00pm — 5 Comments

Mobile Marketing Ad Spend Now Gets Over 50% Of Digital Budget


Added by Ralph Paglia on September 2, 2015 at 7:30pm — No Comments

Unmasking "Bob" in a Live Chat Conversation

In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that…


Added by Rebecca Kon on September 3, 2015 at 2:30pm — No Comments

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…


Added by Michael Meyers on September 3, 2015 at 11:30am — No Comments

This Week in Social Media with @seekristintweet

Social Media Marketing News for the Week of August 31

Guest Blogger today: Kristin Huntley, Director of Content and Marketing

You Don’t Have to Be Square!  Thanks Instagram!

This week, Instagram announced they are …


Added by Joseph Little on September 2, 2015 at 1:00pm — No Comments

Blogging for Car Dealers: How to Get Started

Blogging for Business

Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.

But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging…


Added by Mark Frost on September 2, 2015 at 1:00pm — No Comments

Be Your Own Life Coach, Continued-Part 2

What are the ways I sabotage myself? [Getting honest]

Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that…


Added by Joseph Little on September 1, 2015 at 12:37pm — No Comments

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…


Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments

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