Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts (5,980)

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?

 

This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…

Continue

Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments

Top Ten MotorTrend Articles in 2013

Motor Trend's Top 10 Most Popular Web Articles of 2013

written by Christian Seabaugh …

Continue

Added by Ralph Paglia on December 30, 2013 at 1:30pm — No Comments

Union Co. NJ`s Select VW Dealer has your Year-End Deal on that New Volkswagen! | Douglas VW has Great Year-End Offers!

 Why is this guy so happy??

 

 Because it`s snowing??…

Continue

Added by Ken Beam on December 30, 2013 at 7:43am — No Comments

Turning Satisfied Into Loyal

Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.

 

That’s just wrong. ‘Satisfied’ is the lowest level…

Continue

Added by Al Mosher on December 30, 2013 at 5:32am — No Comments

The Truth About the Concept of Content Being King

If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever…

Continue

Added by J.D. Rucker on December 30, 2013 at 2:30am — 18 Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

Continue

Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment

Jason Good Joins CarChat24 as VP Marketing and Alliances

CarChat24 Announces Jason Good as Vice President of Marketing and Strategic Alliances

CarChat24 Staffed Chat Services for Car Dealers Palm Harbor, FL - ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic…

Continue

Added by Ralph Paglia on December 28, 2013 at 11:00am — No Comments

Exact Match Domains: an Anecdotal Study

EMD

If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page…

Continue

Added by Timothy Martell on December 27, 2013 at 4:48pm — No Comments

Sending Mixed Messages? Now is a good time to review your scripts

Just 'being nice', isn't enough


Hopefully you were too busy enjoying the holidays this week to see the story about the McDonalds employee resource website that told its employees to lay off fast food,…

Continue

Added by Big Tom LaPointe on December 27, 2013 at 9:00am — 1 Comment

Yoast for SEO

I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned.

It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of…

Continue

Added by Timothy Martell on December 26, 2013 at 6:00pm — No Comments

Search Marketing Trends for 2014

The excitement has been building for a little while now and we're finally here.

2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…

Continue

Added by J.D. Rucker on December 26, 2013 at 3:00am — 9 Comments

Niche Expertise

SEO Niche

There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with…

Continue

Added by Timothy Martell on December 25, 2013 at 6:17pm — No Comments

What’s In Your Wallet – The Sequel

In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.

Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…

Continue

Added by Mike Gorun on December 24, 2013 at 5:00am — 6 Comments

The New Google Maps Experience





 …

Continue

Added by CDK Global on December 26, 2013 at 9:30am — 5 Comments

Google and Bing Start Display Ad Testing



hailey
by Hailey L. Petway , Digital Advertising Analyst

In a move that went largely unnoticed last month, Google and Bing have…

Continue

Added by CDK Global on December 23, 2013 at 12:15pm — No Comments

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…

Continue

Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments


Influencer
The Epidemic of Misused Hashtags

 

The Epidemic of Misused Hashtags

There has been a growth in what used to be simply known as a pound sign, the hashtag, what it is more commonly known as today, has become a relevant hyperlink that can connect like-minded people when used repeatedly. Unfortunately, some people misuse hashtags in a…

Continue

Added by Erin Ryan on December 21, 2013 at 8:22am — No Comments

The Results Are In! How to Create a Virtual VIN-Match Made in Heaven



KS_headshot

 

by Katy Scheck, Director, Interactive Marketing/Marcom 

Singles today have dozens of online dating …

Continue

Added by CDK Global on December 20, 2013 at 11:30am — 1 Comment

Learn the Benefits of Balance

Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.

Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments

Featured Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. How to Excel at Managing Change!

Posted by Garry House on January 25, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service