Professional Community for Car Dealers, Automotive Marketers and Sales Managers
1. Sales wise 2013 seemed like a strong comeback year for the industry. What activities or trends do you think helped dealers this year?
This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…Continue
Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments
Motor Trend's Top 10 Most Popular Web Articles of 2013
Added by Ralph Paglia on December 30, 2013 at 1:30pm — No Comments
Why is this guy so happy??
Because it`s snowing??…
Added by Ken Beam on December 30, 2013 at 7:43am — No Comments
Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.
That’s just wrong. ‘Satisfied’ is the lowest level…Continue
Added by Al Mosher on December 30, 2013 at 5:32am — No Comments
If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever…Continue
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…Continue
CarChat24 Announces Jason Good as Vice President of Marketing and Strategic Alliances
Palm Harbor, FL - ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic…Continue
Added by Ralph Paglia on December 28, 2013 at 11:00am — No Comments
If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page…Continue
Added by Timothy Martell on December 27, 2013 at 4:48pm — No Comments
I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned.
It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of…Continue
Added by Timothy Martell on December 26, 2013 at 6:00pm — No Comments
2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…Continue
There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with…Continue
Added by Timothy Martell on December 25, 2013 at 6:17pm — No Comments
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…Continue
|by Hailey L. Petway , Digital Advertising Analyst|
In a move that went largely unnoticed last month, Google and Bing have…Continue
Added by CDK Global on December 23, 2013 at 12:15pm — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
There has been a growth in what used to be simply known as a pound sign, the hashtag, what it is more commonly known as today, has become a relevant hyperlink that can connect like-minded people when used repeatedly. Unfortunately, some people misuse hashtags in a…Continue
Added by Erin Ryan on December 21, 2013 at 8:22am — No Comments
by Katy Scheck, Director, Interactive Marketing/Marcom
Singles today have dozens of online dating …Continue
Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.
Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments