Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on October 13, 2016 at 10:30am — No Comments
Added by Joey Little on October 14, 2016 at 6:46am — No Comments
In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…Continue
Added by Steve White on October 14, 2016 at 5:57am — No Comments
Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the…Continue
Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments
USED CAR WEEK - Drop by Wheel's Automotive Dealer Supplies, Booth 210, for your 25% off truly unique & innovative vehicle marketing products, signs, banners & more! Also, enter to win one of three $500 Wheel's gift cards towards your store's CPO & vehicle merchandising needs as well…Continue
Added by Jim Leman on October 13, 2016 at 1:29pm — No Comments
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…Continue
Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments
I bet that title got your attention.
Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…
Financing a new car is not always simple. There are numerous reasons you might find your application for financing is denied, or you might just be worried that your application will be denied when it’s time to buy a new car. Worrying is not productive, but that doesn’t…Continue
Added by Dixie Somers on October 1, 2016 at 12:30pm — No Comments
When you're busy working on your computer, what do you do when you see a little pop-up message notifying you that it's time to download an update? If you're like most people, you click on "Try Again Later," or "Try Tonight." You don't want to be bothered with having to download and…Continue
Added by Erik Nachbahr on October 11, 2016 at 8:50am — No Comments
This Week in Social Media
News for the Week of October 10
Facebook At Work Getting Ready to Launch
This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product. A per-seating price model is…Continue
Added by Joey Little on October 11, 2016 at 8:32am — No Comments
You've probably heard the term "Doing good is good for business." Many studies support this statement. Companies that become involved in their communities and support good causes enjoy tangible benefits, including:…Continue
Added by Mike Esposito on October 11, 2016 at 7:17am — No Comments
Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.
Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments
Added by Ralph Paglia on October 11, 2016 at 12:00am — No Comments
Consumer Technology Association and Tech.co recently announced at the Innovate and Celebrate tech conference the top five technology trends to watch, and car dealers will be affected by two of them. Augmented Reality (and Virtual Reality – AR/VR),…Continue
Added by Big Tom LaPointe on October 9, 2016 at 6:30pm — No Comments
The result of market inefficiencies.....
The practice of taking advantage of a price difference between 2 or more markets.....
Striking a combination of matching deals that capitalize on that imbalance.....
The profit being the difference between the market…Continue
Added by Barry Neuman on October 9, 2016 at 11:22am — No Comments
In August, Timonium, Maryland based Helion Technologies announced that 75 percent of small businesses have experienced at least one security breach within…Continue
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments
A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.
You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying. But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?
The connection your employees have with your customers is…Continue
Added by Joey Little on October 5, 2016 at 11:39am — No Comments
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Continue
Added by Anne Fleming on October 5, 2016 at 8:17am — No Comments