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Featured ADM Member Blog Posts (4,460)

Overcoming Resistance To New Technology

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like…

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Added by Richard Holland on May 14, 2015 at 9:00am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…

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Added by sara callahan on May 13, 2015 at 6:00am — No Comments

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…

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Added by David Metter on May 12, 2015 at 10:51am — No Comments

Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…

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Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments

Those Were the Days

Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.

 

Television has been a part of most people’s lives since…

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Added by Brian Cox on May 11, 2015 at 5:00am — No Comments

Three Tools To Drive Sales

79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.

Added by Paul Potratz on May 8, 2015 at 12:09pm — No Comments

Local Search Expert Quiz: How Much Do You Know about Local SEO?

Rating your score

Keep in mind the Local Search Expert Quiz is just for fun. That said, we've established the following guidelines to help judge your results.

  • 0-39% Newbie: Time to study up on your citation data!
  • 40-59% Beginner: Good job, but you're not quite in the 7-pack…
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Added by Manny Luna on May 8, 2015 at 1:00am — No Comments

Offer Value Above a Paycheck To Increase Employee Retention

Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region…

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Added by Richard Holland on May 7, 2015 at 5:00am — No Comments

Why SEO?

Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.

Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…

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Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments

Increasing Recall Compliance Efforts Gets Political

A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles…

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Added by Chris Miller on May 6, 2015 at 5:30am — No Comments

Don’t try to sell the car with chat

I can still picture my sales manager coaching me on the nuances of a phone up when I was a rookie on the auto sales floor.

“The whole purpose of a phone call is to set the…

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Added by Big Tom LaPointe on May 4, 2015 at 5:00pm — No Comments

Rumor Alert

Have you heard rumors about Google's new targeting options? On this week's Hard Facts, Samantha explains how Google's new tool will make your search campaigns more relevant.

Added by Paul Potratz on May 1, 2015 at 1:20pm — No Comments

To App or not to App?..... That is the question my fellow ADM`ers

Howdy!-

I want to throw this out there for the ADM Group to mull over......please share your answers here.

The subject is Apps....... Does a Car Dealership really need an App? We have had two different App companies in the past four years & from my personal experience,…

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Added by Ken Beam on May 1, 2015 at 11:30am — 7 Comments

Marketing On The Cheap with Meetup.com and Press Releases

Internet Marketing On A Low Budget

One of the big problems that a lot of my clients have when they are just starting out…

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Added by Jonathan Floyd on May 1, 2015 at 7:30am — No Comments

15 Best Twitter Highlights from Digital Dealer 18

I hope that everyone who was able to make it had a great time at Digital Dealer 18 in Tampa, FL last week! For those of you who were unable to attend though, I want you to still be able to take away some valuable insights from this…

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Added by Rebecca Kon on April 30, 2015 at 8:34am — No Comments

Who Owns Your Cars? Automakers Say They Do

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…

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Added by Richard Holland on April 30, 2015 at 5:00am — No Comments

THE ALPHA DAWG DISCUSSES PAYMENT PACKING

The Alpha Dawg Discusses Payment Packing

 

Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave…

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Added by James A. Ziegler on April 27, 2015 at 11:30am — No Comments

The Effect of "Mobilegeddon" on the Automotive Industry

Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a…

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Added by Christopher Bouchard on April 29, 2015 at 1:00pm — No Comments

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the…

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Added by Anne Fleming on April 29, 2015 at 10:30am — No Comments

This Sounds Crazy Coming From Me

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments

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