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Featured ADM Member Blog Posts (5,493)

BDC, Call Center…BS…Call It What It IS!

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

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Added by Larry Bruce on May 27, 2013 at 4:30pm — 11 Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment


Influencer
Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor image Training 600x334

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.

Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…

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Added by J.D. Rucker on May 25, 2013 at 6:00am — No Comments


Dealer
What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…

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Added by Stephen Favill on May 23, 2013 at 5:31pm — 5 Comments

Why Should Car Dealerships Train? - Automotive Sales - Car Sales



http://www.internetsales20group.com

Why Should Car Dealerships Train? - Automotive Sales - Car…

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Added by Sean V. Bradley on May 26, 2013 at 4:58pm — No Comments


Influencer
From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments


Influencer
Stacey's Mom Has Got It Going On...

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…



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Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments


Influencer
Last Week's Google+ Updates: What They Mean for Your Dealership



Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist



By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…

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Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments


Influencer
Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You figure that,…

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Added by J.D. Rucker on May 23, 2013 at 6:00am — 8 Comments


Influencer
Creating Customer Loyalty through Consistency

Hotel chains across the country have long had problems with customer loyalty due to an  inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…

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Added by Richard Holland on May 23, 2013 at 4:18am — 5 Comments


Influencer
The Truth About Your Data

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…

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Added by Keith Shetterly on May 22, 2013 at 10:30am — 5 Comments


Influencer
Post Inventory the Right Way to Facebook

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

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Added by J.D. Rucker on May 22, 2013 at 6:00am — 13 Comments


Influencer
Need More Showroom Traffic?







Do you need showroom traffic? Of course you do! This week on Think Tank Tuesday learn how to drive your virtual showroom traffic. Leave Your Comments below the video and Share it Please.

Visit our website: www.ppadv.com

Like us on Facebook:…

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Added by Paul Potratz on May 21, 2013 at 11:31am — No Comments


Influencer
Selling in the Service Drive with a Twist

It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…

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Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments


Influencer
Different Strategies For Contacting Internet Leads.

We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…

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Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments

Google Introduces Constant Consideration for Auto Industry: Brand Choice on the Path to Vehicle Purchase

Constant Consideration: Brand Choice on the Path to Vehicle…

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Added by Ralph Paglia on May 21, 2013 at 1:00pm — 1 Comment


Influencer
7 Wrong Ways to Sell Cars

Some observations on selling cars, as I understand our business today:  

  • Hiring: Not only do dealerships in this market need more sales associates, the hiring process should be more selective. Dealerships need people who can sell by phone.
  • Selling: Total sales are the best…
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Added by Jeff Cotton on May 16, 2013 at 10:03am — 1 Comment


Influencer
Boom or bust? It all depends on where you live

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics…

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Added by charles bayer on May 16, 2013 at 4:44pm — No Comments

When was the last time you put on your customer hat?

I'm your potential customer and I just heard your radio ad, saw your TV Commercial, drove by a billboard, heard a coworker mention you at the water-cooler, or remembered your name from a classified site I was cruising during that boring webinar this afternoon.



It's Friday night, I'm in…

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Added by Ryan Leslie on May 17, 2013 at 2:30pm — 1 Comment

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