Google Base is a classified advertising system developed by Google; the system is still in Beta. The listings can be displayed on Google related properties at the discretion of Google but most people go directly to Google Base to search and buy goods.
Google Base is currently free and allows anyone to post an item for sale. Postings will stay in their system for up to 30 days. All items that are posted are categorized and highly searchable through Google Base's simple user… Continue
Added by Brian Pasch on December 21, 2008 at 10:30am —
Here are Three things I've come to realize as an retail ecommerce expert turned automotive marketing professional:
1. The interactive dealership body has exploded over the past 5 years.
2. Dealership website are looking all too much the same.
3. Dealerships are falling victim to the "Cookie Cutter".
If your dealership isn't leasing a web solution from Dealer.com, your likely running on a TK Carsite, eBizAuto or Dealerskin web platform. Wow....Not much room… Continue
Added by John Cisar on December 19, 2008 at 2:00pm —
Automotive advertising agencies are travelling in unchartered waters when advising their auto dealer clients in today’s troubled times. AdAgencyOnline.Net
is a welcome resource for automotive advertising agencies
that prefer to rely on established real world media to market to the growing number of Internet car shoppers. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free… Continue
Added by Philip Zelinger on December 18, 2008 at 2:33pm —
Source Interlink owns a variety of sites which include Automotive.com, Motortrend.com, Internetautoguide.com, www.Intellichoice.com and Automobilemag.com.
We generate over 17 millions unique visitors as well as 22 million classified page views a month.
We are currently having a pay per email lead program where your used cars are listed free of charge and you would only pay for email inquiries. Phone calls and click throughs are free. The agreement term is month-to-month so… Continue
Added by Sam Khoury on December 18, 2008 at 9:29am —
In today’s troubled auto industry it is common to blame the O.E.M.s – specifically the “Big Three” including General Motors, Chrysler and Ford – for the problems being faced by auto dealers and their automotive advertising agencies.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net,
challenged that negative opinion - of Ford at least - when he commented on his respect… Continue
Added by Philip Zelinger on December 17, 2008 at 1:00pm —
Dealers/General Managers and General Sales Managers, this is where the accountability starts: You and Process. I've not yet entered a store where the Internet business excelled despite management (ok, for more than one month). Heading into 2009, you must understand all of the fundamentals, be able to speak to the critical points with ease, know your vendors along with holding them accountable and stay up on what's happening in your store as well as outside.
The opportunity to hide… Continue
Added by Gary May on December 17, 2008 at 9:51am —
In past articles in this series, we’ve talked about the emerging meme of phone-car convergence. It is difficult to predict what sorts of automobiles will emerge, or how innovative automobile companies are willing to be in this volatile economic climate, but as we study trends in the two seemingly distinct technology areas of automobiles and cellphones, it is becoming clear that cars are well on their way to… Continue
Added by M.S. Butler on December 16, 2008 at 1:11pm —
Little fish in a big pond or big fish in a little pond? If you have process, vendors that back you and a great staff, it doesn't matter. In the event that you're looking for some smaller companies that 'fit the bill', you may want to check these out:
Customer For Life
: CRM is not just emails. No, seriously! Get the most out of your database, at least until someone at your dealership actually gets to them. Having worked with… Continue
Added by Gary May on December 14, 2008 at 8:41pm —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising networking portal – AdAgencyOnline.Net - will be addressing the growing concern expressed by automotive advertising agencies regarding the pending bailout and/or bankruptcy of the “Big Three” automobile manufacturers.
Mr. Zelinger has announced that the blog talk radio station featured on AdAgencyOnline.Net –… Continue
Added by Philip Zelinger on December 13, 2008 at 12:30pm —
Scott Monty heads up social media efforts for Ford Motor Company, an effort he began in July. In that role, he’s responsible for internal and external adoption of social media strategy to help improve Ford’s overall reputation. I sat down with Scott last month to discuss his approach, before what could only be categorized as an extremely active period for Scott.
