Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first…Continue
Added by Ralph Paglia on June 28, 2012 at 9:30pm — No Comments
Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!
Previously, Google Places was always on the “SEO checklist” for dealerships and other…Continue
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments
This isn't going to be a long rant because I do most of my ranting in the video below, but it all definitely needs to be said. Taking an image that someone else took from one of the various picture-sharing sites on the internet and then slapping your watermark on it is a very poor practice. It's dishonest. It's a potential hit to your reputation. It's a little creepy.
One thing I do not mention in the video is that it reduces the chances that someone else will share the image from…Continue
AskPatty.com and the Certified Female Friendly® program are sponsoring the first ever Diversity Women's Issues track at a large automotive industry event during the 2012 AutoConnections Conference & Expo…Continue
Added by Jody DeVere on June 27, 2012 at 12:30pm — No Comments
I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article. But a…Continue
Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments
I’ve noticed recently that there are many,many articles out there entitled something like “21 Point Checklist For Good SEO” or “Ten things you need to change after the Panda/Penguin updates” etc. This is nice and all but honestly put all of that extraneous stuff aside, if there is ONE thing you need to know…Continue
Added by Timothy Martell on June 26, 2012 at 4:30am — No Comments
Today, more than ever, online reviews can make or break your month selling vehicles. We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting positive reviews. Many of these companies state that they have a secret to help your dealership look like they are flawless. This is done utilizing a lot of smoke and mirrors.
Studies by consumer behavior and search experts say that 7 out of 10…Continue
Added by James Schaefer on June 25, 2012 at 9:04am — No Comments
After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with…Continue
Added by Ketty Colom on June 25, 2012 at 6:34am — No Comments
When dealing with your company’s SEO, you obviously want to rank highly for all relevant terms. For some companies though, it’s more important to rank well locally. A recent survey has revealed some of the most important factors when it comes…Continue
Added by Timothy Martell on June 25, 2012 at 4:50am — No Comments
Years ago I had the honor to be introduced to a gentleman who would change my life. He was Robert Worthington, President of Royal Oldsmobile in Stone Mountain Georgia. Bob as many knew him (I always addressed him as Mr. Worthington) had a commanding way about him. He was proud of our industry and the success of his dealership.
His pride did not come from what he had done, but rather what his managers and employees had accomplished during their years with Royal Oldsmobile. You see Mr.…Continue
Added by Rick Wise on June 24, 2012 at 6:34pm — No Comments
What follows is nothing new, but maybe it is a re-fresher we all can use to fine tune our Sub-Prime Sales Process. Yeah sounds boring, right? Maybe it is, yet once again this was the subject of choice in a most recent 20 group meeting. So go get a beverage of choice, find a comfortable seat and start this read.
We asked 10 of our top Sub-Prime Managers to give us a blue print to success and this is what we go:
Added by Rick Wise on June 24, 2012 at 6:31pm — No Comments
FB: The New Ad Network
This could be scary -- or it could be a new amazing new advertising platform.
Facebook is working with Zynga to place ads on Zynga's new web-gaming platform. The advertisements are based on your Facebook history, not cookies or searching history -- but a cross section of everything you do on the web and Facebook.
For a little back-story, Zynga started out on the…
Added by Todd Katcher on June 24, 2012 at 1:30pm — No Comments
“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.
The climate has shifted over the past two years where businesses are…Continue
Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments
I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference. So when I received a request to submit a Speaker's submission, I was humbled and honored at the…Continue