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Featured ADM Member Blog Posts (4,989)


Influencer
How to be... Everywhere!

You have to be everywhere, but how do you maintain everything?

Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…

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Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments

Truck Values Improved while Car Segments Continued to Decline Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Added by Black Book on May 4, 2016 at 8:00am — No Comments

Understanding the Legal Ramifications of Being Involved in a Car Accident

Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…

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Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments

How to Become Your Own Boss as a Commercial Truck Driver

Thinking of becoming your boss as an owner-operator of your own rig? There is a lot to consider before jumping in. It is recommended to gain at least one year of experience in your specialty and preferably more. With this experience, you will gain a lot of knowledge about…

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Added by Anica Oaks on April 3, 2016 at 1:30pm — No Comments


Influencer
Four hidden benefits of chat – including fixed ops sales

For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a…

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Added by Big Tom LaPointe on May 3, 2016 at 9:00am — No Comments

3 Things you can do with your Old Junker

Everyone has that old junked car that has not run for decades sitting in his or her backyard or his or her uncle’s front yard. It is an eye sore and can be dangerous. If using a rusted junked car is not your idea of…

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Added by Lizzie Weakley on May 3, 2016 at 8:20am — No Comments


Influencer
3 Online Marketing Strategies to Attract Connected Consumers

Automotive Online Marketing Strategies

3 Online Marketing Strategies to Attract Connected Consumers

It’s the age old question of,…

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Added by Larisa Bedgood on May 3, 2016 at 7:01am — No Comments


Influencer
Can Facebook Instant Articles help your business?





Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70%…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…

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Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment


Influencer
Ignore Domain Authority? Really?

I was recently involved in a discussion on an automotive industry Facebook group where an industry friend was told by his current SEO provider that he shouldn’t be concerned with Moz’s Domain Authority ranking system. The actual quote was:

“The Domain Authority score has no…

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Added by Jeff Glackin on May 2, 2016 at 4:30am — 3 Comments

Duped at the Dealership? The 4 Most Common Mistakes Car Buyers Make

Are you considering the purchase of a new car? It's one of the largest purchases that you will make outside of your home. With each new car that drives off the lots come hundreds of mistakes that cost the buyers dearly. From smooth-talking salesmen to overpriced extras, here is five of the worst car buying…

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Added by Anica Oaks on March 29, 2016 at 10:30am — No Comments


Influencer
3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…

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Added by Timmy D. James on April 29, 2016 at 6:20am — 1 Comment

WHY DOES MY SOCIAL MEDIA PROFILE SUCK...

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…

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Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

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Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments

Night Driving: 6 Tips to Stay Safe

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…

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Added by Kent Charlie on March 28, 2016 at 4:30am — No Comments


Dealer
Auction Buzz

Well, It’s Official!!

I no longer need to leave my house to wholesale another car!

george the couch potato

All you new car dealers have taken me back!

Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now  back in the new car dealer environment. I thought the…

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Added by Barry Neuman on April 27, 2016 at 11:24pm — No Comments

Get Ready, the Cheese is Moving Again!

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…

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Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments


Influencer
Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…

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Added by sara callahan on April 27, 2016 at 5:30am — No Comments


Influencer
What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
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Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments


Influencer
How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days.

There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more…

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Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments

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