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Featured ADM Member Blog Posts (4,856)


Influencer
The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…

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Added by David Metter on February 1, 2016 at 8:00am — No Comments


Influencer
Ford UAW workers get $9,300 profit share; should salespeople?

Apparently it was such a great year at Ford Motor Company that more than 50,000 UAW workers will enjoy a bonus of more than $9,000 through profit sharing, according to a…

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Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments


Influencer
Which Live Streaming Service is Best for You?

Facebook Live, Meerkat, and Periscope: Which Service is Best for You?

Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.

Added by Paul Potratz on January 29, 2016 at 1:51pm — 1 Comment


Influencer
Why You Need A Personalized Homepage

Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.

Reason number one: dealerships are…

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Added by Paul Potratz on January 29, 2016 at 6:18am — No Comments


Influencer
Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness…

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Added by Paul Moran on January 29, 2016 at 5:49am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…

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Added by Joseph Little on January 28, 2016 at 2:11pm — 2 Comments


Influencer
Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…

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Added by sara callahan on January 28, 2016 at 6:35am — 2 Comments


Influencer
Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…

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Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments


Influencer
Benefits Of Having An BDC At Your Dealership

Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments


Influencer
What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

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Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments


Influencer
Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

 

In…

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Added by Mike Gorun on January 27, 2016 at 7:55am — No Comments

Is This the Red-Headed Stepchild of Your Dealership?

We all know that feeling when you walk into an auto dealership that's on top of its game. The interior is gleaming. The exterior is impeccable. The service department is clean and humming. The sales staff is professional, organized, and hitting their goals. Even the coffeemaker is state of the…

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Added by Erik Nachbahr on January 26, 2016 at 2:15pm — No Comments


Influencer
Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Your website is the most important part of your digital marketing strategy.

Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.

In this week's …

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Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments

Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…

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Added by John Bottone on January 25, 2016 at 4:27am — 1 Comment

Selling a Vehicle is a Breeze without SSN or DOB

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing.…

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Added by Ken Luna on January 25, 2016 at 3:58am — No Comments

How to Have Productive Meetings with Clients from the Automotive Industry?

As a digital marketer, you already know how important client meetings are for the success of any project in the automotive or any other industry. The more productive the meetings are, the easier it is later for you and your team to execute all tasks related with…

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Added by Ljuben Georgiev on January 24, 2016 at 6:19am — No Comments


Influencer
Why dealer website chat? How about #Blizzard2016

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on…

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Added by Big Tom LaPointe on January 23, 2016 at 5:37pm — No Comments


Influencer
TRUECar Auto Dealership Manager Survey - Please Help

In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge…

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Added by Brian Pasch on January 23, 2016 at 7:46am — 1 Comment

Certified Pre-Owned Used Vehicle Programs vs. Extended Warranties. And How to Find These Cars on Craiglist

The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you…

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Added by Christine Floreno on January 23, 2016 at 4:30am — No Comments

After a record sales year, what's ahead in 2016?

We can all appreciate the record automotive sales year that 2015 brought with it. But, what's ahead for the auto retail industry in 2016?

Watch this brief…

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Added by Kris Rosychuk on January 21, 2016 at 12:00pm — 1 Comment

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