Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (4,179)

Consumers Avoid Dealer Mark-ups When Shopping Online For A Lease

The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address…

Continue

Added by John Sternal on October 7, 2014 at 9:30am — 2 Comments

Less Complaints Don’t Always Equal Increased Customer Satisfaction

It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism?  If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…

Continue

Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments

2015 Mustang Bucket NJ List Tour on the East Coast

The Mustang Bucket List! Have you heard of it? 

Anyone here planing to attending any of the 2015 Mustang Bucket List Tour Events? 

I will…

Continue

Added by Jonathan Morales on October 6, 2014 at 9:14am — No Comments

Does Your Dealership C.A.R.E.S.? Part 1

Customers Always Receives Exceptional Service, that’s what I mean by CARES. Does your dealership do just what it has to do or does it go the extra mile for every single customer? These days, people are unimpressed by businesses doing just enough to get by, they want exceptional service!

Are you exceeding their expectations? Are you addressing their needs thoughtfully and in…

Continue

Added by Rob Hagen on October 6, 2014 at 8:19am — 4 Comments

Chat Representatives Are Your Website's Shepherds

There are a lot of lost sheep on your website. Consumers roaming around, not exactly sure how to find what they are looking for. And until a few years ago, there was no possible solution to help them find their way around your dealership’s digital showroom. Your shoppers were all alone to roam and be lost little sheep.

But then live chat was born. And live chat…

Continue

Added by Rebecca Kon on October 6, 2014 at 8:05am — No Comments

Can Facebook drive revenue to Car dealers? Getting the most out of Facebook for Dealers...

Facebook is a giant, and each type of business owner needs to figure out what layer of business this social media giant will deliver to your bottom line.

Can Facebook drive revenue to Car dealers?

The answer is yes. But not in the way we traditionally think about…

Continue

Added by Dani Lunsford on October 3, 2014 at 9:00am — No Comments

Upcoming Webinar: ”7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button”

Please feel free to share this event with your friends.

Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other…

Continue

Added by Rob Hagen on October 3, 2014 at 7:30am — No Comments

Have Your Winterized Your Processes Yet?

Dare I say it...soon enough, it’s going to be winter, and when winter comes...you’re not going to share another Game of Thrones meme...but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter - such as holidays, bad weather, illness...maybe even snowball fights.

So, what kind of…

Continue

Added by Rebecca Kon on October 1, 2014 at 1:08pm — No Comments

The VALUE OF DVS CUSTOMER

The VALUE OF DVS CUSTOMER

 

I get the Boston Globe newspaper every day.  I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.

Being a car guy of sorts, I own more cars than I…

Continue

Added by Jim Barisano on October 1, 2014 at 12:58pm — 1 Comment

Digital Dealer 17 Review with Stan Sher

Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them.  Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years…

Continue

Added by Stan Sher on September 30, 2014 at 8:30pm — 3 Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

Continue

Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

5 Reasons to Shift Auto Marketing to 50-Plus in 2014-2015

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…

Continue

Added by Manny Luna on October 1, 2014 at 1:30am — No Comments

Updates for the 2015.5 Volvo Model Lineup

New Updates for 2015.5. Volvo Models! 

For the 2015.5. Volvo model year, Volvo has made three important new updates that are definitely worth mentioning. As we all know, Volvo has always been on the leading edge of comfort, convenience and safety and these new updates for the…

Continue

Added by Jonathan Morales on September 30, 2014 at 11:30am — No Comments

Good Customer Service?

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service.

 

How is good customer service…

Continue

Added by Mike Gorun on September 30, 2014 at 5:00am — No Comments

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…

Continue

Added by Peter Martin on September 29, 2014 at 10:30am — 1 Comment

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…

Continue

Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments

What You Can Do with $100 to Promote Your Dealership!

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with…

Continue

Added by Rob Hagen on September 29, 2014 at 8:00am — 4 Comments

Making Journeys Enjoyable for Your Kids with Car Safety Seats

Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…

Continue

Added by Tim Kaye on September 29, 2014 at 1:00am — No Comments

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

Continue

Added by J.D. Rucker on September 28, 2014 at 3:15pm — 12 Comments

Featured Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service