Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or…Continue
Added by Larisa Bedgood on July 18, 2016 at 9:03am — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
With many automobile companies dishing out more designs year after year, and with the race for the car of the future escalating, selling cars is more competitive day after day. Hence, car dealers are desperate for a ground-breaking means of beating their rivals to a larger customer base.…Continue
Added by Rahul Paul on July 17, 2016 at 12:10pm — No Comments
Auto wreckers are business establishments that specialize in the dismantling of wrecked an decommissioned automobiles. These entities can be of great of use to you in several circumstances. To begin with, you might have an un-roadworthy car, which you wish to dispose of in the most profitable manner.…
Added by Mike Haynes on July 16, 2016 at 3:12am — No Comments
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…Continue
Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments
New consumer survey from DMEautomotive released in conjunction with National Collision Awareness month reveals that 'distracted driving' activities are still rampant: 28% surveyed admitted that they text; half eat or talk on the phone; 5% read, work on laptop, floss or shave while driving; young…Continue
Added by Crystal Hartwell on March 18, 2014 at 8:30am — No Comments
Added by Ralph Paglia on July 15, 2016 at 12:38am — No Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…Continue
Added by Joey Little on July 13, 2016 at 3:00pm — No Comments
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.…Continue
Added by Mike Esposito on July 14, 2016 at 11:17am — No Comments
So, you just walked off the block......
YOU SOLD YOUR CAR !!
Time to turn in your title and get your check !
Except for one thing.....…Continue
Added by Barry Neuman on July 13, 2016 at 7:18am — No Comments
Imagine that you are applying for a loan at a bank. As you sit there with the loan officer, you notice that she is using a laptop with an American Ninja sticker on the back of it. You laugh and point, "What's that? Is your bank sponsoring that TV show?" The loan officer laughs and shakes…Continue
Added by Erik Nachbahr on July 13, 2016 at 6:23am — No Comments
Assigning leads, a core responsibility of a sales manager.
Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have…
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…Continue
Added by sara callahan on July 13, 2016 at 5:21am — No Comments
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.
The market is…Continue
Added by Tim Clay on July 11, 2016 at 6:34am — No Comments
Used car shopping can be very frustrating. It's difficult to know if a used car is reliable and worth the cost. A good used car can be a valuable investment and there are some ways to ensure that you get your money's worth when buying used. Some research before the purchase is…Continue
Added by Lizzie Weakley on June 7, 2016 at 11:00am — No Comments
J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...
In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…Continue
Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.
In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…
Added by Joey Little on July 8, 2016 at 8:00am — No Comments
In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…Continue
Added by Chris Miller on July 8, 2016 at 6:37am — No Comments
There is no doubt about the fact that social media has the potential to grow your business in this highly competitive world. With various social media platforms teeming with numerous users, promoting your business here can only mean a steady generation of leads.
Twitter is one of the most popular social media platforms that have garnered massive popularity. Businesses are increasingly leveraging the potential of Twitter to make the most of their social media…Continue
Added by Kent Charlie on July 8, 2016 at 2:13am — No Comments