ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by MANNY LUNA on April 6, 2014 at 3:11pm — No Comments
A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.
Much of what we do in the car business comes with assumptions. We do things that…Continue
One of the ideas…Continue
Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments
Added by MANNY LUNA on April 4, 2014 at 1:25pm — No Comments
|by Dave Hollander, Sr Marketing Communications Manager|
Added by Cobalt on April 4, 2014 at 8:00am — No Comments
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to…Continue
We all know that every social media platform has prime times and ways of engaging your target market. Secret boards are Pinterest's way of allowing you to share hidden content with your friends, family, consumers, etc.
Previously pinners were…Continue
Added by Brittany Epps on April 3, 2014 at 11:28am — No Comments
Added by Sean V. Bradley on March 25, 2014 at 3:58pm — No Comments
With Friends Like These
The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…Continue
The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…Continue
We hear this term over and over again. Early adopters or early adoption. We look at numbers and rates. This talks about an action, not a behavior. Who really cares about one, specific action? Apparently, everyone looking for ROI on any new product. Who adopts your product or…Continue
Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…
While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.
Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness…Continue
Added by Erin Ryan on April 1, 2014 at 10:00am — No Comments
April 1, 2014 (Orlando, FL) -- ActivEngage, Inc., the most trusted brand in automotive live chat, has recently decided to throw out their highly-detailed reporting and analytics platforms. Instead, they will hire psychics to predict your dealership’s success with live chat.
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments
Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…Continue
Added by Stephanie Young on March 31, 2014 at 11:18am — No Comments
By Brian Pasch (article number three in a series)
When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…Continue