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Featured ADM Member Blog Posts (3,772)

Check out the Classic Beetle showrooming at Hiley VW in Arlington, TX

Added by MANNY LUNA on April 6, 2014 at 3:11pm — No Comments

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.

Much of what we do in the car business comes with assumptions. We do things that…

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Added by J.D. Rucker on April 6, 2014 at 12:10am — 8 Comments

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger...

What’s Yours?

One of the ideas…

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Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments

Vehicle Merchandising Madness – A Cinderella Story



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

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Added by Cobalt on April 4, 2014 at 8:00am — No Comments

From the Trenches - I'll be your baby tonight!

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

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Added by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments

Pinterest Is Keeping Secrets

We all know that every social media platform has prime times and ways of engaging your target market. Secret boards are Pinterest's way of allowing you to share hidden content with your friends, family, consumers, etc.

Previously pinners were…

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Added by Brittany Epps on April 3, 2014 at 11:28am — No Comments

The Social Notwork

With Friends Like These

The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…

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Added by Stephen Jackson on April 3, 2014 at 8:30am — 2 Comments

Your Social Content Should Cause an Audience Reaction to Take Action

Social Media Content Creates Actions

We all love sharing and discovering social content that peeks our interests to our social networks. As we scroll through the Facebook and…

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Added by Amanda Ryan on March 31, 2014 at 9:00am — 66 Comments

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry.

The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…

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Added by Richard Holland on April 3, 2014 at 3:00am — 4 Comments

The new version of early adopters

We hear this term over and over again. Early adopters or early adoption. We look at numbers and rates. This talks about an action, not a behavior. Who really cares about one, specific action? Apparently, everyone looking for ROI on any new product. Who adopts your product or…

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Added by Jason Viglione on April 1, 2014 at 1:28pm — 2 Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 3 Comments

LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day #CatMode

cat mode website

While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.

Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness…

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Added by Erin Ryan on April 1, 2014 at 10:00am — No Comments

ActivEngage Gets Rid of Analytics, Hires Psychics to Predict Your Dealership's Success

April 1, 2014 (Orlando, FL) -- ActivEngage, Inc., the most trusted brand in automotive live chat, has recently decided to throw out their highly-detailed reporting and analytics platforms. Instead, they will hire psychics to predict your dealership’s success with live chat.

The…

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Added by Rebecca Kon on April 1, 2014 at 8:00am — 2 Comments

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.

Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1…

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Added by J.D. Rucker on April 1, 2014 at 12:30am — 3 Comments

Winning Teams Recruit and Train



Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…

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Added by Stephanie Young on March 31, 2014 at 11:18am — No Comments

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

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Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

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