Automotive Digital Marketing

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Featured ADM Member Blog Posts (5,705)


Influencer
Tips for choosing dealership live chat software

More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house requires a commitment of manpower…

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Added by Big Tom LaPointe on August 30, 2013 at 10:57pm — No Comments


Influencer
Sneaky Car Dealer Sales Tricks - Putting Positive Spin on Not So Positive Press

I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse…

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Added by Bill Cosgrove on September 1, 2013 at 6:00am — No Comments


Influencer
How Rewards Become Chores

There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly.

 

Loyalty programs seek to reward behaviors. For…

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Added by Mike Gorun on September 3, 2013 at 5:12am — No Comments


Coach
Is Your Facebook Brand Page Being Marked as Spam?

From Tier10 Lab by Ally Reis

A recent survey conducted by Komfo, the social media marketing suite provider, studied 9,000…

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Added by Auto Digital Marketing on August 29, 2013 at 10:21am — No Comments


Coach
AutoCon2013 is Giving Away Tickets to a Cirque du Soleil Show!

 

What would make the AutoConnections Conference and Exposition experience better? How about a Cirque du Soleil show? We're giving away 2 pairs of tickets to 2 lucky winners for a show during their stay at the conference. For those of you already attending the conference or thinking about registering, this would be a perfect way to spend one of…

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Added by Auto Digital Marketing on August 28, 2013 at 8:30am — No Comments


Influencer
Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

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Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment


Influencer
5 Questions to Ask A Car Dealer Before You Buy

 

Print

1. WHERE DID YOU PURCHASE THE VEHICLE?

Based on the answer to this question, you can infer a lot about the car you are interested in purchasing. For instance, if the answer is, “we bought the car at a fleet auction hosted by the Department of Transportation”, then you can be assured the vehicle has been serviced religiously every 2,000-3,000 miles.…

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Added by Scott Parrott on August 28, 2013 at 10:43am — No Comments


Influencer
15 Safe, Affordable, Fuel Efficient Vehicles For Teens

15 SAFEST VEHICLES

So your teen has just turned 16 and they are begging for a new ride. It would be impractical to say, “No, you are on your own”, but you also have enough common sense not to buy your ticking-time-bomb teen a new vehicle and unleash them on the road. I’m sure you weren’t contemplating doing this. Have you looked at teen driving statistics lately? Are you certain your…

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Added by Scott Parrott on August 28, 2013 at 1:20pm — 1 Comment


Influencer
Why Missourians pay more than most to drive a car

Why Missourians pay more than most to drive a car

Jacob KirnDigital producer- St. Louis Business JournalEmail                   | Twitter                   | …

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Added by Jon Floyd on August 23, 2013 at 8:37am — No Comments


Influencer
Volvo Cars Chief to Pay $668,000 to Settle MAN SE Probe

Volvo Cars Chief to Pay $668,000 to Settle MAN SE Probe

Volvo Cars Chief Executive Officer Hakan Samuelsson will settle a German investigation into corruption allegations linked to his tenure as MAN SE (MAN)’s CEO by paying 500,000 euros ($668,000) to…

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Added by Jon Floyd on August 23, 2013 at 8:35am — No Comments


Influencer
IMGY A Picture Is Worth A Thousand Words

A picture is worth a thousand words. It’s also, however, worth thousands of followers.

Crafting a social strategy demands more than content. It instead requires photos, each helping to anchor a brand and its message. IMGY provides ways to accomplish…

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Added by Bill Cosgrove on August 23, 2013 at 1:37pm — No Comments


Influencer
Thanks To Fiesta, Ford Leads Retail Growth With Millennials

Thanks To Fiesta, Ford Leads Retail Growth With Millennials

Ford disclosed that it has enjoyed the fastest retail-sales growth of any auto brand in the United States among the highly sought Millennials demographic over the last four years. The brand posted an 80-percent increase in sales among shoppers ages 18 through 34 in the first half of this…

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Added by Jon Floyd on August 23, 2013 at 1:56pm — No Comments

The Powertrain Warranty Up for Modification?

Car dealers and manufacturers heavily promote the powertrain warranty to customers shopping for a new or used car. But with longer loan terms and different vehicle repair needs compared with 10-15 years ago, is the powertrain warranty still effective for drivers?

 

The vast majority of customers shopping for vehicle service protection on ForeverCar.com repeatedly ask questions about the differences between powertrain warranty and bumper-to-bumper coverage.

 

With…

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Added by Carroll Nguyen on August 23, 2013 at 2:12pm — No Comments


Influencer
Facebook Reviews.

Online customer reviews are increasingly becoming an important part of the online shopping process and many dealerships continue to struggle to capture online reviews from their customers.



The intice Facebook Review App captures reviews from your customers as they activate their dealership Visa Reward Card and provides an integrated solution to present these reviews to your online shoppers as they visit your…
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Added by David Farmer on August 24, 2013 at 4:00am — No Comments


Influencer
Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases

Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases

 

Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases

IRVINE,…

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Added by Jon Floyd on August 24, 2013 at 7:07pm — No Comments


Influencer
intice® Empowers Car Dealerships Through Facebook Review Posting Technology

intice announced the addition of innovative technology that will enable car dealerships to boost their social media presence. This marketing company focuses on providing incentivized gift cards that enable dealerships to drive traffic into their showrooms. Thanks to this new Facebook review posting technology, dealerships can publicly reveal customer reviews with just the click of a button.

After initially visiting the car dealership's site and opting to receive a free VISA® gift…

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Added by David Farmer on August 25, 2013 at 5:33am — No Comments

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising



http://www.internetsales20group.com http://www.dealersynergy.com

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...

Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions…

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Added by Sean V. Bradley on August 25, 2013 at 4:49pm — No Comments


Influencer
Should your dealership be on Facebook...Really?

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”)…

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Added by David Farmer on August 26, 2013 at 5:11am — No Comments

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