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Featured ADM Member Blog Posts (5,038)

Are You Mobilized? Auto Mobile User Profiles: What You Need To Know

Audience profiling is a highly useful technique employed by marketers in general.  For automotive mobile marketing professionals…

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Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments


Influencer
Valuable Commentary is the Alternative to Straight Syndication or Spinning

Automotive Apps

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…

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Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments


Influencer
From Visitor to Customer: High-Ticket Sales Conversion

From Visitor to Customer: High-Ticket Sales Conversion

The average price point for online commerce started low, with sales for items such as books and movies migrating to the web.  With time, customers became more comfortable purchasing online and this average price point increased to the point where…

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Added by Justin DiPietro on January 17, 2013 at 5:00pm — No Comments

7 Changes To Google’s Search Algorithm and How They Affect You

Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here,…

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Added by Joe Schwartz on January 17, 2013 at 4:30pm — No Comments


Influencer
Who Are You? That is the Question You Need to Answer!!!



In the immortal words of Pete Townsend of The Who:

Who are you?

I really want to know

Who are you?

I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…

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Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments

The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

Like on-page text content, video SEO requires the same kind of in-depth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like…

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Added by Joe Schwartz on January 17, 2013 at 9:56am — No Comments


Influencer
Farmers Make More Money

Men and women who consistently put big numbers on the sales board are farmers.

No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.…

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Added by Patrick Kelly on January 17, 2013 at 5:30am — 1 Comment


Influencer
SEO Tricks are Dead. Search Engine Optimization is Alive and Well.

Joker Magic Trick

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to…

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Added by J.D. Rucker on January 17, 2013 at 5:00am — No Comments

The 10 Commandments of Automotive Video Marketing [Infographic]

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Added by Joe Schwartz on January 16, 2013 at 5:00pm — No Comments


Influencer
Historical Market Indicate Increase In Used Car Prices

Here is the latest used car market report from Ricky Beggs, Managing Editor at Black Book…
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Added by John Sternal on January 16, 2013 at 11:00am — 1 Comment

Facebook Graph Search [VIDEO]

Steve Levy, author of “In The Plex” dissects Facebook’s new Graph Search and the impact it can have on the Internet search market. Found at YouTube from Bloomberg.

Added by Joe Schwartz on January 16, 2013 at 10:25am — No Comments


Influencer
3 Ways to Make Your Facebook Page More Like-Worthy

Facebook Likes

It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There are two primary reasons for this: (1) some people simply don’t like very many brands at all on Facebook,…

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Added by J.D. Rucker on January 14, 2013 at 5:00am — 3 Comments


Influencer
Dataium Automotive Shopper Intensity Report - January 2013

The automotive marketing research firm Dataium has released their 2013 Automotive Shopper Intensity Report which has become a respected and widely regarded accurate predictor of new vehicle demand in North…

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Added by Ralph Paglia on January 16, 2013 at 9:30am — 1 Comment


Influencer
Social Media Smorgasboard

Depending on the amount of friends you are connected with on the social media sites, often the thought of reviewing the posts of others seems daunting. 

Even with Facebook, for instance, sorting through…

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Added by Joe Webb on January 15, 2013 at 6:30pm — 9 Comments


Influencer
Why Reachli is Ideal for Businesses Using Pinterest

Reachli is Ideal for Businesses

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it…

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Added by Erin Ryan on January 15, 2013 at 1:30pm — 2 Comments

Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while…
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Added by Joe Schwartz on January 15, 2013 at 12:00pm — 13 Comments


Influencer
Some Pinterest Rudiments

We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pretty major moves by cutting out fake users and allowing business accounts to authenticate themselves, and they just keep progressing into “necessary for …

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Added by Timothy Martell on January 15, 2013 at 10:30am — No Comments


Influencer
How to Respond to Negative Reviews

We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains -- how do you respond to a negative review?…





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Added by Ketty Colom on January 15, 2013 at 7:30am — 3 Comments


Influencer
Swimming in the Transparent Fish Bowl

Recently, I was invited to tour the new facility at my favorite dealership during a service visit.  From first glance, everything appeared to be in the framework of a typical dealership, until I got to the customer lounge.  This space had drawn a crowd in front of a large…

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Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments


Influencer
The Best Blog Post Titles are Short

Martin Short

No, no. Not Martin Short. Short, as in not very long.

Bloggers have been told for a long time that the longer and more detailed the title, the more likely it will be that people will click on them. We have seen quirky titles popping up for a long time and they definitely have an extra clickability factor to them that…

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Added by Louie Baur on January 15, 2013 at 6:00am — No Comments

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