Professional Community for Car Dealers, Automotive Marketers and Sales Managers
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes,…Continue
Attention Successful Dealers:
I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…
Added by April Rain on July 26, 2012 at 5:09am — No Comments
Car Shoppers Head to Review Sites for Research
In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk. Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.
Here’s the challenge…
Added by Ashley Poag on July 25, 2012 at 9:51am — No Comments
In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make…Continue
Added by Timothy Martell on July 23, 2012 at 5:35am — No Comments
Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:
What a great idea that even dealers could implement in their stores - combining a popular social site like…Continue
Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments
Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a…Continue
Added by Timothy Martell on July 24, 2012 at 6:22am — No Comments
For anyone not familiar, location-based applications allow users to find and “check…Continue
Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments
Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…Continue
Added by David Johnson on July 24, 2012 at 1:21pm — No Comments
Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…Continue
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly…Continue
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a dealership wedding, Dodge changes cars forever, and the most liked…Continue
Added by Stephen Jackson on July 20, 2012 at 6:42am — No Comments
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
The ADM community at large may not know me personally, but I am the Managing Director of First Class Educators. My company has partnered with Ralph Paglia, Chris Saraceno, and Mike Myers to produce AutoCon 2012.
If you have…Continue
It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's don't engage in social media leading to the non-understanding of why it is important.
Using the Fortune 500 list the following was discovered;…Continue
There’s a real human talent in arranging the right pressures (positive and negative), at the right time, on to the right people, to get a desired result. It’s a hallmark of effective leadership, in fact, and the name “People Chess” is an easy way to summarize this talent. And we all know its uses in relationships of…Continue
Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website both in the United States and on the planet. With such an enormous audience, it’s only natural to want your business to have its own page, and with Wikipedia’s content…Continue
Added by Timothy Martell on July 18, 2012 at 5:32am — No Comments