Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies feedback boxes for years in-store, it has been provided nearly everywhere online too. Heck, even movies…Continue
Added by Erin Ryan on May 11, 2013 at 12:32pm — No Comments
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…Continue
Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…Continue
Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…Continue
Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments
Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they align with our fast food, quick fix mentality. Seem too good to be true? That’s because it is. Don’t get me wrong, I revel in an easy solution.…Continue
There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…Continue
Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments
You may be wondering why the president of a dealership management system (DMS) company is talking about CRMs. It’s not because I want to sell you a CRM. It’s because one of the most frequently asked questions I get from customers is, “What do you think about such and such CRM?”
The first thing I always answer is, “Why do you want to switch?”
The reasons I get vary and often include: “Well, our new Internet Sales Director thinks that CRM is better,” or “Our…Continue
Latest Research Shows that Car Company and Dealer Loyalty Programs Seen Having Desired Influence on Consumer Behavior...…Continue
Added by Ralph Paglia on May 9, 2013 at 9:30pm — No Comments
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.
With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?
What's the ROI?
Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…Continue
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”
Today, this seems like a ludicrous statement. There’s only three real search…Continue
Added by J.D. Rucker on May 6, 2013 at 2:04am — No Comments
Haven't we all experienced the insecure or lazy manager who has held you back. This also has a negative impact on the company.
A good boss can help your…
Meet me at Brian Pasch`s Automotive Bootcamp in Philadelphia May 14-16th and I will explain the 5 creative core components that a video must have in order to create that "Wow-Factor" and to move that customer further along in the sales funnel.
Check it out; …Continue
In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…Continue
Added by Mike Gorun on May 7, 2013 at 8:29am — No Comments
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
After watching the podcast with Jim Ziegler and Tim Martell about this purportedly growing epidemic of deception and self-serving practices of the giants that historically seem to look out for their interests ahead of their constituencies we must take…Continue
Added by Bill Cosgrove on May 8, 2013 at 6:30am — No Comments
I've moved to a new role, working as Director of Business Development and Call Center for CAR Research in Houston, Texas. That hasn't changed me, personally, as you might have noticed in some blogs recently, but it has changed what I do. They…Continue
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…Continue
Added by J.D. Rucker on May 1, 2013 at 11:36pm — No Comments
Does your dealership have a process in place for a quick transition from the sales floor to the finance dept? Are your customers waiting for a hour or more to get into the finance office? Does your F&I producer come out to meet the customer before the consumer get's to his/her office? Ladies and gentleman I could go on and on with questions that I talk about with automotive managers and what we find is very concerning.
First, the transition from the sales floor to…Continue