American spent $1.465…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
It was the 2011 Driving Sales Executive Summit when I was asked by Joe Webb to participate in a debate about Twitter followers. I had around 100,000 followers at the time and he wanted me to argue for the side of quantity being more important than quality.…Continue
1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.
1.13.13 is the reveal date for the seventh-generation Corvette.…Continue
Added by Connie Keane on November 29, 2012 at 12:45pm — No Comments
I absolutely love the video below. It isn't that it's so useful that people will love it; as used car buying tips go, it's rather light on real zingers or anything outside of common knowledge. It isn't the production quality; this is a well-made video, but nothing outstanding compared to other motion graphics.
The thing that makes this…Continue
Added by J.D. Rucker on November 29, 2012 at 11:00am — No Comments
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands)…Continue
Added by Timothy Martell on November 29, 2012 at 7:00am — No Comments
A Promise Made Should Always Be Kept
My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the…
Think about this….How often do you readjust your business model? Unfortunately, there are some dealers that are…Continue
Added by Shawn Clos on November 28, 2012 at 8:30pm — No Comments
They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.
****This is Part II of the series on timing. Please read…Continue
Added by Sean V. Bradley on November 28, 2012 at 6:43pm — No Comments
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Some of these slides were included in…Continue
Added by Vickie Gibbs on November 28, 2012 at 8:00am — No Comments
American spent $1.465…
There is no…Continue
Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending October 31, 2012
The sites (including subdomains) submitted to Compete, Inc. for monitoring, and their rank for UNIQUE VISITORS include:…
Added by Ralph Paglia on November 28, 2012 at 3:30am — No Comments
Change. Change can be a scary and powerful word. A word that many of us say that we embrace yet when it comes down to the brass tacks we end up putting off the decision that brings about change. You often say, “I’ll wait till after the first of the year,” or “ We will…Continue
Some people have a misunderstanding about what is seen and heard through social media.
It's happening on two major fronts: personal communications and business…Continue
Automotive Shopper Intensity Report
The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.
I was reading the recent blog post by Kim Essenmacher and her frustration with Google+ Local reviews, when Matt Merrill (…Continue