Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…Continue
Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…Continue
Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments
Added by Sean V. Bradley on February 22, 2013 at 7:31pm — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:
Examination of an Apple Retail Store:…Continue
Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments
Comparing Your Own Analytics With National Statistics …Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments
|In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…|
CarsDirect is proud to be a sponsor of the Internet Sales 20 Group, taking place March 19-21, 2013 in Dallas. This exclusive, attendance-limited workshop will showcase a panel of the most successful dealership owners, managers and industry experts who will share their secrets on what is working in today's…Continue
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…Continue
New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…Continue
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
This is a VINTAGE Sean…Continue
Added by Sean V. Bradley on February 21, 2013 at 7:30am — No Comments
It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…Continue
Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments
Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal…Continue
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
What you need to know to developing and evolving the Internet Department at your dealership.
We are going to review 4 different Internet Departments that went from 20-30 units online to over 100,…Continue
Added by Sean V. Bradley on February 20, 2013 at 6:33pm — No Comments
Added by Erin Ryan on February 20, 2013 at 3:00pm — No Comments
Is your managed live chat solution everything you were promised? Maybe you were sold on the lofty ideal of unprecedented customer service (not mention the huge boost in leads). You loved the idea of making contact with your customers when they are first researching their next vehicle. But after a few months, you’ve noticed that you’re just not happy with the conversations that your outsourced chatters are having on your behalf. Not to mention the leads aren’t exactly flowing in,…Continue
Added by Stephen Jackson on February 20, 2013 at 12:30pm — No Comments
January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation? If the latter, then we put together this great overview of items for your 2013 strategy.
Added by chatmeter on February 20, 2013 at 12:30pm — No Comments
I recently had a conversation with someone about twitter being a virtually untapped source of leads and opportunities. When I mentioned that I could have a customer on twitter in the showroom in less than 72 hours the room got very quiet and some one said "No Way".
So with a little help from twitter search and a little advice on unsolicited support from…Continue
Added by Used Car Ricky on February 20, 2013 at 10:30am — No Comments