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Featured ADM Member Blog Posts (5,106)


Influencer
Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or…

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Added by Larisa Bedgood on July 18, 2016 at 9:03am — No Comments


Vendor
Want to Get a Competitive Advantage? Learn How to Fence!

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.

 

So, along came retargeting,…

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Added by Joe Orr on July 18, 2016 at 6:00am — No Comments

Using Digital Marketing to Sell More Cars

With many automobile companies dishing out more designs year after year, and with the race for the car of the future escalating, selling cars is more competitive day after day. Hence, car dealers are desperate for a ground-breaking means of beating their rivals to a larger customer base.…

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Added by Rahul Paul on July 17, 2016 at 12:10pm — No Comments


Agency
How To find The Best Auto Wreckers

Auto wreckers are business establishments that specialize in the dismantling of wrecked an decommissioned automobiles. These entities can be of great of use to you in several circumstances. To begin with, you might have an un-roadworthy car, which you wish to dispose of in the most profitable manner.…

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Added by Mike Haynes on July 16, 2016 at 3:12am — No Comments


Influencer
Pokémon Go as A Traffic Driver to Dealerships

So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…

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Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments


Influencer
Car-aoke Anyone? New Study Reveals Singing Out Loud is Top Activity While Driving; One in Four Admit to Texting

New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young…

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Added by Crystal Hartwell on March 18, 2014 at 8:30am — No Comments

Over Two Dozen Email Marketing Best Strategies and Tactics

Over 27 Detective Tricks and Tips For Successful Email Marketing

There was a time when the ping of a new message in your inbox would get you excited to open and see what it has for you.…

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Added by Ralph Paglia on July 15, 2016 at 12:38am — No Comments


Influencer
Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…

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Added by Joey Little on July 13, 2016 at 3:00pm — No Comments


Vendor
Why ROI Is A Lie

Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.

An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…

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Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments


Influencer
10 Warnings Signs Your Dealership's Culture is Toxic

Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.…

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Added by Mike Esposito on July 14, 2016 at 11:17am — No Comments


Dealer
Auction Buzz

THE BID GOES ON !!!

So, you just walked off the block......

YOU SOLD YOUR CAR !!

Time to turn in your title and get your check !

Easy right.....

Except for one thing.....…

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Added by Barry Neuman on July 13, 2016 at 7:18am — No Comments


Vendor
Don't Let Your Employees Bring Personal Devices to Work

Imagine that you are applying for a loan at a bank. As you sit there with the loan officer, you notice that she is using a laptop with an American Ninja sticker on the back of it. You laugh and point, "What's that? Is your bank sponsoring that TV show?" The loan officer laughs and shakes…

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Added by Erik Nachbahr on July 13, 2016 at 6:23am — No Comments


Vendor
Why Lead Pools Dominate Lead Assignment

Assigning leads, a core responsibility of a sales manager.

Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have…

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Added by Aubrey Hankins on July 12, 2016 at 8:30am — 1 Comment


Influencer
It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…

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Added by sara callahan on July 13, 2016 at 5:21am — No Comments


Vendor
Is Your Service Department Invisible?

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

 

The market is…

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Added by Tim Clay on July 11, 2016 at 6:34am — No Comments


Agency
How to Look for a Reliable Used Car

Used car shopping can be very frustrating. It's difficult to know if a used car is reliable and worth the cost. A good used car can be a valuable investment and there are some ways to ensure that you get your money's worth when buying used. Some research before the purchase is…

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Added by Lizzie Weakley on June 7, 2016 at 11:00am — No Comments

How J.D. Power III Transformed Auto Industry

J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...

In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…

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Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments


Influencer
Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.

In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…

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Added by Joey Little on July 8, 2016 at 8:00am — No Comments

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…

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Added by Chris Miller on July 8, 2016 at 6:37am — No Comments

5 Twitter Tweaks for Auto Dealers to Generate Maximum Leads

There is no doubt about the fact that social media has the potential to grow your business in this highly competitive world. With various social media platforms teeming with numerous users, promoting your business here can only mean a steady generation of leads.

 

Twitter is one of the most popular social media platforms that have garnered massive popularity. Businesses are increasingly leveraging the potential of Twitter to make the most of their social media…

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Added by Kent Charlie on July 8, 2016 at 2:13am — No Comments

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