Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address…Continue
It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…Continue
Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments
The Mustang Bucket List! Have you heard of it?
Anyone here planing to attending any of the 2015 Mustang Bucket List Tour Events?
Added by Jonathan Morales on October 6, 2014 at 9:14am — No Comments
Customers Always Receives Exceptional Service, that’s what I mean by CARES. Does your dealership do just what it has to do or does it go the extra mile for every single customer? These days, people are unimpressed by businesses doing just enough to get by, they want exceptional service!
Are you exceeding their expectations? Are you addressing their needs thoughtfully and in…Continue
There are a lot of lost sheep on your website. Consumers roaming around, not exactly sure how to find what they are looking for. And until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep.
But then live chat was born. And live chat…Continue
Added by Rebecca Kon on October 6, 2014 at 8:05am — No Comments
Can Facebook drive revenue to Car dealers?
The answer is yes. But not in the way we traditionally think about…Continue
Added by Dani Lunsford on October 3, 2014 at 9:00am — No Comments
Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other…Continue
Added by Rob Hagen on October 3, 2014 at 7:30am — No Comments
Added by Jonathan Floyd on October 2, 2014 at 10:18am — No Comments
Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.
So, what kind of…Continue
Added by Rebecca Kon on October 1, 2014 at 1:08pm — No Comments
The VALUE OF DVS CUSTOMER
I get the Boston Globe newspaper every day. I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.
Being a car guy of sorts, I own more cars than I…Continue
Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them. Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years…Continue
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…Continue
U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…Continue
Added by Manny Luna on October 1, 2014 at 1:30am — No Comments
New Updates for 2015.5. Volvo Models!
For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the…Continue
Added by Jonathan Morales on September 30, 2014 at 11:30am — No Comments
Is your car dealership doing everything possible to keep your customers satisfied and happy? Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.
How is good customer service…Continue
Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue
According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…Continue
Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with…Continue
Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…Continue
Added by Tim Kaye on September 29, 2014 at 1:00am — No Comments
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…Continue