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Featured ADM Member Blog Posts (4,151)

Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.

 

 

  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…
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Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments

Location Based Apps Are Money In The Bank So What Are You Waiting For?

I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare.  That 10 second action saved me 15% of my purchase at the register.

 

I saved $40 by tapping a few buttons on my smartphone.  Do you think consumers will engage with location based…

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Added by Brian Pasch on February 18, 2012 at 5:41pm — 2 Comments

You Helped Create 88,000 New Jobs in America Last Year!

In 2011 the Auto Industry Created 88,000 New U.S. Jobs... With Many More to Come!…

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Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments

2012 Automotive Boot Camp Schedule Includes 48 Workshops

This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.  

 

ADM founder …

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Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments

Car Dealers Should Test Promoted Tweets Program Thru Amex Pilot

Automotive Advertising With Twitter



American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.

 

The Amex program will allow business owners…

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Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments

What People Think of Internet Sales Managers

Added by Stephen Murphy on February 16, 2012 at 1:55pm — 11 Comments

From the Trenches - It's not Rocket Science

 

 

We approach Digital Marketing with all seriousness.  After all, we are spending big bucks, sometimes our own, sometimes our company's. But I ask you... is it really rocket science?

Let's do this... approach this so serious subject with the attitude of having fun.

Ouch!  Can…

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Added by Tom Gorham on February 16, 2012 at 12:57pm — 16 Comments

How to Get Your Team to Embrace Change

Especially with the last few weeks of conferences, or business books received for the holidays, dealers and businesses have been seeing a rash of "New Ideas" or the dreaded word to many..."CHANGE"

Instituting change in your company is not an easy thing. It takes time, strategy and a…

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Added by Glenn Pasch on February 15, 2012 at 6:02pm — 9 Comments

Saying "I Love You"... In a Professional Sort of Way!

We have heard many times over, the final mental decision making process is triggered by emotion!  Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!…

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Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments

The world gets stupideerr

There's not much to be said other than this is probably not a good idea.



BUY A REVIEW  "Click it for a really bad…

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Added by Scott Falcone on February 13, 2012 at 5:36pm — 25 Comments

LinkedIn, 5 Steps To Connecting With The Movers And Shakers

Finding, Connecting and Building Win-Win Relationships



Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one…

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Added by David Johnson on February 14, 2012 at 8:00am — 2 Comments

Putting the Band Back Together

That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…

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Added by Mike Shawd on February 13, 2012 at 12:51pm — 9 Comments

3 Effective Ways to Use Social Media to Debunk the Stereotype

If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea.  Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that.  We all know the…

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Added by Kathi Kruse on February 13, 2012 at 12:43pm — No Comments

Are You Among the Very Best SEO Companies in Automotive?

Are You Among the Very Best SEO Companies in Automotive?

 

Dealers United is seeking an SEO vendor to participate in our very first members-only deal; and if your company is among the best SEO Companies in Automotive, then we want you to take part in our selection process.

 

Over the course of the next 30-45 days, the DU Team will vet, interview, investigate and select an SEO provider to present their offering to our dealer-members. While we already…

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Added by Laurie Halter on February 13, 2012 at 8:18am — No Comments

I just need to rant a minute here...

Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business…

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Added by Mike theCarGuy Correra on February 11, 2012 at 8:30pm — 29 Comments

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile…

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Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

Top 5 Products at NADA Convention Receive PCG Spotlight Awards

 

 

PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.

 

 

The following companies/products were recognized with a Spotlight Award for excellence in…

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Added by Brian Pasch on February 10, 2012 at 5:00pm — No Comments

The CarChat24 beta test is almost ready to go and we would like to invite you to participate!

The CarChat24 beta test is almost ready to go and we would like to invite you to participate!

We are now looking for enthusiastic early adopters to participate in our beta to help us find bugs, give feedback and feature suggestions to improve our product.

 What Are the…

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Added by Shereef on February 10, 2012 at 4:30pm — No Comments

Making a Social Investment with Google+

When I heard about Google+ providing business pages, it made me contemplate if I needed another social media network. After much…

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Added by sara callahan on February 10, 2012 at 9:13am — No Comments

Authentic Vehicle Walk-Around Video Versus Contrived B Roll TV Spots or Pan and Zoom Fakes

What types of video work better? Authentic Vehicle Walk-Around Presentations or Videos assembled from OEM supplied "B Roll" intended for TV Spots... Or, the ever popular mass produced Pan and Zoom "fake" videos made from the still images photographed for inventory listings?

 

Last week I had the honor and privilege of both attending and speaking at the Digital Marketing Strategies Conference produced by Carrie Hemphill, Brian Pasch, Glen Pasch and the team at…

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Added by Ralph Paglia on February 9, 2012 at 6:30pm — 54 Comments

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