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Featured ADM Member Blog Posts (4,080)

Challenging Charles Kim From TrueCar.com And His Oedipus Complex

I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.  

Here is what Charles said today on the very popular…

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Added by Brian Pasch on January 16, 2012 at 6:30pm — 131 Comments

TrueCar Press Release 1.16.12

Check it out folks...

 

Just hit the newswire folks… 9:00pm PST

TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes

Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council

SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…

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Added by Arnold Tijerina on January 15, 2012 at 9:31pm — 20 Comments

THE DATA POLICE HAVE ARRIVED

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it…

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Added by James A. Ziegler on January 15, 2012 at 7:00am — 34 Comments

What is your Vehicle Accessory Sales potential in 2012?

Have you been setting Sales goals for 2012?  How about this one?

Make more money per vehicle sold

Research suggests that when setting goals being as specific as possible…

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Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments

PARAGON HONDA & ACURA IS TOP-SELLING AMERICAN HONDA & ACURA RETAILER ACCORDING TO 2011 U.S. AUTO SALES

With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…

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Added by Luisana Suegart on January 12, 2012 at 11:22am — 1 Comment

Imagine Boosting Your Dealership Chat Conversion by 64% with 1 Simple Change

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

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Added by Justin Braun on January 12, 2012 at 10:46am — No Comments

Now what?

TrueCar.com is on its way out.  That's not to say that it's back to business as usual.

Consumer information regarding vehicle prices, for car shoppers in the purchase funnel, is a valuable thing.  It's why TrueCar, Edmunds, KBB are still in business, and why dealer-facing sites like vAuto are equally…

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Added by Joshua Michael Friedman on January 11, 2012 at 2:03pm — 6 Comments

Hey Google, who asked you... to ask my friends? Search, plus your world.

Yesterday, January 9th2011, Google posted a video to it's YouTube channel called “Search, plus your world.”

Here's the video:

 

 

 The video its self is visually appealing and commands your attention, but for those of us who already know what Google+ and +1 are, I think it was a little convoluted. Immediately after first watching the…

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Added by Brittany Elizabeth Richter on January 10, 2012 at 2:13pm — 9 Comments

How Should We Play?



 

 

Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.

 

In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.

 

Whether in football or selling…

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Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments

How to Use Auto Shopper Data to Lower Costs and Increase Sales

The data. It's out there. Every day we're learning more about our customers, their behaviors, their preferences, and the status of our marketing and sales efforts. In essence, everything we need to know about how to sell more cars is easily available to every dealer in America. The challenge is in…

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Added by J.D. Rucker on January 10, 2012 at 1:30pm — 2 Comments

From the Trenches - 2012 Put your money where your mouth is

 

2012 – the year that makes or breaks you!  This is the year of natural selection… survival of the fittest.

 

All of us have a pretty basic question to ask ourselves.  Do we invest in the past… or the future?  Is our loyalty to what was… or to what will…

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Added by Tom Gorham on January 8, 2012 at 12:30pm — 31 Comments

It`s not always about "just selling cars" - I hope everyone will watch this - thank you - Ken

*It`s not always about "just selling cars"...
 

The Douglas Auto Group had it`s 1st Annual Food-Drive organized by our Social Media Mgr. Patrick Nash and that turned out to…

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Added by Ken Beam on December 29, 2011 at 6:00am — 16 Comments

A Breakdown of Our Most Successful Infographic of 2011 and Why it Worked So Well

The last 3 years, infographics have grown as one of the most effective marketing tools available. They're easily sharable on social media, can offer tremendous SEO benefits, and can help your dealership offer content that people enjoy seeing.

Still, it's also the most underutilized tool by the automotive industry. A lot of it is our fault; vendors in the automotive space have seen infographics as too challenging and too expensive to bring to market. We've had a handful of…

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Added by J.D. Rucker on December 27, 2011 at 3:30pm — 14 Comments

5 Reasons It’s Not Your Breath

No doubt, things like bad breath can be a turn off. However, most of the time a customer walks without buying isn’t because of halitosis across the desk.

 

For sure, sales associates must attend…

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Added by Kurt Kubicki on December 27, 2011 at 5:00am — 1 Comment

Merry Christmas ADM! :)

A lot is written and talked about concerning what to be thankful for during Thanksgiving, Christmas, and New Year's.  I'd like to add some simplest words to thank Ralph Paglia for developing and hosting this place for meeting all my friends and for so much learning and discussion.  Thank you so much,…

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Added by Keith Shetterly on December 24, 2011 at 9:30am — 7 Comments

From WANADA: VA Motor Vehicle Dealer Board

....to take on legality of vehicle purchase referrals by TrueCar at its January meeting.

Other states, including Maryland, will investigate referrals as well

 

The Virginia Motor Vehicle Dealer Board, which reviews new and used car dealer practices in the commonwealth, will be looking into the practice of vehicle purchase referrals to dealers with an eye toward unlicensed vehicle sales activities. TrueCar Inc., a California based business engaged in vehicle sale…

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Added by Heather Graham on December 23, 2011 at 4:30am — 6 Comments

TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

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Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments

How to Hurt Your Google Places Listings

I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.

 

Here are the places where you could really screw up your listing if you aren't careful:

 …

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Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments

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