Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by David Johnson on October 18, 2012 at 4:30pm — No Comments
JD Rucker Calls Out Ralph Paglia!! Its On Like Donkey Kong LOL! Internet Sales 20…Continue
TO MAKE MONEY!!
If you want to hug trees and save…Continue
It's a question that is raised from time to time, particularly by sales managers and internet managers. Should employees, in particular the sales team, be allowed to connect with their customers through Facebook and other social media sites? It's not a question of whether or not they should encourage their customers to like…Continue
Does Your Dealership Have a Reputation Management Strategy? (editor's comment)
Written by Mary Kelly Gaebel - …
The number of Facebook fans your dealership can claim is an important number... Right? The customer behind each "Like" your…Continue
I vividly remember a conversation I had with Wikimotive's Tim Martell back in 2008. Even four and a half years later, the conversation has remained in my mind. We were discussing the rise of social media. We both agreed that Facebook would be the big thing, but…Continue
It kinda seems like the car business has turned into the "leads" business.
Dealers now spend more money on digital advertising than on any other advertising medium.
If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…
The days of limited engagement with your customers are over. According to Facebook, there are 3.2 billion likes and comments a day on their Website. How, as dealerships, do you manage social media? Do you update your blog once a month or do you post on Facebook once a day? There is no golden rule, but there are easy guidelines to follow.
ActivEngage knows that social media is an ever changing medium to communicate with your dealership’s customers and we know that it can be a pretty…Continue
"The Car Sales Simulator®"
Take A Test Drive on the Car Sales Simulator…
Added by Steve Munyan on October 17, 2012 at 9:00pm — No Comments
So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits. I mean I know Flickr to be the best but it has been a while since I last researched. I figured photobucket , shutterfly, and others would have similar results. Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.…Continue
Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?
From Wikipedia; The Secret…Continue
Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…Continue
Added by Timothy Martell on September 16, 2012 at 7:30am — No Comments
Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…Continue
You may be surprised that just as many customers respond positively to intangible rewards, such…Continue
There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.
It's for this…Continue
It has not always been like that and at times, is unfortunate. So today, call it a…Continue
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for…Continue
Added by J.D. Rucker on October 15, 2012 at 2:19am — No Comments
There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.
I switched my way of thinking in 2009 but for many it…Continue