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Featured ADM Member Blog Posts (4,289)

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…

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Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…

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Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments

How To Maximize Your Dealership Black Friday Sales

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory…

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Added by Josh Knutson on November 25, 2014 at 8:52am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There…

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Added by sara callahan on November 25, 2014 at 5:30am — No Comments

10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.

That’s why I thought it would be helpful to…

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Added by Lisandra Ramos on November 24, 2014 at 1:02pm — No Comments

The Thrill of the Hunt

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…

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Added by Misti Miller on November 24, 2014 at 11:00am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

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Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…

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Added by CDK Global on November 21, 2014 at 4:30pm — 3 Comments

Create Quality Dealer Video Promos Without Busting Budgets

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.

But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative…

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Added by Dave Haynes on November 21, 2014 at 2:19pm — No Comments

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…

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Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments

When An Apology Isn’t An Apology

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises…

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Added by Richard Holland on November 20, 2014 at 6:00am — No Comments

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand…

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Added by Joseph Little on November 19, 2014 at 11:18am — 1 Comment

Looking for the Best VW Sign Then Drive Deal in Union Cty. NJ? | VW Sign Then Drive Headquarters

 photo SIGN_THEN_DRIVE_zps09f15665.jpg
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Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901

DouglasVW.com

Added by Ken Beam on November 19, 2014 at 10:40am — No Comments

NJ Infiniti - Open House at Douglas Infiniti this Thursday 11/20 & you are cordially invited!

You are cordially invited to our Open House this Thursday!

Click the picture to find out more info.

Douglas Infiniti in Summit is having an Open House this Thursday 11/20 from 5:30-8:30pm.

Food & beverages will be served. Plan on stopping…

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Added by Ken Beam on November 18, 2014 at 1:06pm — No Comments

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…

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Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

How to sell more cars in a blizzard

As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.

Some of my fondest memories as a child were snow days. School was closed and we got…

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Added by Big Tom LaPointe on November 16, 2014 at 2:30pm — No Comments

Chat and Phone Leads Start with a Helping Hand

One of the biggest lessons I learned when working at the dealership was that you can't do the same things on the phone or in chat that you would do when you're talking to a person face-to-face. We often discuss controlling the transaction and leading our customers down the right path, but if they're not in front…

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Added by Jeffery Sterns on November 16, 2014 at 1:31pm — No Comments

After Further Review, the Call of the Field Stands. Links Still Drive Rankings.

I had a debate with an automotive SEO buddy back in May about the validity of high-quality inbound links for the purpose of search engine optimization. He contended that great content on the website was enough to boost rankings substantially. I argued that Google and Bing…

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Added by J.D. Rucker on November 14, 2014 at 4:45pm — 7 Comments

Location Is Everything!

Help Customers Find You

Does your business have multiple locations? A new digital strategy will allow you to show all of them right when someone is searching for a product or service that you offer. 

This week on Hard Facts, learn what tool you can use to drive conversions to all of your locations. 

Added by Paul Potratz on November 14, 2014 at 11:38am — No Comments

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