Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This is part 1 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:Continue
Added by J.D. Rucker on February 27, 2013 at 6:00am — No Comments
Is it good, or is it bad?
Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments
Communities, we are all a part of one, whether it be the community within our local area, the one with family and friends, or our online communities, they all play a vast role in who we are and what we wish to accomplish, in life and in business.
It’s no secret that humans are…Continue
While the other sales people at my dealership were freezing, chasing fresh ups outside on the blacktop, I was warm and cozy, tucked away in my office - glasses first into my MacBook building my personal brand. It's not that I don't enjoy following customers around in the cold at a 20% closing ratio, it's more so that I wanted to focus on customer loyalty and presenting myself to the general public in a manner that would bring them directly to me…without all of the chasing that…Continue
Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.
The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…Continue
Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments
In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.”
No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going strong in case you weren’t aware), it set in motion a genre of television that many people claim to hate but…Continue
Added by J.D. Rucker on February 26, 2013 at 6:00am — No Comments
Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…Continue
Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
Every now & then I get asked these two questions. Do I use cue-cards and also how do you shoot a decent video in windy conditions?
In regards to cue-cards the answer is no.......... just a lot of practice! - lol! It does take time to get/feel comfortable in front of the camera and it`s definitely not for everyone.
Now as for "How do we shoot decent videos on windy days?"........ the first thing to remember is that you`re not making "Gone With the…Continue
Your Online Meet and Greet
The sales process we all know and love starts with that initial handshake and introduction. It establishes…Continue
There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook and other social media sites to communicate successfully with their customers. Those aren’t the stories that you ever hear about, though. Instead, many are terrified of a major Facebook misstep such as what…
Added by Erin Ryan on February 24, 2013 at 12:00pm — No Comments
Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.
While I've never been able to fully make sense of the rule, it's their…Continue
Added by J.D. Rucker on February 24, 2013 at 6:00am — No Comments
Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what…Continue
Added by Sean V. Bradley on February 23, 2013 at 4:30pm — No Comments
Thoughts and prayers are with…Continue
Added by Big Tom LaPointe on February 23, 2013 at 3:00pm — No Comments
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…Continue
Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…Continue
Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments
Added by Sean V. Bradley on February 22, 2013 at 7:31pm — No Comments