Automotive Digital Marketing

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All ADM Member Blog Posts (13,854)

Can You Dig This?

2-25-09 Apex, NC... It is the end of the month. For the customer this is a no brainer. The deals get a little edge on them at month-end. And the edge is to the customer. The big problem for salespeople today is getting these customers in and getting them to buy or lease. Today let's focus on getting them in.



"Man, I have NO traffic!" Yep. Hear it all the time. Try the TRIO METHOD...Business cards, a great attitude, and a HUGE SMILE get you customers who are not in your owner/… Continue

Added by Jim Vogel on February 25, 2009 at 6:15am — No Comments

Using Your Dealer.com Site To It's Full Potential!

Many of you know that are Subaru dealers, that Subaru is now using Dealer.com as there website provider. "THANK YOU" I can not stand the Cobalt sites. Anyway the purpose of this blog is to find out if you Subaru dealers are using your new site to its full advantage. Dealer.com is calling there new platform 6.0 so there has been some major changes vs the 5.0 platform. Bob Baker Chevy Subaru has been using Dealer.com for over 4 years now and I have to say I am Pro Dealer .com.



On the… Continue

Added by Alvin Newton on February 24, 2009 at 7:38pm — 4 Comments

AdAgencyOnline.Net Reviews Automotive Advertising Analytics Tool - TheDealerDashBoard.Com

AdAgencyOnline.Net has an earned reputation as the “One Stop Site For All Of Your Automotive Advertising Needs.” In keeping with their focus on introducing cutting edge automotive advertising applications the automotive advertising resource / networking portal will be reviewing a new Internet based analytics tool – TheDealerDashBoard.Com – on their onsite blog… Continue

Added by Philip Zelinger on February 24, 2009 at 2:43pm — No Comments


Dealer
BIG AD AGENCIES HATE US! YOUR DEALERSHIP WILL LOVE US!!!!!

AD ONE MEDIA 859-539-5171 has come up with a program that makes BIG Ad agencies nervous AND IT SHOULD!! Our auto clients save an average of 40% off their cost!! EVEN MORE ON PRODUCTION!! Let us show you how easy it is to cut your expenses and still stay competitive. CALL 859-539-5171

Added by Tim Isaac on February 24, 2009 at 2:30pm — No Comments

AdAgencyOnline.Net Updates Automotive Advertising Agencies On Bulldog Marketing Technologies Tax Notice To Customers

Ad Agency Online, L.L.C., (AAOL), has suggested that automotive advertising agencies should direct their advertising to their existing customer base. The automotive advertising / networking portal – http://adagencyonline.net – hosted by AAOL recommended Bulldog Marketing Technologies, (BMT), and their patent pending vehicle ownership & data purification service - ConsumerCleanse – to auto dealers as a key element in their marketing plans to… Continue

Added by Philip Zelinger on February 23, 2009 at 4:48pm — No Comments

Ask and Ye Shall Receive, 20% off



My dealership needs a minimum twenty percent reduction in costs to ensure our survival in the market place.



Like many dealerships, we were looking to reduce our expense structure. After months of watching the numbers come in and working hard to improve the bottom line, we decided on a new strategy. This new strategy is a wholesale reduction of variable and some fixed expenses.



Our General Manager drafted a letter… Continue

Added by Steven Shaw on February 23, 2009 at 1:48pm — 2 Comments

Lessons are Forever

2-23-09 Apex, NC... A good friend of mine recently brought back a Detroit News from a business trip to the Motor City. I stumbled across a tribute in the paper for someone who recently passed away. Irwin Kahn, a veteran furniture salesman, sold dining room sets, sofas and beds for over 40 years. He believed in his sales philosophy so much that he carried the words on paper in his wallet every day. Ten very simple words that led to his success.



"Do it all. Do it right. And do it… Continue

Added by Jim Vogel on February 23, 2009 at 4:30am — No Comments

Oops... My Bad...

2-22-09 Apex, NC... I love mistakes; I want to make them all the time. Let me share my secret with you. I don't learn anything until I make mistakes. If something comes easy to me, heck, I don't learn something. But if I struggle, retry, figure things out, screw up again and then fix it, make adjustments and improve; I have learned plenty. My mistakes are my personal and professional lessons.



If you know me you know I am a HAM. I love being in front of groups. Love it. It is so fun.… Continue

Added by Jim Vogel on February 22, 2009 at 3:11pm — No Comments

AdAgencyOnline.Net Promotes Free Automotive Advertising For Auto Dealers With ECL And VCL

Today’s struggling auto industry has challenged automotive advertising agencies to provide more for less. AdAgencyOnline.net has answered the challenge by offering a variety of free services on their automotive advertising resource/networking portal and by featuring a number of auto industry vendors with free Internet based automotive advertising applications.



