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Featured ADM Member Blog Posts (4,363)

Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…

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Added by Mike Esposito on February 16, 2015 at 7:01am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

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Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Life & Dreams!

Tie your dreams to the needs of others.

You'll get everything you need and even more than you could ever want!~

Bobby Compton…

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Added by Bobby on February 12, 2015 at 4:58pm — No Comments

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

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Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

The Four Buckets of Customers

We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any…

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Added by Richard Holland on February 12, 2015 at 5:00am — No Comments

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…

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Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments

Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…

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Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

 

The days of reading long text…

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Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by J.D. Rucker on February 4, 2015 at 7:43pm — 5 Comments

Weather Patterns Affecting Sales

Hello and welcome to this week’s edition of The Used Car Market Report with insight from Black Book.

As the month of January came to an end the…

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Added by Black Book on February 9, 2015 at 9:00am — No Comments

Six Ways Car Dealers Can Create Social Media Influence With Content

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Added by Ralph Paglia on February 9, 2015 at 12:56am — 2 Comments

Step Five Is The Secret

You may be able to close the sale, but are you able to sell yourself? There are many ways to let people know who you are and what you can do for them. On this week's episode of Hard Facts, Samantha explains the 5 steps you should take to market yourself as a sales consultant.

Added by Paul Potratz on February 6, 2015 at 2:14pm — No Comments

Automotive Dealership Internet & Phone Sales Training-J.R. Batchelor

Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments

How to Create Compelling Content for ANY Topic

When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote.…

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Added by Timothy Martell on February 5, 2015 at 1:00pm — No Comments

Season of Change?

With a steadily improving economy and declining unemployment rates, the automobile industry is geared up to experience another year of expansion and progress. While this is great news, it would be wise to consider that just as customers now have more choices when it comes to buying or servicing their vehicle, employees (and prospective employees) also have more options than they did just a few years ago.  In general they no longer feel quite so loyal to their position, nor do they fear…

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Added by Richard Holland on February 5, 2015 at 6:00am — No Comments

Every Day is a Super Bowl

“Run the football. RUN the football. RUN THE FOOTBALL!” 

Every Seahawks fan in America was thinking this on Sunday as they watched, with complete shock and dismay, as one of the worst plays in football history unfolded like a bad dream.…

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Added by Rebecca Kon on February 4, 2015 at 1:41pm — No Comments

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch,…

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Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments

GM, Nissan, Ford, FCA ride truck wave to big U.S. sales gains

GM, Nissan, Ford, FCA gain sales with pickups

Strong truck demand, fueled by lower prices at the pump, helped GM, Ford, Nissan and Fiat Chrysler post double-digit U.S. sales increases in January.

General Motors and FCA US today projected the seasonally adjusted pace of light-vehicle sales will come in slightly above forecasts of 16.5 million – another signal that the market started the year in the same way 2014 ended: with steady…

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Added by Jonathan Floyd on February 3, 2015 at 7:00am — 1 Comment

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