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Featured ADM Member Blog Posts (4,055)

How to buy online car seats, baby car seats and more Accessories

The best thing to do when online is to go on and shop for all that is called for. One usually ships for merchandise that are specific to home, kitchenette or vehicle related stuff. It is because they can be bought without the need of feel of it by the customer, to be trusted. As in, how would you get…

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Added by Rahul Paul on August 12, 2014 at 12:24pm — No Comments

When Google Attacks

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…

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Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments

Reviewed: The 2015 Nissan Versa Sedan in New York

The 2015 Nissan Versa Sedan - Styling Cues of the Nissan Maxima.

As some of us see it, a mini-Maxima, the 2015 Nissan Versa Sedan in Port Chester, NY has definitely received a sleeker look from it's bigger…

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Added by Jonathan Morales on August 12, 2014 at 6:00am — No Comments

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 5:36am — 1 Comment

Avoid These 3 Common PPC Mistakes

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.

Duplicate Keywords

One common mistake I have noticed consistently in Google AdWords & Bing campaigns…

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Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments

New 3 Birds Study Finds that a Major Dealership Profit Center is Seriously Under-Represented Online

Majority of dealerships lack service-related website content

Chapel Hill, N.C., August 7…

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Added by Emily Douglas on August 11, 2014 at 6:00am — No Comments

AutoCon 2014 Scholarships Available through WorldDealer

There's only one place that aggressive car dealers should be September 3-5 and WorldDealer can help you get in. We're pleased to announce that we're giving away scholarships to AutoCon 2014, a $995 value!…

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Added by Paul Accinno on August 11, 2014 at 12:12am — 1 Comment

Social Media Didn't Invent Customer Engagement

When we hear the word "engagement", most dealers and vendors instantly think about social media. The term has been overused in more social media presentations, articles, and sales pitches than just about any other word. You hear "engagement" more often than you hear "leads" or "sales" when the gurus…

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Added by Jon Lamb on August 10, 2014 at 11:22pm — 2 Comments

Ford will offer lifetime Motorcraft brake pad replacement! #BuildOwnerLoyalty

Ford Motor Company launched a new point-of-sale program that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014. The program includes Ford and Lincoln dealerships…

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Added by Manny Luna on August 10, 2014 at 10:30pm — No Comments

Never Ever Trash Your Competitors ~ Automotive Digital Marketing

It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …

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Added by Manny Luna on August 9, 2014 at 4:00pm — 2 Comments

There's a Difference Between Getting More Leads and Capturing Them

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.

Properly…

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Added by Jeffery Sterns on August 9, 2014 at 3:50pm — 3 Comments

5 Ways to Win an Automotive Shopper's Heart

Five Proven Ways to Win

the Hearts and Minds of Car Buyers... 



Written by Nicholas…

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Added by Cobalt on August 8, 2014 at 11:00am — 4 Comments

Are Microsites Still a Valid Digital Marketing Option?

They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.

Here's a brief timeline in case…

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Added by Paul Accinno on August 8, 2014 at 10:35am — 10 Comments

The Top Ten Auto News Stories of the Week: August 2 - 8

ActivEngage loves putting together the top ten automotive blogs and news articles just for you! By reading the Top Ten each week, you can stay updated on the latest strategies in marketing and selling cars, get the details on any social media and search engine updates, find out about innovative…

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Added by Rebecca Kon on August 8, 2014 at 9:18am — No Comments

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…

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Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments

Fix the Affliction

The adage “two brains are better than one” has long been used to think through matters and solve problems.  And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.

 

As an example; the government has…

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Added by Richard Holland on August 7, 2014 at 6:22am — No Comments

SMALLER & MIDSIZE CARS LEAD JULY USED VEHICLE DEPRECIATION

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 continued a pattern of accelerating depreciation, with -1.5% overall value change in July compared with June activity of -1.0%. Domestic cars changed -2.5%; import cars changed -1.6%; domestic trucks changed -1.5%; and import trucks changed -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.…



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Added by Black Book on August 7, 2014 at 5:53am — No Comments

Each day as you wake up, make the decision to strive to do what's right. VL Digital Marketing

Approach your life as you would your game....



...when you make a mistake, learn from it, correct it, and get ready for the next point. Life moves too fast to sulk and dwell on the past.



...when you're down, fight harder to get back on top. Life is full of hardships. Fight hard against those feelings of despair.…



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Added by Manny Luna on August 7, 2014 at 2:00am — No Comments

Driving Loyalty Joins Auto Industry Vendors and Auto Dealers In Support Of Autocon 2014

Cedar Falls, Iowa:  August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014.

The self-described “Dealer Generated Conference”…

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Added by Philip Zelinger on August 6, 2014 at 2:00pm — No Comments

Small Website Changes Increase Access + Interest of Women

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…

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Added by Anne Fleming on August 6, 2014 at 10:00am — No Comments

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