Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (4,363)

With Axis, Yahoo May Have Just Become Relevant Again

The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.

This isn't a…

Continue

Added by J.D. Rucker on May 24, 2012 at 6:25am — 8 Comments

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results



Automotive Social Media Campaigns that…

Continue

Added by Ralph Paglia on May 22, 2012 at 8:40am — No Comments

AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences

At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hosting AutoCon 2012 in Las Vegas this fall.  This gives dealers…

Continue

Added by Brian Pasch on May 21, 2012 at 5:30pm — 12 Comments

AutoConnections Conference and Exposition

About AutoCon 2012

The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP).  AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive…

Continue

Added by Ralph Paglia on May 20, 2012 at 11:00pm — 2 Comments

From the Trenches - We WERE the Sultans of Swing

 

For all of us who remember the sales floor before the Internet, we remember when we were King.  We knew more about selling cars and had more information than any customer.  We manipulated the customer like a piece of clay.  We made huge commissions off of customers that had no idea what they should be paying for a car.  Dream of forever.

Those days are long ago and far away. …

Continue

Added by Tom Gorham on May 19, 2012 at 7:00pm — 23 Comments

Ford Continues Facebook Advertising After GM Quits

Ford Retains Confidence in Facebook Ads as GM Quits

While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Scott Monty, head of social media at…

Continue

Added by Ralph Paglia on May 18, 2012 at 10:55am — 9 Comments

GM is "Dot Dumb" ...Again

There's a great article here called …

Continue

Added by Keith Shetterly on May 18, 2012 at 11:00am — 16 Comments

5 Keys to SEO Under Penguin

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.

This graphic goes into a little detail about the philosophies that dealers and their search partners should…

Continue

Added by J.D. Rucker on May 19, 2012 at 6:24am — 3 Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
Continue

Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments

Survey says: Hispanics use Social Media the Most -Tips on how to reach this Demographic by a Latina

In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?”  One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”…

Continue

Added by Ketty Colom on May 16, 2012 at 6:59am — 2 Comments

Foursquare- Tips on Playing the Game for Your Dealership

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure!  There might be deals!”  According to an Empathica survey, one in three consumers recently followed through with a recommendation…

Continue

Added by Ketty Colom on May 15, 2012 at 6:26am — 10 Comments

Transparency is Not a Dirty Word

Shortly after I began writing this post, an article popped up on my Google Alerts about another dealer group, accused of deceptive marketing by their state attorney general’s office, having to pony up a six-figure settlement. Not surprising at all, I’m used to seeing these types of articles on a…

Continue

Added by Jim Radogna on May 12, 2012 at 9:00pm — 21 Comments

Sad News: Auto legend Carroll Shelby, father of Cobra, Dies in Dallas

Today is a Sad Day for the Automotive Industry and the World of Automotive Enthusiasts... Carroll Shelby has passed away at the age of 89 in Dallas, Texas.…

Continue

Added by Ralph Paglia on May 11, 2012 at 1:30pm — 3 Comments

Social Media Content; Best Days and Times for Car Dealers to Post

Optimal Times for Car Dealer and OEM Link Posting Differ Across Social Networks

When car dealers and automotive marketers are looking to achieve high click counts, the optimal time to post is…

Continue

Added by Ralph Paglia on May 11, 2012 at 12:30pm — 6 Comments

Online Advertising Growth - Because It Works!

Online Ad Revenues Hit Record $31.7B in 2011, Surpass Cable TV

Internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% increase from $26.04 billion in 2010, …

Continue

Added by Richard J Bustillo on May 10, 2012 at 3:45pm — No Comments

Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities

Automotive Marketing Professionals Lack Confidence in Complex Digital Marketing Abilities

Most automotive marketers are not yet confident in their…

Continue

Added by Ralph Paglia on May 10, 2012 at 1:00pm — 4 Comments

The Next Big Thing In Marketing

The Next Big Thing In Marketing

Check out this great blog by our Social Media Director Julie Powers, as she tells us all about infographics, the next big thing in marketing.

Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or…

Continue

Added by Paul Potratz on May 9, 2012 at 11:50am — 9 Comments

The Real Used Car Death Spiral

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death spiral of pricing to market average.





This…

Continue

Added by Ed Brooks on May 9, 2012 at 10:00am — 11 Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…

Continue

Added by Ralph Paglia on May 8, 2012 at 10:30am — 2 Comments

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.  Facebook is where your customers are for many hours per day, and--despite Google's additional audience from Google+'s much-smaller social media…

Continue

Added by Keith Shetterly on May 8, 2012 at 1:30pm — 15 Comments

Featured Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service