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Featured ADM Member Blog Posts (4,119)

Automotive Advertising Compliance Panel Added to DMSC

In recent months, many state regulators have been actively voicing concerns regarding third party automotive advertising and marketing companies that may be violating State and Federal laws and placing dealers at risk.

 

 

In addition, regulators have been…

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Added by Brian Pasch on January 31, 2012 at 3:30pm — 2 Comments

I Keep Stumbling upon new places for Reviews

Reviews are creeping up everywhere

 

I was checking in online the other day for my trip to DMSC conferenceand Continental had placed the following set of tabs at the bottom of my boarding…

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Added by Glenn Pasch on January 31, 2012 at 8:05am — No Comments

Stu Mittleman World Record Setting Ultra Marathoner To Speak at DMSC

EATONTOWN, NJ – First Class Educators has just announced that ultra marathon runner, fitness expert and author, Stu Mittleman, will speak at the 2012 Digital Marketing Strategies Conference (DMSC).  

 

 …

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Added by Brian Pasch on January 31, 2012 at 7:30am — No Comments

Dick Brooks Honda Increases Sales, Lowers Cost Per Sale with AutoUSA’s ShowPro Incentive Program

Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…

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Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments

Behavioral Targeting

The Holy Grail of Marketing

A recent article by Harvard Business Review very succinctly gets at the heart of marketing success.

“Targeting individuals with perfectly customized offers at the right moment across the right channel is marketing’s…

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Added by Amanda Meuwissen on January 30, 2012 at 7:33am — 1 Comment

New Year, New You

Don’t you just hate New Year resolutions?

Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...

Now if I was an auto dealer looking for dynamic new ways…

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Added by charles bayer on January 29, 2012 at 8:24pm — No Comments

April Rain’s Guide to Automotive Conferencing.

So after the last couple conferences I have blogged a recap, highlighting tips shared with me, or ones I have learned though personal experience.  Because a number of people have commented on these tips, I have decided to make a master list of what I have learned from my…

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Added by April Rain on August 24, 2011 at 6:00am — 26 Comments

ADM Members Invited to Automotive Boot Camp May 15-17 Las Vegas

When the dates and location of the 2012 Automotive Boot Camp were announced, a flurry of calls hit Carrie Hemphill, Managing Director of First Class Educators (FCE).

 

According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out.  This will be our biggest conference to…

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Added by Brian Pasch on January 29, 2012 at 5:00am — 2 Comments

Give Your Customers The Hook To Get In Your Showroom

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

 

 

This first contact, called the…

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Added by Brian Pasch on January 28, 2012 at 12:30pm — 4 Comments

$2,000 To be Paid For Best Dealer Walk-Around Video in Las Vegas

Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.

 

The videos will be judged by an industry panel that includes …

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Added by Brian Pasch on January 27, 2012 at 5:30pm — 1 Comment

Google's New Approach to Privacy Policies

One policy, one Google experience

Google is getting rid of over 60 different privacy policies across Google multiple platforms, applications and websites... replacing them with one that’s a lot shorter and easier to read. Google's new policy covers multiple products and features, reflecting their…

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Added by Ralph Paglia on January 28, 2012 at 11:30am — 1 Comment

Word Tracks: A Proven Method for Selling Automotive Accessories

Word Tracks: A Proven Method for Selling Automotive Accessories

Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…

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Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments

Sales Training: Diplomatic Immunity from Unreasonable Expectations

Recently, I was asked to make an appearance as Ms. Florida Forestry Queen.  Unfortunately there was no clear leadership and miscommunications abounded.  Even the day of the event, it was not clear what was going to transpire.  I tried to be prepared for anything.   After the event, I received this…

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Added by Stephanie Young on February 6, 2014 at 11:00am — No Comments

Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

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Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

Be a Sales Pro – Work the Service Drive

Question: Is a sales associate’s selling responsibility complete once the customer drives off in his or her new wheels? For too many sales associates it is. This is a mistake.

 

Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…

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Added by Kurt Kubicki on January 25, 2012 at 5:30am — 5 Comments

Invite A Friend To ADM Day - Jan 26th

ADM prides itself in being the go to social network for the auto industry. We have a rich history of providing great information for the great price of absolutely nothing. How do we do it? We do it because we have great members such as yourself that are willing to share, answer questions and help others in our…

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Added by David Johnson on January 25, 2012 at 6:20am — 4 Comments

Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…

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Added by Ali Amirrezvani on January 24, 2012 at 10:52am — 2 Comments

Kia Motors America Implements Live Chat Strategy for Kia Dealerships Nationwide

More than 100 dealers per month added since Mid-September.

Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, and Kia Motors America (KMA) (www.kia.com) today announced the achievement of a milestone – enablement of the 500th…

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Added by Aaron Hassen on January 24, 2012 at 4:38am — No Comments

Auto Dealers Use Facebook Geotargeting For Digital Marketing

Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –  despite…

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Added by Stephen Jackson on January 23, 2012 at 12:40pm — No Comments

AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…

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Added by Holly Forsberg on January 23, 2012 at 7:55am — 57 Comments

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