Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.
Here is what Charles said today on the very popular…Continue
Check it out folks...
Just hit the newswire folks… 9:00pm PST
TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes
Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council
SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…Continue
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it…Continue
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible…Continue
Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments
With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…Continue
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
TrueCar.com is on its way out. That's not to say that it's back to business as usual.
Consumer information regarding vehicle prices, for car shoppers in the purchase funnel, is a valuable thing. It's why TrueCar, Edmunds, KBB are still in business, and why dealer-facing sites like vAuto are equally…Continue
Yesterday, January 9th2011, Google posted a video to it's YouTube channel called “Search, plus your world.”
Here's the video:
The video its self is visually appealing and commands your attention, but for those of us who already know what Google+ and +1 are, I think it was a little convoluted. Immediately after first watching the…Continue
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
The data. It's out there. Every day we're learning more about our customers, their behaviors, their preferences, and the status of our marketing and sales efforts. In essence, everything we need to know about how to sell more cars is easily available to every dealer in America. The challenge is in…Continue
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.
The Douglas Auto Group had it`s 1st Annual Food-Drive organized by our Social Media Mgr. Patrick Nash and that turned out to…Continue
The last 3 years, infographics have grown as one of the most effective marketing tools available. They're easily sharable on social media, can offer tremendous SEO benefits, and can help your dealership offer content that people enjoy seeing.
Still, it's also the most underutilized tool by the automotive industry. A lot of it is our fault; vendors in the automotive space have seen infographics as too challenging and too expensive to bring to market. We've had a handful of…Continue
For sure, sales associates must attend…Continue
A lot is written and talked about concerning what to be thankful for during Thanksgiving, Christmas, and New Year's. I'd like to add some simplest words to thank Ralph Paglia for developing and hosting this place for meeting all my friends and for so much learning and discussion. Thank you so much,…Continue
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments
....to take on legality of vehicle purchase referrals by TrueCar at its January meeting.
Other states, including Maryland, will investigate referrals as well
The Virginia Motor Vehicle Dealer Board, which reviews new and used car dealer practices in the commonwealth, will be looking into the practice of vehicle purchase referrals to dealers with an eye toward unlicensed vehicle sales activities. TrueCar Inc., a California based business engaged in vehicle sale…Continue
TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!
In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…Continue
I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes you could be making, hurting your car dealership online marketingstrategy.
Here are the places where you could really screw up your listing if you aren't careful:
Added by Ali Amirrezvani on December 22, 2011 at 11:17am — No Comments