Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In a recent article by our very own Praveen Tamvada, the pros and cons of the various mobile tablets are examined; and we give some tips on how you can determine which one may work best in your service department. Android vs. Windows vs. iPad? Your favorite may not necessarily be the best fit for your fixed ops needs.
We also explain how the tablets should integrate with your DMS and give some advice on how to design your service lane to get the most out of your…Continue
Added by Mike Esposito on August 20, 2013 at 11:40am — No Comments
I've seen a whole lot of dealer websites over my life. Most look the same.
While everybody's proud of their SEO, while their Mozrank http://moz,com is in the toilet.
Like I've said before, we…Continue
Added by Bill Sattree on August 20, 2013 at 7:30am — No Comments
This week's Think Tank Tuesday dissects Service Retention, and reveals to you the 6 key touch points discovered to raise your Service Profits and keep your service bays full.
Added by Paul Potratz on August 20, 2013 at 12:40pm — No Comments
Posted by partner Tony Loveless
Last month some friends of ours invited my wife and I to go on a weekend trip to Moab, Utah. My friend (let's call him Steve because that's his name) has been a lifelong Jeeper. Steve had just acquired a new-to-him Jeep and wanted to test it out. A trip to Moab? Hell yes! We packed up and…Continue
She said, "Forget the tricks. Don't play games with me. Either you love me or you're just stringing me along for your own pleasure." She was finally on to me and meant business. I walked away, chastened.…Continue
One of the most courageous things a leader can do is admit when he or she is wrong, and admit it often.
Tim Cook, CEO of Apple, said that the late Apple founder Steve Jobs was a notorious, but…Continue
AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing. Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.
There are many opportunities to…Continue
Added by Brian Pasch on August 17, 2013 at 8:42pm — No Comments
While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…Continue
Looking for an automotive conference that actually focuses on you- The Dealer? Look no further; The AutoConnections Conference and Exposition is where you need to be! For those who aren't familiar with AutoCon, we've got you covered:
Added by Auto Digital Marketing on August 14, 2013 at 11:30am — No Comments
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time,…Continue
A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is…Continue
Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments
As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the…Continue
In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from…Continue
Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments
I came across an article recently by Jeffrey Gitomer that really hit home. In essence, he said that there are countless awards given out for…Continue
The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…Continue
Added by Richard Holland on August 1, 2013 at 8:40am — No Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…Continue
Added by David Johnson on July 25, 2013 at 1:49pm — No Comments
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our…Continue
Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments