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Featured ADM Member Blog Posts (20)


Influencer
Access to data is changing the way companies do business The Auto industry is no exception!

The use of “big data” (the massive amount of customer information available to companies today) will become an even stronger advantage for the automotive industry. From the standpoint of competitiveness and operational effectiveness, all companies need to take big data seriously. In most industries today,…

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Added by Joey Little on March 19, 2013 at 2:06pm — 1 Comment


Influencer
Let’s Face It. Google Is Search.

Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”

I…

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Added by J.D. Rucker on March 19, 2013 at 7:00am — 1 Comment


Influencer
Are you an email junkie?

What’s the first thing you do when you get off a plane...or just after you’ve woken up in the morning...or in a restaurant while waiting for your partner to arrive?…

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Added by charles bayer on March 18, 2013 at 9:00pm — No Comments

10 ways for dealers to make the most of Google+

Hi ADM!  First post here so will jump right in...

Google+ is Google’s social media platform that was set up to rival Facebook, Twitter et al. I am sure that almost everyone has heard of it but what we find (certainly in the UK) is that people don’t quite understand where it sits.…

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Added by Darren Preston on March 18, 2013 at 3:30pm — 1 Comment


Influencer
Seriously, Why Aren't You Blogging?

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report.



Even so, brands seem to be investing more on other social channels, particularly Facebook,…

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Added by Ketty Colom on March 18, 2013 at 8:16am — 6 Comments


Influencer
Educate, Advise, Entertain...Oh, And Be Human!

Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems.  Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it…

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Added by Michael Cirillo on March 18, 2013 at 8:00am — 2 Comments


Influencer
SXSW Confirmation: Links Are Still King in SEO

Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It's not that there wasn't plenty to do, plenty see, and plenty to hear. That's always going to happen when you're at a conference/festival…

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Added by J.D. Rucker on March 18, 2013 at 7:00am — No Comments


Influencer
How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…

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Added by J.D. Rucker on March 17, 2013 at 7:00am — 5 Comments


Influencer
Facebook Promoted Posts Explained

It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…

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Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments


Influencer
Creating Content Is Like Going Potty?

When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.



After…

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Added by Michael Cirillo on March 16, 2013 at 10:30am — 6 Comments


Influencer
Are Small- and Mid-Sized Conferences Better than the Big Ones?

How to Run Your Dealership By The Book

This past week, I had the pleasure of attending two conferences that were completely different from one another. The week started (well, last week ended) with attending the infamous SXSW conference in…

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Added by J.D. Rucker on March 16, 2013 at 7:00am — 2 Comments


Influencer
You Have A Lot of Work to Do..

Last month, my focus for the article was on "why" today's automotive professional needs to build a personal brand.  Now that I've convinced you that it's an amazing idea that will help you dominate your marketplace, I'm going to go into more detail on how to develop yourself into the…

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Added by Robert Wiesman on March 15, 2013 at 7:30pm — 3 Comments

10 Things to Consider Before You Blow Off the Idea of Transparency

Dealers are constantly looking for ways to get an edge in the digital age, yet many continue to follow the same sales and advertising practices that they’ve been using for decades.

The problem is that the game has changed…

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Added by Jim Radogna on March 17, 2013 at 12:30pm — 7 Comments

Band-Aids don't cure Cancer!

This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...

I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”

What is “Your Reputation?”

Merriam-Webster’s Learners dictionary…

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Added by Ryan Leslie on March 15, 2013 at 2:32pm — 9 Comments


Influencer
Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…

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Added by J.D. Rucker on March 15, 2013 at 7:00am — 22 Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
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Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments


Influencer
First Class Educators To Host Two ADM Scholarship Winners At Automotive Boot Camp

First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp. 

 

Two…

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Added by Carrie Hemphill on March 13, 2013 at 10:00am — 4 Comments


Influencer
Will Fisker crash & burn? No money and now Henrik Fisker resigns...

Pioneering luxury hybrid car company Fisker Automotive continues to struggle more than Kobe Bryant and the Los Angeles Lakers.

Reports surfaced yesterday that Henry Fisker stepped down, citing disagreements "with the Fisker Automotive executive…

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Added by Big Tom LaPointe on March 14, 2013 at 10:30am — No Comments

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