Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It's been nearly 3 weeks since the launch of Google+ Business Pages and the response has been stronger than I expected. Unlike Facebook and other social networks that saw dealers sprinkling in over long periods of time, Google+ is getting adopted quickly and dealers are embracing it nicely.
There are ways of doing it wrong and one way to do it right. Attaching it to your Google Places page is what we consider the "right" way of doing it because the ability to network directly through…Continue
HEY! I'm going to be hosting a session at www.AutomotiveBootCamp.com next week in Las Vegas for Brian Pasch on THIS VERY SUBJECT, so I've resurrected this blog to help set the stage. For example, do you hire the right people? Do you know how to measure them? Do you know how to PAY them? And do you know how to keep them? All topics for my session! Register and attend! :) Thanks! Keith
1) They get the…Continue
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".
“A sale, like a war, is won by many battles and lost by one”
This is true across every industry and…Continue
Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…Continue
Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments
In previous blogs I've written for DealerKnows about…Continue
Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…Continue
Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments
The holiday season is here – a time for free shipping and 20% off everything!
At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.
As a business, are you focusing on the steep rise in sales you…Continue
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments
If you have not taken time to work through then new interface and reports, I strongly suggest that…Continue
It was 1978 in Ohio and I was a new car salesman. I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises. It was tough and I would not last long. But I learned something during that short time in the car business.Continue
Craig and I were talking a few weeks back and I mentioned to him that it would be a good idea for him to do a video blog. I think my exact words were, "Craig, with your 30+ years in the business I know that you have some great stories and insights to share, insights and stories that others would WANT to…Continue
Google’s updating its algorithm. What are you doing to stay on top of search results?
A Quick Review of Recent Google Algorithm Updates
With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…Continue
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"
I've often likened the chain of events that produces a vehicle sale to…Continue
Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.
Is The Road to the Sale Obsolete?
How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days? When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …Continue