Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The use of “big data” (the massive amount of customer information available to companies today) will become an even stronger advantage for the automotive industry. From the standpoint of competitiveness and operational effectiveness, all companies need to take big data seriously. In most industries today,…Continue
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
What’s the first thing you do when you get off a plane...or just after you’ve woken up in the morning...or in a restaurant while waiting for your partner to arrive?…Continue
Added by charles bayer on March 18, 2013 at 9:00pm — No Comments
Google+ is Google’s social media platform that was set up to rival Facebook, Twitter et al. I am sure that almost everyone has heard of it but what we find (certainly in the UK) is that people don’t quite understand where it sits.…Continue
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report.
Even so, brands seem to be investing more on other social channels, particularly Facebook,…
Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems. Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…Continue
Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It's not that there wasn't plenty to do, plenty see, and plenty to hear. That's always going to happen when you're at a conference/festival…Continue
Added by J.D. Rucker on March 18, 2013 at 7:00am — No Comments
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…Continue
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…Continue
Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments
When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.
This past week, I had the pleasure of attending two conferences that were completely different from one another. The week started (well, last week ended) with attending the infamous SXSW conference in…Continue
Last month, my focus for the article was on "why" today's automotive professional needs to build a personal brand. Now that I've convinced you that it's an amazing idea that will help you dominate your marketplace, I'm going to go into more detail on how to develop yourself into the…Continue
The problem is that the game has changed…Continue
This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...
I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”
What is “Your Reputation?”
Merriam-Webster’s Learners dictionary…Continue
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…Continue
First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp.
Reports surfaced yesterday that Henry Fisker stepped down, citing disagreements "with the Fisker Automotive executive…Continue
Added by Big Tom LaPointe on March 14, 2013 at 10:30am — No Comments