Automotive Digital Marketing

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All ADM Member Blog Posts (13,368)

Have we learned anything?

Brands like Toyota, Jeep, Ford, Chevrolet have not emerged without the effort of some incredible brand marketers. These relevant and iconic brands spend millions of dollars in research, product, development, to marketing, PR and overt communications. Marketing will never be perfect but it can certainly be better, especially in this day of change in consumption habits.



When these iconic brands deliver great product, they have an extensive following of brand loyalists. It should be no… Continue

Added by Gabriel Greenberg on August 19, 2008 at 11:43am — No Comments

AdAgencyOnline.Net – Automotive Advertising Portal Reviews CarFolks.Com on Blog Talk Radio

AdAgencyOnline.Net is a free automotive advertising resource/networking portal that helps introduce automotive advertising agencies to the World Wide Web. The online automotive advertising community shares best practices and research when evaluating new automotive advertising applications and online resources. Their goal is to help auto dealers maximize their R.O.I. with reduced automotive advertising budgets capped by a down… Continue

Added by Philip Zelinger on August 19, 2008 at 11:41am — No Comments

AdAgencyOnline.Net – Automotive Advertising Portal Confirms Support Of SiSTeR Technologies Video CarLot With An Encore Presentation

AdAgencyOnline.net has extended its resources into many areas that are not normally considered the responsibility of a full service automotive advertising agency. Their support of Colliers Abood Wood-Fay Realty and their Automotive Real Estate Services Group, ARESG, which specializes in the unique real estate needs of the auto industry, is a perfect example. AdAgencyOnline.Net explains that their focus is on anything that will help their auto… Continue

Added by Philip Zelinger on August 18, 2008 at 10:39am — No Comments

Target Car Buyers Seeking Green Vehicles with Google AdWords™ Campaigns

You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.



What Search Engines are these consumers using?

In March 2008,… Continue

Added by Ralph Paglia on August 17, 2008 at 1:30pm — No Comments

J. D. Power and Associates Automotive Internet Roundtable; October 7 - 9, 2008 in Las Vegas, NV

The leading event for the automotive internet sales and digital marketing industry is once again coming to Las Vegas this fall!



Automotive Internet Roundtable - 2008

October 7-9, 2008

Bellagio Resort

Las…
Continue

Added by Ralph Paglia on August 15, 2008 at 9:30pm — 3 Comments

Automotive Dealers Network Article: So, What's A MicroSite?

So, What's A MicroSite?

Written by: Ralph Paglia

During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speakers mention the use of microsites by dealers and attribute their knowledge of microsites to Ralph Paglia (me). I suppose being called the "Microsite… Continue

Added by Ralph Paglia on August 15, 2008 at 3:00pm — No Comments

AdAgencyOnline.Net – Automotive Advertising Blog Talk Radio Discusses eBay Motors

Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net’s free automotive advertising resource networking portal, scheduled an encore presentation of a previous “Automotive Advertising Experts” show interviewing Clayton Stanfield from eBay Motors for today, Friday 15th , 2008. Automotive advertising agencies focused on… Continue

Added by Philip Zelinger on August 15, 2008 at 8:06am — No Comments

AdAgencyOnline.Net Shares Automotive Advertising Insights From The 5th E.N.G Automotive CRM Summit

AdAgencyOnline.Net is a free automotive advertising resource/networking portal that features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Every Thursday the popular show, “Lunch With Ralph Discussing Automotive Advertising” draws a growing audience of automotive advertising agencies, auto dealers and automotive advertising vendors who are invited to call in to learn about the “best practices” that are often… Continue

Added by Philip Zelinger on August 14, 2008 at 12:44pm — No Comments

Remember the basics and keep it simple

Below is my article from Digital Dealer magazine, March 2008. This is not a cheap shot at self-promotion. It is merely an entry to remind people of using the basics, focusing on process and audit your vendors regularly and thoroughly.



Beechmont Ford and Montgomery Ford both located in Cincinnati, Ohio, and Lawrenceburg Chevrolet Pontiac Buick GMC, located in Lawrenceburg, Indiana, are three award-winning, highly successful dealerships whose Internet departments are all under the… Continue

Added by Andy Warner on August 14, 2008 at 9:30am — No Comments

Great Quote - Finally someone gets it!

“While Google does command anywhere from 45 to 80% of automotive traffic, this figure varies by region and leaves out a large portion of consumers who aren’t using Google,” says Swickard. “Other search engines such as MSN and Yahoo! have made great strides in forging partnerships with telecommunications giants such as AT&T. In some markets, every AT&T DSL modem installed will default the consumer to Roadrunner or Yahoo!”



