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Featured ADM Member Blog Posts (4,515)

Fiat-Chrysler Now Offering No-Cost, No-Debt College Education for Dealer Employees.

FCA US Dealers to Offer Employees No-Cost, No-Debt College Education

  • FCA US teams with Strayer University to develop first-of-its-kind dealer program
  • Degrees@Work program open to all employees of participating…
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Added by Ralph Paglia on June 16, 2015 at 7:00pm — No Comments

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to…
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Added by Paul Potratz on June 16, 2015 at 1:30pm — 1 Comment

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…

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Added by Brian Cox on June 16, 2015 at 4:00am — No Comments

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…

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Added by Tom Gorham on June 14, 2015 at 1:30pm — 2 Comments

Calling Out the Vendor Who Said Links Don't Work for SEO...

I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.

We have a client being hounded. This other vendor has been telling them that…

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Added by J.D. Rucker on June 14, 2015 at 3:59am — 10 Comments

Is Showrooming Stealing?

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen.  However, one surprising argument posted in…

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Added by David Metter on June 12, 2015 at 8:00am — 3 Comments

What is your game plan?

Steps You Must Take to Guarantee Everyone is On the Same Page

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.

Added by Paul Potratz on June 12, 2015 at 1:19pm — No Comments

Service Dilemmas: What Would You Do? The Results

In a previous article, I provided two very real scenarios that occurred right before Memorial Day weekend and asked readers how they would have handled them. For convenience, I’ve repeated the scenarios again with the actual outcomes…

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Added by Richard Holland on June 11, 2015 at 5:30am — 1 Comment

Could Periscope Be In Your Dealership’s Marketing Future?

In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on…

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Added by Paul Moran on June 10, 2015 at 6:30am — No Comments

Yelp: Money Cannot Buy You Love! (Reputation Management)

On Yelp, Money Can Only Buy Advertising...

So. You might be wondering: If a car dealer pays Yelp to advertise…

  • Do they get a higher Yelp review…
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Added by Ralph Paglia on June 10, 2015 at 2:30am — 3 Comments

It’s complicated’ – How much chat is too much?

"One of the most important – and most controversial – elements is the proactive" 

As half or more of all car dealers have live chat…

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Added by Big Tom LaPointe on June 9, 2015 at 10:00am — No Comments

Boost Sales with Social Media Marketing

Want to Boost Your Sales? It's Easy

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think…

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Added by Paul Potratz on June 9, 2015 at 8:30am — 1 Comment

How to Boost Twitter Engagement and Build a Real Audience

While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with…

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Added by Mark Frost on June 9, 2015 at 8:30am — 2 Comments

Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…

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Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments

How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…

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Added by Timmy D. James on June 8, 2015 at 6:00am — 1 Comment

Google Self-Driving Car Report

Google Self-Driving Car Project Monthly Report for May 2015

We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still

learning. Every day we head out onto public streets so we can keep challenging…

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Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

 Local SEO Company does the unbelievable by offering small business owners an iron-clad money back guarantee with their SEO services.…



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Added by Jonathan Floyd on June 6, 2015 at 6:30am — No Comments

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their…

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Added by David Metter on June 5, 2015 at 5:00am — 9 Comments

You Don't Need To Panic

YouTube is giving their customers the opportunity to go ad-free. But don't worry! On this week's Hard Facts, learn why this WON'T have a huge impact on your video strategy.

Added by Paul Potratz on June 5, 2015 at 11:52am — No Comments

WEBINAR: PR News Visual Storytelling

Content Marketing: PR News Visual Storytelling Webinar

June 23 | …
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Added by Ralph Paglia on June 4, 2015 at 4:51pm — No Comments

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