Professional Community for Car Dealers, Automotive Marketers and Sales Managers
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
As the best golfers in the world compete for the …Continue
Added by Adam Ross on April 7, 2012 at 8:00pm — No Comments
I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…Continue
In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…Continue
Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…Continue
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I…Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker. Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.
‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’
- John Maynard Keynes
If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…Continue
Will you call more customers to generate more sales? Will you learn and practice more great sales…Continue
As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.
Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments
1 in 4 online automotive shoppers, who gather information online and login…Continue
Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments
Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:
"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…Continue
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…Continue
In The Beginning Was Word-of-Mouth Marketing. It is now the Alpha and the Omega.
Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments
By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail…Continue
The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.
The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.
The package features are listed below: