Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as…Continue
Added by Alexia Henson on February 3, 2017 at 5:00am — No Comments
Added by Tony Chips on February 2, 2017 at 4:00am — No Comments
When you get into a car accident, your brain is flooded with thoughts of panic and concern. This can cloud your vision and make the moment harder to grasp, but that's not the only consequence. Panicking in the event of a car accident can cause you to miss key details that can help you…Continue
Added by Hannah Whittenly on February 1, 2016 at 12:00pm — No Comments
Few projects in the world are as satisfying as restoring a classic car, but this can be quite an expensive undertaking if you are not careful. Many people find themselves dealing with dozens of different problems that cost them time and money. That is why it is so important to plan out your restoration from…Continue
Added by Rachelle Wilber on February 1, 2016 at 9:30am — No Comments
On average, Americans spend 23 hours monthly on the road. So, making this time more enjoyable and less stressful seems to be a goal of many traditional car makers and new technology startups. Also, almost 1.3 million people die and more than 20 million are injured per annum in car accidents. Safety is one of the top priorities in new vehicle design.Continue
Added by Kathy Wheat on January 31, 2017 at 9:54am — No Comments
In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.
However, according to…Continue
Added by Mike Gorun on January 31, 2017 at 5:46am — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
If you want to pimp your ride without busting your budget, you are in luck. You can swag out your whip at a surprisingly low cost with a little bit of creativity. Let's take a look at the best low-cost ways to pimp your ride.
Added by Rachael Murphey on January 30, 2017 at 12:58pm — No Comments
CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use…Continue
Added by Ralph Paglia on January 28, 2017 at 6:30pm — No Comments
Auto/Mate Presented with ‘Top Rated' award for Dealer Satisfaction in Dealership Management System (DMS) Category
NADA Convention & Expo, Booth #1707…Continue
Added by Mike Esposito on January 27, 2017 at 9:00am — No Comments
New Orleans, LA – January 27th, 2017 – Auto/Mate Dealership Systems announced today that Keiser University, based in West Palm Beach, FL, selected Auto/Mate's dealership management system (DMS) to use as part of the curriculum for its Automotive Dealership Management program. The…Continue
Added by Mike Esposito on January 27, 2017 at 5:27am — No Comments
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…Continue
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments
A recent study by Forrester quantified the monetary effect of increasing customer experience scores by a single percent. The results were quite astonishing.
A single one-point increase in customer experience can mean as much as an additional $873 million per year in revenue for auto…Continue
Added by Tim Clay on January 26, 2017 at 6:54am — No Comments
Few technology solutions solve a pressing retail issue as efficiently and precisely as electronic contracting.
Indeed, virtually every aspect of the contract process is improved through this technology, starting with an improved consumer experience, and ending with a streamlined workflow…
Added by Brian Chee on January 25, 2017 at 9:30am — No Comments
Added by Tony Chips on January 26, 2017 at 4:00am — No Comments
Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments
The lack of sunlight and cold temperatures aren't the only hazards that you have to deal with during the winter months.
In colder climates, the roads tend to become icy as the temperatures dip to below freezing at night or stay below freezing during the day. What are some…
Added by Hannah Whittenly on January 25, 2017 at 9:00am — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…Continue
Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments
Most of us drive automobiles every day, but give little thought to the true complexity of the design and construction of our ride. A modern auto can have 30,000 or more parts, each installed in a specific order, before we open the door of our new car for the first time.
More than 50 nations in the world produced…
Added by Lizzie Weakley on January 23, 2017 at 2:30pm — No Comments
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says…
Added by Ralph Paglia on January 23, 2017 at 5:30am — No Comments