ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Automotive Social Media Strategy:
The Role of a Dealership Content Strategist…Continue
Added by Ralph Paglia on February 26, 2011 at 10:30pm — No Comments
What is a personal reputation? It's in everybody ELSE's head. You don't own it. However you try and shape it, you try and maintain it, and you try and make it your own, you will forever rely on others to host your personal reputation.
And the personal reputation of a ground-breaking person (Columbus, Einstein, King, etc.) is much more forgivable than that of a person who comes along later but has public issues (J. Edgar Hoover, McGovern, Nixon, etc.). And the Cult of…Continue
The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book…Continue
“But, I don’t want to offend anyone.”
Those are the most common words when I tell clients that they can express their opinions on social media, even on their business pages. It seems that being neutral on everything is the way of this politically correct world and that social media is no…Continue
Added by J.D. Rucker on February 20, 2011 at 11:12pm — No Comments
Added by Kathi Kruse on February 18, 2011 at 2:00pm — No Comments
If your dealership still has sales in charge of the marketing department, you’re absolutely losing money via sales—because sales departments do NOT understand the modern marketing function. In the old days, sales managers worked the newspaper ads a couple of times a week and made commercials—sometimes of…Continue
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform.
In this post there is also a special section for Fiat Dealers, so read on. You'll be pleased with the tips on marketing your new Fiat…Continue
What’s worse: to not have a presence on social media or to have one that does more harm than good?
Neither is an option for dealers in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or…Continue
Before learning techniques, you must enter into a social media mindset. Being active and involved in social networks currently is not necessarily the only thing that you’ll need to enter into the right mindset. You’ll have to step away from the selling part of business to understand the best way to sell on social media.…Continue
Added by J.D. Rucker on February 17, 2011 at 11:33am — No Comments
I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…Continue
Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!
For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…
Added by Ray Lovett on February 15, 2011 at 4:00pm — No Comments
Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you. The choice is clear.
Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.
Monitoring is only one piece of the…
Added by Joseph Little on February 14, 2011 at 1:15pm — No Comments
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 1:30pm — No Comments
Added by Ralph Paglia on February 15, 2011 at 2:00pm — No Comments
Added by Ralph Paglia on February 15, 2011 at 1:30pm — No Comments
Porsche Celebrates One Million Facebook Fans With Special 911 GT3 R Hybrid
As first reported on …Continue
Added by Ralph Paglia on February 15, 2011 at 12:00pm — No Comments
For online vehicle sales, the Internet is the modern incarnation of the old saying “the early bird gets the worm.” Customers will come to the dealership of the first salesperson answering quickly and effectively to their needs. Are you that dealership and salesperson? You need to be if you want the most…Continue
Added by Keith Shetterly on February 15, 2011 at 9:59am — No Comments
Added by Ralph Paglia on February 14, 2011 at 4:00pm — No Comments