Professional Community for Car Dealers, Automotive Marketers and Sales Managers
While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not…Continue
I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective.
I’d like to…Continue
Added by Ralph Paglia on March 25, 2012 at 7:30am — No Comments
In my recent travels I have started to see dealerships do away without a used car manager. I am talking about dealerships that are selling between 70 and 100+ used cars per month. In fact, it seems to be…Continue
A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic…
Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!
Added by Nancy Simmons on March 19, 2012 at 9:00pm — No Comments
There's an old saying, "Invest in real estate. Land: It's the only thing they're not making more of!"
Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…Continue
He assembled a team of…Continue
If you are asking whether customers are satisfied with your service—you’re asking the wrong question. If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your…Continue
What’s the big deal about advertising that the dealership will pay off a trade-in no matter what…Continue
We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…Continue
Nothing says you are not worthy more than outdated content on your web properties. If you do little else, keep your content up to date and fresh.
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue
In business, bad press will happen. It's not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your…Continue
Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN). The GDN reaches 89% of consumers who are online with banner ads. With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.
The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…Continue
Dealers are very busy people. Their time is at a premium. Smart dealers have gatekeepers who can weed out the wheat…Continue
I saw this article on Search Engine Roundtable. It is a short, but interesting read suggesting that google is looking to crack down (yet again) on sites that have been overly optimized. The article suggests a focus on keyword stuffing and unrealistic number of back links.
Here is the link to…Continue