Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 25, 2014 at 12:12pm —
I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not… Continue
Added by J.D. Rucker on February 25, 2014 at 10:00am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 10:02am —
Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these… Continue
Added by Tom LaPointe / CarChat24 on February 24, 2014 at 10:59pm —
Joe's been "Smartphone" browsing for trucks while he's on his lunch break. He spots a 5 year truck on YOUR dealership's site and thinks it could be the right one.
Joe calls the dealership and a salesman tells him the truck's still available ..."ask for Andy!", says the… Continue
Added by Tom Vann on February 24, 2014 at 10:18am —
If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend - the largest Internet deal in … Continue
Added by Stephen Jackson on February 24, 2014 at 9:25am —
Google and Apple Join Ford as Key Influencers in the Auto…
Added by Ralph Paglia on February 23, 2014 at 8:30am —
Call Tracking to CRM is all the… Continue
Added by Chip King on February 23, 2014 at 4:43am —
Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.
1. Off Work and… Continue
Added by Josh Knutson on February 24, 2014 at 9:08am —
Added by Danny Benites on February 21, 2014 at 10:00am —
ActivEngage brings you the top stories from around the web every week to keep you updated on all the trending automotive news and need-to-read blogs. In this week’s edition, you’ll find articles on the new Alternative Fuel Tax Credit, what’s purposely missing from Chevy’s new TV commercials, and U.S. Dealers setting a new sales record!… Continue
Added by Rebecca Kon on February 21, 2014 at 9:18am —
MAZDA IS TAKING AIM AT THE TOP DOGS WITH ITS NEW SKYACTIV TECHNOLOGY. WHAT IS IT AND WILL IT PROPEL MAZDA TO THE TOP?
Mazda is making all the right moves. Mazda has developed and is implementing groundbreaking technology known as Skyactiv and is available in all 2014 vehicles. To say Skyactiv technology is revolutionary would be insincere. It is… Continue
Added by Scott Parrott on February 21, 2014 at 7:00am —
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.…
Added by Erika Kay Simms on February 20, 2014 at 8:08pm —
Added by Manny Luna on February 20, 2014 at 11:47am —
By Alejandra Olvera-Novack, Search Engine Optimization Specialist
Google world seems a tad obsessive about creating a … Continue
Added by Cobalt on February 20, 2014 at 10:00am —
In what now can be considered a good selling market — and what many predict will soon be a booming market — there are many dealerships under-performing, and some mightily struggling.
Why? Although there can be many reasons for dealerships that struggle, after two decades of consulting, coaching and… Continue
Added by Mark Tewart on February 20, 2014 at 10:00am —
Added by Danny Benites on February 20, 2014 at 9:48am —
As reported by Automotive News, Audi has begun integrating iPads into their franchise dealer’s sales force. With their iPad tablets, which they’ve named, Sales Assist, they believe that young consumers… Continue
Added by Richard Holland on February 20, 2014 at 7:09am —
I love marketing - it’s full of little mind games. Chevy’s reintroduction of the “Stingray” model name got us thinking about how OEMs come up with the names for different vehicle models. What kinds of considerations went into naming the Silverado, or Versa, or Camry? Why are luxury vehicles usually given names that resemble alphabet soup (like the IS300, 328i, or MDX)? It… Continue
Added by Stephen Jackson on February 19, 2014 at 2:17pm —
Added by Danny Benites on February 19, 2014 at 10:31am —