Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (4,193)

Google: Your listing on Google Places will soon be updated - Unless you take specific actions, or advertise on Google Adwords

Email Received by Dealership from Google: "Your listing on Google Places will soon be…

Continue

Added by Ralph Paglia on March 5, 2012 at 10:00pm — 1 Comment

David's Hierarchy Of Social Connections - 3 Steps To Harnessing The True Power Of Your Social Graph

I wanted to write this post for all of you vendors out there. Most of what I write is with the dealer in mind but I decided to write this for you because I feel it's something each one of you can benefit from. Along those same lines, an automotive salesperson could benefit from this post as well, as long as they took inbound/ network marketing seriously. Enjoy, I honestly hope you can something out of this post.

 …

Continue

Added by David Johnson on March 4, 2012 at 5:54pm — 2 Comments

Twitter, Facebook and Blogs Essential for Modern Auto Dealers

Twitter, Facebook and blogs essential for modern auto dealers

Written by Sandy Liguori…
Continue

Added by Ralph Paglia on March 4, 2012 at 5:30pm — No Comments

Co-Op Makes Us Stupid!

Advertising assistance from the OEMs, commonly referred to across various manufacturers as “co-op” when it is refunded by the OEM, can be a great help to dealers to offset advertising costs and achieve market share.  I won't say that what the OEMs deem as "co-op-able" is always the best choice for a dealer:  However,…

Continue

Added by Keith Shetterly on March 4, 2012 at 11:00am — 26 Comments

ROI is for Losers Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important! Are you so focused on ROI that you fail to see the “good will” benefits of your actions? N…





ROI is for Losers



Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!



Are you so focused on ROI that you fail to see the “good will” benefits of your actions?



Not everything in life and dealerships is based on the return. I believe faith will…

Continue

Added by Todd Katcher on March 1, 2012 at 10:53am — 1 Comment

How Google Panda Changed Our Business

One Year Later: How Google Panda Changed Our Business

google-panda

Written by Matt Moog - Editor’s note: Matt Moog is the founder and CEO of Viewpoints.com. Follow him on Twitter @MattMoog.…



Continue

Added by Ralph Paglia on March 3, 2012 at 7:59pm — 1 Comment

Sirius XM would like to extract your DMS data to "facilitate the program."

Really?

http://www.siriusxmpreownedtrial.com/terms-and-conditions.html

Terms and Conditions

I understand Sirius XM Radio Inc. ("SiriusXM") requires the use of data that exists in my dealer management…

Continue

Added by Joshua Michael Friedman on March 3, 2012 at 2:37pm — No Comments

Pinterest for Men?

As much as I love me some Pinterest, I've had difficulty explaining to dealers why keeping their boards to a strict automotive theme sticks out like a sore thumb among the pinned images that are more popular on the site - cupcakes, home decor, and puppies.

But alas - we have Pinterest for men! Named appropriately, "…

Continue

Added by Christine Rochelle on March 3, 2012 at 2:11pm — 5 Comments

Facebook has Changed how Dealership Brand Pages are Displayed.

Automotive Dealers checking their Facebook pages today may have noticed that Facebook has launched timeline for brand pages.



Dealers have until March 30th to update their…

Continue

Added by Brent Albrecht on March 1, 2012 at 7:30am — 2 Comments

Why is the Chevy Volt such a Tough Sell?

Why is the Chevy Volt such a tough sell?

Insight from Edmunds.com Chief Economist Dr. Lacey Plache:

“The fact that GM is now facing an oversupply of Volts suggests that…

Continue

Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments

Automotive Boot Camp Attracts Industry Leaders



 

Mark Your Calendar

 

 

Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas.  This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.

 

 

 

The list of…

Continue

Added by Brian Pasch on March 2, 2012 at 5:00am — 20 Comments

The $500million Elephant in the Auto Marketing Living Room

I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston).  They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales.  Nowadays, they use…

Continue

Added by Keith Shetterly on May 9, 2012 at 7:07am — 13 Comments

850,000 Reasons Why Google Should Be A Marketing Priority Each Day

Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.

 

This is up from 550,000 activations a day just 4…

Continue

Added by Brian Pasch on February 28, 2012 at 6:00pm — 5 Comments

Title Tag Best Practices for Your Car Dealership Website

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.

Many auto dealers leave this important SEO aspect up to their dealership website providers.  For those…

Continue

Added by Ali Amirrezvani on February 28, 2012 at 11:34am — No Comments

Can Great Data + Great Buying Experience = Great Sales?

I've been involved in the TrueCar discussions for months now, sometimes prominently.  And the idea of protecting the dealers'--nay the industry's--data has become very, very important to me.  Thank you, Jim Ziegler, for goading us to pay attention to these issues.

However, lately I've taken to also looking…

Continue

Added by Keith Shetterly on February 28, 2012 at 12:00pm — No Comments

Google Channel Partnerships Team News

A few updates from your Google Channel Partnerships Team

We finally have the updated webinar list - which starts tomorrow! - available for you and included at the bottom of this email.  We look…

Continue

Added by Ralph Paglia on February 27, 2012 at 5:00pm — 3 Comments

Virality: The Value of Pinterest for Car Dealers

As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.

It starts with being interesting. Nobody on Pinterest (and social media in…

Continue

Added by J.D. Rucker on February 27, 2012 at 3:16pm — No Comments

This is Ken Beam's Walk-Around Video Prize?

According to Brian Pasch, Ken Beam was a very close 2nd in his $2000 Video Walk-Around Contest. Kenny was promised a prize by Brian (right here on ADM) "Actually, Ken's video was in the tight race for #1...and we have a special gift for Ken Beam who has innovated the video…

Continue

Added by Patrick Nash on February 27, 2012 at 3:00pm — 8 Comments

"Car Men" Movie Premiere; A Film About Frank Myers Auto

Film About Frank Myers Auto Scheduled To Make Free Online Premiere


The film "Car Men" is scheduled to make its online premiere following the success of its limited-run U.S. theatrical premiere in November, its stunning first-place finish on television in December, and its…
Continue

Added by Ralph Paglia on February 27, 2012 at 5:00am — 4 Comments

What Happens in a "Social Media Minute"?

When we built this simple infographic for Social Jumpstart, the research phase of the process blew my mind. I knew social media moved fast but I really hadn't realized just how much activity happened in just 60 seconds.

Now I do.…

Continue

Added by J.D. Rucker on February 26, 2012 at 1:30pm — 4 Comments

Featured Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service