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Featured ADM Member Blog Posts (3,990)

The Road to the NO SALE!

Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"

I've often likened the chain of events that produces a vehicle sale to…

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Added by Keith Shetterly on November 18, 2011 at 9:00am — 5 Comments

Updated Information on Google Places and Reviews

Google Places Review Issues

Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.

Many…

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Added by Scott Falcone on November 17, 2011 at 8:05am — 26 Comments

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

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Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

Why Your Online Storefront Matters More

How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days?  When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …

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Added by Kathi Kruse on November 16, 2011 at 12:25pm — 3 Comments

Yelp Reputation Management for Car Dealers; What Are Filtered Reviews?

Automotive Reputation Management; How Yelp Review Filtering Works and Why it Effects Car Dealers.

Yelp has come under criticism because of their "Filtered Review" process which takes certain reviews, mostly those from Yelp users who…

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Added by Ralph Paglia on November 16, 2011 at 11:30am — 13 Comments

Jesse Biter is Featured Guest on The AutoDealerTarget Roundtable

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United



When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…

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Added by Tom Kain on November 14, 2011 at 9:28pm — No Comments

Cinnamon Challenge Added to 2012 Digital Marketing Strategies Conference

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  …

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Added by Brian Pasch on November 14, 2011 at 3:00pm — 3 Comments

Staying on the 'Road to the Sale'

An in-depth report based on interviews with 250,000 customers of more than 250 dealerships tells us customers most often walk without buying because we wandered off or away from our Road to the Sale.

 

We’d like to believe…

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Added by Kurt Kubicki on November 14, 2011 at 11:00am — 7 Comments

The Dealership Newsletter

Over the past…

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Added by Tom Kain on November 13, 2011 at 9:30pm — 15 Comments

Tumblr Basics for Car Dealers: Are You Missing an Easy Boat

Some boats are challenging. Search engine optimization is a big boat that's often hard to steer. Facebook is another big boat that often challenges businesses when it comes to pointing the boat in the right direction.

Tumblr is an easy boat. It's easy because it takes very little time to learn, master, and develop a strategy. In the automotive industry, it's also one that is drastically under-used. Here is a video tip of the day that talks about the basics of Tumblr as a search and…

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Added by J.D. Rucker on November 13, 2011 at 1:13pm — 3 Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…

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Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

Best Google Apps; Descriptions and Links to Their Features

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some…
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Added by Ralph Paglia on November 11, 2011 at 8:00pm — No Comments

A Moment for Veteran's Day . . .

I'm a military veteran, my Dad is, my brother is--as were all my uncles, and one side of my family traces back to a Civil War veteran who went on to become county sheriff.  

 

On this day, I'd like to say "Thank You" to all who have ever served at any time.  We have the best country in the world,…

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Added by Keith Shetterly on November 11, 2011 at 7:48am — 8 Comments

Just Saying Thanks

Even trainers have days when the message is not about how to sell a car or increase gross.  There are plenty of things much more important than that.  While the passion for training is what drives my colleagues as well as myself, today is different.  Monday morning I will be in a dealership helping hire and train, but today is a day to step back and acknowledge those who contribute so much more.

As a veteran who served as Viet Nam was winding down, I am so much happier at the respect…

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Added by John Fuhrman on November 11, 2011 at 4:19am — No Comments

Being Present At The Zero Moment of Truth

Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar with the 'Moment of Truth' concept, you can watch this short video from Google to better understand it.







As the video describes, historically there were said to be three psychological steps in any buying process:…

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Added by Aaron Hassen on November 10, 2011 at 10:00am — No Comments

Are you executing your processes???

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?

 

This has been and still remains one of the toughest things to get accomplished in the dealership.

 

Every dealership throughout the country has their…

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Added by Jim Kristoff on November 10, 2011 at 9:12am — No Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

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Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

6 Best Practices of Modern SEO for Car Dealers

Recently, Mashable posted an article about the 6 best practices of modern SEO. The article caught my attention because it's highlights the 6 things that we focus on ourselves. No more, no less -- it was kind of spooky, actually.

 

Here's the video. Local, links, microformats - they all have an influence. Are you and/or your vendor doing these…

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Added by J.D. Rucker on November 9, 2011 at 5:25pm — 5 Comments

Power of Google+ for Car Dealers

The Power Potential Of Google+ Pages For Businesses

Written by Nathaniel Perez 



When Google+ launched for users, the world cheered at the idea of another social network…

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Added by Ralph Paglia on November 9, 2011 at 2:24pm — 1 Comment

First, Do No Harm

We are not doctors, but I love the idea of “First, Do No Harm” for working with dealers.  Even though that phrase is the common, but incorrect, quote of the Hippocratic Oath for Physicians, it still conveys a lot for the proper…

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Added by Keith Shetterly on November 9, 2011 at 1:00pm — 1 Comment

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