The M5 Management Team heads south for the week. Lee Harkins, Dave Vaden, Steve Shaw and Susan Burton met in Birmingham Alabama and traveled 2 hours south to Hayneville for 6 days of strategy sessions, fishing, hunting and deal making.
As of Thursday, we have had a wonderful time. Lee took the team to his hunting lodge. A 500 acre ranch out in the middle of nowhere. Susan lead the group on the Thursday morning fishing tournament. She caught a mixture of 7 Bass and Brim fish. Steve… Continue
Added by Lee Harkins on June 11, 2009 at 4:30pm —
This might just be the most boring week of my life, and you may fall asleep within the first few phrases.
I figured that the effect of the recent stature of the auto business would eventually effect me beyond my drastic pay cuts as of late, and now it has. My position as Business Development and Internet Manager of the Kasper Auto Group was eliminated last week. The position/department that I have built and toiled over for the last several years of my life with my dedicated staff is… Continue
Added by Megan E. Bucher on June 11, 2009 at 1:06pm —
Here is the complete legislation summary page published by the Federal Government:…
Added by Ralph Paglia on June 11, 2009 at 9:30am —
Further proof of true professional digital marketing prevailing is found here:
The brief story is worth a read and showing to every dealership out there.
Added by David T. Gould on June 10, 2009 at 5:30pm —
There are two components of RedNumbat. There is the RedNumbat.com website, that lets the dealer list unlimited new and pre-owned inventory, without a price difference. From RedNumbat.com they can search a price on any vehicle, in less than four clicks they can have a price on a vehicle. Then there is the link on the website. The purpose of this link is not to compete with the dealers personalized email response, this should never go away. RedNumbat will facilitate this process. The majority of… Continue
Added by Clarence U Romero on June 10, 2009 at 3:17pm —
Hi, we are offering dealers unlimited videos for new and used cars for only $225/m. you can send customers any of the videos through email as well! we can also send all your cars to youtube.com! please check this site out. http://media.flickfusion.net/videos/hn/player.php?vehicle_fkey=43D81F87-71EA-3F38-DC0C-29A63ABA9A43
Added by jason keo on June 10, 2009 at 12:08pm —
I was surprised to learn what was America's best selling automobile -
This vehicle is not only American-made but it outsells both the Camry and Accord combined. The "cozy coupe" as it is called is known around the nation. Personally, though, I feel the name is a giant lie. I've tried to take one for a test drive recently and found it much… Continue
Added by Joe Webb on June 10, 2009 at 11:44am —
Jim Ziegler was being escorted to the Fox Network Studios in Atlanta, GA as he called me a few minutes ago... He will be the featured guest industry expert speaker on the Neil Cavuto show which is broadcast live across the Fox News network at 4:20 PM Eastern Time TODAY... Wednesday June 10, 2009.
If you are near a TV, please be sure to tune into the Neil Cavuto Show on Fox News and see what… Continue
Added by Ralph Paglia on June 10, 2009 at 9:39am —
June 9, 2009
- The House, on a vote of 298 to 119, approved the Cash for Clunkers bill
(H.R. 2751). With this vote, the Cash for Clunkers Bill has cleared one major hurdle.
This is another reminder that car dealers should be preparing press releases and marketing strategies for when the bill is signed into law. Snooze you… Continue
Added by Brian Pasch on June 9, 2009 at 9:00pm —
American International Automobile Dealers Association and Auto Dealer Traffic are presenting a special webinar to learn real world best practices that can immediately impact your business on Tuesday, June 16, 2009 - 2:00PM EDT.
