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Featured ADM Member Blog Posts (3,770)

5 Insider's Tips on Vetting a Social Media Provider

Who speaks for your dealership on Social Media?  Is it someone who knows you, knows your store and most importantly, your story? Automotive Social Media is about people, conversations and deriving leads from those relationships.  There’s a lot of… Continue

Added by Kathi Kruse on July 11, 2011 at 9:55am — 2 Comments

Google+ Is A Winner So Join My Circle



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started. 

 

You…

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Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…

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Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

Infographic Of The Day: Using Twitter And Flickr Geotags To Map The World

Using Twitter And Flickr Geotags To Map The World


There's two subtle forces being mapped here: One, the differing ways that internet companies spread. And two, the vast disparity between a city seen by a tourist vs. a native.

That map you see below isn't a picture of the earth, seen from space. Rather, it's a map of the locations…

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Added by TERRY GIBSON on July 12, 2011 at 7:00am — No Comments

Shoppers Willing to Connect With Retailers on Facebook

Shoppers Willing to Connect With Retailers on Facebook

Internet users follow retailers for more than just deals and discounts

Social commerce may be on the minds of retailers…
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Added by Ralph Paglia on July 10, 2011 at 7:30pm — No Comments

Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

Why Googles New Second Generation Social Network Google+ Will Threaten Facebook

Written by jeffbullas - …

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Added by Ralph Paglia on July 10, 2011 at 6:00pm — 1 Comment

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference July 16th

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Added by Brian Pasch on July 9, 2011 at 11:30am — 6 Comments

How QR Codes Can Grow Your Sales

Have you ever heard of a QR code? What exactly is it, and how can it help your business? Keep reading to find out.



Quick Response codes (QR codes) and other two-dimensional codes are experiencing widespread use across the country and globe – and for good reason. Consumers want immediate access to relevant information and QR codes are being used to make that possible.



QR Codes 101



If you’re new to the QR code world, they’re similar to the…

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Added by Dmitriy Goroshin on July 8, 2011 at 5:07pm — No Comments

Google, Microsoft and Yahoo Announce Common Standards for Search Engine Indexing

Getting to Know Structured Data Markup

Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…

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Added by Ralph Paglia on July 8, 2011 at 4:00pm — No Comments

Take Control of your Facebook Places

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well.  If you haven’t noticed this yet, Facebook Places allows users to  "check-in" through their mobile phones, letting their friends (and businesses) know where they are.  It's designed to compete with Foursquare, a similar location-based social network. …



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Added by Ali Amirrezvani on July 7, 2011 at 9:23am — 3 Comments

Cultivate Real Facebook Fan Relationships!

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

 

So how do you do this?

Here are three…

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Added by Jennifer Schrader on July 5, 2011 at 9:59am — 3 Comments

The "Use of Common Sense" when it comes to Social Media!

The “Use of Common Sense” when it comes to Social Media

As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…

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Added by Jennifer Schrader on July 6, 2011 at 8:49am — No Comments

Secret AdWords Man; SpyFu Exposes Your Competitions’ Online Marketing Gold

Using Spyfu.com for Automotive Marketing purposes...…

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Added by Ralph Paglia on July 5, 2011 at 4:00pm — 2 Comments

Say Goodbye Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot?  Are you using Google Picasa to store photos?  Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be…

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Added by Brian Pasch on July 5, 2011 at 1:30pm — No Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

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Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

Grant Cardone; Leaders Define an Organization Not Managers!

Grant Cardone; Leaders Define an Organization Not Managers!



It is not the policies and procedures that define an organization but purpose, not initiatives but inspiration, not mandates but the mission, and not management but…

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Added by Ralph Paglia on July 3, 2011 at 10:55am — 1 Comment

Hey Buddy, Wanna Buy an Online Review?

Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story because the result of this practice… Continue

Added by Kathi Kruse on July 3, 2011 at 8:09am — 1 Comment

Google Analytics Benchmarking News

Google Analytics Benchmarking News…



Google
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Added by Ralph Paglia on July 1, 2011 at 5:30pm — No Comments

How to Dive into Google+

Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

 

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

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Added by Sean Wolfington on July 1, 2011 at 1:30pm — 8 Comments

Sheep, Sheepdogs and Wolves-Leadership Lessons from the Flock

As an invited guest to the NAS Pensacola National Naval Aviation Museum, I had the honor of attending the "winging" of a group of young aviators.  Rear Admiral Mark Vance was the guest speaker to address this assembly of recently graduated Navy and Marine aviators with a welcome to the fleet speech.  I found myself feeling like I too was being given a "charge to order on the…

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Added by Stephanie Young on July 1, 2011 at 10:30am — 2 Comments

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