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Featured ADM Member Blog Posts (4,419)

Stair Step Programs; What’s Your Plan of Execution?

 

As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  

If you…

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Added by David Metter on June 12, 2012 at 10:23am — No Comments

Selling More Cars to Millennials

As of 2012 Generation Y accounts for 40% of the car buying public, yet traditional methods of advertising don't reach them. Don't miss out on this growing and often ignored market.

They’re young, they’re social and they’re totally in love with the internet. In fact, research tells us…

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Added by Jim Fitzpatrick on June 12, 2012 at 10:10am — No Comments

Pin Master: Become A Pinterest Pro!

Pinterest is a pretty easy thing to grasp, right? You just pin pictures and hope that someone likes them or comments on them. We all know that Pinterest is quickly becoming the go-to social media site and if you have a Pinterest account and a decent amount of followers/likes, you may be asking yourself, now what? You think you might have mastered the art of the pin, but have you thought about making words pinnable? Let’s say you have a great blog you want to share on Pinterest. Take a simple…

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Added by Ketty Colom on June 12, 2012 at 8:02am — 3 Comments

From the Trenches - Why am I Here?

 

Just thought I would give you an update on my LinkedIn profile because it really defines me.  I began writing on ADM, not to become a superstar.  I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are…

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Added by Tom Gorham on June 12, 2012 at 6:00pm — 11 Comments

All Inclusive Dealer Registration Package at AutoCon 2012 - AutoConnections Conference and Exposition

AutoCon 2012 - AutoConnections Conference and Exposition; All Inclusive Registration Package

Changing The Way Conferences Are Organized

AutoCon 2012 is changing the way that automotive conferences are created, organized, and presented to dealers.  We…

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Added by Ralph Paglia on June 12, 2012 at 4:35am — No Comments

Google steps up its Mobile Display game

Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…

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Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments

Meet and Greet - Automotive Sales Training - Dealer eTraining

http://dealeretraining.com/

http://www.linkedin.com/in/stansher83

https://www.facebook.com/dealeretraining



As automotive dealerships start to accept internet marketing and even working with a…

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Added by Stan Sher on June 10, 2012 at 6:03pm — No Comments

2012 AWA Awards Research Book Will Be Delivered To All Dealers

The data and results of the 2012 Automotive Website Awards (AWA) research and product evaluations will be compiled in a 250+ page book and presented at the AWA Awards Ceremony on September 5, 2012.

 

For the first time, the book will be made available at no cost to all dealers in the US and Canada.

 

 

In…

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Added by Carrie Hemphill on June 10, 2012 at 7:30am — No Comments

Sponsored Labs at AutoCon 2012

Have you ever attended a workshop and had questions that you did not want to ask publically?  Did a workshop presentor spark your interests but there was not enough time to dig into specific questions you had?  You are not alone.  We have modified AutoCon to meet the feedback we received from automotive professionals.  They wanted more, and we delivered.

At the end of each full…

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Added by Carrie Hemphill on June 10, 2012 at 5:00pm — No Comments

Jim Ziegler Selected For Opening Conference Keynote at AutoCon 2012

Jim Ziegler Selected For Opening Conference Keynote at AutoCon 2012



First Class Educators is excited to announce that Jim Ziegler has been selected as the opening night Keynote Speaker at the 2012 AutoCon Conference and Expo.

Jim will kick off this groundbreaking automotive conference at 5pm on…

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Added by Ralph Paglia on June 9, 2012 at 11:30pm — 1 Comment

CAR-MERCIAL to Sponsor 2012 AutoCon Conference

CAR-MERCIAL Sponsors 2012 AutoCon Conference - the largest automotive industry event showcasing an unprecedented quality of speakers, workshops, and exhibition space

Eatontown, NJ – First Class Educators is pleased to announce that CAR-MERCIAL has signed on as a platinum…

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Added by Ralph Paglia on June 9, 2012 at 10:00pm — No Comments

Why Your Dealership's Email Templates May Be Obsolete

It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that  mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.

The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…

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Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments

Google Announces Mobile Website Guidelines and Recommendations, Finally!

It's official!  Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.

Google recommends building your mobile site with a responsive design approach.  This means that your mobile site uses the same URL as your main…

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Added by Ali Amirrezvani on June 8, 2012 at 9:19am — No Comments

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

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Added by James Schaefer on June 7, 2012 at 1:56pm — 1 Comment

Turn Newsletters Into Leads: 5 Tips for Dealers

Turning eNewsletters into Lead Opportunities



Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…

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Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments

The Power of CRM

Most every GM admits to having leaks in process and procedure. They recognize that they are losing sales each day and are working hard to improve sales however the 30-day sales clock is ticking.

Leveraging a call-center and research center ensures that Dealer Principals and General Managers can know if their processes are being followed.  They can leverage on-demand resources to pick-up leads, calls, or follow-up when the dealership staff drops the ball.  

Check out…

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Added by Kurt Kubicki on June 7, 2012 at 9:55am — No Comments

My Dad, My Pocket Knife, and His Birthday

Today is my Dad's 80th birthday.  Here is something from my personal blog at www.SouthPoet.com that I wrote for his birthday last year but still applies today.  Wanted to share it here--thanks!

My Dad, My Pocket Knife, and His Birthday…

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Added by Keith Shetterly on June 7, 2012 at 7:52am — No Comments

4 Social Networks To Watch Out For

When we hear social media, most of us instinctively think of Facebook and Twitter – but new networks spring up all the time, and some have the potential to be just as popular. Below we’ve outlined the four most promising up-and-comers in the social media world. Keep your eye on these:

Klout

Social media marketers are constantly trying to find ways to measure their influence…

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Added by Stephen Jackson on June 7, 2012 at 7:28am — No Comments

The Car Guy Smell

I’m very happy with what I’m doing now, but earlier this year when I was pursuing work I had a chance to interview with a very large non-automotive high-tech company that wants to do business in automotive.  For those of you that know me well, you know that I spent 18 years in high tech—IBM, Compaq, and…

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Added by Keith Shetterly on June 7, 2012 at 5:00am — 9 Comments

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