Moderators will be: Todd Swickard (CEO & Founder) and Tanesha Bennett (Director of Sales) for Auto Dealer Traffic
Why this webinar? Many auto dealers are having to make drastic cuts in their advertising budgets. The most cost effective… Continue
Added by Todd Swickard on June 9, 2009 at 1:22pm —
In today's economy, there is not much interest in "what-if" marketing. If a marketing idea is not "a sure thing", allocating resources can be very difficult. I get that completely, but I think that ADM members who allocate a little time and preparation for the Cash for Clunkers bill could be rewarded. First responders will have an advantage
Added by Brian Pasch on June 7, 2009 at 7:30am —
So you have created an Automotive Microsite. What are your next steps?
All websites that you own should have a sitemap and if the site is a blog, it should have a self-generating RSS feed like WordPress and Blogger create.
That said, I also suggest that you setup the best free measurement and diagnostic tools that will help you fine tune your… Continue
Added by Brian Pasch on June 6, 2009 at 9:00am —
Say Yes to Life
by Grant Cardone
This past week I was reminded of one of the most important lessons in all of life; in order to live life you have to say yes to life!
In a period of just under 30 hours I participated in the natural childbirth of my first child, Sabrina and then flew to my mother’s home in Louisiana to assist my brother and sisters in moving my mother from the hospital where she had been diagnosed terminal, brought her home, where we sat by her side… Continue
Added by Grant Cardone on June 4, 2009 at 9:57pm —
ADP / BZ Results and I parted ways this past Monday... I'm truly sorry it did not work out.
I've said it out loud, now I'm going to put it in print... If I knew the end result before I started with ADP / BZ Results I still would have signed up for the "wild ride" (extreme experience)...
To relate to the reader what I mean... Imagine having the opportunity to take your hobby (digital imaging / video editing / marketing) and make it a career, Digital Marketing / Advertising… Continue
Added by David T. Gould on June 4, 2009 at 7:52pm —
Despite the changes in search, technology, and online marketing techniques, some of the old school tactics of a couple years ago still hold plenty of value when it comes to today's automotive SEO
and have the potential to help make your website a success. The site map is one of those tried and true tools that have remained a crucial element for any website, even despite rapid changes in design, development, and… Continue
Added by David on June 4, 2009 at 1:16pm —
AdAgencyOnline.Net is an automotive advertising resource / networking portal designed to share best practices with their online following of automotive advertising agencies, production partners and select auto industry vendors that share their stated vision to "blur the line between the real and the virtual world."
AutoIndustryInsights.Com has a similar focus however they have extended their audience and… Continue
Added by Philip Zelinger on June 4, 2009 at 10:49am —
These OEM's claim to save money by closing stores. I wonder how much they will really save by closing sales and customer service centers? It seems what consumers really want are better products and customer service.
Added by jon nigbor on June 4, 2009 at 10:31am —
As I watched the Senate hearings today on CSPAN my blood boiled. When asked about the money they would save by cutting their dealer count these guys, Henderson and Press, engaged in some serious obfuscation. They asserted that by swapping an "under performing" dealer for a "performing dealer" they would pick up the gross profit of the additional sales of the new "performing" dealer. These calculations of the difference between what they got and what they felt they were entitled to makes up the… Continue
Added by David Ruggles on June 4, 2009 at 10:02am —
What is your current online conversion rate for each of your top markets? This is a simple question that I ask many decision makers each day and most, 99%, cannot answer the question. The conversion rate is the number of leads you convert into sales from each online campaign channel.
Sometimes the conversation with the decision maker may turn toward a statement like, “I can get back to you on that number after I check with my team. “ This is not ideal because the conversion rate tells us… Continue
Added by Andres (Andrew) Bustillos on June 4, 2009 at 9:40am —
How to break up with Autotrader in three easy steps...
Three Steps to Dumping Autotrader
1) drop to the lowest Autotrader program; be sure your dealer merch page is full and fresh, and that all of your vehicles are accurately commented and appropriately priced
2) set up your classifieds posting with smartpillars, set up database farming through polk and imn or outsell, and be sure your feed is going to every free site and all your calls are… Continue
Added by Drew Davies on June 3, 2009 at 9:10pm —