“It’s a global myth that Google rules the world,” says… Continue

Added by Bob Lanham on August 14, 2008 at 7:18am — 1 Comment

AdAgencyOnline.Net Posts Encore “Automotive Advertising Experts” With eBay Motors

AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal featuring a blog talk radio station, WAAOL – All Automotive Advertising News All The Time. Representatives from eBay Motors have appeared several times on the stations anchor show, “Automotive Advertising Experts”, discussing eBay Motors as a “preferred automotive… Continue

Added by Philip Zelinger on August 13, 2008 at 8:27am — No Comments

Word Equity

In-text advertising is a powerful technique for helping your brand break through the in-market clutter, and it's not nearly as complicated as you might think.



The competitiveness in the automotive marketplace continues to grow, and considering the 61 new launches slated for 2007, this year will no doubt prove to be another year of marketers looking for the next silver bullet in their marketing mix.



With so many choices for the consumer, how does one stand out as a brand in… Continue

Added by Gabriel Greenberg on August 12, 2008 at 8:27am — No Comments

AdAgencyOnline.Net – Automotive Advertising Portal Promotes 5th Digital Dealer Conference

Automotive advertising agencies are challenged along with their auto dealer clients in today’s troubled economy and they are looking for ways to deliver more for less. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that posts “best practices” on the Internet to help their affiliated automotive advertising agencies maximize the R.O.I. for their auto dealer clients. The… Continue

Added by Philip Zelinger on August 12, 2008 at 8:25am — No Comments

Digital Upfront

As we plan for the 2009 digital upfront, I expect we will see a dramatic shift in the spending on traditional media versus digital media. We are just getting into the heat of planning.



There is a rapid shift in buying behavior as well as media consumption and advertisers will either recognize this change and adapt or find themselves on the wrong side of their own rapidly declining market share. A few predictions ;



Consumers will continue to spend more time during the… Continue

Added by Gabriel Greenberg on August 12, 2008 at 8:20am — No Comments

What has a Banana Split to do with answering your incoming email leads?

Emails are one of the most effective marketing medium in this modern era of internet. The structure and design of effective emails is therefore critical to the success of an email and digital marketing campaign. In particular the automotive sector has responded to this requirement rather smartly. Still there is much to be learnt.



Let me explain it like I am going to the Ice Cream Bar on the corner. Emails come in different shapes and flavors. You will have the plain Vanilla flavored… Continue

Added by VJ on August 11, 2008 at 12:47pm — 4 Comments

Philip Zelinger To Discuss Automotive Advertising At The 5th Digital Dealer Conference

Automotive advertising agencies have learned to rely on shared resources and “best practices” provided on Internet based automotive advertising resource/networking portals like www.adagencyonline.net as well as real world seminars including the 5th Digital Dealer Conference scheduled in Grapevine Texas at the Gaylord Palms Resort and Convention Center October 06th through October 8th, 2008. The role of the automotive advertising agency is changing along with the auto industry that is… Continue

Added by Philip Zelinger on August 11, 2008 at 11:07am — No Comments

Automotive Digital Marketing Shortcut URL's

PLEASE DO NOT USE THE www.ADPADM.NING.com URL any more! The NING.com URL has been replaced with AutomotiveDigitalMarketing.com



After experiencing what it is like to try and tell people how to get to the ADM Professional Community, I began to realize that having so many letters in the 3 primary Root Domains was a hindrance. So, I went to the queen of domain name… Continue

Added by Ralph Paglia on August 10, 2008 at 4:00pm — 2 Comments

AdAgencyOnline.Net Automotive Advertising Forum Promotes SiSTer Technologies Video Car Lot

Automotive advertising agencies, auto dealers and automotive advertising vendors rely on AdAgencyOnline.Net as a FREE automotive advertising resource/networking portal to help them find cutting edge automotive advertising technologies and applications. Recent site visitors that have tuned into the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – have… Continue

Added by Philip Zelinger on August 8, 2008 at 12:34pm — No Comments

AdAgencyOnline.Net Ties Automotive Advertising To Outsourced Internet Applications

Automotive advertising agencies have taken on the challenge to deliver more for less for their auto dealer clients and AdAgencyOnline.Net is helping them do it. The FREE automotive advertising resource/networking portal hosts a blog talk radio station, WAAOL- All Automotive Advertising News All The Time,” that features cutting edge automotive advertising applications designed to “blur… Continue

Added by Philip Zelinger on August 7, 2008 at 1:16pm — No Comments

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