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Featured ADM Member Blog Posts (5,625)

Where Do We Go from Here? The Recall Compliance Challenge

Vehicles can easily change hands multiple times over their lifetime. When a recall occurs, it then becomes increasingly difficult for manufacturers and dealerships to notify the current owners, which compounds the problem of low recall compliance. For many vehicle owners, it’s not that they don’t want the recall…

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Added by Chris Miller on July 13, 2017 at 6:30am — No Comments


Influencer
Importing Campaign Cost Data into Google Analytics

If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the…

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Added by Brian Pasch on July 13, 2017 at 3:55am — No Comments


Influencer
Google Analytics Tip - Improving Remarketing Campaigns

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…

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Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments

SMARTER Specs Suggest Complex Tests

Both of the Race to the Top assessment consortia published frameworks that provide some clues as to what we can expect in the new tests that will be introduced in the next few years. Both organizations are inviting feedback. SMARTER Balanced Assessment Consortium…

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Added by robert djone on July 7, 2017 at 1:00am — No Comments


Influencer
What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments


Influencer
Auto/Mate Announces Keynote Speaker and Final Session Breakouts for its Customer User Summit

ALBANY, N.Y. – July 5th, 2017 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lisa Copeland of Lisa Copeland Global Enterprises has been chosen as the keynote speaker for its Customer User Summit on October 11-13, 2017, in San Antonio, TX. Copeland will…

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Added by Mike Esposito on July 5, 2017 at 8:00am — No Comments


Dealer
The Often Forgotten but Most Important Person in Your Dealership

Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the…

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Added by Bill Wittenmyer on July 5, 2017 at 6:44am — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

86% of Consumers Want This When Buying a Car

Imagine for a moment getting through your holiday shopping without the ability to buy anything online. Hard to fathom, isn’t it? These days, you can order and pay for just about anything on your computer, tablet or phone—and sometimes get it delivered the same day! Buying a car online though? Not so fast.

We all know buying a car is a…

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Added by Kevin Root on June 29, 2017 at 9:00am — No Comments


Influencer
Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to…

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Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments

How To Use Reddit For SEO & Content Marketing Research

Usually when marketers think Reddit – they think massive promotion, reach, and influence. Reddit is the most influential social news aggregators in the world. It drives headlines, traffic, and new ideas further and more rapidly than any social network.…

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Added by Manny Luna on June 27, 2017 at 12:00am — No Comments


Vendor
Don't Rely on Fake News!

For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this 'fake…

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Added by Josh Blick on June 26, 2017 at 7:22am — No Comments


Vendor
The Future of Business Is Tra-Digital

As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple of…

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Added by Ujj Nath on June 26, 2017 at 6:50am — No Comments


Influencer
Auto/Mate Releases Free eBook: The Auto Dealer's Guide to Team Building

Albany, N.Y. – June 26th, 2017 – Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer's Guide to Team Building. The eBook was developed to guide auto…

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Added by Mike Esposito on June 26, 2017 at 6:29am — No Comments

State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

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Added by Ralph Paglia on June 21, 2017 at 12:30pm — 2 Comments


Vendor
Accelerate approval times, increase productivity and CSI with mobile texting

Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason.

In 2017, …

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Added by Thomas F. Jung on June 22, 2017 at 12:52am — No Comments

Worst Social Media Advice Ever Given

Worst Social Media Advice and Tips Ever Given

A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all…

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Added by Ralph Paglia on June 20, 2017 at 10:00am — No Comments


Influencer
The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see…

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Added by Mike Gorun on June 20, 2017 at 6:49am — No Comments


Influencer
Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May.

  

The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…

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Added by John Sternal on June 20, 2017 at 10:00am — No Comments

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