Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The final keynote speaker at the 2012 Automotive Boot Camp was Patrick Kelly, President and COO of CAR-Research. Prior to this event, I never had the pleasure to see Patrick speak. I've attended many conferences and it is an understatement that I was blown away with his passion and knowledge of the car business.
I was already familiar with the CAR-Research CRM product called "XRM", which won…Continue
Added by Brian Pasch on June 8, 2012 at 9:00am — No Comments
This is the approach I have taken when planning automotive events for car dealers. It’s about finding the…Continue
You have a 22 year old potential client ready to make the largest purchase of their life at this point. They are one of the most technical savvy consumers you have ever faced. These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.
According to Pew Center’s Internet and American Life Project the average…Continue
Added by James Schaefer on June 4, 2012 at 11:03am — No Comments
Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.
Google Website Optimizer was used to create A/B testing scenarios to see…Continue
I want to thank Joe Pistell for sharing this video with me regarding the Better Business Bureau that I think has significant relevance to our community discussions on reputation management.
After watching this video, it really changes my perception on the BBB. What do you have to say about this expose?
Brian Pasch, CEO
Welcome to June. In a few weeks the half-time whistle will blow and the first half of 2012 will be over. The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.
When the first half numbers are tallied, what will be the…Continue
Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments
“The difference between genius and insanity is paper-thin.” Old Japanese proverb.
There is an inherent truth in that statement. How many times have you said to yourself…Continue
Added by Leonard Buchholz on June 1, 2012 at 8:33am — No Comments
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…Continue
Added by Vickie Gibbs on May 31, 2012 at 1:00pm — No Comments
Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…Continue
If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:
Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …Continue
Added by Ali Amirrezvani on May 30, 2012 at 11:30am — No Comments
What’s the most incredible act of customer service you have ever performed for a customer, and did it inspire their undying loyalty? In this story by Peter Shankman, he recounts how after a long travel day he boarded a plane, tired and hungry. As a joke, he tweeted out to Morton’s steakhouse to please have a Porterhouse waiting for him at the airport when he landed. Of course he was not…Continue
Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety…Continue
Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."
Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…Continue
Added by Ketty Colom on May 30, 2012 at 6:00am — No Comments
I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ. I will be presenting a workshop at the NJ Dealer Pit Stop so join me!
The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…Continue
Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments
Last night several new rollouts were seen in Google+ Local, seeming to merge Google Places accounts into the newest social search display of your Google+ dashboard. Here's what we've seen in our research about the new way search and reviews are changing for Car Dealers for automotive internet marketing on Google.
We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without…Continue
Added by Josh Vajda on May 17, 2012 at 1:00pm — No Comments