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Featured ADM Member Blog Posts (4,635)

Golf instead of baseball! The new mentality you need to have when working with todays customers

"It's a numbers game" "swing for the fences" these quotes and many others have been sung by most sales managers including myself over the years and for the most part it was true. If you've been in this business for 15 years or less aside from the past 4 years have been very…

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Added by Matthew Smolik on September 20, 2012 at 10:30am — 2 Comments

Why imitate when you can innovate?

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…

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Added by Jake Wirth on September 20, 2012 at 5:00am — 3 Comments

Change Your Culture - Become Certified Female Friendly

Added by Jody DeVere on September 20, 2012 at 7:15am — No Comments

New Google Panda Update Starts Rolling Out - SEO Practitioners on Red Alert!

For all you Google SEO freaks out there in the ADM Professional Community, here is some information about the next update to Google's Panda SERP Ranking and Indexing Algorithm from Search Engine Land.

Google’s announced that another Panda…

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Added by Ralph Paglia on September 20, 2012 at 9:00pm — No Comments

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

I thought ADM members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

Staying…

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Added by Jim Radogna on September 20, 2012 at 8:58pm — 2 Comments

Don't Forget to Change Your Twitter Header

Twitter has a new profile format. Unfortunately, most of the manufacturers haven't taken full advantage of it yet. Don't make their mistake.

Ford is one of the only ones that has already changed their's. It's not great - they picked an image that made reading the text a challenge - but at least they…

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Added by J.D. Rucker on September 20, 2012 at 9:00am — 3 Comments

Dealers: Sell Your Accessories Online!

How To Sell Vehicle Accessories On The Web

Customers come into your dealership all the time to buy cars as well as get their current vehicles serviced. Some also come back to buy accessories for vehicles, such as tires, parts, and customization items such as body kits and aftermarket headlights. Your Parts department loves to see these customers and help them develop an identity for their vehicles.…

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Added by Dmitriy Goroshin on June 23, 2012 at 1:30pm — No Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Strategic Data

What boxer would step into the ring without having studied his opponent? 

What coach would take his team onto the field without have watched game films of their competitor?…

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Added by Jeff Wardwell on September 19, 2012 at 2:30pm — 2 Comments

New Multi-Screen World for Automotive Marketers

The New Multi-Screen World for Automotive Marketers

Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.

Today 90% of automotive…

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Added by Ralph Paglia on September 19, 2012 at 4:50pm — 1 Comment

Latest Google Car Shopper Research Impacts Dealer Marketing Strategies

Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…

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Added by Brian Pasch on September 19, 2012 at 1:30pm — 3 Comments

Google’s Survey -VS- Business Rater’s Survey

Google has recently come out with a new Survey feature you can view on www.google.com/insights/consumersurveys/home 

Google clearly states that, “good business decisions require good information.”  Business Rater's tag line is “Consumer Content Creating Better Business.” …

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Added by Dan Weik (pronounced wick) on September 19, 2012 at 1:30pm — 7 Comments

Don’t Just Acknowledge Complaints, Use Them to Improve!

Just about every business receives a complaint at some point or another. Whether it’s by phone, e-mail or via social media, when a customer is unhappy or feels they have been taken advantage of, they want to be heard. Most customer service people are…

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Added by Mike Gorun on September 18, 2012 at 9:30am — 1 Comment

iOS6 vs. Ford SYNC

Today Apple released their new iOS6 to current iPhone users, history has shown me that EVERY time there is a new iOS update for the iPhone it kicks off bluetooth users of Ford SYNC.  

I understand it's pretty much inevitable because these are usually big software updates and the Ford SYNC system is (1) built from Microsoft and (2) would need to be updated every day if we wanted SYNC to be up-to-date…

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Added by Ashley Lopez on September 19, 2012 at 2:00pm — 9 Comments

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…

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Added by Lisa Sarata on September 17, 2012 at 4:30pm — 4 Comments

AutoCon 2012...a 10 out of 10!!

AutoCon! Wow! What a success!! (at least from the attendee’s side!)

As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events  with experience in everything from selling the ticket, arranging…

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Added by Jeffery Sterns on September 17, 2012 at 12:30pm — 4 Comments

My Social Mind - Why I Think About Social The Way I Do

I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of social, and many different ways that work. Of course, I've had experience trying many different tactics but I always…

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Added by David Johnson on September 15, 2012 at 4:56pm — No Comments

Social CRM Adoption Starting To Take Hold

Social CRM Adoption by Automotive Enterprises Expected to Continue Growing

Adoption of social customer relationship management (CRM) systems by car companies, automotive enterprises and car dealers is low among marketers…

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Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments

Chicago October 23-25: WHAT IS INTERNET SALES 20 GROUP?

WHAT IS AN INTERNET SALES 20 GROUP?



A typical "20 group" is structured for Dealer Principals and General…

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Added by Ralph Paglia on September 14, 2012 at 1:30pm — 3 Comments

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