Today 90% of automotive…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
"It's a numbers game" "swing for the fences" these quotes and many others have been sung by most sales managers including myself over the years and for the most part it was true. If you've been in this business for 15 years or less aside from the past 4 years have been very…Continue
An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…Continue
Added by Jody DeVere on September 20, 2012 at 7:15am — No Comments
For all you Google SEO freaks out there in the ADM Professional Community, here is some information about the next update to Google's Panda SERP Ranking and Indexing Algorithm from Search Engine Land.
Google’s announced that another Panda…Continue
Added by Ralph Paglia on September 20, 2012 at 9:00pm — No Comments
Ford is one of the only ones that has already changed their's. It's not great - they picked an image that made reading the text a challenge - but at least they…Continue
How To Sell Vehicle Accessories On The Web
Customers come into your dealership all the time to buy cars as well as get their current vehicles serviced. Some also come back to buy accessories for vehicles, such as tires, parts, and customization items such as body kits and aftermarket headlights. Your Parts department loves to see these customers and help them develop an identity for their vehicles.…Continue
Added by Dmitriy Goroshin on June 23, 2012 at 1:30pm — No Comments
A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.
Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments
What coach would take his team onto the field without have watched game films of their competitor?…Continue
Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.
Today 90% of automotive…
Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…Continue
Google has recently come out with a new Survey feature you can view on www.google.com/insights/consumersurveys/home
Google clearly states that, “good business decisions require good information.” Business Rater's tag line is “Consumer Content Creating Better Business.” …Continue
Just about every business receives a complaint at some point or another. Whether it’s by phone, e-mail or via social media, when a customer is unhappy or feels they have been taken advantage of, they want to be heard. Most customer service people are…Continue
Today Apple released their new iOS6 to current iPhone users, history has shown me that EVERY time there is a new iOS update for the iPhone it kicks off bluetooth users of Ford SYNC.
I understand it's pretty much inevitable because these are usually big software updates and the Ford SYNC system is (1) built from Microsoft and (2) would need to be updated every day if we wanted SYNC to be up-to-date…Continue
As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events with experience in everything from selling the ticket, arranging…Continue
Added by Sean V. Bradley on September 15, 2012 at 7:04pm — No Comments
I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of social, and many different ways that work. Of course, I've had experience trying many different tactics but I always…Continue
Added by David Johnson on September 15, 2012 at 4:56pm — No Comments
Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments
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