The automotive advertising industry is shrinking along with the auto industry and the economy while Ad Agency Online, L.L.C. is enjoying explosive growth. Automotive advertising agencies are being directed by their auto dealer clients to cut expenses wherever and whenever possible.
Auto dealers are demanding more for less from their automotive advertising investments – including the fees that they are paying to their full service automotive… Continue
Added by Philip Zelinger on August 1, 2008 at 8:44am —
Automotive advertising agencies have been visiting AdAgencyOnline.Net to share best practices and review cutting edge automotive advertising applications featured on the FREE automotive advertising resource/networking portal recognized as “The One Stop Site For All Of Your Automotive Advertising Needs.”
The growth of consumer social networking sites sparked the idea for Philip Zelinger, President of… Continue
Added by Philip Zelinger on July 31, 2008 at 9:59am —
AdAgencyOnline.Net used their “Lunch With Phil Discussing Automotive Advertising” show on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to expand their affiliated automotive advertising agencies focus on new video applications featured on their free automotive advertising resource/networking… Continue
Added by Philip Zelinger on July 30, 2008 at 3:41pm —
I don't know what to make of the news!
91% of my business is new car leases.
Chrysler LLC said Friday its financial arm will get out of the auto leasing business by the end of the month because economic conditions have made leasing more expensive than buying, for both consumers and the company.
The move comes as Chrysler Financial is in the process of renewing a $30 billion credit line with banks amid a startling… Continue
Added by Russ Johnson on July 30, 2008 at 12:42pm —
Have you tried buying a car online lately?
If so, you've found that not much has changed in the 10+ years that car dealers have had websites! The internet revolution has completely missed the retail car business. The websites are no more than the YELLOW PAGES.
Step 1. Fill out a contact form requesting a price
Step 2. Submit your information
Step 3. Wait for a phone call from the dealer that rarely comes
Step 4. Sift through all the… Continue
Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:10am —
A lot of people ask me "Why RedNumbat?" and "Why now?".
There has never been a better time to launch this product than right now. Car sales are down, and the online shopping experience is disappointing, at best. Internet shoppers want information quickly and we don't like going back and forth with a salesperson who is reluctant to (or not permitted to) give out a price. RedNumbat allows shoppers to pick a car, and in seconds recieve an actual price that they can buy the car for,… Continue
Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:08am —
I have spoken with quite a few dealers over the past few months about this service. Some get it, but many are worried about giving out prices to internet shoppers, they wonder what will happen. Will the customer 'shop' the price? Uh maybe, probably, that's what 'shoppers' do. But if the price is reasonable, easy to get, and the dealer followed up quickly then he is going to get the sale. Not rocket science. The worst thing a dealer can do is make an internet shopper jump through hoops to get a… Continue
Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:05am —
That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers… Continue
Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:00am —
Automotive advertising agencies and auto dealers that tuned into today’s “Lunch With Phil” show on blog talk radio station – WAAOL, All Automotive Advertising News All The Time – were the first to learn that the Colliers Abood Wood-Fay “Automotive Real Estate Services Group,” (ARESG) was selected as a preferred vendor on the free automotive advertising resource/networking… Continue
Added by Philip Zelinger on July 29, 2008 at 1:51pm —
Being in the Internet Department for the past six years, I have seen just about every combination that can be done. Designated BDC Representatives that are hired in and run the show and Sales Professionals that work in shifts to cover every hour the BDC is open. Which works best? It total depends on your store. I have seen it work both ways very effectively, but this combination I am about to present.. seems to be the most effective. It is a Combination of both that works… Continue
Added by David Lytle on July 29, 2008 at 10:17am —
July 23, 2008 -- AskPatty.com, Inc., announced today that four top automotive industry women will join the automotive advisory panel of industry-expert women. The Ask Patty website at www.askpatty.com, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.
Women looking for tips on car… Continue
Added by Jody DeVere on July 29, 2008 at 6:44am —
Written by Amit Aggarwal of J. D. Power and Associates
I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.
People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue
Added by Ralph Paglia on July 28, 2008 at 7:30pm —
By Eric Auchard
Reuters - http://news.yahoo.com/s/nm/20080728/bs_nm/internet_search_dc_2
Mon Jul 28, 7:16 AM ET
MENLO PARK, California (Reuters) - A start-up led by former star Google engineers on Sunday unveiled a new Web search service that aims to outdo the Internet search leader in size, but faces an uphill battle changing Web surfing habits.
Cuil Inc (pronounced "cool") is offering a new search service at http://www.cuil.com that the company claims can… Continue
Added by Bob Lanham on July 28, 2008 at 7:30pm —
The automotive advertising industry is driving automotive advertising messages onto the Internet Super Highway and automotive advertising vendors have followed them there from all over the World Wide Web. AdAgencyOnline.Net
is a FREE automotive advertising resource/networking portal recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The online networking community has created… Continue
Added by Philip Zelinger on July 28, 2008 at 11:46am —
Automotive advertising agencies usually keep their “trade secrets” close to the vest but Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net - has a different philosophy. AdAgencyOnline.Net features a number of FREE automotive advertising resources to site visitors including a blog talk radio station,… Continue
Added by Philip Zelinger on July 25, 2008 at 11:24am —
Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA.
Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net
as “The One… Continue
Added by Philip Zelinger on July 24, 2008 at 10:58am —
AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The… Continue
Added by Philip Zelinger on July 23, 2008 at 4:58pm —
In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question.
How long should it take to keep a Blog maintained?
Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out… Continue
Added by David Lytle on July 23, 2008 at 4:48pm —
Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – www.adagencyonline.net – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue
Added by Philip Zelinger on July 22, 2008 at 11:30am —
Automotive advertising agencies are constantly looking for ways to leverage their auto dealer client’s automotive advertising dollars. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that is sponsored by Ad Agency Online, L.L.C., a full service automotive advertising agency.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of… Continue
Added by Philip Zelinger on July 21, 2008 at 12:49pm —