Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (4,726)

Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…


Added by Paul Moran on November 13, 2015 at 4:58am — No Comments

The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…


Added by Joseph Little on November 12, 2015 at 10:02am — No Comments

The Future of the Automotive Industry: How will consumers buy their flying cars?

flying cars

The Future of the Automotive Industry: How will consumers buy their flying cars?

Well, it’s 2015, and despite the Jetsons’ promises- I don’t have my flying car yet. I mean technically the show was set in 2062, so we at least have a few years left to hope. Flying cars or not, the…


Added by Larisa Bedgood on November 12, 2015 at 7:23am — No Comments

Join The Dark Side of Mobile

More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…


Added by David Metter on November 12, 2015 at 4:54am — 1 Comment

This Week in Social Media

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…


Added by Joseph Little on November 11, 2015 at 2:26pm — No Comments

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…


Added by sara callahan on November 11, 2015 at 5:00am — No Comments

Mobile Takeover: Always Connected

Stay Connected to Your Consumers

Are you mobile?

The mobile industry is not just booming; it’s taking over completely.

  • 90% of smartphone users are online via their smartphone.…

Added by Joseph Little on November 10, 2015 at 12:35pm — No Comments

3 Reasons Millennials Don't Stay at Your Dealership

Millennials and Automotive.


We keep talking about millennials in the automotive industry as though they are a new disruption, but millennials are just the next generation rising up to purchase, work, and define the economic road for the very near…


Added by Aimi Gundersen on November 10, 2015 at 8:24am — No Comments

Rapid Recon CEO McGinn Shares 5 Tips for Reducing Used Car Time-to-Market

The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…


Added by Jim Leman on November 10, 2015 at 6:00am — No Comments

Social Media: You’re Probably Doing it Wrong (and How To Do It Right)

I’ve found teaching dealerships on how to properly use social is like trying to steer a massively large ship against a swiftly moving current. Fighting decades of secrecy and the push push push advertising mindset to bring dealerships into the more transparent and community…


Added by Chris Neuman on November 10, 2015 at 6:01am — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…


Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will…


Added by Joseph Little on November 9, 2015 at 12:30pm — 1 Comment

Auto/Mate Receives a “Best Places to Work” Award from the Albany Business Review Six Years Running

Albany, N.Y. – November 9th, 2015 – Auto/Mate Dealership Systems ( announced today that it has been named a “Best Places to…


Added by Mike Esposito on November 9, 2015 at 7:00am — No Comments

The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…


Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…


Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments

Today’s Automotive Industry from a Sales Perspective?


Good news
: Demand for new vehicles is extremely strong. J.D. Power expects 2015 sales to ring in at 14.2M units, which reflects another year of growth and an increase of 600,000 units over last year.


Not so good news: Next year, the growth will only be one third of what the industry achieved this…


Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments

Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…


Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments

Will the NHTSA Allow Independents to Perform Recall Repairs?

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to …


Added by Chris Miller on November 6, 2015 at 5:09am — No Comments

Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…


Added by Joseph Little on November 5, 2015 at 1:00pm — No Comments

3 Proven Ways to Conquest and Close Today’s Auto Consumers


3 Proven Ways to Conquest and Close Today’s Auto Consumers

For years, the auto industry has counted on loyal consumers and repeat buyers as a major portion of their business. A…


Added by Larisa Bedgood on November 5, 2015 at 11:08am — No Comments

Featured Monthly Archives










ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service