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Featured ADM Member Blog Posts (4,277)

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
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Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments

The Masters Champions of Automotive Internet Sales

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the …

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Added by Adam Ross on April 7, 2012 at 8:00pm — No Comments

It's Time That You Stop Making Excuses For Your Salespeople

I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…

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Added by David Johnson on April 6, 2012 at 9:46am — 4 Comments

Getting Your Data Out Of Google - It's Easier Now

In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…

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Added by Brett Stevenson on April 9, 2012 at 3:30pm — 1 Comment

Results: The Second "R" in Sifting Through Automotive SEO Providers

Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…

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Added by J.D. Rucker on April 6, 2012 at 2:30pm — 1 Comment

From the Trenches - Who do you want to be?

 

Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money.  What are you doing to be competitive in this business? 

 

I don't know Ken personally but I…

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Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments

From the Trenches - Ralph Paglia's "Fundamental" Presentation at DD12

 

I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker.  Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.

 

So I was…

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Added by Tom Gorham on April 6, 2012 at 11:30am — 9 Comments

The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!

‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’

 - John Maynard Keynes

If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…

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Added by Rob Fontano on April 4, 2012 at 1:33pm — 15 Comments

Google Places Team Creates Google+ Support Hangout Tomorrow

Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout.



Join +…

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Added by Brian Pasch on April 3, 2012 at 11:00am — 4 Comments

You Are Your OWN Lottery!

You Are Your OWN Lottery!  What will you do to win it?



Will you call more customers to generate more sales?  Will you learn and practice more great sales…

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Added by Keith Shetterly on April 2, 2012 at 5:30pm — 4 Comments

Applying Google’s ZMOT To Your Dealership At Every Moment of Truth

As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.

Before ZMOT

If you’re…

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Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments

Social Sharing Drives 1 in 4 Automotive Purchase Decisions

Social Sharing Drives 1 in 4 Automotive Shoppers to a Purchase Decision

1 in 4 online automotive shoppers, who gather information online and login…

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Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments

Reputation Management Sells More Cars - Dealer Marketing Magazine

Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:

"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…

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Added by Ralph Paglia on March 31, 2012 at 5:00pm — 1 Comment

Do Car Dealers Really Need To Be "Women Certified" ?

Car dealerships Are Not "Man Certified" so why be "Women Certified"?…

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Added by Todd Vowell on March 30, 2012 at 10:30am — 30 Comments

From the Trenches - You Are The Message

 

 

 

In The Beginning Was Word-of-Mouth Marketing.  It is now the Alpha and the Omega.

Prior…

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Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE

Jared Schaffer’s time surfing the web paid off in a big way last weekend. By clicking on a link for a 2012 Ford F-150, he was able to save more than $18,000 on a new car.

By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail…

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Added by Daymond Decker on March 30, 2012 at 8:30am — 9 Comments

Dealers United Negotiates 52% Off KPA SEO Packages

The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.

 

The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.

 

The package features are listed below:

 

Dealers United SEO Offer

Package Details…
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Added by Brian Pasch on March 29, 2012 at 2:00pm — 20 Comments

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