Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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Featured ADM Member Blog Posts (6,104)


Influencer
Dealership Managers: It's About Time - Part 2

Added by Danny Benites on February 20, 2014 at 8:48am — No Comments


Influencer
Manufacturers Start Recognizing Importance of Technology

As reported by Automotive News, Audi has begun integrating iPads into their franchise dealer’s sales force. With their iPad tablets, which they’ve named, Sales Assist, they believe that young consumers…

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Added by Richard Holland on February 20, 2014 at 6:09am — No Comments

What's In A Name?

automotive marketing, automotive brand management I love marketing - it’s full of little mind games. Chevy’s reintroduction of the “Stingray” model name got us thinking about how OEMs come up with the names for different vehicle models. What kinds of considerations went into naming the Silverado, or Versa, or Camry? Why are luxury vehicles usually given names that resemble alphabet soup (like the IS300, 328i, or MDX)? It…

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Added by Stephen Jackson on February 19, 2014 at 1:17pm — No Comments


Influencer
Dealership Managers: It's About Time - Part 1

Added by Danny Benites on February 19, 2014 at 9:31am — No Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

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Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments


Influencer
Cutco Can Do It; Why Can’t We!!!

If you look close enough to this picture:

you will see my name “SANSONE” etched into my new Cutco Cutlery set. What’s amazing to me is that I didn’t think I needed a new set of knives, I certainly didn’t have any difficulty cutting my last steak.

So why do I own them ???? Because Cutco is smart…

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Added by Paul Sansone Jr. on February 18, 2014 at 11:56am — 1 Comment

Are You Committed To Reaching Your Dreams?

Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.

Added by Paul Potratz on February 18, 2014 at 11:18am — No Comments

Edmunds Second Annual Hackamotive Event Is Next Week



Have you heard about Hackomotive?
It's Edmunds.com's exciting annual competition that invites start-ups, entrepreneurs, and online/mobile developers to build a better way to improve the car shopping experience. Last year's inaugural Hackomotive was a resounding success,…
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Added by Ralph Paglia on February 18, 2014 at 10:20am — 3 Comments

Relationship Building is the Key to Sales Success

I love going out to dinner when the wait staff remembers me and greets me like a friend.  The looks on my guest’s faces are priceless!!!  Everywhere I go; it seems the red carpet is waiting on my arrival.   Even my friends are eager to join me because via association they too get special treatment.  So, how did I earn my VIP status?  It was easy.  I just…

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Added by Stephanie Young on February 18, 2014 at 10:00am — 1 Comment


Influencer
The Dark Side of Social Media

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked…

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Added by Bill Cosgrove on February 18, 2014 at 8:57am — No Comments

Klout Starts Providing Content Marketing Value Added Services to Users

Thanks to getting some "K-Love" from several ADM Professional Community members, which I wanted to return in kind, I logged into Klout for the first time in quite awhile yesterday.

I was surprised to see a dramatically different user interface compared to the last time I logged in and then was thrilled to…

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Added by Ralph Paglia on February 18, 2014 at 12:00am — No Comments

The 5 Myths of Vehicle Engagement

By Ellen Jones, Senior Product Marketing Manager

 

 …

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Added by CDK Global on February 17, 2014 at 9:00am — 4 Comments

2013 Recap of Auto Industry Marketing Wins and Near Misses

Automotive 2013 Recap:…

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Added by Ralph Paglia on February 15, 2014 at 6:00am — No Comments


Influencer
Don't Push Me?

Most of the actions we take in marketing are oriented in two directions: First we present our products / services for users to find us when they make a spontaneous decision and perform an action that had not been raised in advance or the Push strategy…

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Added by Bill Cosgrove on February 17, 2014 at 3:50am — No Comments


Influencer
The Big Difference between Scheduled Vs. Automated Content

There is a massive difference between scheduled vs. automated content that is often overlooked due to both being time savers, but in not knowing the difference, could be hurting your dealership.

Scheduling content allows you to be in control of what content you post to your various…

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Added by Amanda Ryan on February 13, 2014 at 11:00am — 6 Comments

Google Cars Beta Program Ended....

Just went to http://www.google.com/cars/ and was greeted with this:

Interesting. It will be interesting to see the "next…

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Added by Matt Tucker on February 13, 2014 at 10:55am — No Comments

Pinterest???? Sure why not?

Want to see more Great Pre-Owned Deals like the one below??

Just click the pic!…



VW Nights under the Lights with Ken Beam on Make A Gif

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Added by Ken Beam on February 13, 2014 at 10:34am — 6 Comments

Auto Sales Training: Communicate with Impact

Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities.  In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.

Selling is like dating.  Imagine you are on a first date; would…

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Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments


Influencer
Privacy & Data in the Age of the Connected Car

In recent articles by both CNET & Automotive News, it’s reported that U.S.…

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Added by Richard Holland on February 13, 2014 at 6:30am — 4 Comments

Industry Expert Reveals Top Metrics Tracked by Elite Dealerships (Join us Live on February 13th)

In a couple of days, we'll be running a VERY important Automotive Digital Workshop with one of the auto industry's top analytics experts. Check out the details here:…

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Added by Michael Cirillo on February 12, 2014 at 9:32pm — No Comments

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