We spent an hour discussing audience, tools, tone, content mix and etiquette. During our conversation, I was impressed by… Continue
Added by M.S. Butler on December 12, 2008 at 8:43pm —
AdAgencyOnline.Net is attracting automotive advertising agencies who share their vision to “blur the line between the real and the virtual automobile dealership showroom.”
The free automotive advertising
resource portal is hosted by Ad Agency Online, L.L.C., a national network of independent affiliated automotive advertising agencies linked by an online operating system… Continue
Added by Philip Zelinger on December 12, 2008 at 10:00am —
Ad Agency Online, L.L.C. is a national network of affiliated automotive advertising agencies linked by the online communication/distribution system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of their free automotive advertising resource site, AdAgencyOnline.Net
. A shrinking auto industry has forced automotive advertising agencies to cut costs. To accommodate dictates from their auto dealer clients to deliver… Continue
Added by Philip Zelinger on December 11, 2008 at 4:06pm —
I recently started as a Sales Manager for Mercedes-Benz of Encino, in Southern California. Previously, I had been with a very large Ford Dealer, with 8 other brands, for nearly 13 years. I have to tell you, stepping out of the Domestic Market into the Highline Luxury Market is a whole different world. One thing I have found that does not change is the Sale Professional and the selling process. I think I was imagining stepping into a world of better Sales People, with better skills and who… Continue
Added by Phil Englander on December 11, 2008 at 12:46pm —
We don't touch on service much here...time for a little breather!
More dealers than ever are floating (or simply sinking slower) on the revenue from their service department. This trend should be supported with an overwhelming conviction to completely satisfy customers. The risk is just too large to lose clients both on the front and the back end of the store.
Things being what they are, it should come as no surprise that achieving such a goal is as far away as the next 20… Continue
Added by Gary May on December 10, 2008 at 10:06pm —
Hey everyone I just thought of a great way to communicate and link to your website, or websites. Have you ever thought about using Skype? Thats right Skype. Go through all of your e-leads you received in the last few months and look at the ones with bad phone numbers, or people you just could not get a hold of.
If you have a Skype account do a search for Skype users, plug in there email address and "WHAM BAM THANK YOU MAM" you may find that they are a user of Skype. Send them an… Continue
Added by Alvin Newton on December 10, 2008 at 5:46pm —
The Detroit 3 have only themselves to blame for the fact that two-thirds of the American public thinks they should be allowed to fail.
Having watched and written about the utter incompetence of executive management and corrupt automotive corporate and union cultures, I understand the sentiment.
Public sentiment reflects that… Continue
Added by Ralph Paglia on December 10, 2008 at 3:00pm —
Ad Agency Online, L.L.C. is a well respected automotive advertising agency headed by Philip Zelinger, a former auto dealer and nationally recognized consultant to the auto industry
. Mr. Zelinger and his network of affiliated automotive advertising agencies
rely on Internet based… Continue
Added by Philip Zelinger on December 9, 2008 at 3:44pm —
I was trying to find some information a while back on Blogs and SEO. I came across an article that talked about how Blog based platform sites will be the future of the typical corporate website we see now. This got me thinking, and it all makes sense. Paul Rushing is a perfect example of someone who uses Blog platforms as his sites. Dont quote me on this , but I beleive he gets rather quick SEO results, and is giving the consumer what they ask for, and can respond back to in a quick simple… Continue
Added by Alvin Newton on December 9, 2008 at 11:58am —
Digital marketing provides your dealership a complete competitive advantage when employed with effective Search Engine Marketing (SEM) strategies. While directing your dealership’s online marketing strategies toward the most effective and profitable website solution, there are a few key questions concerning SEM that you should ask your vendor to ensure digital marketing success.
Google possesses 70% of the market share, which means your SEM strategies must utilize the great advantage… Continue
Added by Mike DeCecco on December 9, 2008 at 7:49am —
What drives the traffic in? We haven't addressed that much so let's look at a few smaller providers in the realm that IM@CS believes provides the service, backs it and provides additional value:
: Barry Brodsky and the crew at GAA have been doing appraisals for quite a while and know what is most important: the lead, not the value of the car. While the other companies focus on their own traffic around appraisals,… Continue
Added by Gary May on December 8, 2008 at 9:00pm —