Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Following the latest used car market report from Black Book. Over the past couple of weeks there have been a number of comments about this video market update and the information and insight it provides while at several auctions I have attended over the last couple of weeks and the past…
Added by John Sternal on February 14, 2013 at 8:48am — No Comments
Last year I wrote a blog about a 60 minute segment calling Millennials the “go nowhere”generation. I’ve read blog posts around the web calling Gen Y selfish, unreliable, and not having a sense of loyalty.
Added by Ketty Colom on February 14, 2013 at 7:30am — No Comments
If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.…Continue
Added by J.D. Rucker on February 14, 2013 at 6:00am — No Comments
Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…Continue
Added by April Lee on February 13, 2013 at 5:11pm — No Comments
The largest online car leasing marketplace in North America, Swapalease.com analyzed current inventory levels for today’s most popular car brands and compared it to inventory levels in 2010. Lexus, Land Rover and Jaguar, all popular car leasing brands, have seen their inventory fall over the last few years. Lexus has faced increased…
Added by John Sternal on February 13, 2013 at 2:13pm — No Comments
F or the umpteenth year, Lexus leads the pack in the J.D. Power and Associates 2013 Vehicle Dependability study. Overall dependability improved 5 percent year over year. While the gap to the other brands has grown smaller, the reliability king had a mere 71 problems per 100 vehicles, and…Continue
Added by Big Tom LaPointe on February 13, 2013 at 1:50pm — No Comments
Added by Sean V. Bradley on February 13, 2013 at 8:51am — No Comments
One of the recurring conversations at our booth was that many dealers are overwhelmed by all the technology available. From CRMs to…Continue
In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…Continue
I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.
If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”
I know it’s…Continue
Added by J.D. Rucker on February 12, 2013 at 10:13pm — No Comments
So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, you’ve allocated…Continue
Customers love online review websites, like Yelp, to share their experiences with the rest of their world.
Added by chatmeter on February 11, 2013 at 10:00am — No Comments
From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…Continue
Added by J.D. Rucker on February 11, 2013 at 8:30pm — No Comments
If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …Continue
Make Money Mondays With Sean V. Bradley (1-28-2013)
"Be Careful of Distractions Disguised As…Continue
Added by Sean V. Bradley on February 11, 2013 at 7:00am — No Comments
Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe…Continue
Added by Timothy Martell on February 8, 2013 at 10:00am — No Comments
As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.
QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…Continue
Added by Michael Cirillo on February 7, 2013 at 7:34pm — No Comments
This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...
This is ONLY a sample! Please call me if you would like a FREE Test Drive!!
Or go to…
Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments
The article below was written by NCM Associates Moderator, Joe Basil.
A top 10 nationally-ranked auto dealer called me recently and asked me to do an assessment. I said no problem, I’ll send the list of schedules that I need from your controller and we can get started. The dealer responded no, not that assessment, the management assessment that we did two years ago. Based on the urgent tone in his voice, I asked, “Tell me what’s going on?” The dealer explained that in 2011, the store…Continue
Added by Garry House on February 7, 2013 at 1:17pm — No Comments