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Featured ADM Member Blog Posts (4,119)

First Comes Love, Then Comes Marriage…Then Comes??

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t.

 

These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…

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Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments

Remember the Lifetime Value of Your Customers

I'm going to keep this short because it's something that you all already know. We just need a reminder every now and then.

Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did…

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Added by Jon Lamb on September 8, 2014 at 1:50pm — No Comments

General Motors Approves AutoMotion Dealer App For iMR Program

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

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Added by Josh Knutson on September 8, 2014 at 8:48am — No Comments

Nerds are Invading Live Chat...with Outstanding Customer Service

Believe it or not, sometimes the ultimate weapon to help you deliver the best online consumer experience is...Nerd Knowledge. Yes. That’s right. Knowledge about everything nerdy.

At least, that’s what happened for Amazon and …

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Added by Rebecca Kon on September 8, 2014 at 8:26am — No Comments

How to Tame the Bull Named Facebook

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in…

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Added by Timmy D. James on September 8, 2014 at 4:30am — No Comments

The 2015 Pursuit Edition Dodge Charger

The Beastly 2015 Dodge Charger Pursuit Edition. 

For 2015, Dodge has revealed the 2015 Dodge Charger Pursuit Edition, the new Charger police variant available in a 3.6L V6 or a HEMI Powered 5.7L V8 with 370hp. With a 0-60mph of under 6-seconds, there's no evading the…

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Added by Jonathan Morales on September 7, 2014 at 11:21am — No Comments

How To Use The Internet To Get Yourself Fired

10 computer-related…

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Added by Ralph Paglia on September 7, 2014 at 5:00am — No Comments

Mobile Apps for Car Dealers



Automotive Reputation

Car Dealers Can Make Their Own Mobile App

Yesterday, when I presented 5 of my recommended "Best Practices" for Car Dealers at the 2014 AutoCon Conference, there were many questions from the dealers who attended my session... The most common question was how and where to get mobile apps built for a dealership. There are several high quality sources of mobile apps that are custom built…

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Added by Automotive Media Partners, LLC on September 6, 2014 at 3:24pm — No Comments

Search Engine Optimization: How it Can Boost Traffic to a Company Website

Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…

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Added by Manny Luna on September 4, 2014 at 10:00pm — No Comments

Heat Related Deaths Due to Lack of Acclimatization Programs

extreme heat

A report released by the Centers for Disease Control and Prevention (CDC) shows that the primary risk factor for heat related illness and deaths is due to the lack of acclimatization programs. Acclimatization is an important part of heat safety, allowing workers to gradually build up their workloads and exposure to…

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Added by Rebecca Ward on September 4, 2014 at 11:00am — No Comments

Using Total Rewards as a Recruitment Tool Part 2

total rewards

Last week we discussed the value of total rewards for a dealership. Through the implementation of total rewards, prospective and current employees can be attracted, motivated, and retained. We now know that through…

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Added by Rebecca Ward on September 4, 2014 at 10:58am — No Comments

Using Total Rewards as a Recruitment Tool Part 1

compensation

For some, a job is just a job, for engaged, productive employees, a job is so much more. Engaged employees are looking for a job that has the whole package- a well-paying, flexible job that includes benefits and work-life balance. It isn’t enough to simply have an open position at your company;…

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Added by Rebecca Ward on September 4, 2014 at 10:30am — No Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…

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Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments

How Job Hopping Became Acceptable and How You Can Change It

When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…

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Added by Richard Holland on September 4, 2014 at 7:00am — No Comments

An Announcement from Ron Burgundy About Car Dealerships



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…

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Added by Cobalt on September 4, 2014 at 1:00pm — 2 Comments

How to Evaluate Your Live Chat Provider

You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business.

So how often do you check to ensure they are delivering the results you were told to expect from the beginning?

We recommend that you evaluate your live chat provider or your internal chat team every month.

Below, are the important benchmarks you should be…

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Added by Rebecca Kon on September 3, 2014 at 1:02pm — No Comments

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by Cobalt on September 3, 2014 at 12:25pm — No Comments

"Why Most Grammatical Errors and Grammar Mistakes are Forgiven in the Internet World"

David Ogilvy once said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” Ogilvy has been called “the father of advertising” and if the Internet is anything, it is…

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Added by Manny Luna on September 3, 2014 at 11:30am — 1 Comment

Don’t Get Blacked Out In Your Own Market

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months…

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Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments

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