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All ADM Member Blog Posts (13,944)

Kelsey Group Research Shows Dealers Shifting Towards Online Technology for Marketing and Advertising

PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study. A survey from The Kelsey Group indicated that 59 percent of dealers said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue

Added by Ralph Paglia on March 21, 2008 at 8:09am — No Comments

Search Engine Marketing for Automotive OEMs: Greed, Ignorance & Failure to Adapt

In recent days I’ve spent a great deal of time with people who work in and around online marketing for Automotive Original Equipment Manufacturers (OEMs). From executives to one of the largest search engine marketing firms in the world, to representatives of the biggest search engines and web analytics professionals who recently attended Omniture’s last Analytics Summit attended by most of the top Automotive OEMs Web Analytics Managers.



Automotive OEMs are some of the biggest… Continue

Added by Tad Miller on March 14, 2008 at 9:26pm — 1 Comment

ADP Dealer Services Business Online Dealer Web Site Applications Help Drive Vehicle Sales with Buy Online Capabilities

On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue

Added by Ralph Paglia on March 10, 2008 at 9:00pm — No Comments

Another Day At The Dealership - Do We Ever Really Know What We Let Slip Through Our Hands?

Monday Morning 9 AM

Lot attendant smashes car that was scheduled for delivery at 4 pm that day.

Net cost $2,584.00



Monday Morning 10 AM

Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.

Net cost $2,300.



Monday Afternoon 1 PM

Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue

Added by Ralph Paglia on March 8, 2008 at 9:00pm — No Comments

Dealership Reputation Management Webinar from Cars.com

This is an… Continue

Added by Ralph Paglia on March 8, 2008 at 3:00pm — No Comments

SEAN WOLFINGTON'S "BELLA" THE MOVIE IS SEEKING 2008 INTERN APPLICATIONS!

Shown below is information on the Bella Movie Marketing Internship. Offices are located in Miami, Los Angeles, and Philadelphia. All offices operate hours 10:00 am -7:00pm. While Internships are unpaid/volunteer opportunities, housing is provided for those individuals offered a relocation position.



There are 4 different kinds of Internships. They are as follows:



1. DAY INTERNS



This opportunity is ideal if you are already located in one of our main office… Continue

Added by Ralph Paglia on March 7, 2008 at 7:00am — No Comments

Motorability Island in Second Life - Pontiac Donates Motorati Island in Second Life to United Spinal Association

Pontiac Empowers United Spinal Association with Car Culture Island in Second Life Pontiac Donates Motorati Island in Second Life to United Spinal Association

Sarasota, Feb, 2008 — Pontiac’s Motorati Island is getting a second life by making a very generous donation of the very successful 7-region car culture island in Second Life to United Spinal Association, a U.S. based national 501(c)(3) nonprofit headquartered in Jackson Heights, New York.… Continue

Added by Jody DeVere on March 4, 2008 at 12:15am — No Comments

Using Inventory Deep Links As Digital Advertising and Paid SEM Landing Pages

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at… Continue

Added by Ralph Paglia on March 3, 2008 at 5:00pm — 1 Comment

Fear is Your Great Indicator to Take Action

Fear is the great indicator that wealthy and successful people use as a sign that it is time to push through and get to the other side where their expansion lies. Unsuccessful people, who are assured to never have wealth or happiness stop every time they get afraid. All people experience fear, it is how you respond to it that ultimately makes the difference in your life.



Successful people are willing to push through, even when they are uncomfortable. Unsuccessful people use fear as… Continue

Added by Grant Cardone on March 3, 2008 at 12:56pm — 3 Comments

Where Is the Next Generation of Automotive Sales Professionals?

Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.



By Mark Rikess

Published in Ward's Dealer Business, Feb 1, 2008




The typical North American salesperson adds little or no value to the customer… Continue

Added by Ralph Paglia on March 3, 2008 at 6:47am — No Comments

Digital Dealer Conference & Exposition at Gaylord Palms Resort & Conference Center in Orlando, FL April 21-23, 2008

This is the biggest retail automotive e-commerce event of the year! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.



