Professional Community for Car Dealers, Automotive Marketers and Sales Managers
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.
A blog builds trust with customers,…Continue
As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.
There are two primary reasons that it wasn’t a fad that died…Continue
Added by Jeffery Sterns on January 16, 2015 at 1:00am — No Comments
We are looking for organizations in the following areas:
Business or Consumer Finance that had credit turn-downs
Real Estate Pro's needed help getting clients credit worthy
mortgage pros needing help with turn downs
Companies that want to help their current finance customers increase…
Added by Jonathan Floyd on January 15, 2015 at 12:38pm — No Comments
As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The…Continue
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…Continue
Added by sara callahan on January 14, 2015 at 6:30am — No Comments
How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.
Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments
Do you have chat on your website or are you considering it? Either way, this is a…Continue
Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…Continue
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
Anyone who has hung in the car business as a sales pro can look back at their early days on the floor and remember who taught them their biggest lessons. Perhaps one of the biggest (and most challenging) lessons for me was truly understanding the message of one sales manager: “They ain’t coming back.”
Added by Big Tom LaPointe on January 11, 2015 at 3:27pm — No Comments
Volvo's Drive-E T5 2.0L Turbocharged Engine Gets Recognized!
For Volvo customers, the Volvo Drive-E T5 2.0L turbocharged 4-cylinder engine has been recognized as one of the top 10 Engines by Ward's Autos. To Volvo, this recognition strengthens their reputation of their Volvo…Continue
Added by Jonathan Morales on January 11, 2015 at 12:49pm — No Comments
In today’s Top 10, you’ll read about how connected cars took over CES, find out why Toyota is giving away patents,…Continue
Added by Rebecca Kon on January 9, 2015 at 2:31pm — No Comments
One of the things that makes SEO so important is that it connects your dealership with people who already interested in buying a car or who need some type of service. Unlike advertising, in which you hope someone hears, sees, or reads your name…Continue
Ten Automotive Consumer Trends That Car Dealers Will Want to Watch in 2015…
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments
Formal Press Release will be distributed this week.
Along with my Fuze team, I want to socially welcome Mike Dullea as our new CEO and managing partner of Motofuze.
Mike discussed with me about reaching out to each and everyone of his dealership friends and will start placing calls tomorrow to touch base and share the future of Motofuze and the software products he has been developing since 2012. Motofuze is going to release…Continue
Added by Joseph Little on January 5, 2015 at 9:45am — No Comments
Did They Have The Right Answers?
Are you confident about your marketing or are you just spending money and hoping it works? The first step to developing an effective marketing strategy is to always keep your customer's wants and needs in mind.
This week on Hard Facts, Samantha helps you determine if your business should start investing…Continue
Added by Paul Potratz on January 2, 2015 at 2:00pm — No Comments
Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…Continue