Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (5,165)


Influencer
MAJORITY OF CAR SHOPPERS & DRIVERS INTERESTED IN 12-MONTH LEASE OFFERS FROM DEALERS

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease.

An online survey presented to more than 2,500 drivers across the country shows that…

Continue

Added by John Sternal on August 15, 2016 at 1:30pm — No Comments

10 Tips for Effective Automotive Digital Marketing

The automotive industry employs some of the most creative marketing professionals for both their offline and online campaigns.

With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these…

Continue

Added by Ljuben Georgiev on August 15, 2016 at 4:05pm — No Comments


Influencer
Change for Dealerships Is a Must

Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t change to accommodate consumers will fall by the wayside.  Today’s knowledgeable and fast-paced shoppers are looking for dealerships with an informed sales team that can meet them where they are in their buying and researching processes. …

Continue

Added by Joey Little on August 15, 2016 at 1:26pm — No Comments


Vendor
The Polls Are In: Your Staff Hates Your CRM

A dealership’s CRM, the center of the sales operations.

This sales tool has the capacity to work in tandem with the sales team to efficiently and successfully sell more cars. However, as is the case with so many dealerships, the staff and management are either misusing its…

Continue

Added by Aubrey Hankins on August 15, 2016 at 10:00am — No Comments

Auctions and Recalls: Swimming with Sharks

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as…

Continue

Added by Chris Miller on August 15, 2016 at 7:27am — No Comments


Dealer
Auction Buzz

What A Great Week !

DUMBASS !

I want to thank all the hearty souls who came out to buy cars this past week.....

I thought all the check writers would melt.....

And not show up.....

I know…

Continue

Added by Barry Neuman on August 13, 2016 at 8:41am — No Comments


Influencer
66% of Companies Want More Social Media ROI Measurement

Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it.  According to Optimizely, 66% of companies say they’re putting more pressure on measuring return on investment…

Continue

Added by Joey Little on August 12, 2016 at 9:06am — No Comments


Influencer
Generations That Are Changing It All

Part I: The Millennial Mindset

 

Every generation does things differently. From shopping to careers to family life, younger generations are forging their own paths and writing their own rules.  For dealerships, this means taking a closer look at what’s fueling their buying behavior and learning how to forge strong relationships that bridge…

Continue

Added by Joey Little on August 11, 2016 at 10:07am — No Comments


Agency
The Past, Present, and Future of Road Technology

Road construction may be frustrating to drivers, but it is essential to safety and good traffic management.

Technology is being used to facilitate the speed of projects and to enhance safety. Consider these ways in which roads and curbs are benefiting from technological…

Continue

Added by Anica Oaks on August 11, 2016 at 9:30am — No Comments


Influencer
Act, Don’t React to Negative Online Reviews

Consumers increasingly use their smartphones to research which businesses they should patronize.

These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your…

Continue

Added by sara callahan on August 11, 2016 at 9:00am — No Comments


Vendor
Close Encounters of the Third Kind: Millennials

In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…

Continue

Added by Gina Reuscher on August 11, 2016 at 8:06am — No Comments


Vendor
True or False: Your Vendor Results Are Skewed?

Every dealership in the automotive industry has some sort of relationship with vendors and their products.

Whether it be for a CRM, Website Design, DMS, Email Marketing, Call Reporting…You name it and it’s covered by a business in this industry. And while most will…

Continue

Added by Aubrey Hankins on August 11, 2016 at 7:00am — No Comments


Agency
Car Maintenance Checklist for the Commoner

There are different ways to view vehicle maintenance, with the most common being the manufacturer’s recommended maintenance schedule. To that mainstay guidance, I’d also like to add functional, adaptive and appearance maintenance.

Manufacturer’s Maintenance

The…

Continue

Added by Rachelle Wilber on July 10, 2016 at 3:00pm — No Comments


Influencer
Women Buyers… Show You How they Really Feel

Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!

We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.

With the increased participation of dealers and reviewers alike, its paramount that we…

Continue

Added by Anne Fleming on August 10, 2016 at 1:44pm — No Comments

TrueCar Dealer Pledge Update: Completed Promises and Additional Commitments Made

TrueCar Dealer Pledge Progress Update

Back in March, TrueCar’s CEO, Chip Perry, announced their Dealer Pledge to make TrueCar a more positive place for dealers to do business. Today, TrueCar is excited to…

Continue

Added by Ralph Paglia on August 10, 2016 at 7:01am — No Comments


Influencer
No Need to Pick Up the Phone

Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.

This method can also be combined with email and other digital channels to send similar messages across multiple channels,…

Continue

Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments


Vendor
Are You a Software Pirate and Don't Even Know It?

If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't even think about it. But if your dealership purchases software off-the-shelf, there's a fairly good chance you may be a software…

Continue

Added by Erik Nachbahr on August 9, 2016 at 11:50am — No Comments


Influencer
CrossFit for Dealerships: Building a True Team

If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.

 

The most obvious friction…

Continue

Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments


Influencer
Twitter Rio Emojis, Instagram Stories, and Snapchat Geostickers

This Week in Social Media

News for the Week of August 8

 

Twitter #Rio2016 Emojis Are Here

Emoji fans are sure to get some traction on their posts by following the Olympics and adding in some Olympic-themed emojis.  Check them out and keep your consumers…

Continue

Added by Joey Little on August 9, 2016 at 8:00am — No Comments


Vendor
Why Your Dealership Can't Afford To Be Anti-Social

Social Media. The behemoth of all interaction. 

One that combines a personal nature to marketing efforts. Social Media and its power to influence consumers has grown in recent years and expanded more than most would have ever thought…

Continue

Added by Aubrey Hankins on August 9, 2016 at 6:30am — No Comments

Featured Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service