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Featured ADM Member Blog Posts (4,989)

Digital Marketing Trends Coming in 2013

Last week a great article from Entrepreneur.com was written on what the top 10 digital marketing trend predictions were for  2013. Many things have been bubbling to the surface in 2012, and now it is time to take a look at these various tools and leverage them more fully in 2013.…

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Added by Vickie Gibbs on January 8, 2013 at 11:30am — 10 Comments


Influencer
First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

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Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments


Influencer
If You Focus on 4 Social Media Sites, You have 99% of Your Marketing Covered

99 Social

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…

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Added by J.D. Rucker on January 7, 2013 at 6:30am — 15 Comments

Infographic: Sizing Up Your Social Media Sites

I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.

Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…

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Added by Joe Schwartz on January 6, 2013 at 9:30am — 3 Comments


Influencer
Why Posting What You Like is Better than Posting What You Want on Social Media

Sunday. All the Marbles

In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…

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Added by J.D. Rucker on January 6, 2013 at 6:30am — 2 Comments


Influencer
Five Blogging Tips To Get More Leads

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

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Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments

5 Influence Platforms to Watch in 2013

Social influence scoring, like many aspects of social media measurement, is not necessarily a straightforward pursuit   But what if you could identify viral trends before they took hold?  What if you could attach your social messages to those trends?  What if you could…

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Added by Joe Schwartz on January 5, 2013 at 4:30pm — No Comments


Influencer
Content. Search. Social. We’re Talking About the Same Process.

Hierarchy of Web Presence

I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.

For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…

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Added by J.D. Rucker on January 5, 2013 at 6:00am — 3 Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

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Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

The stairs of today's "UP BUS" are paved with STARS...

There has been a lot of talk about how important reviews are to consumers in the past few months, but not a lot of real data to support the anecdotal claims.

I wanted to share a few numbers with you to help reinforce the importance of review collection and…

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Added by Ryan Leslie on January 5, 2013 at 2:00pm — 5 Comments

The Golden Triangle Of Community Engagement

We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…

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Added by David Johnson on January 4, 2013 at 1:00pm — 2 Comments


Influencer
Solid Increases Drive Positive Pricing Changes For Trucks

Here is the latest used car market report for the week of Jan. 4 from…
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Added by John Sternal on January 4, 2013 at 9:00am — No Comments

3 Bold Predictions for Video Marketing in 2013

With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…

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Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments


Influencer
From the Trenches - Winds of Change

 

"The future's in the air, I can feel it everywhere,

 Blowing with the wind of change"

 

We tend to think of change in the automotive business in isolated terms. Some say the Internet has…

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Added by Tom Gorham on January 6, 2013 at 1:30pm — 2 Comments


Influencer
From the Trenches - New Car Pricing Online - A Trap?

 

What is different about pricing used cars and new cars online?

 

New cars are a commodity... sometimes!  One size does NOT fit all.

 …

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Added by Tom Gorham on January 4, 2013 at 11:30am — 2 Comments


Influencer
Automotive News Cites December Sales as Momentum Builder Going Into 2013

As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…

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Added by Ralph Paglia on January 4, 2013 at 6:39am — 2 Comments


Influencer
Why Every Company Needs a Journalist… for Online Marketing

Journalist

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other …

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Added by J.D. Rucker on January 4, 2013 at 6:00am — No Comments

Leveraging Social Media in your CRM | Attention to Detail

Leveraging Social Media in your CRM | Attention to Detail



We are currently using iMagic Lab in our dealer group and they offer a great feature that I am not sure many car dealers use or understand. Now a days, CRM's have the ability to take the customers email address and scan numerous social media and websites to find them. They may be on facebook or amazon. With this information you can find any hobbies, photos, and other things…
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Added by Martin L D'Amato on January 3, 2013 at 10:59am — 7 Comments


Influencer
6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

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Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments


Influencer
What is Your Dealership's Personality?

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…

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Added by J.D. Rucker on January 3, 2013 at 6:00am — 1 Comment

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