Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease.
An online survey presented to more than 2,500 drivers across the country shows that…Continue
Added by John Sternal on August 15, 2016 at 1:30pm — No Comments
With some of the largest advertising budgets in the world, auto manufacturers also represent one of the biggest consumer markets. So what we can learn from these…Continue
Added by Ljuben Georgiev on August 15, 2016 at 4:05pm — No Comments
Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t change to accommodate consumers will fall by the wayside. Today’s knowledgeable and fast-paced shoppers are looking for dealerships with an informed sales team that can meet them where they are in their buying and researching processes. …Continue
Added by Joey Little on August 15, 2016 at 1:26pm — No Comments
A dealership’s CRM, the center of the sales operations.
This sales tool has the capacity to work in tandem with the sales team to efficiently and successfully sell more cars. However, as is the case with so many dealerships, the staff and management are either misusing its…
Added by Aubrey Hankins on August 15, 2016 at 10:00am — No Comments
The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as…Continue
Added by Chris Miller on August 15, 2016 at 7:27am — No Comments
I want to thank all the hearty souls who came out to buy cars this past week.....
I thought all the check writers would melt.....
And not show up.....
Added by Barry Neuman on August 13, 2016 at 8:41am — No Comments
Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it. According to Optimizely, 66% of companies say they’re putting more pressure on measuring return on investment…Continue
Added by Joey Little on August 12, 2016 at 9:06am — No Comments
Part I: The Millennial Mindset
Every generation does things differently. From shopping to careers to family life, younger generations are forging their own paths and writing their own rules. For dealerships, this means taking a closer look at what’s fueling their buying behavior and learning how to forge strong relationships that bridge…Continue
Added by Joey Little on August 11, 2016 at 10:07am — No Comments
Road construction may be frustrating to drivers, but it is essential to safety and good traffic management.
Technology is being used to facilitate the speed of projects and to enhance safety. Consider these ways in which roads and curbs are benefiting from technological…
Added by Anica Oaks on August 11, 2016 at 9:30am — No Comments
These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your…Continue
Added by sara callahan on August 11, 2016 at 9:00am — No Comments
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…Continue
Added by Gina Reuscher on August 11, 2016 at 8:06am — No Comments
Every dealership in the automotive industry has some sort of relationship with vendors and their products.
Whether it be for a CRM, Website Design, DMS, Email Marketing, Call Reporting…You name it and it’s covered by a business in this industry. And while most will…Continue
Added by Aubrey Hankins on August 11, 2016 at 7:00am — No Comments
There are different ways to view vehicle maintenance, with the most common being the manufacturer’s recommended maintenance schedule. To that mainstay guidance, I’d also like to add functional, adaptive and appearance maintenance.
Added by Rachelle Wilber on July 10, 2016 at 3:00pm — No Comments
We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.
With the increased participation of dealers and reviewers alike, its paramount that we…Continue
Added by Anne Fleming on August 10, 2016 at 1:44pm — No Comments
TrueCar Dealer Pledge Progress Update
Back in March, TrueCar’s CEO, Chip Perry, announced their Dealer Pledge to make TrueCar a more positive place for dealers to do business. Today, TrueCar is excited to…Continue
Added by Ralph Paglia on August 10, 2016 at 7:01am — No Comments
Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.
This method can also be combined with email and other digital channels to send similar messages across multiple channels,…Continue
Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments
If you're like most people, you probably use your Microsoft Office programs on a daily basis and don't even think about it. But if your dealership purchases software off-the-shelf, there's a fairly good chance you may be a software…Continue
Added by Erik Nachbahr on August 9, 2016 at 11:50am — No Comments
If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.
The most obvious friction…Continue
Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments
This Week in Social Media
News for the Week of August 8
Twitter #Rio2016 Emojis Are Here
Emoji fans are sure to get some traction on their posts by following the Olympics and adding in some Olympic-themed emojis. Check them out and keep your consumers…Continue
Added by Joey Little on August 9, 2016 at 8:00am — No Comments
Social Media. The behemoth of all interaction.
One that combines a personal nature to marketing efforts. Social Media and its power to influence consumers has grown in recent years and expanded more than most would have ever thought…Continue
Added by Aubrey Hankins on August 9, 2016 at 6:30am — No Comments