One of the most respected… Continue

Added by Philip Zelinger on February 22, 2009 at 10:37am — No Comments

Put the Spotlight on UGC, Social Network, Web 2.0 Site Participants and take a Look at What They are Doing

Chart on left shows US User-Generated Content Consumers and Creators, 2008 & 2013 (millions and % of Internet users)



A Spotlight on UGC Participants - eMarketer estimates there were nearly 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly… Continue

Added by Ralph Paglia on February 22, 2009 at 12:00am — No Comments

Reasons that US Internet Users Use Social Networking Sites - How Can Car Dealers Plug in to Social Networkers’ Behavior

Chart on left shows Reasons that US Internet Users Use Social Networking Sites, November 2008 (% of respondents)

Plugging in to Social Networkers’ Behavior... Dealers do best by helping customers do what they like.




In the social media arena, automotive marketers know that traffic is high and increasing, but social networks have… Continue

Added by Ralph Paglia on February 21, 2009 at 11:30pm — No Comments

SEO/SEM & Lead Gen Spending

Another question for all of the very smart and experienced members of Automotive Digital Marketing: What do you believe dealers spend monthly - on average - on SEO/SEM, Lead Gen, Banner Ads, combined? Thanks!

Added by Ron Morrison on February 21, 2009 at 8:54pm — No Comments

Ad Agency Online, L.L.C. Links Automotive Advertising Agencies To M.A.P. and N.W.A.

Ad Agency Online, L.L.C., (AAOL), is a national network of independent automotive advertising agencies, production partners and select auto industry vendors. The affiliated offices are linked by an online communication / distribution system to leverage their shared resources. Philip Zelinger, the President of AAOL and host of their automotive advertising resource / networking portal – AdAgencyOnline.Net –… Continue

Added by Philip Zelinger on February 21, 2009 at 1:56pm — No Comments

All Stimulus is Local

2-21-09 Apex, NC... I am trying to think of new nicknames for the Stimulus package. Let's see... Mother Load or Mother Love? No. Pork and Beans? No. Politics vs. Economics THE SERIES... No... Man, I am more confused than when I am watching LOST. And I am really lost when I watch Lost. But I too want to stop time right now, stop the flashes, and get this island, err NATION, back in sync and turned around...



One thing for sure. It starts in our hands on that huge wooden wheel that… Continue

Added by Jim Vogel on February 21, 2009 at 11:00am — No Comments


Vendor
Promotional Incentives For Auto Dealerships And Marketing companies.



www.asiincentives.com







American Sales Ind. is located in Riviera Beach, FL. We have successfully been in business since 1979 with clients around the world. We strive to go that extra mile to ensure that our customers are happy with the services that they are receiving. We make sure that the end-user is as happy with the product as the… Continue

Added by Andy Artessa on February 20, 2009 at 6:30pm — 1 Comment

Ford Benefits as GM, Chrysler Stumble - Why Are So Many Car Buyers Switching to Ford?

Union Givebacks, Rising Market Share Are Tied to Rivals' Bad News; Why Some Shoppers Switch to Ford

By MATTHEW DOLAN



Ford Motor Co., which hasn't taken a dime of government bailout loans, is benefiting from the troubles of its two cross-town competitors in Detroit, General… Continue

Added by Ralph Paglia on February 20, 2009 at 5:00pm — No Comments

Half Full or Half Empty?

2-20-09 Apex, NC... I am a blatant eternal optimist. I used to tease in my training classes that the only people who have the blanket right to be negative all the time are the Detroit Sports Writers...



Now it just ain't those sports guys being negative anymore. From the commentators on FOX News right up to our Commander-in-Chief, things are constantly being presented with half empty in mind. The Joe the plumber, the Sally the waitress, heck even the Jim the Sales Trainer are leaning… Continue

Added by Jim Vogel on February 20, 2009 at 3:30pm — No Comments

Millennials Generation Car Buyers Want New Technology from What They See as ‘Old’ Auto Industry

More than half (56%) of Millennial-generation consumers in the US think the auto industry is “old,” and 33% say it is not innovative, yet most believe that auto companies’ use of technology will be key to engaging them in the future, according to a… Continue

Added by Ralph Paglia on February 20, 2009 at 2:30pm — No Comments

Tasca University Provides World Class Consulting!

Tasca University™ Provides World Class Consulting!



At Tasca University™ our mission is to provide automotive retailers Best in Class in-dealership consulting and training! With 65 years of knowledge, proven solutions and proven results we will share methods that will show the

VISION, STRATEGY and TACTICS necessary to Attract, Satisfy and Retain more… Continue

Added by Erik Stuttz on February 20, 2009 at 6:00am — 2 Comments

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