Automotive Digital Marketing

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Featured ADM Member Blog Posts (5,813)


Influencer
5 Reasons Dealerships Shouldn't Ignore Bing



There's no question that Google dominates the search engine market. It's often the first and only thought when dealing with search engines. However, astute marketers know not to…

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Added by Richard Valenta on October 31, 2013 at 1:00pm — 1 Comment


Influencer
Where, What, and Why: The Content Marketing Trio

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…

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Added by J.D. Rucker on October 31, 2013 at 10:30am — 2 Comments

Re-Engage Your Prospects With A GSM Video T.O.

http://youtu.be/lGbRLI3ze3E

The Idea:

Consider doing a Sales Manager Video T.O. I was the GSM at Mills Chevrolet, with the company nearly 20 years before I took my current position with Cars.com. Here's a link…

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Added by Chris Younggren on October 31, 2013 at 8:00am — No Comments


Influencer
A Picture’s Worth a Thousand Words

When dealerships first started publishing web pages, I remember that many felt that it was not very important.

However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…

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Added by Richard Holland on October 31, 2013 at 6:00am — 3 Comments


Influencer
4 Mobile Musts of Google Advertising



by Dan Blau, Cobalt Digital Advertising Analyst…

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Added by CDK Global on October 30, 2013 at 9:00pm — No Comments

Some Free SEO Tools

successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that would work without first having a strong understand of the data to base your content around. The trouble is that a lot of people view SEO as a pay to win field, but that’s…

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Added by Timothy Martell on October 30, 2013 at 3:00pm — 1 Comment


Influencer
Check Your Google+ Pages for the Custom URL Option

Google Plus Custom URL

If you're like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.

For individual users, you should be getting an email if you meet the minimum requirements. These "requirements" are very…

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Added by J.D. Rucker on October 30, 2013 at 10:00am — No Comments

The basic rule you're forgetting

Back to Basics

You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.

Earlier this year, research revealed that 50% of inquiries…

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Added by Joshua Pullan on October 30, 2013 at 9:00am — 2 Comments


Influencer
My Lean, Mean, Lead-Handling Machine

Hi, my name is Johnny Dealer.  I spend my mornings listening to incoming sales calls from the previous day.  I then, go into a deep depression.  I guess I am like most dealers, but today, I'm going to do something about it.  I am going to create a system that will eliminate missing all of these opportunities. …

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Added by Danny Benites on October 30, 2013 at 6:46am — No Comments


Influencer
Community Deeds Done Dirt Cheap

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also…

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Added by sara callahan on October 30, 2013 at 6:12am — 3 Comments


Influencer
Do You Make This Mistake With Your Team?

If there is one thing that you could do to increase your opportunities and profits, what would it be? What if this one thing was free and already available to you? That's this week on Think Tank Tuesday.

Added by Paul Potratz on October 30, 2013 at 5:37am — No Comments

Facebook Buying Snapchat? Unlikely.

Snapchat Facebook

 

Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. Luckily for Facebook, they have…

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Added by Timothy Martell on October 29, 2013 at 4:57pm — 1 Comment


Influencer
How To Detail A Car Like A Pro In 15 Steps

How to detail a car like a pro

So you want to detail your car like the pro's? Here are 15 step-by-step instructions from Legacy Automotive in Tuscaloosa, AL, revealing preferred products and methods.

Items needed:

  • Buckets

  • Car Wash (not detergent)

  • Pressure Washer

  • Buffer

Cleaning The…

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Added by Scott Parrott on October 29, 2013 at 10:25am — No Comments


Influencer
Live chat is just one relationship starter in your dealership to build loyalty

Strong relationships are similar to spider webs, especially in the auto industry. Multiple threads are must to build an effective web for business – or spiders. If you want to build long-term success in car sales, you have to recognize that these relationships start with one tiny thread, and by creating additional threads through rapport and nurturing with quality customer care,…

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Added by Big Tom LaPointe on October 28, 2013 at 8:00pm — No Comments


Influencer
Understanding the Differences Between Adaptive and Responsive Website Design

There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…

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Added by J.D. Rucker on October 26, 2013 at 8:00am — 28 Comments

Are Teens Leaving Facebook?

Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true?

Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the…

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Added by Timothy Martell on October 25, 2013 at 8:00pm — 28 Comments

Five Simple Things You Can Do Right Now to Sell More Vehicles

“Big doors swing on small hinges.”

Small things can make a big difference in your sales process. There has been a lot written recently about what I term the “moment of truth” in the sales process. I don’t believe that a…

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Added by Mark Tewart on October 25, 2013 at 10:00am — 11 Comments


Influencer
Dealers Beware: New Texting Regulations In Effect (7 Tips)

With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.

Is your dealership’s texting up to snuff? Do what it takes to get there…because…

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Added by Aaron Hassen on October 23, 2013 at 11:00am — 7 Comments

Ten Automotive Consumer Trends to Watch in 2014

Ten Automotive Consumer Trends to Watch in 2014…



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Added by Ralph Paglia on October 21, 2013 at 7:00pm — 1 Comment


Influencer
The Two Parallel Styles of Small Business Content Marketing

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…

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Added by J.D. Rucker on October 18, 2013 at 10:30pm — 3 Comments

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