Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Last week a great article from Entrepreneur.com was written on what the top 10 digital marketing trend predictions were for 2013. Many things have been bubbling to the surface in 2012, and now it is time to take a look at these various tools and leverage them more fully in 2013.…Continue
Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See…Continue
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…Continue
I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.
Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…Continue
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…Continue
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments
Social influence scoring, like many aspects of social media measurement, is not necessarily a straightforward pursuit But what if you could identify viral trends before they took hold? What if you could attach your social messages to those trends? What if you could…Continue
Added by Joe Schwartz on January 5, 2013 at 4:30pm — No Comments
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…Continue
Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…Continue
Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments
I wanted to share a few numbers with you to help reinforce the importance of review collection and…Continue
We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…Continue
Added by John Sternal on January 4, 2013 at 9:00am — No Comments
With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…Continue
Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…Continue
Added by J.D. Rucker on January 4, 2013 at 6:00am — No Comments
Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments
It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…Continue