Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.
Added by David Metter on June 12, 2012 at 10:23am — No Comments
As of 2012 Generation Y accounts for 40% of the car buying public, yet traditional methods of advertising don't reach them. Don't miss out on this growing and often ignored market.
They’re young, they’re social and they’re totally in love with the internet. In fact, research tells us…Continue
Added by Jim Fitzpatrick on June 12, 2012 at 10:10am — No Comments
Pinterest is a pretty easy thing to grasp, right? You just pin pictures and hope that someone likes them or comments on them. We all know that Pinterest is quickly becoming the go-to social media site and if you have a Pinterest account and a decent amount of followers/likes, you may be asking yourself, now what? You think you might have mastered the art of the pin, but have you thought about making words pinnable? Let’s say you have a great blog you want to share on Pinterest. Take a simple…Continue
Just thought I would give you an update on my LinkedIn profile because it really defines me. I began writing on ADM, not to become a superstar. I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are…Continue
AutoCon 2012 - AutoConnections Conference and Exposition; All Inclusive Registration Package
AutoCon 2012 is changing the way that automotive conferences are created, organized, and presented to dealers. We…Continue
Added by Ralph Paglia on June 12, 2012 at 4:35am — No Comments
Last Thursday Google announced the integration of its mobile ad network AdMob, acquired by Google in the summer for 2010, with its easily accessible Adwords platform. AdMob is extremely specialized in mobile devices targeting; it allows you to target groups of mobile applications such as games, weather, travel, and shopping apps. You can also target a specific…Continue
Added by Devin Jones on June 11, 2012 at 1:04pm — No Comments
Learn more about AutoCon2012 at their website -http://www.autocon2012.com/
Added by Stan Sher on June 10, 2012 at 6:03pm — No Comments
For the first time, the book will be made available at no cost to all dealers in the US and Canada.
Added by Carrie Hemphill on June 10, 2012 at 7:30am — No Comments
Have you ever attended a workshop and had questions that you did not want to ask publically? Did a workshop presentor spark your interests but there was not enough time to dig into specific questions you had? You are not alone. We have modified AutoCon to meet the feedback we received from automotive professionals. They wanted more, and we delivered.
At the end of each full…Continue
Added by Carrie Hemphill on June 10, 2012 at 5:00pm — No Comments
First Class Educators is excited to announce that Jim Ziegler has been selected as the opening night Keynote Speaker at the 2012 AutoCon Conference and Expo.
Jim will kick off this groundbreaking automotive conference at 5pm on…Continue
Eatontown, NJ – First Class Educators is pleased to announce that CAR-MERCIAL has signed on as a platinum…Continue
Added by Ralph Paglia on June 9, 2012 at 10:00pm — No Comments
It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.
The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…Continue
Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments
It's official! Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.Continue
Added by Ali Amirrezvani on June 8, 2012 at 9:19am — No Comments
It has already been established that the most exciting time during the sales process is the delivery. A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. After spending hours with your customer, how do you want them to remember your dealership?
Your customer will remember your dealership every month they have to make their payment. They will think of your dealership each time they pay for an…Continue
Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…
Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments
Most every GM admits to having leaks in process and procedure. They recognize that they are losing sales each day and are working hard to improve sales however the 30-day sales clock is ticking.
Leveraging a call-center and research center ensures that Dealer Principals and General Managers can know if their processes are being followed. They can leverage on-demand resources to pick-up leads, calls, or follow-up when the dealership staff drops the ball.
Added by Kurt Kubicki on June 7, 2012 at 9:55am — No Comments
Today is my Dad's 80th birthday. Here is something from my personal blog at www.SouthPoet.com that I wrote for his birthday last year but still applies today. Wanted to share it here--thanks!
Added by Keith Shetterly on June 7, 2012 at 7:52am — No Comments
When we hear social media, most of us instinctively think of Facebook and Twitter – but new networks spring up all the time, and some have the potential to be just as popular. Below we’ve outlined the four most promising up-and-comers in the social media world. Keep your eye on these:
Social media marketers are constantly trying to find ways to measure their influence…Continue
Added by Stephen Jackson on June 7, 2012 at 7:28am — No Comments
I’m very happy with what I’m doing now, but earlier this year when I was pursuing work I had a chance to interview with a very large non-automotive high-tech company that wants to do business in automotive. For those of you that know me well, you know that I spent 18 years in high tech—IBM, Compaq, and…Continue