Professional Community for Car Dealers, Automotive Marketers and Sales Managers
More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house requires a commitment of manpower…Continue
Added by Big Tom LaPointe on August 30, 2013 at 10:57pm — No Comments
I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse…Continue
Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments
There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly.
Loyalty programs seek to reward behaviors. For…Continue
Added by Mike Gorun on September 3, 2013 at 5:12am — No Comments
From Tier10 Lab by Ally Reis
A recent survey conducted by Komfo, the social media marketing suite provider, studied 9,000…Continue
Added by Auto Digital Marketing on August 29, 2013 at 10:21am — No Comments
What would make the AutoConnections Conference and Exposition experience better? How about a Cirque du Soleil show? We're giving away 2 pairs of tickets to 2 lucky winners for a show during their stay at the conference. For those of you already attending the conference or thinking about registering, this would be a perfect way to spend one of…Continue
Added by Auto Digital Marketing on August 28, 2013 at 8:30am — No Comments
Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…Continue
Based on the answer to this question, you can infer a lot about the car you are interested in purchasing. For instance, if the answer is, “we bought the car at a fleet auction hosted by the Department of Transportation”, then you can be assured the vehicle has been serviced religiously every 2,000-3,000 miles.…Continue
Added by Scott Parrott on August 28, 2013 at 10:43am — No Comments
So your teen has just turned 16 and they are begging for a new ride. It would be impractical to say, “No, you are on your own”, but you also have enough common sense not to buy your ticking-time-bomb teen a new vehicle and unleash them on the road. I’m sure you weren’t contemplating doing this. Have you looked at teen driving statistics lately? Are you certain your…Continue
Added by Jon Floyd on August 23, 2013 at 8:37am — No Comments
Volvo Cars Chief Executive Officer Hakan Samuelsson will settle a German investigation into corruption allegations linked to his tenure as MAN SE (MAN)’s CEO by paying 500,000 euros ($668,000) to…Continue
Added by Jon Floyd on August 23, 2013 at 8:35am — No Comments
Crafting a social strategy demands more than content. It instead requires photos, each helping to anchor a brand and its message. IMGY provides ways to accomplish…Continue
Added by Bill Cosgrove on August 23, 2013 at 1:37pm — No Comments
Ford disclosed that it has enjoyed the fastest retail-sales growth of any auto brand in the United States among the highly sought Millennials demographic over the last four years. The brand posted an 80-percent increase in sales among shoppers ages 18 through 34 in the first half of this…Continue
Added by Jon Floyd on August 23, 2013 at 1:56pm — No Comments
Car dealers and manufacturers heavily promote the powertrain warranty to customers shopping for a new or used car. But with longer loan terms and different vehicle repair needs compared with 10-15 years ago, is the powertrain warranty still effective for drivers?
The vast majority of customers shopping for vehicle service protection on ForeverCar.com repeatedly ask questions about the differences between powertrain warranty and bumper-to-bumper coverage.
Added by Carroll Nguyen on August 23, 2013 at 2:12pm — No Comments
Added by David Farmer on August 24, 2013 at 4:00am — No Comments
Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases
Added by Jon Floyd on August 24, 2013 at 7:07pm — No Comments
intice announced the addition of innovative technology that will enable car dealerships to boost their social media presence. This marketing company focuses on providing incentivized gift cards that enable dealerships to drive traffic into their showrooms. Thanks to this new Facebook review posting technology, dealerships can publicly reveal customer reviews with just the click of a button.
After initially visiting the car dealership's site and opting to receive a free VISA® gift…Continue
Added by David Farmer on August 25, 2013 at 5:33am — No Comments
Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...
Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions…Continue
Added by Sean V. Bradley on August 25, 2013 at 4:49pm — No Comments
There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”)…Continue
Added by David Farmer on August 26, 2013 at 5:11am — No Comments
General Motors (NYSE: GM …Continue
Added by Jon Floyd on August 26, 2013 at 7:00am — No Comments
Added by Jon Floyd on August 26, 2013 at 7:30am — No Comments