Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (4,006)

How to Create Your Dealership Google+ Page (properly) in Under 5 Minutes

It's been nearly 3 weeks since the launch of Google+ Business Pages and the response has been stronger than I expected. Unlike Facebook and other social networks that saw dealers sprinkling in over long periods of time, Google+ is getting adopted quickly and dealers are embracing it nicely.

There are ways of doing it wrong and one way to do it right. Attaching it to your Google Places page is what we consider the "right" way of doing it because the ability to network directly through…

Continue

Added by J.D. Rucker on November 26, 2011 at 11:18am — 10 Comments

PCG Bootcamp: The 7 Habits of Highly Effective Internet Salespeople

HEY!  I'm going to be hosting a session at www.AutomotiveBootCamp.com next week in Las Vegas for Brian Pasch on THIS VERY SUBJECT, so I've resurrected this blog to help set the stage.  For example, do you hire the right people?  Do you know how to measure them?  Do you know how to PAY them?  And do you know how to keep them?  All topics for my session!  Register and attend!  :)  Thanks!  Keith

1) They get the…

Continue

Added by Keith Shetterly on May 8, 2012 at 8:39am — 5 Comments

By the way what is SEO again?

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you…

Continue

Added by Brian Pasch on November 26, 2011 at 6:56am — 13 Comments

Why ZMOT is BS

One of my most favorite sayings in the world goes like this:

 

“A sale, like a war, is won by many battles and lost by one”

 

 

This is true across every industry and…

Continue

Added by Larry Bruce on November 25, 2011 at 7:00am — 59 Comments

Why Google Plus Must Not Be Ignored By Car Dealers

Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…

Continue

Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments

The 5 WORST Questions to Ask a Phone Up

Are You Asking The Wrong Questions When Customers Call Your Dealership?

In previous blogs I've written for DealerKnows about…

Continue

Added by Melissa Roberts on November 22, 2011 at 11:30am — 13 Comments

Twitter Tips 101: How to Tweet Like a Pro for Your Dealership

Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…

Continue

Added by Jessica Wolf on November 22, 2011 at 1:00pm — 6 Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

Continue

Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

All Automotive Marketers Are Publishers; Learn How To Do It Well!

If you sell cars, then you need to either become a great story teller, or figure out how to survive by selling at the cheapest price!

If you are going to be a Publisher (story teller), then you should learn how to do it…

Continue

Added by Ralph Paglia on November 23, 2011 at 8:30am — 4 Comments

Getting the Most Out of Your Holiday E-mail Marketing

The holiday season is here – a time for free shipping and 20% off everything!

At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.

As a business, are you focusing on the steep rise in sales you…

Continue

Added by Mike Gorun on November 22, 2011 at 8:28am — 1 Comment

Assembling Your Accessories Sales Task Force: The Accessories Champion

Insignia Group Blog

With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion.  Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did.  They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…

Continue

Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments

Start Using Conversion Funnels With Google Analytics Updated Interface

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.

 

If you have not taken time to work through then new interface and reports, I strongly suggest that…

Continue

Added by Brian Pasch on November 21, 2011 at 2:30am — 3 Comments

From the Trenches - Remembering Johnny Walker

 

It was 1978 in Ohio and I was a new car salesman.  I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises.  It was tough and I would not last long.  But I learned something during that short time in the car business.

There was a fella, much older than I, but younger than I am…

Continue

Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments

Video Blog With Craig Lockerd Of Automax Recruiting And Training

Craig and I were talking a few weeks back and I mentioned to him that it would be a good idea for him to do a video blog. I think my exact words were, "Craig, with your 30+ years in the business I know that you have some great stories and insights to share, insights and stories that others would WANT to…

Continue

Added by David Johnson on November 18, 2011 at 3:00pm — 5 Comments

How a Company Blog Can Help Your Site’s SEO

Google’s updating its algorithm. What are you doing to stay on top of search results?

A Quick Review of Recent Google Algorithm Updates

With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…

Continue

Added by Mina K. on November 18, 2011 at 12:03pm — 8 Comments

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

Continue

Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

The Road to the NO SALE!

Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"

I've often likened the chain of events that produces a vehicle sale to…

Continue

Added by Keith Shetterly on November 18, 2011 at 9:00am — 5 Comments

Updated Information on Google Places and Reviews

Google Places Review Issues

Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.

Many…

Continue

Added by Scott Falcone on November 17, 2011 at 8:05am — 26 Comments

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

Continue

Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

Why Your Online Storefront Matters More

How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days?  When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …

Continue

Added by Kathi Kruse on November 16, 2011 at 12:25pm — 3 Comments

Featured Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service