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Featured ADM Member Blog Posts (4,463)

Boosting your Dealership's Ratings

Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.

Which rating service should dealerships pay most attention to? Google and here’s why:

I googled a local dealership here in Orlando, and the first…

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Added by Ketty Colom on June 28, 2012 at 6:31am — 2 Comments

2H12: The State of Social Media Marketing in the Second Half of 2012

The State of Social Media and Social Media Marketing in the Second Half of 2012
Scott Monty from Ford Motor Company shared this presentation on Facebook and I found it so fascinating that sharing it with the ADM Community is well…
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Added by Ralph Paglia on June 28, 2012 at 9:30pm — No Comments

Google Plus Local: What Your Business Should Know – and Do!

Google Plus Local: What Your Business Should Know – and Do!

Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!

Previously, Google Places was always on the “SEO checklist” for dealerships and other…

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Added by Paul Potratz on June 28, 2012 at 12:34pm — 3 Comments

Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

 

Take a minute to watch the video and see my comments at the bottom of this page.…

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Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments

AutoCon 2012: What Will You Do With An Extra $10,000?

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Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments

Don't Take Credit For Other's Efforts

This isn't going to be a long rant because I do most of my ranting in the video below, but it all definitely needs to be said. Taking an image that someone else took from one of the various picture-sharing sites on the internet and then slapping your watermark on it is a very poor practice. It's dishonest. It's a potential hit to your reputation. It's a little creepy.

One thing I do not mention in the video is that it reduces the chances that someone else will share the image from…

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Added by J.D. Rucker on June 27, 2012 at 12:06pm — 2 Comments

Certified Female Friendly® Discount Offer to Attend AutoCon2012 in Las Vegas 9/5 - 9/8

AskPatty.com and the Certified Female Friendly® program are sponsoring the first ever Diversity Women's Issues track at a large automotive industry event during the 2012 AutoConnections Conference & Expo…

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Added by Jody DeVere on June 27, 2012 at 12:30pm — No Comments

Google Enters New Car Lead Generation Business

Another prediction that I wrote about has come true.  Change is in the air again at Google.  Paid Search just took a big step forward or backwards, depending on how you think.  It's called…

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Added by Brian Pasch on June 26, 2012 at 11:30am — 53 Comments

From the Trenches - Dear Abby, Advice to the Aged Automotive Professional

I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article.  But a…

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Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments

Content Is King

I’ve noticed recently that there are many,many articles out there entitled something like “21 Point Checklist For Good SEO” or “Ten things you need to change after the Panda/Penguin updates” etc. This is nice and all but honestly put all of that extraneous stuff aside, if there is ONE thing you need to know…

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Added by Timothy Martell on June 26, 2012 at 4:30am — No Comments

Online Reviews (Good & Bad) can help sell your vehicles…or Not

Today, more than ever, online reviews can make or break your month selling vehicles.  We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting positive reviews.  Many of these companies state that they have a secret to help your dealership look like they are flawless.  This is done utilizing a lot of smoke and mirrors.

Studies by consumer behavior and search experts say that 7 out of 10…

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Added by James Schaefer on June 25, 2012 at 9:04am — No Comments

Gen Y: The Go Nowhere Generation?

After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with…

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Added by Ketty Colom on June 25, 2012 at 6:34am — No Comments

Top Tips On Locally Targeted SEO

When dealing with your company’s SEO, you obviously want to rank highly for all relevant terms. For some companies though, it’s more important to rank well locally. A recent survey has revealed some of the most important factors when it comes…

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Added by Timothy Martell on June 25, 2012 at 4:50am — No Comments

Is This A Career?

Years ago I had the honor to be introduced to a gentleman who would change my life. He was Robert Worthington, President of Royal Oldsmobile in Stone Mountain Georgia. Bob as many knew him (I always addressed him as Mr. Worthington) had a commanding way about him. He was proud of our industry and the success of his dealership.

His pride did not come from what he had done, but rather what his managers and employees had accomplished during their years with Royal Oldsmobile. You see Mr.…

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Added by Rick Wise on June 24, 2012 at 6:34pm — No Comments

15 Steps to Sub Prime Success

What follows is nothing new, but maybe it is a re-fresher we all can use to fine tune our Sub-Prime Sales Process. Yeah sounds boring, right? Maybe it is, yet once again this was the subject of choice in a most recent 20 group meeting. So go get a beverage of choice, find a comfortable seat and start this read.

We asked 10 of our top Sub-Prime Managers to give us a blue print to success and this is what we go:

  1. Plan for the sale. If you do this you will increase your…
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Added by Rick Wise on June 24, 2012 at 6:31pm — No Comments

FB: The New Ad Network

FB: The New Ad Network

This could be scary -- or it could be a new amazing new advertising platform.

Facebook is working with Zynga to place ads on Zynga's new web-gaming platform. The advertisements are based on your Facebook history, not cookies or searching history -- but a cross section of everything you do on the web and Facebook.

For a little back-story, Zynga started out on the…

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Added by Todd Katcher on June 24, 2012 at 1:30pm — No Comments

Car Buyers Use Mobile to Research Vehicle Purchases

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Added by Lisa Sarata on June 26, 2012 at 6:30am — 2 Comments

Share Your Customer Feedback

I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,

“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.

The climate has shifted over the past two years where businesses are…

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Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments

Can Your Digital Marketing Agency Serve Two Masters?



I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency.  This is a…

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Added by Brian Pasch on June 23, 2012 at 2:30pm — 13 Comments

From the Trenches - Should I Speak at AutoCon2012?

 

I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference.  So when I received a request to submit a Speaker's submission, I was humbled and honored at the…

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Added by Tom Gorham on June 22, 2012 at 8:30pm — 8 Comments

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