The title of the event in Orlando is “Putting all the… Continue

Added by Ralph Paglia on March 2, 2008 at 6:38pm — No Comments

Fear is Your Great Indicator to Take Action

Friday, February 29, 2008

Fear is Your Great Indicator to Take Action



Fear is the great indicator that wealthy and successful people use as an sign that it is time to push through and get to the other side where their expansion lies. Unsuccessful people, who are assured to never have wealth or happiness stop every time they get afraid. All people experience fear, it is how you respond to it that ultimately makes the difference in your life.



Successful people are… Continue

Added by Grant Cardone on February 29, 2008 at 2:09pm — 1 Comment

Product Development and Info-Marketing Seminar with Jim Ziegler and Fred Gleeck

April 12th-13th, 2008 in Atlanta, GA would certainly be a good investment in growing your professional capabilities and career potential. You can get more details on this dynamic, fun and productive seminar event at http://www.ItsMyGoal.com…

Continue

Added by Ralph Paglia on February 28, 2008 at 6:30pm — 4 Comments

Music - What a Great Addition!

I don't know how the idea of adding music to each page came into reality, but I love it. If it is you Ralph, thank you very much! That little feature on this site gives me a chance to share songs and artists that you are unlikely to find on mainstream radio.



- Tecumseh Valley - Written by Towns Van sant a singer and songwriter who may not be well-known outside Texas. Artists however have discovered his sad songs and many have been recorded by country and other singers. This… Continue

Added by Bill Pike on February 28, 2008 at 9:00am — No Comments

Top 100 Ford Internet Sales Dealers for 2007 Calendar Year

Five Star Ford North Richland Hills TX 36 1 390 20.70% fivestarfordnrh.com

Sam Galloway Ford Lincoln Merc Fort Myers FL 19 2 302 -9.30% samgallowayford.com

Tomball Ford, Inc. Tomball TX 34 3 295 18.00% tomballfords.com

Ford Country Henderson NV 10 4 287 -5.30% fordcountryhenderson.com

Galpin Ford North Hills CA 35 5 286 5.50%… Continue

Added by Ralph Paglia on February 27, 2008 at 1:00pm — No Comments

How to Use Keyword Matching Options to Optimize Paid Search Ads

You can waste a lot of money -- or fail to earn your share -- if you haven't learned to use the keyword matching features available for Pay Per Click (PPC) ads on Google AdWords, MSN AdCenter, or Yahoo! Search Marketing. When you set up keywords to bid on, you need to select the appropriate kind of keyword matching -- or you'll be assigned the default Broad Match, which could cost you dearly.



With Paid Search you're trying to get the highest number of sales conversions at a cost that… Continue

Added by Ralph Paglia on February 27, 2008 at 10:13am — No Comments

Online Research Drives Offline Retail Location Sales

Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.



”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue

Added by Ralph Paglia on February 26, 2008 at 11:00am — No Comments

Courtesy San Diego Email-Video-Microsite Database Marketing Campaign

Here's a great example of using a combination of email, online video and model-specific microsites to pull together an effective and personalized autoresponse targeted to customers who have submitted leads from 3rd party lead providers... Here's the email structure sent out by the dealership as best as I could copy and paste it into this Blog posting format:

Hi Ralph,



Please… Continue

Added by Ralph Paglia on February 26, 2008 at 8:30am — No Comments

OEMs and Dealers Fight for Online Advertising Inventory

Carmakers are finding they have a new rival for online ads: dealers.



Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.



CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.



Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue

Added by Ralph Paglia on February 25, 2008 at 12:29pm — No Comments

Dealer Profitability Has Stagnated for 7 Years

American Auto Dealer profits seem to be stuck in neutral since 2001...



For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.



The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue

Added by Ralph Paglia on February 25, 2008 at 6:00am — No Comments

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