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Featured ADM Member Blog Posts (4,247)

Common Social Media Mistakes Auto Dealers Should Avoid

While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.

 …

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Added by Ali Amirrezvani on March 27, 2012 at 8:49am — 2 Comments

SEO doesn't have to be Like a Box of Chocolates

Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not…

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Added by J.D. Rucker on March 25, 2012 at 9:00pm — 3 Comments

Digital Marketing Services and Techniques That Excel In House

I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective. 

I’d like to…

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Added by John Fraze on March 21, 2012 at 11:30am — 1 Comment

NADA Reports Record Profits for Car Dealers in 2011

NADA says Dealership profits hit record $785,855 in 2011

Average dealership profits in 2011 were the highest since the National Automobile…

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Added by Ralph Paglia on March 25, 2012 at 7:30am — No Comments

The Death of the Used Car Manager

How valuable is a used car manager for a single point dealership?

In my recent travels I have started to see dealerships do away without a used car manager.  I am talking about dealerships that are selling between 70 and 100+ used cars per month.  In fact, it seems to be…

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Added by Stan Sher on March 24, 2012 at 10:00am — 12 Comments

Funny Driving Laws



A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic…

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Added by Josh Vajda on March 21, 2012 at 3:30pm — 1 Comment

Change is in the air for SEO. What’s new?

Update: This piece about SEO components may help further this…

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Added by J.D. Rucker on March 21, 2012 at 10:30am — 17 Comments

Do All Your "EX'S" Live in the Dealership?

Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!

  1. Examine the processes of the daily routine operations of your dealership.…
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Added by Nancy Simmons on March 19, 2012 at 9:00pm — No Comments

DO NOT WASTE TIME READING THIS BLOG!

This is not a car blog, but I occasionally do that--so, after that fair warning, here goes.

There's an old saying, "Invest in real estate.  Land:  It's the only thing they're not making more of!"

Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…

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Added by Keith Shetterly on March 19, 2012 at 5:30pm — 10 Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.

 

He assembled a team of…

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Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments

Net Promoter: The Ultimate Question and the One Number You Need to Grow

If you are asking whether customers are satisfied with your service—you’re asking the wrong question.  If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your…

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Added by Paul N. Long on March 19, 2012 at 1:00pm — 10 Comments

Why is the FTC Messing With Dealers?

Since the news broke earlier this week about the FTC citing 5 auto dealers for deceptive advertising, I’ve been asked a number of questions by folks in the industry. Here’s my take on the situation:

 

What’s the big deal about advertising that the dealership will pay off a trade-in no matter what…

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Added by Jim Radogna on March 17, 2012 at 12:00pm — 11 Comments

Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…

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Added by David Johnson on March 17, 2012 at 9:07am — 2 Comments

Are your web properties outdated?

Nothing says you are not worthy more than outdated content on your web properties. If you do little else, keep your content up to date and fresh.

 

  • Previous  month’s service coupons three days into the current month
  • Rebates and incentives  out of date
  • Sold…
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Added by Thomas A. Kelly on March 18, 2012 at 6:00am — 6 Comments

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…



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Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment

Just One Internet Department Structure

Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer.  Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates.  One primary…

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Added by Joe Webb on March 17, 2012 at 6:00am — 18 Comments

How Tracy Myers Handled His PR Nightmare

In business, bad press will happen. It's not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your…

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Added by David Johnson on March 16, 2012 at 11:00pm — 18 Comments

Strategies To Increase Local Search Visibility With Retargeting

Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN).   The GDN reaches 89% of consumers who are online with banner ads.  With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.

The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…

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Added by Brian Pasch on March 16, 2012 at 3:30pm — 4 Comments

From the Trenches - Digital Vendor – How do you sell your wares?

In the dealership, we are often besieged with vendors… today they are most often Digital Marketers of some kind. 

Dealers are very busy people.  Their time is at a premium.  Smart dealers have gatekeepers who can weed out the wheat…

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Added by Tom Gorham on March 16, 2012 at 2:30pm — 34 Comments

Google to target "overoptimization"?

I saw this article on Search Engine Roundtable. It is a short, but interesting read suggesting that google is looking to crack down (yet again) on sites that have been overly optimized. The article suggests a focus on keyword stuffing and unrealistic number of back links. 

Here is the link to…

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Added by David Brondstetter on March 16, 2012 at 9:30am — 2 Comments

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