Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from…Continue
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.
The thing that amazes me most is all the naysayers that continue to place …
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to…Continue
I n the 2000 movie “Dude, Where’s My Car?” it was pretty amusing to watch Ashton Kutcher stumble around looking for his lost car. But if you’re a dealer and that’s your salesperson stumbling around on a lot while a customer is impatiently waiting, the inability to find a car is not so…Continue
Added by Mike Esposito on April 24, 2012 at 11:30am — No Comments
See that pile of papers on your desk? And those spare parts you were saving for the factory in the corner…how long have they been…Continue
Added by Leonard Buchholz on April 24, 2012 at 7:00am — No Comments
Need more comparison information on the all-New 2013 Infiniti JX35??
*Just click; http://www.Infiniti-JX.info
Douglas Infiniti proudly introduces the all-new 2013 Infiniti JX35. Infinitis first Luxury Cross-over with a…Continue
Do you often find yourself locking on to what is wrong about something rather than what is right? Both wrong and right are good to consider, certainly--however, what are you looking for? A way to say "yes" or…Continue
I like Facebook. It’s a nice place to check up on my friends, and see what’s going on that day. I also check Twitter occasionally. Social Media is a great way to share pictures and news pertinent to me, but there’s one thing I don’t go on these sites for, and that’s to be sold…Continue
When you read the title of this article, did you immediately say, "No?" Did you say to yourself, "Of course we inspect our phone processes Brian! We mystery shop our stores to keep them on their toes."
If you are inspecting calls on a regular basis internally, that is fantastic. However, most internal dealership employees assigned the task of mystery shopping calls or phone logs do not inspect…Continue
Added by Brian Pasch on April 22, 2012 at 6:07am — No Comments
Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments
Automotive Customer Centricity Summit 2012
Intelligent Interactions - Creating
& Leveraging True Customer Insight
The Automotive Customer Centricity Summit is a unique event featuring:
Added by Ralph Paglia on April 3, 2012 at 7:30pm — No Comments
Automotive Social Media Summit 2012
The "3 Cs" of Social Media - Creating, Connecting, & Converting
The Automotive Social Media Summit is a unique event featuring:
Added by Ralph Paglia on April 2, 2012 at 7:00pm — No Comments
First Class Educators is excited to have Tracy Myers presenting a keynote at the Automotive Boot Camp on Wednesday May 16th at the Monte Carlo Hotel in Las Vegas.
Tracy has presented at one of our events in the past and always knows how to energize and engage the audience.
We look forward to seeing you there!
Added by Carrie Hemphill on April 20, 2012 at 11:05am — No Comments
You arrive at your dealership and notice that the outside is appearing a bit drab. To fit with the brand and the neighborhood, you determine that a great paint job would do wonders for the entire building. So, you make the decision.
Here are your choices:
•You call the top commercial painters in the area and get an estimate.
•You hire a couple of college kids give them a truck to pick up paint and turn them loose.
•You pull your…Continue
Added by John Fuhrman on April 19, 2012 at 8:39am — No Comments
What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…Continue
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a…Continue