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Featured ADM Member Blog Posts (4,201)

Ralph Paglia Has Social Media Kred

I learned about this new social media influence measurement tool from Mike Correra at DCH Honda of Gardena (California)...

Ralph Paglia's Kred Score:

Added by Ralph Paglia on March 8, 2012 at 5:00pm — 1 Comment

How to Get the Most From Your Dealership YouTube Channel

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…



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Added by Ali Amirrezvani on March 7, 2012 at 11:10am — 2 Comments

Zuckerberg Gives Pinterest Chance to Shine on Facebook

Our favorite awkward hoodie-lovin' internet entrepreneur Mark Zuckerberg is givingPinterest two thumbs up on Facebook.

The Friendsheet Facebook app is an app that turns Facebook into a photo browser that looks just like our much loved Pinterest.

Here is my Facebook feed…

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Added by Christine Rochelle on March 7, 2012 at 7:30am — No Comments

Customer Loyalty Infographic

The National Business Research Institute has created a valuable infographic focused on customer loyalty. NBRI explains, “Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business.” They add, “We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers.”

We found NPRI’s…

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Added by Mike Gorun on March 6, 2012 at 8:48am — No Comments

It's the internet manager's fault...

Picture this scenario...

A high level Internet/BDC Manager gets hired into a dealership that is a goldmine of an opportunity.  This person comes…

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Added by Stan Sher on March 6, 2012 at 7:30am — 6 Comments

Google: Your listing on Google Places will soon be updated - Unless you take specific actions, or advertise on Google Adwords

Email Received by Dealership from Google: "Your listing on Google Places will soon be…

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Added by Ralph Paglia on March 5, 2012 at 10:00pm — 1 Comment

David's Hierarchy Of Social Connections - 3 Steps To Harnessing The True Power Of Your Social Graph

I wanted to write this post for all of you vendors out there. Most of what I write is with the dealer in mind but I decided to write this for you because I feel it's something each one of you can benefit from. Along those same lines, an automotive salesperson could benefit from this post as well, as long as they took inbound/ network marketing seriously. Enjoy, I honestly hope you can something out of this post.

 …

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Added by David Johnson on March 4, 2012 at 5:54pm — 2 Comments

Twitter, Facebook and Blogs Essential for Modern Auto Dealers

Twitter, Facebook and blogs essential for modern auto dealers

Written by Sandy Liguori…
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Added by Ralph Paglia on March 4, 2012 at 5:30pm — No Comments

Co-Op Makes Us Stupid!

Advertising assistance from the OEMs, commonly referred to across various manufacturers as “co-op” when it is refunded by the OEM, can be a great help to dealers to offset advertising costs and achieve market share.  I won't say that what the OEMs deem as "co-op-able" is always the best choice for a dealer:  However,…

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Added by Keith Shetterly on March 4, 2012 at 11:00am — 26 Comments

ROI is for Losers Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important! Are you so focused on ROI that you fail to see the “good will” benefits of your actions? N…





ROI is for Losers



Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!



Are you so focused on ROI that you fail to see the “good will” benefits of your actions?



Not everything in life and dealerships is based on the return. I believe faith will…

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Added by Todd Katcher on March 1, 2012 at 10:53am — 1 Comment

How Google Panda Changed Our Business

One Year Later: How Google Panda Changed Our Business

google-panda

Written by Matt Moog - Editor’s note: Matt Moog is the founder and CEO of Viewpoints.com. Follow him on Twitter @MattMoog.…



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Added by Ralph Paglia on March 3, 2012 at 7:59pm — 1 Comment

Sirius XM would like to extract your DMS data to "facilitate the program."

Really?

http://www.siriusxmpreownedtrial.com/terms-and-conditions.html

Terms and Conditions

I understand Sirius XM Radio Inc. ("SiriusXM") requires the use of data that exists in my dealer management…

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Added by Joshua Michael Friedman on March 3, 2012 at 2:37pm — No Comments

Pinterest for Men?

As much as I love me some Pinterest, I've had difficulty explaining to dealers why keeping their boards to a strict automotive theme sticks out like a sore thumb among the pinned images that are more popular on the site - cupcakes, home decor, and puppies.

But alas - we have Pinterest for men! Named appropriately, "…

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Added by Christine Rochelle on March 3, 2012 at 2:11pm — 5 Comments

Facebook has Changed how Dealership Brand Pages are Displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages.



Dealers have until March 30th to update their…

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Added by Brent Albrecht on March 1, 2012 at 7:30am — 2 Comments

Why is the Chevy Volt such a Tough Sell?

Why is the Chevy Volt such a tough sell?

Insight from Edmunds.com Chief Economist Dr. Lacey Plache:

“The fact that GM is now facing an oversupply of Volts suggests that…

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Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments

Automotive Boot Camp Attracts Industry Leaders



 

Mark Your Calendar

 

 

Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas.  This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.

 

 

 

The list of…

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Added by Brian Pasch on March 2, 2012 at 5:00am — 20 Comments

The $500million Elephant in the Auto Marketing Living Room

I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston).  They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales.  Nowadays, they use…

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Added by Keith Shetterly on May 9, 2012 at 7:07am — 13 Comments

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