People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an… Continue
Added by J.D. Rucker on October 12, 2012 at 11:06am —
Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool. Google Analytics reports must be a part of the monthly marketing decision-making process, because the data can direct dollars into the most effective… Continue
Added by Brian Pasch on October 11, 2012 at 3:30pm —
As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on… Continue
Added by J.D. Rucker on October 10, 2012 at 10:09am —
Ford Expands Support for Professional Drifting; Announces Official Partnership with Formula DRIFT
- Ford Motor Company announces its official sponsorship of Formula DRIFT through the 2013 season
- Professional drifting is a major part of Ford’s outreach to new audiences that are interested in emerging action motorsports
- The Formula DRIFT finale will be streamed live on…
Added by Ralph Paglia on October 11, 2012 at 10:11am —
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to… Continue
Added by Stephen Jackson on October 9, 2012 at 11:30am —
The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders… Continue
Added by Ralph Paglia on October 9, 2012 at 11:00am —
There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their vendors the simple yes or no question, "Do you have mobile sites in your package?" Today, the questions are more along the lines of, "What makes your mobile websites better than my… Continue
Added by J.D. Rucker on October 8, 2012 at 9:35pm —
Are you executing your processes???
How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?
This has been and still remains one of the toughest things to get accomplished in the…
Added by Jim Kristoff on October 8, 2012 at 5:16pm —
Ethics: The rules or standards governing the conduct of a person or the conduct of the members of a profession.
Added by Tom Gorham on October 8, 2012 at 4:30pm —
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great… Continue
Added by Brian Pasch on October 8, 2012 at 12:36pm —
I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… that's… Continue
Added by Craig Lockerd on October 8, 2012 at 9:00am —
2012 New Autoshopper Study Shows Continued Evolution of Car Buyers Using Web Access Devices
J.D. Power and Associates Reports:… Continue
Added by Ralph Paglia on October 8, 2012 at 11:30am —
There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not… Continue
Added by J.D. Rucker on October 7, 2012 at 11:30am —
I try not to do any promo pieces for my company here on ADM, but this is just a quick note. One year ago, we announced on ADM that KPA had officially purchased… Continue
Added by J.D. Rucker on October 5, 2012 at 7:30am —
See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.
QR codes are all the rage, but do they…
Added by CDK Global on October 3, 2012 at 3:30pm —
Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traffic in Marketing Strategies at all Tiers in the Auto… Continue
Added by Ralph Paglia on October 5, 2012 at 11:30am —
I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about what the candidates were talking about. Dodd-Frank? Simpson-Bowles?… Continue
Added by Stephen Jackson on October 4, 2012 at 11:30am —
64 Google+ Marketing and Branding Tips for Car Dealers and Automotive Marketing Professionals – Plus Infographic!
Added by Ralph Paglia on October 4, 2012 at 5:45pm —
The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama. Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person… Continue
Added by James Schaefer on October 4, 2012 at 8:30am —
Everyone knows that the automotive industry runs on loyalty. Faced with an ever-competitive landscape, dealers strive to cultivate long-term relationships with customers to drive auto sales and increase service and parts revenue. Dealers have… Continue
Added by Nancy Liberman on October 4, 2012 at 9:00am —