Automotive Digital Marketing ProCom

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Featured ADM Member Blog Posts (4,380)

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 12, 2015 at 7:30am — 1 Comment

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — No Comments

117 new-car franchises are suing TrueCar Inc. for more than $250 million!

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's…

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Added by Manny Luna on March 9, 2015 at 7:30pm — No Comments

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…

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Added by Brian Cox on March 9, 2015 at 5:30am — No Comments

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
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Added by J.D. Rucker on March 6, 2015 at 8:02am — 4 Comments

4 Reasons Your Dealership Should Hire a Millennial Workforce

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff.

The following characteristics are advantages that could increase your bottom line, so listen up!…

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Added by Rebecca Kon on March 5, 2015 at 10:53am — 2 Comments

If Your Not Building A List Your Not Building A Profitable Service Department

If you're a General Manger or a Service Department Manager the one thing you need to focus on is building your brand and building a list of past customers.

Building a list of your past customers is the easy way to increase the numbers of "turns" in your service department. It only makes sense…

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Added by Donald Heslop on March 3, 2015 at 3:32pm — 1 Comment

Why Is This So Difficult?

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.

Added by Paul Potratz on March 3, 2015 at 12:32pm — 1 Comment

The Latest Google Update Helps Car Dealers



Colleen Harris, SEO Specialist
by Colleen Harris, SEO Specialist

Yes, we mean this latest change from Google is all goodness for your business listings.  Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …

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Added by CDK Global on March 3, 2015 at 11:30am — No Comments

Are You Still Advertising In The Newspaper? Do This To Increase The Conversion Rate Of Your Ads...

As a new or used car dealership, you have to advertise in the newspaper. It's a part of your overall marketing mix and some people (as much as the Internet wants us not to believe) still read the newspaper and other printed media. How can a car dealership take advantage of that?…

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Added by Donald Heslop on March 2, 2015 at 12:48pm — No Comments

Top Ten Blogs and News for Auto Dealers: February 21 - 27

We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.

In this edition of the top 10, read all…

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Added by Lisandra Ramos on March 2, 2015 at 9:23am — No Comments

Insight 15 in Orlando - Don't Miss This Event

Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring…

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Added by Mark Dubis on February 27, 2015 at 8:00am — 1 Comment

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…



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Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments

What Your Customer Says About You IS More Important......

In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or…

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Added by Donald Heslop on February 27, 2015 at 4:52am — 1 Comment

Jody DeVere 1 of 5 Influencers changing the auto industry today, says Automotive News

The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn…

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Added by Jody DeVere on February 26, 2015 at 2:00pm — No Comments

Scott Stratten Video Interview

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net……



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Added by Mark Dubis on February 26, 2015 at 8:00am — No Comments

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…

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Added by Richard Holland on February 26, 2015 at 5:30am — No Comments

A Vendor's Top Priority Should be Helping to Sell More Cars

"We can't sell the cars for you, but we can help get you more opportunities."

I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry.…

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Added by Tyson Madliger on February 25, 2015 at 5:30pm — 2 Comments

Push to Walk Charity Poker Tournament at Route 23 Ford

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament…

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Added by Jonathan Morales on February 24, 2015 at 8:18am — No Comments

Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…

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Added by Timmy D. James on February 24, 2015 at 5:00am — 2 Comments

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