Professional Community for Car Dealers, Automotive Marketers and Sales Managers
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare. That 10 second action saved me 15% of my purchase at the register.
I saved $40 by tapping a few buttons on my smartphone. Do you think consumers will engage with location based…Continue
Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments
This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.
ADM founder …Continue
Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.
The Amex program will allow business owners…Continue
Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments
We approach Digital Marketing with all seriousness. After all, we are spending big bucks, sometimes our own, sometimes our company's. But I ask you... is it really rocket science?
Let's do this... approach this so serious subject with the attitude of having fun.
Instituting change in your company is not an easy thing. It takes time, strategy and a…Continue
We have heard many times over, the final mental decision making process is triggered by emotion! Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!…Continue
Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments
BUY A REVIEW "Click it for a really bad…Continue
Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one…Continue
That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…Continue
If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea. Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that. We all know the…Continue
Added by Kathi Kruse on February 13, 2012 at 12:43pm — No Comments
Are You Among the Very Best SEO Companies in Automotive?
Dealers United is seeking an SEO vendor to participate in our very first members-only deal; and if your company is among the best SEO Companies in Automotive, then we want you to take part in our selection process.
Over the course of the next 30-45 days, the DU Team will vet, interview, investigate and select an SEO provider to present their offering to our dealer-members. While we already…Continue
Added by Laurie Halter on February 13, 2012 at 8:18am — No Comments
Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business…Continue
Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile…Continue
Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments
PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.
The following companies/products were recognized with a Spotlight Award for excellence in…Continue
Added by Brian Pasch on February 10, 2012 at 5:00pm — No Comments
Added by Shereef on February 10, 2012 at 4:30pm — No Comments
When I heard about Google+ providing business pages, it made me contemplate if I needed another social media network. After much…Continue
Added by sara callahan on February 10, 2012 at 9:13am — No Comments
What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?
Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…Continue