Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I wanted to write this post for all of you vendors out there. Most of what I write is with the dealer in mind but I decided to write this for you because I feel it's something each one of you can benefit from. Along those same lines, an automotive salesperson could benefit from this post as well, as long as they took inbound/ network marketing seriously. Enjoy, I honestly hope you can something out of this post.
Added by Ralph Paglia on March 4, 2012 at 5:30pm — No Comments
Advertising assistance from the OEMs, commonly referred to across various manufacturers as “co-op” when it is refunded by the OEM, can be a great help to dealers to offset advertising costs and achieve market share. I won't say that what the OEMs deem as "co-op-able" is always the best choice for a dealer: However,…Continue
ROI is for Losers
Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!
Are you so focused on ROI that you fail to see the “good will” benefits of your actions?
Not everything in life and dealerships is based on the return. I believe faith will…
I understand Sirius XM Radio Inc. ("SiriusXM") requires the use of data that exists in my dealer management…
Added by Joshua Michael Friedman on March 3, 2012 at 2:37pm — No Comments
As much as I love me some Pinterest, I've had difficulty explaining to dealers why keeping their boards to a strict automotive theme sticks out like a sore thumb among the pinned images that are more popular on the site - cupcakes, home decor, and puppies.
But alas - we have Pinterest for men! Named appropriately, "…Continue
Dealers have until March 30th to update their…Continue
Insight from Edmunds.com Chief Economist Dr. Lacey Plache:
“The fact that GM is now facing an oversupply of Volts suggests that…Continue
Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments
Mark Your Calendar
Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas. This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.
The list of…Continue
I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston). They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales. Nowadays, they use…Continue
Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.
This is up from 550,000 activations a day just 4…Continue
Title tags should be a part of the SEO strategy of every car dealership website. Why? Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.
Many auto dealers leave this important SEO aspect up to their dealership website providers. For those…Continue
Added by Ali Amirrezvani on February 28, 2012 at 11:34am — No Comments
I've been involved in the TrueCar discussions for months now, sometimes prominently. And the idea of protecting the dealers'--nay the industry's--data has become very, very important to me. Thank you, Jim Ziegler, for goading us to pay attention to these issues.
However, lately I've taken to also looking…Continue
Added by Keith Shetterly on February 28, 2012 at 12:00pm — No Comments
A few updates from your Google Channel Partnerships Team
We finally have the updated webinar list - which starts tomorrow! - available for you and included at the bottom of this email. We look…
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
It starts with being interesting. Nobody on Pinterest (and social media in…Continue
Added by J.D. Rucker on February 27, 2012 at 3:16pm — No Comments
According to Brian Pasch, Ken Beam was a very close 2nd in his $2000 Video Walk-Around Contest. Kenny was promised a prize by Brian (right here on ADM) "Actually, Ken's video was in the tight race for #1...and we have a special gift for Ken Beam who has innovated the video…Continue
When we built this simple infographic for Social Jumpstart, the research phase of the process blew my mind. I knew social media moved fast but I really hadn't realized just how much activity happened in just 60 seconds.
Now I do.…Continue