The 6th Annual Digital Dealer Conference was a blast. I want to thank Ralph Paglia for introducing me to some great folks at Ford and a fine meat eaters fantasy dinner. I also want to thank Mike Roscoe for giving me the opportunity to speak at this great event.
I'm back in New Jersey after the red eye flight home and I’m exhausted. This was my first year at the event and it was a great opportunity to meet with other automotive professionals. Many wanted to learn how to improve the… Continue
Added by Brian Pasch on April 22, 2009 at 5:08pm —
4-22-09 Apex, NC...
Well it is Earth Day again. I remember the first one. As a high schooler, we had projects and presentations. It was a big deal. The next year not so much! But it does symbolize how far we have come as a "global" community.
Here was 1970 for my generation... The Beatles and the Supremes broke up. Computers were the size of small rooms. To call someone you had to find the chord. Bob Hope and Vietnam partnered together. Dick Nixon was president. I… Continue
Added by Jim Vogel on April 22, 2009 at 6:52am —
internet business consulting
is what we do over at www.danielmolano.com
Added by daniel molano on April 21, 2009 at 4:58pm —
Who Says Business Is Bad?
Recently I was conducting a private workshop in a dealership outside of Houston, Texas. As I looked into the audience, I could tell by their body language that no one had much of an interest in being there, and much less of an interest in listening to what I had to say. It was as if some sort of disease had come over them — what I call LOE (lack of enthusiasm).
“How is business?” I asked, with a smile on my face. Normally, I would never start a meeting… Continue
Added by Marc Smith on April 21, 2009 at 8:16am —
In last week’s blog
, I was talking about my experience so far with MPi.
During their training, they proposed that we deviate from one of the first rules I was taught about being a service advisor - Always discuss the prime item (ie what the customer came in for) first.
I was trained as a service advisor at Dave Mungenast, Alton… Continue
Added by Steven Shaw on April 20, 2009 at 10:18am —
is a brand new website, where dealers can list their inventory from $99.00 per month. We take care of the advertising on the military bases. We are averaging 12,000 hits per week from military locations with buyers looking for vehicles.
We need more dealers urgently, take a look at our site and sign up for a 45-Day FREE
no-obligations trial today.
We need dealers in the following states… Continue
Added by Paul Jones on April 20, 2009 at 8:48am —
I am a very proud Native Detroiter.
Bless you boys (and ladies)
Added by Jim Vogel on April 20, 2009 at 5:17am —
The Pasch Consulting Group (PCG) kicks off the start of the 6th Annual Digital Dealer Conference in Las Vegas today by announcing a new joint venture to provide their best of breed Automotive SEO and Internet Marketing strategies for car dealers in the Spanish language. The new company will be branded as Claramark Corporation and its corporate website will be www.claramark.com
The Pasch Consulting… Continue
Added by Brian Pasch on April 19, 2009 at 9:16pm —
I just arrived in Vegas for the 6th Annual Digital Dealer Conference. I'm excited to meet the folks that particpate on the ADM forum.
The seminar that I am conducting will be on Monday at 5:15 and I hope that many of you can attend.
I'll be around to meet up with friends and clients anytime outside of that seminar slot. Call me on my cell: 732-672-2356 to catch up and have a drink.
Added by Brian Pasch on April 19, 2009 at 12:00pm —
4-18-09 Apex, NC
Most of these thoughts apply to everyone in any business. BUT THIS is...
An open array of fixins for all my car brothers and sisters, from Fritz to Detail...
If you are not passionate about fixing the car business now, or if you are staying in it for money first, please feel free to use the restroom on the way out.
Do not loan money to customers who cannot pay it back. Remember the last time you loaned someone a buck?
Added by Jim Vogel on April 18, 2009 at 6:22am —
By Steven Risso
In 2006 NADA commissioned a firm named the Mckinsey Group to conduct a study with the objective of determining the critical success factors that drive superior business performance at automobile dealerships. We wanted to identify key internal activities and practices within the dealership that correlated to high performance. Also to assess the important external elements that leads to differences in performance. After surveying over 2000 dealers and general managers… Continue
Added by Steven Risso on April 17, 2009 at 3:07pm —
Apex, NC 4-17-09
Interesting that this past week there was nary a mention in reference to President Lincoln's assassination or to the sad tragedy of the Titanic.
The same economists who did not predict the October collapse are hinting at the recession being over by third quarter. This time I hope they are right.
In 1907, Henry Ford needed salespeople. The best ones did not want to get into the car business; did not trust the new venture. What did Henry do? He… Continue
Added by Jim Vogel on April 17, 2009 at 2:27pm —
Looking forward to placing names to faces out in Vegas! If you're going to DD6 and would like to meet up, call or shoot me a text.. (702) 326 6447
See ya out there :)
Added by Matthew Cole on April 17, 2009 at 11:12am —
Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system.
Philip Zelinger, the President of AAOL, developed the proprietary operating system that powers AAOL to reduce fixed and semi-variable expenses for full service automotive advertising agencies. An unexpected advantage of the infrastructural savings provided by the leveraged… Continue
Added by Philip Zelinger on April 17, 2009 at 6:47am —
Is there actually some kind of selection process that results in favoring Search Engine Optimization (SEO) over, or instead of Pay Per Click Search Advertising campaigns???? Silly Rabbit! Watch me while I pull a rabbit out of my hat...
These are 2 internet marketing strategies that seem to have somehow become juxtaposed in… Continue
Added by Ralph Paglia on April 16, 2009 at 9:30pm —
Added by Chad Polk on April 16, 2009 at 2:00pm —
Auto dealers who are seeking to increase the visibility of their website on the Internet need to seek out a variety of tools to reach their target market. Some car dealers are starting to use a blog and participate in social networking websites but many seem to avoid regular monthly press releases. Press releases should be part of your Automotive SEO
Dealership staff has made comments to me that they feel a press release has to be… Continue
Added by Brian Pasch on April 15, 2009 at 10:19pm —
Added by David DeSantis on April 15, 2009 at 9:00pm —
AdAgencyOnline.Net is a free automotive advertising resource / networking site that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio
show featured on WAAOL – Automotive Advertising Experts – will be… Continue
Added by Philip Zelinger on April 15, 2009 at 5:09pm —
Workin' it! Set to Launch this week.. > testmode http://126.96.36.199 - Eastwood Truck (First Canadian Site) http://188.8.131.52 - Murdock of Logan (3 Hyundai Sites) http://184.108.40.206 - Beck Toyota (Preping for Digital Dealer) http://munday-chevrolet.com/new (Platform Upgrade - Freshen Up Interface)
Added by Matthew Cole on April 15, 2009 at 2:58pm —