Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This is one of those blog posts that my team will probably hate. I can already hear them. "Stop giving away our secrets!" As I've posted before, there really should be no such thing as secret sauce in automotive digital marketing, so I'm going to share our recipe.
There are three key…Continue
I seriously DO NOT GET IT? Why if car dealers have questions, concerns, problems, advice for 3rd party providers and online classifieds and ask them to PLEASE be on a JOINT panel with 6 OTHER 3rd party providers and 200+ DEALERS… why they would blow it…Continue
Bridge The Gap Between The Showroom Sales & Internet Sales / BDC Department At IS20G 7
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…Continue
Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments
A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the…Continue
Has Your Creative Hit A Roadblock?
On this week's Think Tank Tuesday, I cover…Continue
Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments
There are a lot of different things that go…Continue
Added by Jonathan Floyd on March 30, 2015 at 7:00am — No Comments
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond.…Continue
As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over…Continue
Added by Jonathan Floyd on March 28, 2015 at 8:00am — No Comments
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…
Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…Continue
Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments
American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-English…Continue
Added by Rebecca Kon on March 26, 2015 at 2:45pm — No Comments
Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.
Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…Continue
Added by Virgil Stanphill on March 26, 2015 at 8:00am — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…Continue
Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments
I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.
We've had the pleasure of hiring two of the best…Continue
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…Continue
Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments
It's not a static concept. In other words, one does not simply build the perfect chat solution. There are…Continue
If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand. They love the recipes, crafts and clothing ideas. But there’s so much more to it.
What is Pinterest? Think of it as an online cork board, where you have pinned photos of…Continue
Added by Lisa Paolino on March 18, 2015 at 12:23pm — No Comments