Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments
...then handling chats in-house isn't for your store.
There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…Continue
Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…Continue
Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.
Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…Continue
Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the…Continue
Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments
On this week's Think Tank Tuesday:
Added by Paul Potratz on April 14, 2015 at 1:58pm — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we…Continue
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.
Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…Continue
STOOPID IS AS STOOPID DOES!
STOP LOOKING STUPID ONLINE
IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.
“Stoopid is as Stoopid Does.”
The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about…Continue
An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is…Continue
Added by Richard Holland on April 9, 2015 at 6:00am — No Comments
You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized. Let me introduce…Continue
FIRING A SALES PERSON
This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world.
When do you Fire a Sales Person?
Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make it. …