Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The question is: do you know which data about your dealership will influence how you rank in local search…Continue
Added by Jerry Hart on April 19, 2013 at 11:00am — No Comments
I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation. I was impressed with the quality content presented by the speakers.
One workshop I added was…Continue
|by Steve Hanson, Sr. Manager of Performance Improvement Consulting|
Why is my sales volume down? Why is my service drive empty? Why did I lose that deal? These questions are sometimes easier to answer than…
… you should only care about the ones that can buy from you.
With global brands, it’s a different story, but when we’re talking about localized businesses trying to use social media to make an impact, the community itself is all that’s important. In fact, having too many fans outside of your market…
Added by J.D. Rucker on April 18, 2013 at 11:37am — No Comments
Added by Mathew Koenig on April 18, 2013 at 8:28am — No Comments
In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result? For example, when cooking…
AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…
Added by John Sternal on April 18, 2013 at 7:32am — No Comments
By the time she’s 21, she will, like most of her girlfriends, control two-thirds of the consumer wealth in the U.S. according to a recent research study by Fleishman-Hillard Inc.
Furthermore, she will have the final say on all purchases as well as being the motivator of big ticket buys such as a new home, car and appliances – and that’s on top of her daily purchases of groceries, clothes and take-away food.
What does this mean for marketers and advertisers? It…Continue
Added by charles bayer on April 17, 2013 at 8:00pm — No Comments
What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7…Continue
Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments
Added by Brian Pasch on April 17, 2013 at 12:15pm — No Comments
In working with e–commerce directors (both inside and outside of the automotive industry) for the past several years, I have noted several similar patterns in how internet marketers measure success. Some focus on driving traffic to their site without looking at the source of the traffic to determine its value, while others focus solely on the number of leads they can provide to the sales department, regardless of quality or cost. Still others look directly…
Added by Peter Benson on April 16, 2013 at 1:18pm — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?
1. Don't Drink the Cool Aid
The news is…
Added by Mark Tewart on April 16, 2013 at 6:47am — No Comments
When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.
Yet when it comes to building loyalty, whether in customers, coworkers or…Continue
Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments
Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…Continue
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
Today’s world is full of review sites and social media- the epitome of information at your fingertips. And because of this, reviews have become that much more important for customer retention and new client business. Search engines are becoming increasingly savvier by routinely displaying reviews (and…Continue
Added by Ralph Paglia on April 15, 2013 at 3:30pm — No Comments
Watch Original "Tracking Your Advertising Online" Video Here
Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…Continue
Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…Continue
Added by J.D. Rucker on April 9, 2013 at 8:09am — No Comments