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Featured ADM Member Blog Posts (4,277)

3 SEO Strategy Twists Dealerships Need to Account For in 2015

By now, most dealers know they need some type of SEO strategy to stay competitive online. But what exactly goes into that?

 

Website Optimization? Yes.

 

Linkbuilding? You…

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Added by Timothy Martell on December 1, 2014 at 3:00pm — 6 Comments

How to Use Geofencing with Live Chat

The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that - you need to use Geofencing. 

What is Geofencing?

Geofencing…

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Added by Rebecca Kon on December 1, 2014 at 9:42am — No Comments

From the Trenches - Measuring and Managing your Reputation

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

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Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments

From the Trenches - Can You See The Forest For The Trees?

Can you see the forest for the trees?

 …

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Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments

Why holidays make live chat a necessity

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

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Added by Big Tom LaPointe on November 29, 2014 at 2:00pm — No Comments

Starbucks Is Playing Offense and What Dealers Can Learn From It

Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait…

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Added by Richard Holland on November 28, 2014 at 5:30am — No Comments

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…

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Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments

Google enacts new transparency requirements holding third party partners more accountable for AdWords management fees.

The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online…

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Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments

How To Maximize Your Dealership Black Friday Sales

It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory…

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Added by Josh Knutson on November 25, 2014 at 8:52am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There…

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Added by sara callahan on November 25, 2014 at 5:30am — No Comments

10 Blogging Hacks to Help Build Your Dealership's Content - PT 1

So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.

That’s why I thought it would be helpful to…

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Added by Lisandra Ramos on November 24, 2014 at 1:02pm — No Comments

The Thrill of the Hunt

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…

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Added by Misti Miller on November 24, 2014 at 11:00am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

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Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments

4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…

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Added by CDK Global on November 21, 2014 at 4:30pm — 3 Comments

Create Quality Dealer Video Promos Without Busting Budgets

Video is well established as a powerful dealer marketing - whether it's for local or regional broadcast, on line, mobile or the digital signs in local dealers and surrounding businesses.

But there's always been a big barrier in the way of dealers who wanted to use video-driven marketing - high creative…

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Added by Dave Haynes on November 21, 2014 at 2:19pm — No Comments

The Top Ten Auto News Stories of the Week: November 15 - 21

Happy Friday, Auto Dealers!

Are you ready to read the top automotive news and blogs from around the Web? We have some really interesting topics for you today, including: Toyota’s hydrogen fuel cell car, NADA’s Sales Forecast for 2015, 3 ways dealers are connecting with the modern…

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Added by Rebecca Kon on November 21, 2014 at 11:19am — No Comments

When An Apology Isn’t An Apology

Regardless of how hard you work to ensure that your customers have an excellent experience, mistakes happen. No doubt you’ve had customers complain about something – it took too long for their vehicle to be serviced, there was a miscommunication in pricing during the sale, or a general failure to deliver on promises…

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Added by Richard Holland on November 20, 2014 at 6:00am — No Comments

Another Reason Google Should be #1 on Your Strategy for Gathering Positive Public Reviews.

Why should Google be the first place to accumulate positive public reviews? Go to Google and type "lunch Near Overland Park KS"

Google just did a "go screw yourself Yelp".

Looks like its just for food and lodging, but knowing Google this will expand…

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Added by Joseph Little on November 19, 2014 at 11:18am — 1 Comment

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